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The importance of posters in advertising your business in Lagos

admin — Tue, 23 Apr 2019 09:40:25 +0000

The importance of posters in advertising your business in Lagos

The current business climate favours contemporary marketing channels such as social media, email newsletters, retail apps and so on. But poster advertising isn’t dead, yet. High streets remain inundated with large format posters highlighting the best of what brands can offer, demonstrating their ongoing utility in advertising to this day. In this post, we’re going to convey the importance of posters in advertising your business by detailing their main business advantages. Posters printing is still a real deal for an A class company till date.

What is poster advertising?

Large format poster printing is a perennial marketing tool used by businesses across the globe. Printed posters are perfect for fostering brand awareness due to their large size and versatility – they’re equally as effective inside and out! Indoor posters, typically found within retail premises, tend to be sized at either A4 or A3. On the other hand, outdoor posters require a much larger size to remain visible to passers-by. Outdoor posters can either take the form of 6 sheet Adhsels for bus stops, or 48 and 96 sheet options for billboards.

How effective are posters in advertising?

Listed below are the main advantages of poster advertising:

Versatility
Affordability
Exposure

Versatility

By far the main advantage of poster advertising is its versatility. Once you have honed in on where the majority of your target audience is likely to be, your printed posters can be placed almost anywhere. For example, a public transport advertising poster could be strategically placed within a highly congested area to highlight the benefits of taking the bus or train over waiting around in traffic for an extended period of time.

Affordability

Unlike most modern advertising methods which require ongoing payment, such as PPC or social media advertising, poster advertising simply necessitates a one-off payment from a dedicated printing company. xinicomms.com offer indoor and outdoor poster printing for a fraction of the typical cost. We use top of the range Digital Presses to ensure sharp imagery, bold colours and easy-to-read text. As explained in the following section, your investment will pay for itself through significant increases in brand exposure and lead generation.

Exposure

Poster advertising is the ultimate brand reinforcement tactic. Because of the way in which your printed posters can remain at a location indefinitely, it’s likely that members of your target audience will come into contact with it on numerous occasions. This ongoing brand exposure will render potential customers more comfortable with your brand, thus increasing the likelihood of enquiries.

Poster printing at xinicomms.com/branding-printing-logistics

Now that you have a better understanding of the importance of posters in advertising your business, we recommend that you visit www.xinicomms.com. We have an extensive selection of poster printing options available – we’re bound to have the printed poster to suit your business requirements.

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Advertising | Branding | Visuals And Value Brand Identity Company?

admin — Thu, 28 Feb 2019 14:18:55 +0000

Advertising | Branding | Visuals And Value Brand Identity Company?

What is Advertising?

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Finding Your Ideal Customer

When trying to zero in on the types of people who are more likely to need or want your goods or services, and be willing to shell out hard-earned cash for it, you might look at demographic characteristics, such as:

Gender
Age
Education level
Income level
Zip code

By more precisely defining who your target customer is, you can better choose advertising vehicles that will reach more of your target customers for less money. Sure, you can buy an expensive ad in the Wall Street Journal, for example, but if your best customers live in the western Boston suburbs, you can buy ads in local papers there for far less.

Where to Advertise

Traditional advertising outlets include newspapers, magazines, TV and radio stations. Today, however, advertisements are placed nearly everywhere and anywhere, including:

Roadside billboards
Sides of buildings
Websites
Electronic newsletters
Print newsletters
Inside bills
Product packaging
Restaurant placements
Event bulletins
Store windows
The sides of cars and trucks
Subway car walls
Airport kiosks
Sporting arenas
YouTube videos

Creating Effective Ads

Advertising messages themselves are designed to persuade an individual to buy a company’s goods or services. Even in business-to-business transactions, individuals have to first be convinced to choose one product over another. To accomplish this, ads have five main components:

Headline – This is the key attention-getting message. “Got milk?” is a perfect headline. Or Wendy’s old, “Where’s the beef?”
Subhead – Some ad headlines need clarification, much like a book’s subtitle.
Body copy – The meat of the advertising message occurs in the main section where the product or service’s features and benefits are highlighted.
Image – Unless you’re advertising on the radio, including a product photo, or image illustrating a key benefit is critical.
Call-to-action – At the end of the ad you want to invite the consumer to take a step towards doing business with you, such as calling a toll-free number, visiting a website, texting a certain number, or pulling into the drive-thru window.

While advertising is the only way to guarantee that your message will be seen or heard, it is expensive by comparison to other marketing methods. For that reason, it is more popular with large corporations and brands than small businesses.

Branding: Top 50 Brands In Nigeria You Should Know

admin — Sat, 01 Dec 2018 08:40:15 +0000

TOP 50 BRANDS NIGERIA 2018

The annual 50 top brands in Nigeria, where companies have a feel of an independent opinion, a sort of a report card on their brand’s performance from the consumer’s view has just been released. This was made public at a well-attended public presentation yesterday at the Eko Atlantic City, in Lagos.

Presenting the details about the research work which led to the 50 top brands, Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA explained that they used a model that tests a brand’s ability to deliver on its responsibility to the consumer, from the consumer’s point of view, called Brand Strength Measurement, BSM.

Brands weather from google or not were tested on their popularity in a Top on the Mind survey, where respondents were made to mention names of 10 brands that easily come to their mind or they could recall, which also indicates affinity.

Other variables in the model test brand Quality, Innovation, Online engagement, National spread, Corporate social responsibility… all these are aggregated into the model and the resultant outcome separates the top brands. The model he said in a way also measures weakness.

Oluboyede in his presentation said ‘These are brands that have succeeded in delivering their promises to the consumers. They are fast growing in value and they are the drivers of our nation’s economy. Brand, as it has been described variously, is a promise of value to the consumer. Brands that will stand the test of time, earning equity and become profitable for the owners are those that identify needs and meet them. Their promise to the consumer is a proposition of solution to a problem. The effect of living these promises is the increasing brand equity and continuous sustainability of the companies. It is not just enough to make a promise, it has to be effectively communicated to the consumers’

He said ‘The top brands this year are those that have been able to analyse identified needs, see opportunities by creating solutions to them and communicate same to the consumers. They have also become so good at it that the consumers often refer to them with the name of the need they meet, that is their product/service. These brands have found how to deliver something special, often times, doing ordinary things in extraordinary ways. This is a winning habit’.

He further emphasized the need for brand owners and managers to understand the sounds of time as things have changed to experiential and speed of delivery is of essence ‘Today’s marketing world in many ways have gradually shifted to experiential. A brand can call itself any name or make any promise. The real identity of the brand in the mind of the consumer, is how the consumer experiences the brand’

He said ‘Everything is about the consumers. They are even more aware of this important status now than ever and they are poise to make companies understand they ‘know’. The scary part is, they also have the ‘quick’ media’

Emphasising the value of brand, which has now been described as more valuable than tangible assets, he said ‘From a financial point of view, a company’s brand can be worth dozens of times its book value. Though intangible, it is often the determinant of the sustainability of a business. This fact makes brand management indispensable.

So, in managing a brand, we certainly cannot ignore measurements and benchmarking. That is why top corporate organisations now spend enormous portion of their budget on building their brands and ensuring that value propositions are really delivered’

Highlights

On the overall, Dangote Group, a proudly Nigerian brand topped the list from its second place last year with a record BSM point of 87.4, ahead of MTN Nigeria who came second at 80.8 points. at the third place is Globacom who appreciated 4 places from 2017 ranking to emerge on the third position with 77.9 points.
Others within the top 10 in the 50 table are Brands like GTBank, Coca-Cola, First Bank, Unilever, UBA, Zenith Bank, Dufil Prima with 77.59, 73.18, 69.2, 67.5, 66, 65.9, and 65.1 BSM points respectively.
23 of the 50 brands this year are Nigerians.
Promasidor Nigeria emerged the highest gainer jumping 15 places to emerge on the 25^th position, this is followed by Olam, BUA Group and 9 Mobile who appreciated 12 places respectively.
Fidelity Bank made a first entry into the annual top 50 ratings this year on the 36^th
Stallion Group also made a return into the annual ranking.
The Banking and Financial Services category again took the lead with 11 brands.
Apart from the 50 top brands, there is also a category of brands to watch.
These he explained are upcoming brands with lots of excitements and promises.
The 10 brands to watch 2018 are:
Andela, Ajeast, Coronation Merchant Bank, Daraju Industries, Eko Atlantic City, Konga, Masters Energy, Slot Limited, Payporte, Mall for Africa.
7 of the 10 brands to watch are Nigerian.

In his remark after the presentation, Mr. Olufemi Awoyemi praised the organisers, describing the methodology as impressive with consideration for important factors. He said ‘I believe in God, after that, it’s data’ He went further that the reasons awards don’t last in Nigeria is because most don’t have structure and proper research. But this is not an award, but a research work’.

#IAMBRANDNIGERIA Activities announced.

The organisers also used the opportunity to present the #IAMBRANDNIGERIA activities. An initiative aimed at creating a better narrative for the Nigeria brand from point of view of the tenacity and resilience of many Nigerians which made them achieve success against all odds. Activities in the campaign starts with an art contest; painting, sketches, photos, graphic designs, poems etc. These are posted on social media with #IAMBRANDNIGERIA and the top 3 with the highest volume of engagements winning cash prizes- 500k, 200k and 100k respectively.

Activities will be concluded at an Award/gala where those who have become value addition to the Nigeria brand will be specially recognised and celebrated come October 2018 at the Eko hotel & Suites.

Advertising & Branding Company In Lagos,

I am brand Nigeria from the Top 50 brands

We are the fastest growing Advertising & Branding Company In Lagos, Nigeria and with google all searches can be gotten to blow the minds of people who needs to know more about brands

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