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Digital SEO Strategy For 2019

admin — Thu, 25 Apr 2019 10:03:20 +0000

Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has now shifted towards ensuring that SEO results are most relevant to a particular geographical location. This is amply illustrated by trends such as the voice search, virtual smartphone assistants and smart devices for consumers who are not interacting with a screen. So, web content must be optimized for local users.

The key to effective digital marketing is ensuring that your search engine optimization efforts are geared towards local searches. Successfully channeling local traffic to your website boosts visibility amongst customers looking for local options. Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results.

Local SEO in 2019

Google estimates that 97% of consumers look for local businesses online. Being able to convert a search result to a business deal is the difference between staying afloat and going under. According to a study (link), statistics clearly illustrate how crucial local search is for businesses:

50% searches on mobile phones ended in an actual visit to the same business
50% searches are looking for local solutions to problems
One in three smartphone searches was conducted immediately prior to a local store visit

Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of business it is, traditional marketing campaigns should always be accompanied by real efforts into local SEO ranking to boost online presence. Ranking as a legitimate business increases brand awareness and customers’ traffic, saves money on paid ads, and attracts instant publicity.

What is Local SEO?

Local SEO is a search engine optimization process specifically geared to highlighting local results during online searches. Page content, link building and on page optimization are combined to show up on top in local search results. Since Google remains the most relevant search engine, consistent information must be provided across the local search landscape. The only way in which local SEO and organic SEO differ is in terms of the geographical component – while organic SEO is aimed at a global audience, local SEO is relevant to a limited geographical spread.

Top Google Local Pack Ranking Factors

Here are the bases you must cover if you want your website to show up at the top of search results on Google:

Claim a “Google My Business” page and put correct information regarding the type of business. Upload photos of your location, products, and staff to increase credibility. Your NAP (name, address, phone number) should be consistent across all platforms
The Google Knowledge Panel which collects and displays all relevant basic information about a local listing also affects ranking
Create a presence on online directories such as Yellow pages, Foursquare, Apple Maps, and Yahoo’s Localworks
Your website should be mobile-friendly. Google’s latest algorithm first checks whether you are mobile-ready.
Proximity of address matters most to local rankings. How close searchers are to particular businesses at the moment has an impact on whether or not those businesses show up in Google search results.

What is Important for your Local SEO Strategy?

Local SEO implies that the relevant audience is aware of your existence. These are the people who are located locally, and who conduct online searches with clear intent. Being visible to them is what wins the day. Here are some tips for becoming accessible to more and more people locally:

Local content development – Content should be relevant and geared towards a local audience. It is best to anticipate search queries.
Citation management – A citation contains online mention of the particulars of a business. They help the searches locate and discover local businesses.
Review management – Allow your customers to review your performance, preferably directly on Google as these are given priority during searches. Some of the other review sites are Yelp, Glassdoor and others. Reviews greatly increase the visibility of your website, so you must ensure that the majority of them are positive. Reviews which include your location or keywords promote trust with Google. Also, always try and respond to all reviews.
Technical needs – The local business website should be error-free, indexable, multi-device compliant, properly optimized and well structured.
Schema – Properly configured, it allows a search engine to display user-friendly snippets about your website.
Local link building – Email, followed by community websites and local content and news websites are most valuable for creating links that carry up local business in search rankings.
On-site optimization – Write and arrange content on your website in a manner that local searchers find it relevant
Website design – The website should be accessible across all mainstream devices
Email marketing – This involves keeping current and potential customers updated on latest news from the company’s end and is the best way to get across to a targeted audience.
Google’s Mobile-first indexing – Google has issued guidelines to create a mobile-friendly website. Follow these carefully to improve your website’s performance.
Offline loyalty programs – Presence on major social media platforms such as Facebook and Instagram can help you earn local links.

In addition to the above, some local tactics are: apply geo-modified keywords to pinpoint the location, and ensure that you are featured on trusted local snippets.

Local SEO tools

Some local SEO specific tools which can be applied to increase website performance are:

Automated listings finder – this allows identification of additional directory listing opportunities. It also ensures verification and updating of all listing information together
Review management tools notify businesses of new reviews across all platforms so that the business can respond suitably

Apart from these, Google has a range of tools to help every business build and maintain their own specialized local SEO mechanisms. These include – Google Analytics, Google Search Console, Google My Business insights, Google tag manager and results of statistics and surveys.

The success of your local SEO strategy is determined by how the business defines overall success. A well-structured plan should be developed which is scalable as well as open to modification. To really improve local presence, local SEO too should be monitored and fine-tuned in accordance with the business environment’s opportunities and threats. Local SEO optimization is a continuous process.

How To Leverage On Quora SEO Power For Digital Marketing Conversion

admin — Tue, 23 Apr 2019 10:20:40 +0000

How To Leverage On Quora SEO Power For Digital Marketing Conversion

If there is an online social network with over 100 million users asking questions that they know will be answered back, do you think it’d be a good source to generate website traffic?

Definitely!

Quora is a kind of forum where anyone can pose questions and expect them to be answered. The Quora community also votes up to the most relevant and helpful answer which bubbles up higher than the other responses.

It’s true that the real impact of SEO is seen only after some time, PPC advertising gives different results. On the other hand, social media takes up a lot of time and energy and other forms of advertising becomes very expensive for your business vis a vis expected return. Therefore, the free traffic from Quora makes it an exciting platform worth considering.

How is Quora a unique platform?

A lot of different platforms let you interact with your target audience – be it Twitter or Facebook. So, what makes Quora unique?

The best part about Quora is that you get to engage with your target audience when they are asking you questions. On Quora, you can step in and take part in an ongoing conversation centred around your offerings as well. For instance, if you sell shoes, you can answer questions about fitness, exercise, running, weight loss tips, etc.

Note that every conversation that happen here will organically introduce your brand to the users as you can sneak a mention of the brand or the store (online or offline).

How can you leverage Quora traffic?

1. Make an appealing profile

The first thing that a Quora user does after reading your reply to a question is to visit your profile in order to know more about you. If they realise that you have an uninteresting page, they are not likely to trust the information provided by you. So, it makes sense to build your Quora profile for an enriching experience.

A few tips:

Use prominent headline to build your online image as a source of authority in your field.
Add some of your best accomplishments
Add your location and business title

2. Pick the right/relevant topics

When you customize your account, you are given an option to select from a wide range of topics that you may find interesting and Quora keeps you updated with the most recent questions asked based on your topic selection.

Thus, one of the best aspect of this is that you don’t have to go about hunting questions that you want to answer about your areas of interest.

What’s more? Quora even sends you notifications through emails about relevant questions that you may want to check out and try to answer them. You can even use the search bar to pick relevant questions to answer to sneak in your brand mention. So, it’s best to have a wider option in terms of interest to have more opportunities to answer questions with a fresh set of audience.

3. Impress with your knowledge

Make sure you know your goal clearly while answering any question in order to establish yourself as an expert to have a great followers’ list on Quora. But providing an informative and detailed answer isn’t going to cut it; you will have to subtly leave an impression of you being an expert in different ways.

In order to do this, you need to have a professional profile picture and a strong headline. Furthermore, you need to pay a close attention to the tone you use while answering your questions. Slip in a sentence or two to highlight or focus on your professional expertise and experience to establish authority of an expert.

4. Provide helpful answers

You shouldn’t compromise on providing value in order to establish your authority. People reach out to Quora to get a response for their query, so your first job is to provide a helpful answer with insightful information. If you do this in a consistent manner, then, gradually, you will generate a following – of people who actually trust you.

So, don’t be pretentious or fake being an expert because it can’t last for long so you can fumble over an answer which can reveal your lack of expertise. Address the problems of the users effectively to deliver value. If you continue to do it, your value will continue to increase and your brand awareness will eventually grow – leading to more traffic to your site.

5. You can also ask questions

The best part about Quora is that you can get your questions answered as well. Being an expert shouldn’t stop you from asking questions. By asking questions, you can connect with your audience at large. You can run surveys, ask for a feedback, offers, etc. to improve on the quality of your product or service. This kind of market research on Quora will help you improve your overall product offering.

6. Insert Links

Quora allows you to use hyperlinks within your answers. This helps in directing readers to your site. But, ensure that you don’t stuff your answers with links after links. There is an SEO advantage to creating Quora backlinks to your site, do it organically and tactfully to make sure it doesn’t look forceful and do it only if adds value response you share on the platform.

The secret to being successful at leveraging Quora to generate website traffic is to provide helpful answers to genuinely help your readers and better serve their needs – which can eventually lead to more reach and greater impact to your busines

6 Essential Tips For SEO That You Need

admin — Sat, 16 Mar 2019 06:19:14 +0000

6 Essential Tips For SEO That You Need

In our digital world, Search Engine Optimization is crucial. Google alone processes more than 3.5 billion queries per day. Therefore, it’s more important than ever to build great content for both humans and search engines.

Today, you can no longer plan an SEO campaign without having a front seat to the entire content planning process, as it’s all about the searcher’s experience when they land on a page. Brand authority can also heavily influence results. In short, you can add all the SEO you want to any piece of content, but if users don’t engage with it you pretty much have no chance of ranking highly in search engines.

With search engines — especially Google — giving more premium real estate to quality content, keeping SEO and content planning separate will likely lead to two siloed departments.

Which brings us to the bottom line: only through shared goals and a unified strategy between SEO, content development, and user experience can businesses achieve sustainable and profitable headway into the digital economy.

With that in mind, here are some tips to keep in mind while developing content:

A strong understanding of your ideal customer profile, their pain points, and buyer journey
Clear goals and desired outcomes
Set of metrics for assessing SEO performance and success
Comprehensive website audit for UX quality, navigation, taxonomy, and mobile-readiness
Relevant keyword research and opportunity reviews
Roadmap on link building and influencer marketing

In particular, because keywords and content drive SEO marketing agency Nigeria as much as the sophisticated algorithms that govern search engines, effective keyword research done in advance should be a persistent element when it comes to content creation and subsequent content marketing efforts.

Need help with content planning and SEO? Our in-house experts can work with you to ensure your content, keywords, meta tags, page titles and articles are all search engine optimized. Get in touch with us to discuss your SEO needs.

Want to learn more about digital marketing? Read about 10 point checklist for SEO.