The post Top Brand Management And Media Agencies In Lagos, Nigeria. appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

What is Advertising?

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Finding Your Ideal Customer

When trying to zero in on the types of people who are more likely to need or want your goods or services, and be willing to shell out hard-earned cash for it, you might look at demographic characteristics, such as:

• Gender
• Age
• Education level
• Income level
• Zip code

By more precisely defining who your target customer is, you can better choose advertising vehicles that will reach more of your target customers for less money. Sure, you can buy an expensive ad in the Wall Street Journal, for example, but if your best customers live in the western Boston suburbs, you can buy ads in local papers there for far less.

Where to Advertise

Traditional advertising outlets include newspapers, magazines, TV and radio stations. Today, however, advertisements are placed nearly everywhere and anywhere, including:

• Roadside billboards
• Sides of buildings
• Websites
• Electronic newsletters
• Print newsletters
• Inside bills
• Product packaging
• Restaurant placements
• Event bulletins
• Store windows
• The sides of cars and trucks
• Subway car walls
• Airport kiosks
• Sporting arenas
• YouTube videos

Creating Effective Ads

Advertising messages themselves are designed to persuade an individual to buy a company’s goods or services. Even in business-to-business transactions, individuals have to first be convinced to choose one product over another. To accomplish this, ads have five main components:

1. Headline – This is the key attention-getting message. “Got milk?” is a perfect headline. Or Wendy’s old, “Where’s the beef?”
2. Subhead – Some ad headlines need clarification, much like a book’s subtitle.
3. Body copy – The meat of the advertising message occurs in the main section where the product or service’s features and benefits are highlighted.
4. Image – Unless you’re advertising on the radio, including a product photo, or image illustrating a key benefit is critical.
5. Call-to-action – At the end of the ad you want to invite the consumer to take a step towards doing business with you, such as calling a toll-free number, visiting a website, texting a certain number, or pulling into the drive-thru window.

While advertising is the only way to guarantee that your message will be seen or heard, it is expensive by comparison to other marketing methods. For that reason, it is more popular with large corporations and brands than small businesses.

Read more about our  Brand Management

The post Advertising | Branding | Visuals And Value Brand Identity Company? appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

The annual 50 top brands in Nigeria, where companies have a feel of an independent opinion, a sort of a report card on their brand’s performance from the consumer’s view has just been released. This was made public at a well-attended public presentation yesterday at the Eko Atlantic City, in Lagos.

Presenting the details about the research work which led to the 50 top brands, Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA explained that they used a model that tests a brand’s ability to deliver on its responsibility to the consumer, from the consumer’s point of view, called Brand Strength Measurement, BSM.

Brands  weather from google or not were tested on their popularity in a Top on the Mind survey, where respondents were made to mention names of 10 brands that easily come to their mind or they could recall, which also indicates affinity.

Other variables in the model test brand Quality, Innovation, Online engagement, National spread, Corporate social responsibility… all these are aggregated into the model and the resultant outcome separates the top brands. The model he said in a way also measures weakness.

Oluboyede in his presentation said ‘These are brands that have succeeded in delivering their promises to the consumers. They are fast growing in value and they are the drivers of our nation’s economy. Brand, as it has been described variously, is a promise of value to the consumer. Brands that will stand the test of time, earning equity and become profitable for the owners are those that identify needs and meet them. Their promise to the consumer is a proposition of solution to a problem. The effect of living these promises is the increasing brand equity and continuous sustainability of the companies. It is not just enough to make a promise, it has to be effectively communicated to the consumers’

He said ‘The top brands this year are those that have been able to analyse identified needs, see opportunities by creating solutions to them and communicate same to the consumers. They have also become so good at it that the consumers often refer to them with the name of the need they meet, that is their product/service. These brands have found how to deliver something special, often times, doing ordinary things in extraordinary ways. This is a winning habit’.

He further emphasized the need for brand owners and managers to understand the sounds of time as things have changed to experiential and speed of delivery is of essence ‘Today’s marketing world in many ways have gradually shifted to experiential. A brand can call itself any name or make any promise. The real identity of the brand in the mind of the consumer, is how the consumer experiences the brand’

He said ‘Everything is about the consumers. They are even more aware of this important status now than ever and they are poise to make companies understand they ‘know’. The scary part is, they also have the ‘quick’ media’

Emphasising the value of brand, which has now been described as more valuable than tangible assets, he said ‘From a financial point of view, a company’s brand can be worth dozens of times its book value.  Though intangible, it is often the determinant of the sustainability of a business. This fact makes brand management indispensable.

So, in managing a brand, we certainly cannot ignore measurements and benchmarking. That is why top corporate organisations now spend enormous portion of their budget on building their brands and ensuring that value propositions are really delivered’

Highlights

• On the overall, Dangote Group, a proudly Nigerian brand topped the list from its second place last year with a record BSM point of 87.4, ahead of MTN Nigeria who came second at 80.8 points. at the third place is Globacom who appreciated 4 places from 2017 ranking to emerge on the third position with 77.9 points.
• Others within the top 10 in the 50 table are Brands like GTBank, Coca-Cola, First Bank, Unilever, UBA, Zenith Bank, Dufil Prima with 77.59, 73.18, 69.2, 67.5, 66, 65.9, and 65.1 BSM points respectively.
• 23 of the 50 brands this year are Nigerians.
• Promasidor Nigeria emerged the highest gainer jumping 15 places to emerge on the 25^th position, this is followed by Olam, BUA Group and 9 Mobile who appreciated 12 places respectively.
• Fidelity Bank made a first entry into the annual top 50 ratings this year on the 36^th
• Stallion Group also made a return into the annual ranking.
• The Banking and Financial Services category again took the lead with 11 brands.
• Apart from the 50 top brands, there is also a category of brands to watch.
• These he explained are upcoming brands with lots of excitements and promises.
• The 10 brands to watch 2018 are:
• Andela, Ajeast, Coronation Merchant Bank, Daraju Industries, Eko Atlantic City, Konga, Masters Energy, Slot Limited, Payporte, Mall for Africa.
• 7 of the 10 brands to watch are Nigerian.

In his remark after the presentation, Mr. Olufemi Awoyemi praised the organisers, describing the methodology as impressive with consideration for important factors. He said ‘I believe in God, after that, it’s data’ He went further that the reasons awards don’t last in Nigeria is because most don’t have structure and proper research. But this is not an award, but a research work’.

#IAMBRANDNIGERIA Activities announced.

The organisers also used the opportunity to present the #IAMBRANDNIGERIA activities. An initiative aimed at creating a better narrative for the Nigeria brand from point of view of the tenacity and resilience of many Nigerians which made them achieve success against all odds. Activities in the campaign starts with an art contest; painting, sketches, photos, graphic designs, poems etc. These are posted on social media with #IAMBRANDNIGERIA and the top 3 with the highest volume of engagements winning cash prizes- 500k, 200k and 100k respectively.

Activities will be concluded at an Award/gala where those who have become value addition to the Nigeria brand will be specially recognised and celebrated come October 2018 at the Eko hotel & Suites.

Advertising & Branding Company In Lagos,

We are the fastest growing Advertising & Branding Company In Lagos, Nigeria and with google all searches can be gotten to blow the minds of people who needs to know more about brands

Copyright from Top 50 Brands Nigeria

XINI COMMUNICATIONS LIMITED

The post Branding: Top 50 Brands In Nigeria You Should Know appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

Thank you Branding Strategy Insider readers for offering your ideas, questions, suggestions, opinions and sometimes opposing views. You have helped shape us as authors, educators and brand consultants, and have helped make Branding Strategy Insider the leading resource for marketing oriented leaders and professionals.

—Prints & Printing in Lagos, Nigeria

As we soar into a new year, let’s look back on the 25 most read thought pieces of 2015 on Branding Strategy Insider. From first person accounts of iconic brand strategy to shifts in brand architecture, brand differentiation and storytelling strategy to detailed steps for brand development, we kept our focus on the needs of marketers in a changing world. We learned, we enjoyed and we wish the same for you.

1. The Brand Brief Behind Nike’s Just Do It Campaign: Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few people know about the internal conversations that led to the ad brief that went to Nike’s agency Wieden+Kennedy (W+K) to create the campaign. Until now. (An exclusive first person account of events)

2. Twenty-One Different Types Of Brand: We often talk about “brand” as if it is one thing. It’s not of course –  in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By our reckoning, brand is categorized in at least 21 different ways.

3. The Rise Of The One Brand Strategy: The biggest brands are moving down the brand relationship spectrum away from the more independent, pluralistic architectural options typified by the house of brands and towards the more controlled, singular positions that occupy the bottom of the chart.

4. The Death Of Digital Marketing Is Upon Us: Marketing has been changed, and changed utterly, by the digital deviation. At a tactical level our discipline is barely recognizable as the one that started the new century. But on the strategic plane, it is very much business as usual.

5. Developing A Powerful Brand Purpose: A sizzling brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.

6. Seven Rules Of Brand Management: 1. Remember Your Roots. Brands too often forget about or ignore their origins, and marketers in the English-speaking world are the guiltiest of it. For example when Starbucks lost its way, the real problem was that it forgot its origins. It took former chief executive Howard Schultz to return to the company and help rediscover its roots.

7. Luxury Brand Strategy: Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats.

8. The Differences Between Brand And Reputation: Branding and reputation are tightly linked but not synonyms. They share approaches and goals. Both are shaped by communications and both seek to improve perceptions. But they are different and every marketer should know how and why.

9. Eight Ways To Build A More Valuable Brand: We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.

10. Seven Signs Your Brand Is Losing Focus: If your branding feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right things.

11. Seven Components Of A Powerful Brand Strategy: A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.

12. Is Brand Differentiation Still Possible?: Short answer – yes it is, but not in the way it was. We’ve been drawn into the innovation myth – the belief that brands can invent their way to market dominance. Most brands will never do that.

13. How Brands Make Emotional Connections: Emotional connection is one of the five drivers of customer brand insistence as outlined in our Brand Insistence brand equity system. (The other four drivers are awareness, relevant differentiation, value and accessibility.) The consumer must first know your brand, then like your brand, and finally trust your brand and feel an emotional connection to it. People become emotionally connected to a brand for a number of reasons.

14. Brands Need To Be More Interesting Or Else: Marketers love what they do and with good reason. It’s exciting, stimulating and inspiring to work on a great brand. But the rise of ad-blockers proves something no-one wants to admit. Brands are failing to maintain interest. Consumers want out of the messaging. Literally.

15. Three Phase Brand Development Strategy: Strong, enduring brands are built upon a rigorous understanding of themselves, their customers and the competitive marketing context. The following branding development strategy is one that has been used across different categories and industries with great success.

16. Ten Reasons Why Rebrands Fail: Plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here’s 10 reasons to leave things as they are.

17. Five Things I Learned Building The Starbucks Brand: Five things that helped shift Starbucks onto a more soulful and iconic brand development path. (An exclusive first person account of events)

18. The Costly Brand Strategy Of Playing Not To Lose: Playing not to lose cost Reebok their advantage over Nike. Ground they have never regained. Brand marketers must never lose sight of this, no lead is safe and the only strategy is to play to win.

19. Seven Ways To Craft A Brand Counter Story: Stories add to the humanity of brands. They help consumers think through and act upon a narrative that is fundamentally rooted in human truths. Stories generate empathy. We see ourselves in the tale. Or we see a side of ourselves. Or we see the ‘me’ that we would like to be. Without that narrative, everything is dominated by features, data and discounts.

20. Integrating Business Strategy And Brand Strategy: Brand strategy, business strategy, business model strategy and competitive strategy need to be a finely woven tapestry.

21. Why Leading Brands Are Hard To Beat: If your task is to try and gain market share on a leading brand, you have a much more difficult task. Rather than spending a huge amount of money on the supply side with lower prices and promotions in what will still likely be a fruitless exercise in taking over the leadership position, your time and money may be better spent on innovation. Are there opportunities to speak to shifting consumer needs?

22. Stop Creating Meaningless Brand Values: Whether your company is able to find a path to distinctiveness or not, you should at least stop spending valuable company time coming up with and then disseminating lists of values that are the same as everyone else’s and do nothing to advance a company’s performance or operating practice.

23. Why Price Establishes The Brand Experience: Price, when it is talked about, should be the clear and present underwriter of the experience. Chanel shouldn’t ever seem cheap. If it is cheap, it’s a fake. Walmart shouldn’t seem expensive. Neither should Coke.

24. Building Brand Connections In A Digital World: For brands to gain meaningful connections through story sharing on the social web these three pillars must be present.

25. Celebrity Brand Licensing: Barry Williams: Barry Williams literally grew up in front of America as Greg Brady, the oldest of the Brady sons on the hit TV show The Brady Bunch. We sought him out to find out more about what it was like to grow up Brady, what brands can learn from a show that has never stopped airing and what opportunities exist with his iconic brand.

*26. (Honorable Mention) Eight Keys To Transforming Brand Culture: You don’t fix what’s not working by doing more of it. That’s true of cultural performance; and it applies equally to how companies should approach cultural transformation for their brands.

The Blake Project Can Help: Accelerate Brand Growth Through Powerful Emotional Connections

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

When we talk of updates brand as branding company  Google has proven over times that it is ranked 1st with no competition as a company that have proven to be effectiveness over time. In Nigeria, when we want to check the best printing company Google with its quick brand search is able to spotlight such brands out and this makes the user experience worth the time. Some brands that we consider that it does not do anything relating to Printing in Lagos in the Likes of Jumia; the online superstore but truly the store is got its brand identity which keeps them relevant at all timings. Th company XINI, the best letterhead printing in Lagos Nigeria.

While still in lock for a manager doing social media management  like instagram, facebook social media management  has proven to be very effective in building an audience in a targeted community with a great ROI.

Thanks,

Keep In Touch With Us On All Our Social Media Handles

Have you seen Bet9ja or Jumia’s Communications Document? Best Printing & Branding Services In Lagos 

Best Printing & Branding Services In Lagos

The post BRANDING – PRINTING & BRAND MANAGEMENT appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.