Managing the accounts of brands is full joy to us at XINI Communications knowing that effective brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. As a brand management company, we ensure that our brands must be a blend complimentary of physical, rational, and emotional appeals.
The blend of a brand must be distinctive and result oriented in clear personality that will offer generic benefits of value to the consumers. We build brand loyalty across a market which enables the price of products to go up and maintaining loyal customers through positive brand associations and a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand attributes, essence and benefits which the we fully take responsibility of and we relate to brand managers hinting with the best strategy to stay peak at all time considering the brands target market, and the company’s overall vision.
Through the yearly analysis of a brands in and out with a respective marketing strategy we seek to promote a brand’s brand equity, Brand Identity, Brand Value, Brand loyalty, Brand personality, Brand awareness , Brand recognition, Brand Potential Index (BPI), and the ratio of Repeated sales
Our most effective approach as the fastest growing brand management company in Lagos, Nigeria is that we plan it with you, we build it for you and we promote it for you. Our goal for every brand we manage is to bring up ideas and concepts that will foster our brands to gaining market attention. We pose a seven (7) key structure to make our brands known which are Marketing, Advertising, Design, Value, Trust, Strategy, Identity
Getting a great brand management company to handle your marketing communications needs is a great deal because a 5 year goal can actually be rolled over in 6 months of creative management.