Advertising | Branding | Visuals And Value Brand Identity Company? What is Advertising? Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is...
TOP 50 BRANDS NIGERIA 2018 The annual 50 top brands in Nigeria, where companies have a feel of an independent opinion, a sort of a report card on their brand’s performance from the consumer’s view has just been released. This was made public at a well-attended public presentation yesterday at...
Full Branding and how to gradually build a brand has been an important factor over time both within and outside the communications industry. The shaping forces of markets, consumer behavior, over-communication, category disruption and the speed in which our discipline is changing reminded...