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The Digital Movement In Marketing For 2019 – What Next?

admin — Tue, 10 Sep 2019 15:44:49 +0000

Digital Marketing And Influencer Marketing Still Making Huge Waves.

What Other Marketing Strategy Can Silent Digital Marketing In The Coming Years?

Thanks to growthrocks for this piece. And please read to your understanding as we hope to guide you through this article.

We are already past the first half of the year, which means one thing: The first half of 2019 is behind us.

Now I believe it is a good time to take a look back and see what the first half of the year had to offer to our digital marketing collective knowledge. We researched and gathered the top digital marketing articles, according to the number of total engagement on social media and their total number of upvotes in their communities.

This is what most digital marketers learnt this year. If you didn’t have the chance to read these posts, you now do.

I’d suggest bookmarking this page so you can read the blog posts at your pace.

And so here are the best digital marketing articles: The Top 3 Posts of The Top 15 Digital Marketing Blogs for the first half of 2019, in alphabetical order. Enjoy.

1. Ahrefs

> 10 Ways to Get Google to Index Your Site (That Actually Work) – By Joshua Hardwick

> How to Improve SEO: 8 Tactics That Don’t Require New Content – By Si Quan Ong

> How to Write a Blog Post in 9 Steps (That People Actually Want to Read) – By Rebekah Bek

Our list begins with, Ahrefs. Ahrefs is first and foremost a powerful SEO tool. From keyword research to content explorer, and from site audit to link building, Ahrefs is one of the better SEO tools out there.

Whether you use Ahrefs for your needs or not, its blog provides huge value for everyone. Its purpose is to help you get better at SEO and it does so through three main categories: SEO Basics – Link Building – Keyword Research. These categories feature blogs like How to Learn SEO, Complete Link Building Guide, and How to Use Keyword Planner. The article authors are SEO marketing practitioners and industry experts, including Joshua Hardwick (Head of Content), Rebekah Bek & Si Quan Ong (Marketing), and Tim Soulo (Ahrefs CMO).

2. Backlinko

> We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing – By Brian Dean

> Copywriting: The Definitive Guide – By Brian Dean

> We Analyzed 12 Million Outreach Emails. Here’s What We Learned – By Brian Dean

Brian Dean needs no introduction to anyone who claims to know anything about SEO. Brian started his blog in 2013 when he wanted to learn more about SEO but weren’t enough resources to do so. And so, from his Airbnb in Lisbon, he started sharing strategies and tips in the form of SEO articles of high value. After a few months passed and some traction was built, Brian had become a household name in the online marketing communities.

Backlinko is nowadays a popular go-to resource for actionable SEO and content marketing advice. More than 3 million visitors every year, trust Backlinko and read Brian’s digital marketing articles. For those who want to grow their organic traffic and rank higher, Backlinko’s blog is what they are looking for.

3. BuzzSumo

> The 2019 Ultimate Guide to Facebook Engagement – By Susan Moeller

> 7 Steps To Create A Successful, Profitable Blog – By Mike Allton

> Best B2B Content: Analysis and Insights from Over 50,000 Articles – By Dustin Stout

BuzzSumo is another powerful online marketing tool. Its mission is to help you with one thing: Content. Be it competitor content analysis, content ideas or finding key influencers to share your content with their audience, BuzzSumo is a popular tool for that. If you are looking to step up your content marketing game, then BuzzSumo is one of the best ways to do this.

BuzzSumo’s Blog is about Data-Driven Marketing Insights. BuzzSumo combines content marketing and technology in a unique way and helps you create viral content. Besides content-related marketing, inside the blog, you can find a lot of SEO and social media material from top content experts.

4. Content Marketing Institute

> Get Rid of These 25 Phrases and Words From Your Content – By Julia McCoy

> 9 Steps to Optimize Images for SEO – By Isaac Justesen

> 24 Big Mistakes You Should Avoid in Content Marketing – By Ann Gynn

Content Marketing is King and Content Marketing Institute knows this well. Founded in 2010, CMI’s mission is to make you a better content marketer, and it’s one of the first blogs with a clear content marketing direction. CMI’S digital marketing articles promise to teach you how to develop a content strategy, how to create valuable content for your audience and how to measure what’s working (and what’s not), so you can make any appropriate changes.

Furthermore, CMI publishes Chief Content Officer, the first publication written by chief content officers for chief content officers. The digital magazine publishes three times a year and you can download all their issues for free.

5. Copyhackers

> Forget the Images: Long Facebook Ad Copy Works – By Sarah Sal

> I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned – By Joel Klettke

> Inclusive Buyer Personas: Where new product ideas live and growth happens – By Sonia Thompson

Like the name gives away, Copyhackers is created with one particular breed of marketer in mind: the copywriter. Copyhackers is, as they call themselves, the home of conversion copywriting.

At Copyhackers, you are going to find blog posts dedicated to copywriting and content, as well as posts about your freelancing career as a copywriter. Therefore you can read from ‘How to write welcome emails’ and ‘How to write headlines’ to ‘How to write a project proposal’ and ‘How to plan a SaaS onboarding funnel’.

6. GrowthHackers

> AMA with Dani Hart, Founder of Growth Gal & Former Head of Growth at GrowthHackers – By Dani Hart

> ΑΜΑ with Jim Huffman, GrowthHit CEO, Author of The Growth Marketer’s Playbook and Techstars Mentor – By Jim Huffman

> AMA with Kieran Flanagan, VP of Growth and Marketing at Hubspot – By Kieran Flanagan

GrowthHackers is a community founded by the man responsible for many marketing success stories, including the growth of Dropbox: Sean Ellis. Sean is also the man who came up with the word ‘growth hacking’ and introduced it to the digital marketing world. In 2013 he created a community and made a home for everyone who interested in this new approach of marketing.

The purpose of GrowthHackers.com is to give experiment-driven marketers a place to discuss what truly matters in driving sustainable customer acquisition growth. Users submit articles from their blogs or blogs that they find interesting as a conversation starter or just for anyone that might be interested in. One of the most intriguing parts of GrowthHackers, also, is the live AMA’s, where marketing experts around the world answer the questions of the community.

Oh! Don’t forget to take a look at its Growth Studies, too!

7. GrowthRocks

> LinkedIn Experiment: Link in Post VS Link in Comment – By Nicolas Lekkas

> The Big 5 Tech Companies & Their Big 5 Acquisitions – By Nicolas Lekkas

> 12 Ways to Increase Organic Facebook Reach in 2019 – By Nicolas Lekkas

GrowthRocks is a growth hacking agency that helps startups and well-established companies to achieve rapid and sustainable growth. Since 2014 GrowthRocks grows along with their clients around the world. Their blog does, too.

The GrowthRocks blog is one of the most preferred digital destinations by growth hackers all over the globe. In the blog, you will find tech-focused articles and step-by-step guides, such as how to install Google scroll tracking event in Analytics, Zapier automations, as well as A/B tests the agency has done – or just a listing of the current growth hacking courses.

8. Hubspot

> The Ultimate List of Email Marketing Stats for 2019 – By Caroline Forsey

> The 60 Best Free Online Courses For Whatever You Want to Learn – By Lisa Toner

> 6 Tips to Stop Thinking About Work After Work Hours [Infographic] – By Caroline Forsey

Hubspot is a developer and marketer of software products for inbound marketing and sales. It’s vastly known for its free CRM tool, used by small businesses. One of Hubspot’s co-founders, Brian Halligan, is also responsible for the term ‘Inbound Marketing’, which he coined.

Hubspot is one of the best all-around marketing blogs you can find. Its digital marketing articles expand in four basic categories: Marketing, Sales, Service, and News & Trends. If you want to be up-to-date with the latest marketing, sales and service tips, Hubspot is an excellent place for that. You can also find Ebooks, guides, research & reports, as well as free courses & certifications.

9. Indie Hackers

> We wasted $50K on Google Ads so you don’t have to – By Anton Elfimov

> Ideas for promoting your software product – By Justin Jackson

> Bootstrapping a Business: 5 Years In – By Michael Hansen

Indie Hackers is a community made of founders, entrepreneurs, developers, and marketers. Users come together to share their experiences, give and receive feedback. In the community, you will find entrepreneurs with $100k/month companies talking openly with founders that make $10/month.

Every word you read in the posts and articles is usually written by someone who did something first and then went on to write about it. So rather than reading something vague about brand awareness you can be part of an A/B test for landing page and tell the founder your opinion.

10. Marketing Land

> Facebook to replace relevance score with 3 new metrics in April – By Amy Gesenhues

> Updated: Prepare to say goodbye to Facebook ad set budgets – By Amy Gesenhues

> Facebook gives small businesses new advertising and engagement tools – By Amy Gesenhues

Marketing Land is a well-known publication for covering a wide spectrum of marketing: analytics, social media, mobile marketing, SEO, display, retail, and more. Founded in 2011, Marketing Land is one of the oldest sites in our list; its parent company, Third Door Media, is even older.

Breaking stories, industry trends, feature announcements and product changes usually make the headlines of Marketing Land, which delivers fresh content every day. Besides, experts across all digital marketing disciplines are regularly featured and share their tips and tactics.

11. Moz

> Optimizing for Searcher Intent Explained in 7 Visuals – By Rand Fishkin

> The One-Hour Guide to SEO: SEO Strategy – Whiteboard Friday – By Rand Fishkin

> On-Page SEO for 2019 – Whiteboard Friday – By Britney Muller

Moz was founded by Rand Fishkin and Gillian Muessig in 2004 – back when it was known as SEOMoz. They two founders believe that there was not enough transparency and knowledge in the SEO world and they wanted that. Enter Moz – a place where information flows freely through its digital marketing articles and anyone who is willing to learn can do so.

Since then, Moz has released many SEO tools, some of which are free. After all this time, Moz remains one of the best places where anyone, beginner or not, can find answers for their SEO questions.

12. Neil Patel Digital

> How Digital Marketing Will Change in 2019 – By Neil Patel

> The Ultimate SEO Tool: Ubersuggest 3.0 – By Neil Patel

> 17 Charts That Show Where Social Media is Heading – By Neil Patel

Neil Patel is possibly the most recognizable face of digital marketing. He is the co-founder of Crazy Egg, an analytics software, and the founder of Kissmetrics, a product that provides insights about website visitors. Neil is also a NY Time best selling author, for his book ‘Hustle’.

Neil’s blog generates more than 3 million visitors per month. He talks mostly about SEO but he’s not shy with content marketing, eCommerce or social media. If you are a beginner digital marketer with a focus on SEO, Neil Patel’s blog is probably a place you already visit. Neil is also very active on YouTube, so if you are more into videos than articles, don’t forget to subscribe to his channel.

13. Search Engine Journal

> 5 Freaking Genius Content Ideas You Can Steal from BuzzFeed – By Jessica Foster

> Google Shares Top 3 SEO Factors – By Roger Montti

> Mark Zuckerberg at F8 Conference Announces New eCommerce and Payment Platform – By Roger Montti

Despite its name, in Search Engine Journal you are going to find a lot more than SEO topics. SEJ attracts more than 900k visitors per month, who want to learn more about SEO, Paid search, content marketing, and social media.

SEJ features news, interviews and how-to guides from marketing experts around the world and its mission is to make you “work smarter not harder”. Last but not least, SEJ is an excellent place to find digital marketing resources, such as e-books, podcasts and webinars, besides the well-structured digital marketing articles.

14. Social Media Examiner

> 10 Metrics to Track When Analyzing Your Social Media Marketing– By Ashley Ward

> How to Grow Your Instagram Following: A Strategic Plan – By Amanda Bond

> Is Facebook Organic Marketing Dead? – By Michael Stelzner

Social Media Examiner provides high-quality social media content and is a familiar place-to-be for many social media experts around the globe. In addition to its blog, Social Media Examiner produces podcasts and hosts conferences, as part of their mission “to help you navigate the constantly changing social media jungle.”

Apart from its blog, Social Media Examiner is the host of Social Media Marketing World and one of the biggest US communities which frequently hosts networking events and parties.

15. Social Media Today

> Facebook API Changes Mean You Can No Longer Auto Post Tweets to Facebook – By Andrew Hutchinson

> Why is Digital Marketing so Important for Business in 2019? [Infographic] – By Andrew Hutchinson

> 8 Ways Your Social Media Content is Annoying Your Audience – By Nathan Mendenhall

Like the name gives away, Social Media Today is one of the must-read blogs that social marketing adepts and inepts alike visit more often than they will admit. Social Media Today creates and curates conversations around the world’s most innovative business practices with a clear focus on social media. Marketing, social business, communication, customer experience, content marketing and digital strategy are usually the subjects covered in the many digital marketing articles of the site.

In addition to news updates, Social Media Today offers a space to share, learn, and network with other digital marketing professionals from around the world. It is also an excellent source for webinars, where you can find many on-demand videos to hone your social media marketing skills.

Brand Activation – Experiential Marketing Notes

The Future Of Printing In The World

Experiential Marketing Across The World From Lagos Nigeria

BRANDING – PRINTING & BRAND MANAGEMENT

admin — Sun, 05 Aug 2018 01:29:45 +0000

Full Branding and how to gradually build a brand has been an important factor over time both within and outside the communications industry. The shaping forces of markets, consumer behavior, over-communication, category disruption and the speed in which our discipline is changing reminded brands who were the strong, who were the weak, what was successful, and what missed the mark. You were there. We were too, with one big advantage — your help.

Thank you Branding Strategy Insider readers for offering your ideas, questions, suggestions, opinions and sometimes opposing views. You have helped shape us as authors, educators and brand consultants, and have helped make Branding Strategy Insider the leading resource for marketing oriented leaders and professionals.

—Prints & Printing in Lagos, Nigeria

As we soar into a new year, let’s look back on the 25 most read thought pieces of 2015 on Branding Strategy Insider. From first person accounts of iconic brand strategy to shifts in brand architecture, brand differentiation and storytelling strategy to detailed steps for brand development, we kept our focus on the needs of marketers in a changing world. We learned, we enjoyed and we wish the same for you.

1. The Brand Brief Behind Nike’s Just Do It Campaign: Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few people know about the internal conversations that led to the ad brief that went to Nike’s agency Wieden+Kennedy (W+K) to create the campaign. Until now. (An exclusive first person account of events)

2. Twenty-One Different Types Of Brand: We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By our reckoning, brand is categorized in at least 21 different ways.

3. The Rise Of The One Brand Strategy: The biggest brands are moving down the brand relationship spectrum away from the more independent, pluralistic architectural options typified by the house of brands and towards the more controlled, singular positions that occupy the bottom of the chart.

4. The Death Of Digital Marketing Is Upon Us: Marketing has been changed, and changed utterly, by the digital deviation. At a tactical level our discipline is barely recognizable as the one that started the new century. But on the strategic plane, it is very much business as usual.

5. Developing A Powerful Brand Purpose: A sizzling brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.

6. Seven Rules Of Brand Management: 1. Remember Your Roots. Brands too often forget about or ignore their origins, and marketers in the English-speaking world are the guiltiest of it. For example when Starbucks lost its way, the real problem was that it forgot its origins. It took former chief executive Howard Schultz to return to the company and help rediscover its roots.

7. Luxury Brand Strategy: Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.

8. The Differences Between Brand And Reputation: Branding and reputation are tightly linked but not synonyms. They share approaches and goals. Both are shaped by communications and both seek to improve perceptions. But they are different and every marketer should know how and why.

9. Eight Ways To Build A More Valuable Brand: We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.

10. Seven Signs Your Brand Is Losing Focus: If your branding feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right things.

11. Seven Components Of A Powerful Brand Strategy: A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.

12. Is Brand Differentiation Still Possible?: Short answer – yes it is, but not in the way it was. We’ve been drawn into the innovation myth – the belief that brands can invent their way to market dominance. Most brands will never do that.

13. How Brands Make Emotional Connections: Emotional connection is one of the five drivers of customer brand insistence as outlined in our Brand Insistence brand equity system. (The other four drivers are awareness, relevant differentiation, value and accessibility.) The consumer must first know your brand, then like your brand, and finally trust your brand and feel an emotional connection to it. People become emotionally connected to a brand for a number of reasons.

14. Brands Need To Be More Interesting Or Else: Marketers love what they do and with good reason. It’s exciting, stimulating and inspiring to work on a great brand. But the rise of ad-blockers proves something no-one wants to admit. Brands are failing to maintain interest. Consumers want out of the messaging. Literally.

15. Three Phase Brand Development Strategy: Strong, enduring brands are built upon a rigorous understanding of themselves, their customers and the competitive marketing context. The following branding development strategy is one that has been used across different categories and industries with great success.

16. Ten Reasons Why Rebrands Fail: Plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here’s 10 reasons to leave things as they are.

17. Five Things I Learned Building The Starbucks Brand: Five things that helped shift Starbucks onto a more soulful and iconic brand development path. (An exclusive first person account of events)

18. The Costly Brand Strategy Of Playing Not To Lose: Playing not to lose cost Reebok their advantage over Nike. Ground they have never regained. Brand marketers must never lose sight of this, no lead is safe and the only strategy is to play to win.

19. Seven Ways To Craft A Brand Counter Story: Stories add to the humanity of brands. They help consumers think through and act upon a narrative that is fundamentally rooted in human truths. Stories generate empathy. We see ourselves in the tale. Or we see a side of ourselves. Or we see the ‘me’ that we would like to be. Without that narrative, everything is dominated by features, data and discounts.

20. Integrating Business Strategy And Brand Strategy: Brand strategy, business strategy, business model strategy and competitive strategy need to be a finely woven tapestry.

21. Why Leading Brands Are Hard To Beat: If your task is to try and gain market share on a leading brand, you have a much more difficult task. Rather than spending a huge amount of money on the supply side with lower prices and promotions in what will still likely be a fruitless exercise in taking over the leadership position, your time and money may be better spent on innovation. Are there opportunities to speak to shifting consumer needs?

22. Stop Creating Meaningless Brand Values: Whether your company is able to find a path to distinctiveness or not, you should at least stop spending valuable company time coming up with and then disseminating lists of values that are the same as everyone else’s and do nothing to advance a company’s performance or operating practice.

23. Why Price Establishes The Brand Experience: Price, when it is talked about, should be the clear and present underwriter of the experience. Chanel shouldn’t ever seem cheap. If it is cheap, it’s a fake. Walmart shouldn’t seem expensive. Neither should Coke.

24. Building Brand Connections In A Digital World: For brands to gain meaningful connections through story sharing on the social web these three pillars must be present.

25. Celebrity Brand Licensing: Barry Williams: Barry Williams literally grew up in front of America as Greg Brady, the oldest of the Brady sons on the hit TV show The Brady Bunch. We sought him out to find out more about what it was like to grow up Brady, what brands can learn from a show that has never stopped airing and what opportunities exist with his iconic brand.

*26. (Honorable Mention) Eight Keys To Transforming Brand Culture: You don’t fix what’s not working by doing more of it. That’s true of cultural performance; and it applies equally to how companies should approach cultural transformation for their brands.

The Blake Project Can Help: Accelerate Brand Growth Through Powerful Emotional Connections

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

When we talk of updates brand as branding company Google has proven over times that it is ranked 1st with no competition as a company that have proven to be effectiveness over time. In Nigeria, when we want to check the best printing company Google with its quick brand search is able to spotlight such brands out and this makes the user experience worth the time. Some brands that we consider that it does not do anything relating to Printing in Lagos in the Likes of Jumia; the online superstore but truly the store is got its brand identity which keeps them relevant at all timings. Th company XINI, the best letterhead printing in Lagos Nigeria.

While still in lock for a manager doing social media management like instagram, facebook social media management has proven to be very effective in building an audience in a targeted community with a great ROI.

Thanks,

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