Biro Pen Branding

In the competitive business landscape of Nigeria, Biro pen branding stands out as an effective and affordable marketing strategy. Custom-branded Biro pens are not just writing instruments; they are powerful tools for increasing brand visibility and customer loyalty.

Key Benefits:

• Brand Exposure: Every time a customer uses your branded pen, they are reminded of your business, ensuring continuous brand visibility.
• Cost-Effective Marketing: Biro pens are affordable, making them an ideal choice for mass distribution at trade shows, conferences, and events.
• Customizable: From color and design to logo placement, Biro pens can be tailored to reflect your brand identity perfectly.
• Functional and Practical: As everyday items, pens are highly valued by recipients, ensuring your brand remains in use for a long time.

Whether you are a startup looking to make an impression or an established company aiming to maintain brand presence, branded Biro pens are a smart investment.

Exploring Different Types of Branding in Nigeria

Branding goes beyond logos and slogans; it’s about creating a memorable identity that resonates with your target audience. Here are different types of branding strategies that businesses in Nigeria can leverage:

1. Corporate Branding

Corporate branding involves promoting the brand name of a corporate entity, as opposed to specific products or services. This type of branding focuses on the values, mission, and overall image of the company.

Key Elements:

• Consistent Messaging: Ensure that all communications reflect the company’s core values and mission.
• Professional Image: Maintain a high standard of professionalism in all marketing materials and interactions.
• Reputation Management: Regularly monitor and manage the company’s reputation to maintain trust and credibility.

2. Product Branding

Product branding involves creating a unique identity for a specific product. This strategy helps differentiate the product from competitors and creates a loyal customer base.

Key Elements:

• Distinctive Logo and Packaging: Design unique logos and packaging that capture the essence of the product.
• Targeted Advertising: Focus marketing efforts on the specific demographics that are most likely to buy the product.
• Quality Assurance: Maintain high product quality to build trust and loyalty among customers.

3. Personal Branding

Personal branding is about marketing an individual as a brand. This strategy is particularly useful for entrepreneurs, influencers, and professionals aiming to build a strong personal reputation.

Key Elements:

• Online Presence: Build a robust online presence through social media, blogs, and professional networks.
• Authentic Storytelling: Share personal stories and experiences to connect with the audience on a deeper level.
• Expertise Demonstration: Showcase your skills and knowledge through content creation, speaking engagements, and media appearances.

4. Geographic Branding

Geographic branding involves promoting a product or service based on its geographical origin. This type of branding is often used for products that have a strong association with a specific location.

Key Elements:

• Cultural Connection: Highlight the cultural and historical significance of the location in the branding strategy.
• Local Ingredients and Craftsmanship: Emphasize the use of local materials and traditional techniques.
• Tourism Integration: Leverage the popularity of the location as a tourist destination to boost brand appeal.

Why Choose Our Branding Services in Nigeria?

Expertise and Experience: With years of experience in the branding industry, we understand the Nigerian market and what it takes to create a successful brand.

Custom Solutions: We offer tailored branding solutions to meet the unique needs of your business, ensuring maximum impact and ROI.

Comprehensive Services: From concept development to execution, we provide end-to-end branding services, including design, printing, and digital marketing.

Client Satisfaction: Our commitment to excellence and customer satisfaction has earned us a reputation as one of the leading branding agencies in Nigeria.

Transform Your Business with Our Branding Solutions

Effective branding is crucial for standing out in Nigeria’s dynamic market. Whether you need branded Biro pens, corporate branding, product branding, personal branding, or geographic branding, we have the expertise to help you achieve your goals.

Contact us today to learn more about our branding services and how we can help you create a powerful and memorable brand identity.

For inquiries and orders, visit our website or call our customer service team. Let us help you elevate your brand and make a lasting impression in Nigeria.

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Feather Flag Banners

Feather banners are an excellent choice for businesses looking to make a big impact with their advertising. Known for their eye-catching design and flexibility, these banners are perfect for both indoor and outdoor use.

Key Features:

• High Visibility: Feather banners stand tall and are visible from a distance, ensuring your message gets noticed.
• Durable Materials: Made from high-quality fabrics that withstand harsh weather conditions.
• Customizable: Available in various sizes and designs to match your branding needs.
• Easy Setup: Lightweight and easy to assemble, making them ideal for events and promotions.

In Lagos, where businesses thrive on visibility, feather banners provide a cost-effective solution to enhance brand presence. Whether you’re hosting a trade show, launching a new product, or organizing a community event, feather banners can help you attract the right attention.

 

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Flag Banners

Flag banners are another popular option for businesses seeking versatile and dynamic advertising solutions. These banners flutter in the wind, drawing the eye and adding movement to your marketing strategy.

Key Features:

• Versatility: Suitable for various events, including fairs, festivals, and corporate gatherings.
• Custom Design: Print your logo, promotional messages, and vibrant graphics to create an impactful display.
• Portable: Easy to transport and set up, making them perfect for on-the-go advertising.
• Durability: Crafted from robust materials designed to endure outdoor elements.

In a bustling city like Lagos, flag banners and feather banner can elevate your brand’s visibility and engage potential customers effectively. Their dynamic movement and vibrant appearance make them a standout choice for outdoor advertising.

Teardrop Banners

Teardrop banners, with their unique shape, offer a stylish and modern approach to banner advertising. These banners are designed to grab attention with their sleek, aerodynamic form.

Key Features:

• Unique Design: The teardrop shape is not only visually appealing but also highly effective in windy conditions.
• Sturdy Construction: Built to withstand various weather conditions, ensuring longevity.
• Customizable Options: Available in multiple sizes and designs to fit your marketing needs.
• Effortless Installation: Quick and easy to set up, perfect for any event or promotion.

In Lagos, where competition is fierce, teardrop banners can set your business apart. Their striking design and durability make them a valuable addition to your marketing arsenal.

Why Choose Our Feather Banner Printing Services in Lagos?

Quality Assurance: We use top-of-the-line printing technology and materials to ensure your banners look professional and vibrant.

Affordable Pricing: Get the best value for your investment with our competitively priced printing solutions.

Expert Design Assistance: Our team of experienced designers is ready to help you create the perfect banner to represent your brand.

Fast Turnaround: We understand the importance of timely delivery, especially for event-based promotions. We guarantee quick and reliable service.

Enhance Your Brand Presence in Lagos with Our Custom Banners

Investing in high-quality feather banners, flag banners, and teardrop banners can significantly boost your brand visibility and engagement. Contact us today to learn more about our printing services and how we can help you create impactful marketing materials that stand out in Lagos.

For inquiries and orders, visit our website or call our customer service team. Let us help you make a lasting impression with our premium banner printing solutions.

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When you hear the word my Brand; what usually comes to mind on that note? or rather when you hear the word our brand!
Brother and sister across the world I must tell you that to build the smallest competing brand across the world is not easy but definitely a strategy can win for you.

The question now is what strategy are you currently using to build a compelling brand?

Note at some point of this write up we would be considering Content Marketing as CM

Let us move now as you might consider into content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Now, are we solving an issue for you? then, kindly write digital@xinicomms.com to appreciate this piece we have brought forward to you so that you can learn daily.

Then, after knowing what cm is all about in definition the next question that pops is How To Develop Viable Contents?

How To Develop Content Marketing Strategy

On average the gist is that people like story as much as they want something short because of their business schedules.

In fact, having a documented strategy is critical, as it’s one core element that separates effective content marketers from their less effective peers. As we’ve seen in the responses in our annual research, those with a documented content marketing strategy:

• Are far more likely to consider themselves effective at content marketing

• Feel significantly less challenged with every aspect.

• Generally consider themselves more effective in their use of all content marketing tactics and social media channels

• Are able to justify spending a higher percentage of their marketing budget on content marketing Here are a few common questions to help you start creating a content marketing strategy from scratch or improving the one you may already have in place.

Is there a template I can follow?:

There is no one “template” for creating a content marketing strategy, as every company must approach this technique from its own unique perspective, based on its specific marketing needs and requirements. However, there are a few common elements that every content marketing strategy should have in common (see below).

Does my strategy need to be documented?:

It’s not critical that you document your strategy, but from my experience, something almost magical happens when you put pen to paper and document the specifics. Connections can more easily be drawn, and it helps to get everyone on the same page.

What types of information should my content marketing strategy cover?:
We suggest including the following components as you develop your strategy:

• A business plan for innovation: This is optional, but if your organization is not used to incorporating new processes like content marketing into its operations, you may need to start by convincing your stakeholders to allow you to innovate. Why? Quite simply, this gives you permission to do what it takes to succeed, yet covers your bases in case you fail. By definition, innovation means doing something that hasn’t been done before so there’s no way to guarantee return on investment (ROI) before you have a chance to experiment. By including an innovation plan in your content marketing strategy, you are making sure everyone’s expectations are aligned.

• A business plan for content marketing: Once your organization has agreed to experiment, the next step is building the business plan for the content marketing program itself. It’s important to note: The business case is not meant to outline guaranteed ROI. Trying to pin ROI on Cmarketing right from the outset is a bit like asking, “What’s the ROI on your telephone system?” you won’t know until you start to get a sense of how much (and how well) it will be used.

• Personal development and content mapping: This part of the strategy helps your content team recognize your buyers as people with informational needs, and helps them create content to address their questions at each stage of the buying cycle.

• Your brand story: people like stories-As part of your strategy, you will need to determine what your “pillars of content” in essence, the stories you want to tell will be. This will be more of a framework than a fully realized to-do list or template, as its purpose is to help you to develop the best way to tell your story (or, perhaps, to help you discover what’s missing from your company’s existing story).

• A channel plan: This component focuses on how you plan to “place” the content you create i.e., which channels will be most beneficial for your content distribution efforts?

How do I communicate my strategy internally?:

This very much depends on your organization. In some cases, it makes sense to have specific executive summaries targeted at different stakeholders. In other cases, you may want to develop a small-scale “pilot” program that allows you to test a few options, prove success, and then build onto your cm program from there.

Regardless of your approach, you’ll find it helpful to apply the principles of content marketing to your efforts to market your plan, as well. In other words, make it about your audience members’ needs: What will they care about most, and what information will they need to make decisions and allow your content marketing efforts to move forward?

Does a content marketing strategy differ from a content strategy?: Yes! While people often use these terms interchangeably (understandable, as the lines are somewhat blurry), Robert Rose makes this useful distinction:

• Cmarketing strategy: Content marketers draw and develop the larger story that our organization wants to tell. They focus on ways to engage an audience, using content to drive profitable behaviors.

• Content strategy: On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.

WAYS TO USED CONTENT MARTKETING

Increasing your brand awareness doesn’t happen overnight, but it’s an important goal to keep in mind for any business. One of the best ways to achieve this is with cM.
Below are the ways to use content marketing:

Content marketing is used by leading brands

Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

How Microsoft is Shifting Focus Towards Content Marketing
When you think of Microsoft, words like innovation, technology, and cutting-edge probably come to mind. To keep that brand perception alive, the giant tech corporation is slowly adopting a culture of content to fuel its $340 billion business.
As a large enterprise with over 118,000 employees, aligning content goals across the organization can be more challenging than you might think.

Content marketing is good for your bottom line and your customers

Specifically, there are three key reasons and benefits for enterprises that use content marketing:

• Increased sales

• Cost savings

• Better customers who have more loyalty

Content is the present and future of marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

• Social media marketing: Content marketing strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.

Content marketing Strategy

Tons of different Cmarketing strategies exist today.

In the beginning of the Cmarketing world, that wasn’t the case. At one time, marketers had few options. They essentially only had bandit signs, magazines, and newspaper ads.

Even in those days, however, they had a variety of different custom choices.

They could play with the words in their advertisements, the picture they showed, the placement of it, and the CTA.

In other words, although there were few cm methods, the options were still remarkably vast.

Today, more content marketing mediums and methods exist than ever before in the history of the world. That means that the number of strategies is even greater.

One online publication suggests using the“3D content” model, for instance. Basically, it’s three individual steps.

1. Map the content to the pain point.

2. Then use the right type of content for that problem.

3. Finally, map the content to the buying cycle of the people who have that problem.

This strategy is a way to move the focus away from the marketer and to the person that the marketer is trying to reach.

That, after all, is an incredibly important step to take in your own content marketing strategy.

If your content doesn’t cater to the right people with the right problem that your product solves, then your content marketing efforts are all for not.

Of course, you’ll probably want to adapt this to fit your own audience and marketing theories.

Whatever the case, though, you should always start with your audience. You must create content for that audience. Then, and only then, will the right people pay attention to you.

Now, the WHY? of everything in life is important.

Why Content Marketing? Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:

1. Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.

2. Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
3. Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
4. Buy. Finally, the customer makes their decision and moves forward with the transaction.

Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.

At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.

The return on investment for content marketing can be phenomenal if executed correctly. We haven’t spent a dime on our own content marketing, or even that much time. 95% of the success we’ve experienced with content marketing can be traced to a handful of articles I’ve written, adding up to perhaps 20 hours of work.

Cmarketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.

How Do I Get Started?
There are many firms that offer content marketing services, often paired with SEO or PR. If you’re simply too busy to do it yourself and aren’t ready to manage it in-house, then hiring a firm may be your best option. But if you want to jump in and do your own the easiest way is to start blogging. It will likely be hard at first, but the more you do it, the better you’ll get at it. Following tips from websites like copy blogger you’ll quickly learn how to craft content for your website or blog that will engage readers and turn them into customers or clients. But while technically good writing and the right headlines can help, it’s not the key to creating great content that is the best form of content marketing.

Great Content
When we say great content, what do we mean? Dope!
If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. When I speak to companies about content marketing I tell them that content is good if they genuinely want to read it. Content is great if they’re willing to pay to read it. If you want to see great examples of content, just look at what you’ve paid to read, watch, or listen to lately. If you watched The Lego Movie this year, you saw one of the greatest examples of content marketing to date. Oh, you thought they made that movie in order to sell movie tickets? Think again. That was a 100 minute toy commercial, and rather than using a DVR to skip it you paid good money to watch it. Is it any coincidence that Lego recently leapfrogged Mattel, the creators of Barbie, to become the largest toy company in the world? You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information.

The #1 Secret of CMarketing
Add value. That’s the secret. It’s not really a secret at all. We’ve already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want–good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands cm intuitively, hiring a skateboarder might not be a bad step.

If you’re not sure how you can add value through content marketing, ask your existing customers what kind of content you can produce that would be helpful to them now, or would have been helpful to them when they were looking for your product or service. They’ll tell you.

Most companies are not doing real content marketing…yet. That’s why you’ll have an advantage if you jump in. Let me know how it goes because at the heart of Lagos Nigeria we are always trying to ensure that clients get the real value of what they bring into the table.

Create a Content Marketing Strategy

Wouldn’t it be great to start your content marketing program knowing it will work as intended? How satisfying would it be to be confident it incorporates the insights, ideas, and focus to create stories that captivate your audience members and turn them into loyal customers?

While we can’t offer a magic formula that guarantees success, we can identify the key practice the most-accomplished content marketers adopt: They document a marketing strategy.

Why? The obvious answer is that strategy creation seems difficult. It takes thought, research, and time to plot all the details. You can’t just borrow a strategy and put it into play for your business.

This process will help you create a content marketing strategy to guide your efforts, providing significant advantages at every stage of your program. A strategy boils down to decisions in three distinct areas:

Why – marketing and business purpose

Who – audience needs

How – unique brand story

1. Identify your business why Goals and intentions
Define the business challenges and outcomes to address and achieve with content marketing. In other words, figure out why you’re creating content and how you intend for it to help your business.

Though your content marketing program can help address multiple marketing challenges, the discipline works best when focused on a single, top-priority goal. An easy trick to help accomplish this is to identify points in your funnel where the team struggles the most to reach the goals.

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In fact, experts suggest that flyer marketing campaigns are still one of the best strategies for advertising offline. It introduces an excellent opportunity to advertise within small budgets and yields real results.

However, setting up effective flyer marketing is not as straightforward as it might sound. You have to pay attention to your content, color contrast, appearance, and a lot of other things to ensure their success.

As you can see, marketing flyers are an excellent communications tool useful for spreading the word about your business or organization in a variety of situations.

Offline Awareness is key

#xinicomms #concepts #branding #experientialmarketing #productions #xini #xiniprints #communications #ads.

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Cheers to a great Monday from our team whilst wishing you a fruitful week ahead.
Team XINI Regards

Display Monday Stand

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As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year.

Here are 20 key digital marketing trends in 2020 and beyond that you can no longer pretend aren’t important.

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation Today!

1) SEO A/B Split Testing

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Search engine optimization A/B split testing — like all split testing — allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes.

Platforms like Clickflow suggest pages with untapped SEO potential — a high-impression count but low click-through rate (CTR) — which can be improved to increase clicks and traffic:

Clickflow lets you choose your target CTR increase, then it serves up pages along with a keyword report that lists what your page is ranking for and which keywords will help you get more traffic. Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site:

Choose your target CTR:

Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the brand click increase.

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle.

2) Artificial Intelligence ( Key)

Artificial intelligence will take over the world! Or at least the world’s simpler jobs.

For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates easily, report suspicious activity and collect data to report to their owners.” You can rent these R2-D2-like robots for $7-$12 an hour — which is less expensive than a human security guard’s wage. Wow! So amazing.

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year.

As per Techgrabyte, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” An indisputable fact that means “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” Is the Nigerian Market full ready for real? In the world of automation of relationships which is key in this fifth industry revolution.

Here are the top reasons why organizations are adopting AI into their business everywhere across the world which does not leave Africans outside the scope of it:

AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.

One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – that uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:

you can see it at best all over in accuracy in AI.

Artificial intelligence will soon be the driving force behind many services, and currently we’re already seeing it implemented in such areas as:

• Customer service chatbots (35% of customer service will use virtual assistant technology by late 2020 and in early 2022, up from less than 2% in 2016)
• Basic communication
• Product recommendations
• Content creation
• Email personalization
• E-commerce transactions

Businesses adopting AI in 2020- 2021 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.

Dive Deeper:

• AI Trends in Marketing for 2019 [Infographic]
• The Effects of Natural Language Processing (NLP) on Digital Marketing
• Content Marketing and Artificial Intelligence: A Perfect Marriage?
• How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere

3) Programmatic Advertising

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

It’s changing the face of digital advertising so swiftly that, according to e-Marketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.

According to Irina Kovalenko of SmartyAds,

“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Here’s a quick look at how programmatic advertising works in the XINI Marketing mix:

To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started.

Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation In The Following Years.

4) Chatbots

Chatbots will continue to be an important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

Surveys show that:

• 76% of respondents prefer messaging an online chatbot to communicate with a business or brand
• Chatbots will power 90% of customer service by 2021
• Top benefits of chatbots are 24-hour service (74%), instant responses to inquiries (65%) and answers to simple questions (55%).
• By 2022, chatbots will help businesses save over $8 billion per annum
• 80% of businesses want chatbots by 2020 but how to go about it is the only issue.

Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.

Many brands already use chatbot technology, including Uber, whose chatbot communicates with customers, making it easy for them to hire cars via their mobile app, Facebook Messenger, Slack or Google Maps:

Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment.

Other brands who are successfully using chatbot technology globally includes Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut.

With our outbound partners we say you can learn more on a daily basis.

Dive Deeper:

• Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results
• 5 Reasons Why Live Chat Helps Your Business Go the Extra Mile
• Why Chatbots Are a Must-Have for Businesses (and How to Build One!)
• 13 Messages Your Chatbot Should Be Saying to Prospects

5) Personalization

If you want to stand out from this year 2020, you need to personalize your marketing mix and strategy – and that means personalized content, products, emails, and more.

With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier or marketers to work on.

Consider these personalization stats:

• 73% of consumers are highly annoyed with generic advertising blasts
• 80% say they are more likely to do business with a company if it offers personalized experiences
• 95% claim they find personalization appealing

As per EmailMonks, “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”

Top examples of businesses globally leveraging the power of personalization always include Netflix and Amazon, with their tailored recommended products or movie titles. But other companies successfully using personalization include:

• EasyJet launched a data-driven email campaign that used customers’ travel history with the airline to build personalized stories, which then suggested where they might like to travel next. About 12.5 million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails.
• Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.
• Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion.

Questions And Thoughts To Dive Deeper Into:

• How AI Helps Add Personalization To Your Email Campaigns
• How To Use Personalization To Increase The Impact Of Email Marketing
• How AI Is Shaping The Future Of Content Marketing And

6) Video Marketing

Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years.  These numbers show the importance of incorporating video into your digital marketing strategy highly from this year 2020:

• 80% of consumers say that they have shared a brand’s video
• 82% of businesses say video has improved their conversion rate
• 57% of consumers say that watching product videos makes them more confident in online purchase decisions
• 73% of executives visit the marketer’s website and 37% call a vendor after viewing a video
• Video is by far the most popular way customers want to learn about new products:

And don’t just think YouTube. To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are losing efficiency because on mobile screens, they’re simply too difficult to read. But video can present the same information in a format that works perfectly regardless of platform.

Google’s noticed this and is rewarding video producers: If your site includes video, it’s 53X more likely to get a first page spot in search results. Why? Because video improves SEO, which boosting a business’ ranking.

However, one of the most valuable benefits of implementing a video marketing campaign is how it allows you to easily reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it to youtube you could also:

• Get it transcribed so you have a text version of the video
• Publish the transcription on your blog under an embedded YouTube video for better rankings
• Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos)
• Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats/images
• Rip the audio alone and use it as a podcast episode
• Use video thumbnails in your email marketing campaigns and the word “Video” in subject lines to increase email engagement

Here are some other video marketing trends that are gaining more and more traction:

• Live video is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc.
• 1:1 video is when businesses or marketers create personalized video messages rather than make phone calls or send emails. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever.
• Shoppable video content has become a super easy way to shorten the customer journey by allowing people to buy products directly from a video or image. When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page:

• Video SEO. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. Check out this guide to learn more about YouTube SEO.
• 360-degree video content, which allows for a more interactive experience, is on the rise – just look for the circular symbol in the top left corner to start sliding the moving image left or right as it’s playing:

Rome: A Guided City Tour is a great example of a 360-degree video:

Dive Deeper:

• How to Use Live Video (Facebook & Instagram) to Grow Your Business
• How to Make Your Live Video a Guaranteed Success
• Live Streaming Videos: The Most Powerful Way to Share Content
• The Complete Guide to YouTube SEO
• 9 SEO Areas to Focus On to Boost Your Video’s Visibility

7) Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge following who can help spread the word about your business or product through their social channels.

Because influencer marketing is generally more authentic, 92% of people trust other consumer recommendations over corporate advertising. For this reason, we had a case study outside Africa;  Iceland, a popular British supermarket chain, switched from TV ads to a campaign that featured real-life moms.

Teaming up with YouTube community, Channel Mum, it now works with a number of vloggers to promote its products in a more ‘authentic’ fashion, which resulted in approval ratings that increased from 10% to 80%.

Influencer marketing is another tactic that is not going away anytime soon: A mediakix study predicts that the ad spend for influencer marketing could reach $15 billion by the year 2021

Influencer marketing is also going to be influenced by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. In addition, artificial intelligence is transforming influencer marketing in the following ways:

• Image recognition with ANN
• Determining influencer performance with NLP
• Predicting incentives with ANN
• Determining an influencer’s influence
• Flagging posts that don’t follow disclosure guidelines
• Elimination of fake engagements and spam bots

Dive Deeper:

• How to Grow Your Business With Influencer Marketing and Brand Partnerships
• How to Work with YouTube Influencers to Grow Your Business
• 11 Facts You Should Know About B2B Influencer Marketing
• All You Need to Know About the ROI of Influencer Marketing [infographic]
• How Artificial Intelligence Is Transforming Influencer Marketing

8) Social Messaging Apps

If you think social messaging apps are just for sending emojis to your friends, take a look at these numbers:

• 1.3 billion monthly users are active on Facebook Messenger

• 10 billion messages are sent between people and businesses on Facebook Messenger every month
• WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day
• The top three social messaging apps – WhatsApp, Facebook Messenger and WeChat – have more combined users than Facebook or YouTube (not by much, but still…)

These statistics show the popularity of social messaging apps and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out.

Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization (see #4 above) and add value to users’ experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them. In fact, 50% of people say they are willing to shop at a company that communicates through messaging apps.

Reasons for your brand to use messaging apps include:

• Cultivate contact
• Deliver information
• Boost sales
• Involve people in events
• Regain potential customers
• Provide support and assistance

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation

9) Visual Search

Visual search can take the user experience to a totally new level: people can upload an image to conduct a search and get more specific results.

Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items. As Marketing Land puts it, it turns your phone’s camera into a search bar:

In the year and a half since the launch of Lens, Pinterest has continued to update its functionality:

• They introduced Pincodes, a QR code-type technology that enables you to find inspiration while you’re out shopping or flipping through your favorite magazines.
• They launched Lens Your Look to take the guesswork out of outfit planning.
• They partnered with brands like Target to allow people to search their catalog using related products from the real world.

Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are:

• Fashion
• Home decor
• Art
• Food
• Products
• Animals
• Outfits
• Beauty
• Vehicles
• Travel

And Pinterest is not the only one with visual search.

Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app. If you take a photo of a:

• Business card: You can save the phone number or address to a contact.
• Book: You can get reviews and other details about it.
• Landmark or building: You can get more details about it.
• Painting in a museum: You can get details about it.

As CNet says, “Google Lens is turning into what Google Glass never was” when it comes to real-time augmented reality.

CamFind is another visual search mobile app which enables you to search for anything from your mobile phone simply by snapping a picture.

Instead of typing queries into a search engine, you can directly search through images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and CamFind will show you movie information, trailers, showtimes and local theaters.

And with Bing Visual Search, you can search for a specific element within an image without having to go through all the current hoops. For example, let’s say you’re looking for kitchen decoration images. You click on a thumbnail result to get to the “Detail View”, decide you like the chandelier in the image, and then can easily discover where to purchase it.

As per Social Media Today:

• 62% of Millennials are more interested in visual search capabilities than any other new technology
• Images are returned for 19% of search queries on Google
• There are over 600 million visual searches on Pinterest each month

Marketers can get the edge on competitors by jumping on the visual search trend in 2019 to draw customers and serve them the perfect product.

10) Micro-Moments

Micro-Moments are “moments when we turn to a device – often a smartphone – to take action on whatever we need or want right now.”

People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go, so the Micro-Moments that every marketer should know about are:

To take advantage of micro-moments in 2020, you need to be where consumers are searching for information in the moment – or, as Google puts it, marketers have to “be there, be useful, be quick.”

The growing popularity of micro-moments means that marketers must rethink the linear buyer funnel that follows a set path: awareness, consideration and decision. In 2019 and beyond, the customer journey is becoming more of a whirling dervish type of funnel wherein people think of, see or talk about something and presto! they need to learn about it, watch it, buy it, etc. right NOW. Our almost complete dependence on our smartphones aids and encourages this.

As per Mention, “When we act on our needs in the moment, our expectations are high and our patience is low. This makes the quality, relevance and usefulness of marketing more important than ever.” To get the most out of micro-moments, you should:

• Identify your consumers’ “I-want-to-buy” moments
• Be there in these moments of need
• Deliver relevant content
• Make it easy for them to make a purchase
• Measure every moment that matters

11) Voice Search & Smart Speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020 and in the coming years. Consider these numbers:

• 65% of all searches will be via voice by 2021
• 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 60% by 2022
• As of January 2018, there were an estimated one billion voice searches per month
• 25% of shoppers used voice assistants during their holiday shopping in 2017
• 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines
• Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
• Global smart speaker shipments grew nearly 200% year-over-year in Q3 2018 reaching 22.7 million units in the quarter

Overall, people are expecting to be using voice search far more in the future:

Voice search plays an important role in providing all the relevant information people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”

Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers, such as:

• Patron tequila helps consumers access personalized cocktail recipes
• Domino’s allows pizza-lovers to order from the comfort of their couch without having to pick up the phone or even place an online order
• PayPal users can engage Siri to send money to friends, family or businesses
• Nestlé created a skill that provides voice cooking instructions as you cook
• Tide provides advice about removing stains caused by over 200 different substances
• Campbell’s has a skill that helps hungry consumers to choose and cook recipes

Google Assistant has 2,000 “actions” and Alexa has 30,000 “skills,” which are functions that allow these voice assistants to react very specifically to user commands and queries.

And keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but ads are likely on their way next. That means that Alexa will tell you the answer to your question along with a “word from her sponsor”.

For all voice technology, remember to write in a conversational tone, focus on getting featured snippets on Google, and think about keywords that people will speak rather than type.

12) Social Media Stories

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. Here’s a social media stories timeline:

Since these types of stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).

The benefits of using social media stories include:

• Increased brand awareness
• Constant engagement with followers
• Cost-effectiveness
• Increased traffic to your web page
• Opportunity to reach younger audiences

Get inspired by some of these brands using social media stories.

13) Browser Push Notifications

Because email has been running into all sorts of issues with tighter controls, including GDPR and stricter filters, and with the younger audience favoring other methods of communication, push notifications are on the rise.

Statistics show that 33% of 18-34 year olds always opt in to web push notifications:

As part of the bid to engage users on multiple channels, browser push notifications are something you will see more and more brands adopting in 2020 – and they are getting more and more sophisticated and personalized. In fact, using personalized push notifications increases conversions:

• 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement)
• 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement)

Notifications triggered by behavior are being used to re-engage users who have shown interest but failed to convert, and in recovering revenue from abandoned shopping carts.

Notifications can even include images and CTAs to maximize conversion rates from such efforts:

Dive Deeper: 

• How to Target Your Mobile Users with Push Notifications
• Marketer’s Guide to Web Push Notifications

14) Content Marketing Continues to Dominate SEO

The effects of Google’s latest search algorithm update in January 2020 are still being analyzed, but early indications show that regularly updated complete content is again being heavily favored.

Content marketing is so important that 88% of B2B content marketers agree that creating content makes their audience view their organization as a credible and trusted resource:

Stats from Content Marketing Institute:

• Content marketing costs 62% less than outbound marketing & generates 3x as many leads
• Content marketing has lower up-front costs & deeper long-term benefits than paid search
• 615 million devices now use ad blockers, which means your ads are not being seen by as many people
• Small businesses with blogs get 126% more lead growth than those without
• Content marketing rakes in conversion rates 6x higher than other methods

With Google continuing to value well-researched, regularly updated articles, content marketing is something that marketers are going to continue to invest in. In short, content marketing is a great way to attract new customers to your site and build relationships with them in real, quantifiable ways over a period of time.

Dive Deeper:

• How to Build a High-Performance Content Marketing Strategy
• How to Get Started with AI-Powered Content Marketing
• How Machine Learning Is Transforming Content Marketing
• 27 Quick Content Marketing Tips to Drive More Traffic [Infographic]

15) Social Commerce

With e-commerce and social media both growing at alarming rates, it’s no wonder clever people are pulling the two together to maximize opportunities for sales.

Instagram introduced shoppable posts last year, allowing brands to link to their store from Instagram posts with ‘Buy Now’ buttons.

In March of this year, Instagram unveiled Instagram Checkout, which lets users complete their purchase from within Instagram:

E-commerce brands hope this will reduce the risk that customers will abandon their purchase because they have to switch apps or sign in to an unknown store.

The feature is currently limited to a small number of high-profile brands (but is sure to be rolled out to everyone else soon enough), including:

• Adidas
• Burberry
• Dior
• H&M
• MAC Cosmetics
• MTN
• Indomie
• Nestle
• Michael Kors
• Net-a-Porter
• Nike
• Oscar de la Renta
• Prada

However, if you’re keen to get started now with social commerce, there are plenty of other services offering a solution, such as Jumper.ai and ManyChat’s payments option.

16) Omni-Channel Marketing

If multi-channel marketing was 2018’s buzzword, omni-channel promises to be all the rage in the second half of 2020.

Omni-channel marketing is the process of using multiple platforms (such as social media, apps or blog content) to give your audience a multi-channel experience.

To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogs and anywhere else you can imagine. All channels should be linked in one all-encompassing strategy for the best results.

Stats show that brands using three or more channels in an automation workflow can see these results:

• Engagement rate: 18.96% on omnichannel vs 5.4% on single-channel
• Purchase frequency: 250% higher on omnichannel vs single-channel
• Average order value: 13% more per order on omnichannel vs single-channel
• Customer retention rates: 90% higher for omnichannel vs single-channel

With ever-more sophisticated SaaS companies providing the tools to manage multiple channels more efficiently, it’s becoming easier to manage an omni-channel strategy, although it remains a huge challenge.

Users demand personalization and want to be able to browse a physical store, view products on social media, and purchase online. If you’re not keeping up with the tide, someone else will get that business.

This is another area where AI and big data are playing a role by helping brands to understand consumer behavior better and personalize at an individual level at scale. Getting inside the head of your ideal customer’s buying journey is key to actioning an effective omni-channel approach.

Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload

17) Augmented Reality (AR) & Immersive Technologies

Gartner predicts that by 2022, 70% of enterprises will be experimenting with immersive technologies, and 35% will have deployed to production.

While virtual reality (VR) makes a lot of noise and gets everyone excited with grand sci-fi ideas, AR is much more implementable from a marketing standpoint. Experts predict that AR will continue to outpace VR in terms of market share:

Brands are increasingly using the technology to enhance the consumer experience and increase sales.

ModiFace, which has recently been acquired by L’Oreal, produces AR applications for brands. Sephora Virtual Artist, an impressive example of ModiFace’s technology, allows you to see how the different colors of various forms of make-up will look on your face, without having to physically apply it:

And IKEA has their own AR app called IKEA Place which allows you to take a picture of a room in your home with your smartphone camera (with just iOS 11.0.1 for now) in order to “test drive” IKEA’s furniture in it. You can move the furniture around and check out how it looks from different angles:

With AR improving rapidly, we will see a huge uptake in brands finding useful applications for the technology in the future.

18) Predictive & Augmented Analytics

Predictive analytics is the practice of using data mining, predictive modelling and machine learning to identify patterns and attempt to predict the future. It is becoming more and more sophisticated and widespread in many industries.

One example where it is already commonplace is credit scoring, where individuals are given a score based on their financial behavior, which is used to predict their future behavior.

In digital marketing, we will see a lot more of this, as it is being used in advanced lead scoring, improved segmentation and individual personalization, in order to reduce churn and improve customer loyalty, just to name a few of the applications.

An example that we’re all familiar with is Amazon’s product recommendations, which have been estimated to account for as much as 30% of total sales. And now with Amazon Assistant, a Chrome extension, this retail giant’s product recommendations extends beyond their own website to the entire Internet:

Augmented Analytics, on the other hand, “automates data insight by utilizing Machine Learning and Natural Language Processing to automate data preparation and enable data sharing.”

As per Bonnie D. Graham: “Where predictive analytics uses machine learning to predict what will happen, augmented analytics uses machine intelligence to boost human intelligence with the why, so we can work faster and smarter on ever-larger datasets.”

Gartner predicts by 2020, over 40% of data science tasks will be automated, which means that insight into the enormous amounts of big data that businesses are collecting will allow for better and more personalized decision-making and thus  increased productivity.

Like the Jumia heads of Nigeria, the global search and purchase rates are expected to be aided artificially in the following years.

Dive Deeper:

• How to Use Predictive Analytics for Better Marketing Performance
• The Future of Data Science & Predictive Modeling
• How to Use Big Data Analytics to Grow Your Marketing ROI

19) Growth of Geo-Fencing

While the idea of marketing to people based on their location is nothing new, we do expect an increase in the use of geo-fencing – this market is set to grow to $2.2 billion by 2023 – along with the rise of mobile use:

Geo-fencing allows real-time targeting based on a user’s location. A target area is defined as , say, within a mile of a restaurant, and when a user enters or leaves this area, they receive a push notification, text message or other form of marketing communication.

Research shows that of people who open a push notification, 54% of users convert from segmented push compared to only 15% for broadcast messages. And 52% of users enable push messaging on their apps.

76, an American fuel company, used Waze to mark their gas stations on a map throughout California. As drivers approached, a logo would pop up on their map showing them where to stop for gas and offering entry to a competition if they filled up. Their “Tank 5” campaign resulted in a 6.5% navigation rate to fuel stations.

For industries that need to convert digital users into brick-and-mortar customers, geo-fencing is going to become more and more important in their marketing strategy.

20) Progressive Web Apps (PWAs)

Progressive Web Apps are essentially websites that work like mobile apps. They offer the functionality of a native mobile app – fast load times, push notifications, working offline, utilizing device hardware, etc. – without being limited to one platform (which in reality means Android or iOS).

This allows dev teams to develop web apps for any device that work just like a mobile app.

By 2021, the number of smartphone users is expected to reach 2.87 billion, so with total page views on mobile increasing year-over-year at almost 50% worldwide, mobile is more crucial than ever to your digital strategy:

PWAs are going to become ever-more prevalent as the mobile revolution continues at pace.

Dive Deeper:

• Top 10 Mobile Optimization Best Practices For E-commerce Sites
• Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019
• 14 Ways to Kickstart Your Mobile Email Marketing Campaign

21) User-Generated Content

Marketers are increasingly leveraging user-generated content to tap into the Millennial and Gen Z markets. By encouraging your audience to generate their own content by offering an incentive, you can increase engagement and smash conversion rates.

People trust others like themselves far more than brands. In fact, one survey found that 90% of shoppers reported that UGC influenced their decision to purchase, more than any other form of advertising, with a whopping 97% of 18-29 year olds saying that it had an extreme influence.

UGC can be as basic as blog comments and testimonials or it can take the form of blog posts, images and videos created by users.

GoPro dedicates its entire YouTube channel to UGC, showing high-quality videos produced by its customers using its hardy, portable cameras. The channel is currently pushing 7 million subscribers.

Dive Deeper: 8 Ways to Encourage More User-Generated Content (UGC)

22) Blockchain Technology

As defined by Blockgeeks, “A blockchain is, in the simplest of terms, a time-stamped series of immutable record of data that is managed by cluster of computers not owned by any single entity. Each of these blocks of data (i.e. block) are secured and bound to each other using cryptographic principles (i.e. chain).”

The uses of blockchain are far more wide-reaching than just the financial world, however; this technology is also making waves in the digital marketing world. Blockchain eliminates the digital marketing middleman, builds trust by means of transparency, drives public accountability and offers benefits for branding.

But in 2020 and beyond, we’ll be seeing these trends in blockchain:

• Tracking Media Buys
• Handling Social Impressions
• Verifying Online Identities
• Elevate Transparency
• Protect Personal Data
• Pinpoint Targeting
• Authentication and Provenance

Bonus Trend: Quantum Computing

Quantum computing is a new technology based on the quantum physics fact that subatomic particles exist in more than one state simultaneously. As per ITSPmagazine,

“Traditional computers store data in bits, which can exist in one of two states: one or zero. Quantum computers, however, use a new unit of measurement, a single atom known as a qubit (literally ‘quantum bit’), which ‘greatly increases the computational power of a system.’”

Another way to visualize quantum computing is to imagine a huge library:

“While a classic computer would read every book in a library in a linear fashion, a quantum computer would read all the books simultaneously. Quantum computers are able to theoretically work on millions of computations at once.”

Real-world uses of quantum computing include things like drastically helping the medical field, but in terms of digital marketing, here’s what we can expect:

• Improving mobile data coverage (a boon for mobile marketers)
• Making AI more human-like (Google AI is developing quantum algorithms that will drastically improve machine learning)
• Increasing the relevancy of ads (quantum annealing can help advertisements reach a wider range of people at a better cost)

The Future of Digital Marketing

The future of digital marketing is definitely being transformed by technology. Big data, AI automation, immersive technologies and smart tech are changing the way brands analyze customer data and interact with their audiences – who are getting more savvy and expect a truly personalized experience.

To stay ahead of the curve and increase conversions in the coming years, you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience.

And looking ahead, you might need to invest in some insanely futuristic tech to stay ahead of the competition!

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The post Marketing Trends To Harness In The Coming Years In Africa appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

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With that in mind, we have an idea that there are different shopping bags branding categories in the industry. Here are a few of them:

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Once the production cost goes down, timely delivery of projects calls out more clients to have their projects done under your company. Generally, companies that charge their clients a reasonable amount and deliver projects on time, portrays a positive review. This, in turn, makes more clients to stream in to have a taste of what professional branding is.

• Building trust

Businesses nowadays use client involvement in winning the hearts of many. Most entrepreneurs use strategic client involvement in the project and found it to be beneficial a lot. This is because once a client walks with the designers in the entire branding project; the resulting effect is strong and trustworthy business relationships. Your shopping bags should be a priority for your clients

• Skilled staff

Most established companies know the value of adding professional staff on their team, so by doing so remains to be the only option for business owners globally. Companies that hire skilled and experienced staff to handle projects have reaped most benefits over time.

It is true to say that companies with professional and experienced staff earn more clients. How this happens is simple. Clients prefer experienced staff to green staff, simply because an experienced person can offer a client better branding ideas compared to an inexperienced one.

• Modern printing equipment

We all agree that state-of-the-art branding tech produces quality work and at a faster rate. Therefore, it is safe to say that companies with modern equipments are in a better position to get more happy clients.

In conclusion, with the right approach in brand implementation printing is now a simple affair.

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What should you do in your business?

Many still prefer paper, but that doesn’t mean people will be aversive to email or text receipts. As a face-to-face merchant, you’re not obligated to provide a paper receipt, so just sending electronic receipts is an acceptable arrangement.

In the end, most businesses will do what’s most affordable without hassling the customer too much. The most promising solutions involve minimal effort from the customer’s and retailer’s sides, which mobile wallets and automatic receipt invoice generation can accomplish.

Today, many are also considering their environmental footprint. It’s a fine line to draw, but you know your situation best. So consider this:

• Do your customers tend to insist on a paper receipt invoice?
• Would there be significant negative implications if you said you only provided digital invoice receipts?

As a face-to-face merchant, you’re not obligated to provide a paper invoice receipt, so just sending electronic receipts is an acceptable arrangement.

If the answer is no to both, the better thing for the environment, employees and profit margins (because you don’t spend money on receipt printing) is to go paperless. If the answer is yes to one or both questions, you may still want to use a receipt printer. To sum up pros and cons:

Paper receipts

No need to ask customers for email address or phone number

May be faster for some checkouts to provide paper receipts

Most can’t be recycled and increase risk of ill health conditions

People tend to lose them, or the receipt text fades over time

Receipt rolls, printer and ink cost money

Digital receipts

Permanent purchase record accessible from devices anywhere

Digital expense receipts ideal for modern cloud accounting

Usually free to provide from EPOS systems

May require asking for customer’s email or phone number

Requires explaining to customers who still ask for a paper receipt

Business Forms and Invoice Receipt Form Samples

Thanks to printingforless

These printed examples from different industries show a variety of ideas for designing your own invoice, receipt or business form. A carbonless 2 part form is the most commonly used, but a 3 part form is also popular. 4 part, 5 part and 6 parts are also available for those needing more copies of a business invoice.

A common invoice printing format is black ink with one PMS color for a company logo or title that adds some color and highlighting for not much additional cost. But use 4 color process for a form that will really stand out and reinforce your brand to those using your forms, as well as improved usability with color coded sections or elements.

8.5 x 11 Full Color Forms

These good looking 4 color forms all use color printing to achieve a more visually interesting and functional design, significantly enhancing the user experience and making a more professional impression that can help increase sales and customer retention.

           

One or Two Color Forms

These forms all use 1 color black printing or a PMS ink as a primary or second color. Screened areas and images can make a 1 or 2 color form look better and easier to use.

           

Half Size Forms

These compact, roughly 5.5 x 8.5 forms are half the size of a standard form and are useful when less information is needed. They are less expensive to produce so are great for a tight budget.

    

Non-Standard Size Custom Business Form Samples

These forms are slightly smaller or larger than the standard 8.5 x 11. The two inside examples are narrower and the outside wider than normal. Custom invoices or forms can be made in many sizes and formats to meet your specific business needs.

   

11 x 8.5 Horizontal Format Form Examples

The landscape format is a great option for forms that have longer input fields needing longer descriptions. One popular use for business forms is the dental form shown on the right. The forms in the top row are all 4 color forms and show how much nicer they look than just black ink.

     

8.5 x 14 Legal Size Forms

These larger size forms are used when more information needs to be collected and stored. The extra colors help a lot with better usability when more elements are required.

  

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Commercial printers refer to those characteristics as specifications or “specs.” They use the specs to accurately quote and print your projects. For this reason, you need to relate the correct printing specifications for your project to the printer. Otherwise, they might not be able to deliver what you were expecting.

As a starting point, the following five specifications should be prioritized.

Print Quantity

Quantity refers to the number of pieces you need. For instance, if you’re printing books, how many of the books do you need? 200? 500? The most important thing to remember here is the price per printed piece tends to go down as quantity goes up because setting up the printing job typically accounts for a significant part of the total price. So, unless you know you need a specific number of printed pieces, it’s a good idea to ask for a quote for a smaller and larger quantity and weigh the difference.

Size Specifications

You must give your printer the required dimensions so they can deliver the size you’re looking for. To avoid confusion, print dimensions begin with the width followed by the height. For instance, an 8.5” x 11” inch book will be 8.5 inches wide and 11 inches tall.

Page count

You must also tell your printer how many pages make your piece. For instance, a non-bound brochure consists of four pages i.e. the front cover, the inside front cover, the back cover and the inside back cover. For books, however, the cover is not counted. Instead, it is provided as a separate spec unless it’s a self-cover book.

Printing Paper Specifications

Thin paper is generally cheaper and may be a good option if you’re looking to save money. But when going for quality, thicker paper is recommended. Thicker paper prevents content showing through on the other side of the page. It is also more durable. Regarding type, smooth white paper stock is the default. Let your printer know if you’d like to use a different type of paper.  And, of course, there are other types of printing material that might be appropriate for your project.  This recent article discusses printing on plastic, and the different type of plastics commonly used by commercial printers.

Printing Ink Specs

Lastly, don’t forget to tell your printer the type of ink to be used for the job. Is the work to be produced using only black ink, the full 4-color process, one or two spot ink colors, or a combination? What of the cover? And, do you need Bleeds? All this information needs to reach the printer.

Of course, there’s a lot more to setting up a commercial printing job, and your printer will have other questions as you place your print order.  But we hope this article provides you with some of the basic information you’ll need to know to start the process.  Any reputable commercial printer will be happy to offer advice on these and other specs to ensure you’re happy with the finished product, but having a basic understanding going into it can make the process easier.

–Giving your brand a professional voice                        Read More                                                   Brand Activations –

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