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How to prepare a brochure for printing

admin — Wed, 10 Apr 2019 13:01:47 +0000

How to prepare a brochure for printing

Posted by XINI DigitalPrinting

Effective brochures are synonymous with business success. They offer customers the ability to get a concise and engaging overview of the products or services that your business provides, making them the perfect digital printing solution for trade shows and exhibitions. With that said, underwhelming brochures that are lacking in vibrancy will almost-always fail to strike a chord with potential customers. Therefore, in this post, we’re going to lay out our top tips on how to prepare a brochure to spark interest in your brand.

What is a brochure?

As mentioned, printed brochures offer an effective way to highlight your business’s products, services, contact details and more! They’re highly versatile, perfect for use in trade shows, exhibitions, direct mails campaigns, no matter the industry in which your business operates.

Advantages of brochures

See below a list of some of the advantages of using business brochures:

Easy distribution – after having conducted some persona research, your printed brochures can be strategically placed in the locations in which potential customers are likely to be.
Enhanced brand trust – by taking the time to create an amazing brochure, you will elevate your brand reputation and establish yourself as an authority within your field.
Cost-effectiveness – business brochures are a relatively low-cost marketing tool. Plus, when you buy in bulk, cost per unit will be decreased, thus saving money on overhead costs.

PRINTS PRICE LIST

How to make a brochure

See below our top tips on how to prepare a brochure:

Brand-centric design – Remember, a printed brochure is an extension to your business. Therefore, it’s imperative that you demonstrate your brand’s core values and design it in such a way that is consistent with other channels, such as a website or social media page.
Less is more – When designing a brochure, we recommend sticking to a simple layout using a clear, easy-to-read font. Overly artistic text crammed onto a confused and muddled page is a surefire way to dampen down customer interest.
Quality matters – Incorporating high-resolution imagery on high-quality paper and finishes are essential for creating the perfect business brochure. When customers notice the time and effort you have put into your printed brochures, they’ll be convinced that you’ll put the same time and effort into them.

How to fold a brochure

There are multiple ways to fold a business brochure (or folded leaflet). Listed below are the most common, along with a brief description:

Half fold – As the name suggests, half fold brochures are folded in half along the centre creating 4 separate pages, including a front-cover, back-cover, and two internal pages.
Z fold – A ‘Z’ fold is creased twice, creating 6 individual pages that can be utilised as different sections within the printed brochure.
Roll fold – The outer section of roll fold brochures fold over one another, creating three separate sections.
Gatefold – An effective way to highlight popular products, gatefold brochures have their outer flaps folded to meet in the middle.

How are business cards made?

Brochure printing at XINI

XINI Printing Through Digital Printing offer high-quality brochure printing to all Lagos, Nigeria locations. Using only top-of-the-range Digital Presses, you can rest assured that brochures will be vibrant with bold colours, sharp imagery and clear, easy-to-read text due to our visual printing analyst. Visit www.xinicomms.com for all the information you’ll ever need on printed brochures. How Best Does Your Current Brochure Printing Looks

Learn More On Best printing service company in the Lagos Nigeria And also catch the flight of staying as a global brand in advertising and marketing. The Best Advertising Agency/Agencies In Lagos Can actually be you from the basics of brand knowledge.

Your management is key in achieving a global brand reputation. Always feel free to write us always.

All articles overseen by our CEO, Charles Ataghoma.

How are business cards made?

admin — Tue, 09 Apr 2019 16:00:16 +0000

How are business cards made?

Posted by XINI Digital Printing Live In Lagos, Nigeria.

We all know that high-quality business cards can elevate your brand’s reputation and facilitate business growth, but do we know how they are actually made? You might think that it’s a simple enough process. But in fact, there are a lot more intricacies than you might think. By providing an informative step-by-step guide, XINI Prints which is a subsidiary of the fastest growing brand communications company in Africa is going to provide the answer to everyone’s burning question: “How are business cards made?”What paper to use for business cards?A key aspect of choosing the right paper for business cards relates to paper stock. Stock, for those that don’t know, refers to the thickness of the card itself – the thicker the card is, the better! Although XINI Strategically offer business cards from 300gsm upwards, to really strike a chord with your potential clients, we recommend investing in luxury business cards.

Luxury business cards at XINI Printing Press range from 540gsm to a staggering 1190gsm. By handing out our luxury business cards to customers, clients and partners, you’ll show your business in the best light possible, sparking interest in your brand and what it has to offer. Remember: no one wants to be handed a flimsy, lightweight and standard quality piece of stationery.

Best finish for business cards?

The perfect business card finish is dependant on the end product you want to achieve and/or your brand’s core values. For those who want a contemporary, muted and sleek effect, we recommend going with matt lamination. Further, matt lamination is more effective on business cards that are text-heavy.

If you want your business cards to sing, go with gloss lamination. This provides a shiny and glittering effect that really does stand out from the crowd. Gloss lamination is further recommended for business cards with lots of imagery and vibrant colours.

What to put on a business card?

It may seem obvious, but the information included on business cards will have a significant bearing on their utility to potential customer and clients. At a minimum, your business cards should include:

Name
Business Name
Job Title
Contact Number
Email Address
Website
Logo
RC Number if Available
Easily reach social media handles

High-quality business cards at XINI

At www.xinicomms.com, we offer business cards printing in a variety of styles, including: rectangular, square, round cornered and folded. You can choose the standard business card size of 85mm x 55mm, or take your pick from the following options: 90mm x 50mm, 90mm x 55mm or 170mm x 55mm folded cards. When designing a business card, ensure that your background colour extends into the bleed area to avoid any undesired white borders. Visit our branding. page for further assistance.

The Global Celebrity Brand

admin — Sat, 30 Mar 2019 07:28:17 +0000

What has your thoughts ever been diverted to when you here the world branding?

In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can achieve differentiation by investigating niche positioning and great branding.

As is the case for many companies starting out, the approach to business and branding can shift over time. When this company started out, they entered the market in direct competition with the great manufacturers who sold “custom design packages,” ready-made kits manufactured overseas at minimal cost, with free “design services” to sweeten the deal. Originally, this company tried to compete in this market category but ended up rethinking their strategy. As a company truly invested in quality, and with a deep concern for their customers’ needs, they saw an opportunity to differentiate through brand positioning.

The team started by agreeing on what made them excellent: an unapologetic commitment to quality. Next, they enhanced their brand and website to appeal to discerning clients and implemented a fee for design quotes and estimates, as well as scheduling appointments with prospective clients. These actions not only qualify invested prospects but also establish respect for services, and can give brand a sense of true value.

Brand management covers a whole lot which can not be left out from an operational part of any company.

In a display of true commitment to the brand, they even engaged the best Actors creating the sense of a truly world class establishment with modern sensibilities but with old world elegance. They stopped chasing smaller contracts with the understanding that their true goal was higher end work. This can be a difficult change in attitude at first, but the impact of this new position allowed them to carve out a specific niche in the marketplace and create differentiation where before there had been none.

As designers, builders and installers of luxury products, printing materials, letter heads, invoices, company seals, signage, they sourced and obtained the rights to a unique product system that they built and produced. This helped draw crowds of admirers, and ultimately cultivate leads. They also invested in high quality print marketing, and even a handcrafted gift featuring each client’s name. A classic, clean website with a vast gallery of images told their brand story and promise, while search engine optimization (SEO) and pay per click campaigns (i.e., Google AdWords) helped raise awareness among prospective customers. Throughout every tactic, the message was consistent: an investment in their product is an investment in distinguished craftsmanship of the highest caliber.

Committing to a luxury position can be intimidating at first, but can be ultimately beneficial. Your brand is your promise to your customer. It tells people what to expect from your products and services. If you aim to attract high-end customers, you need to create a brand experience the quality of which is commensurate with your promise.

By investing in your brand in a big way, a major edge can be gained in increasingly competitive markets and that is why a brand like Deborah Rise is amazing and globally raging.

Printing Company In Lagos

letter business card document company seal graphics design visual design marketing prints branding papers branding print design product design paper bags package promotional bags stationary print mug printing best printing top branding head printing

Have you read about how to grow your business

WHAT ABOUT “5G” AND THE TALENT MANAGEMENT RELATIONSHIP

admin — Thu, 21 Feb 2019 11:23:51 +0000

MANAGING THE MULTIGENERATIONAL WORKPLACE
Today’s workforce is decidedly multigenerational. It is comprised of five generations – Traditionalists, Baby Boomers, Generation X, Generation Y (or Millennials), and a smattering of Generation Z – whose life experiences have left indelible marks on their values and work preferences. This rapid and unprecedented demographic shift has many talent management and business leaders wondering how organizations will adapt to the “5G” workplace.

The focus of many organizations’ recruitment and retention initiatives have included race and ethnicity, gender, veteran recruitment and development, people with disabilities, and more. There is an increasing demand in the workforce today to add multigenerational diversity to the mix. Business executives and talent development managers must include the effects multiple generations have in the workplace to their diversity and inclusion initiatives. Multigenerational workplaces create unique challenges and opportunities for employers who want to leverage each generation’s talents and strengths to benefit their organizations’ bottom lines.

THE 5 GENERATIONS
To appreciate the differences between the generations, it is important to understand the formative events each generation experienced and how these events shaped their expectations in the workplace.

The Traditionalists

Born before 1946.
Four percent of Traditionalists are still in the labor force.
World War II was the seminal event of their childhoods.
View work as a privilege.

The Baby Boomers

Born between 1946 and 1964, the oldest Baby Boomers turned 65 in 2011.
It is projected that 10,000 Baby Boomers will reach retirement age each day through 2020.
By 2030, all Baby Boomers will be more than age 65.
Nearly 70 million Baby Boomers will retire over the next decade.

Generation X

Born between 1965 and 1979, this generation is often overlooked because of the much larger generations that come before and after.
Formative years were marked by revelations of governmental corruption (Watergate), environmental disasters (Three Mile Island, Chernobyl), and the global AIDs epidemic.
Became the first “latchkey” generation as divorce rates skyrocketed and mothers entered the workplace in droves.

The Millennials

80 million strong.
Born between 1980 and 1995.
By the end of 2014, they will comprise 36 percent of the U.S. workforce.
By 2020, they will comprise 46 percent of the U.S. workforce.
Technology-savvy and the most diverse generation ever.

Generation Z

Born starting in 1996.
The oldest of this generation is just entering the workforce.
Having an impact on the world may be more important than their jobs.
They are even more technologically plugged in than Millennials.

THE BUSINESS CASE FOR PROACTIVELY MANAGING A MULTIGENERATIONAL WORKPLACE
Although there are certainly differences among the generations that can lead to workplace tension and lowered productivity, emerging studies suggest that these differences may be overstated and more importantly, can be effectively addressed and leveraged to actually strengthen an organization’s bottom line. Business leaders should focus on honoring those differences while focusing on similarities when developing plans to recruit, retain, and engage employees from different generations. All generations want meaningful work, opportunities to learn and develop, work-life balance, and to be treated fairly and with respect.

There are real benefits for organizations that proactively address multigenerational issues in the workplace, according to the AARP report Leading a Multigenerational Workforce. Those benefits include:

Improved corporate culture.
Improved competitiveness.
More effective recruitment.
Improved employee engagement and morale.
Better employee retention.

CREATING A MULTIGENERATIONAL ROADMAP FOR YOUR ORGANIZATION
Erica Fener, vice president of business development for Progressus Therapy in Tampa, Fla., offers the following tips on how to manage a multigenerational workplace. These suggestions will help leverage each generation’s strengths while fostering collaboration throughout the organization:

1. Communicate appropriately, gearing messages for generational preferences.

2. Create programs that encourage generations to work together and to share knowledge.

3. Build diverse teams of all ages, gender, and cultures. These teams will learn to value and trust each other.

4. Encourage leaders at all levels to be flexible in their management styles. Some generations want hands-off leaders, others want a more involved management style.

These tips will help to create common ground among generations, but organizations are encouraged to develop policies and programs that will help meet each generation’s unique needs and expectations.

CONCLUSION
The multigenerational “5G” workforce brings with it a variety of challenges and opportunities. Business leaders should help employees of all ages understand the attitudes and preferences of the different generations, and talent management and development leaders should work to foster better communication among the generations to avoid potential conflict. Understanding and communication can minimize generational gaps and focus employees on their shared values and expectations. Organizations that work proactively to address the different generations will reap the benefits, while those that ignore the impact of the multigenerational workforce risk losing in the war for talent.

What do you think of with “10G”

Feel free to write us on info@xinicomms.com

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All good from Kip Kelly ,Dan Bursch, and Charles Ataghoma

Branding Nigeria & Printing Mark Of Standing Out As The Best

admin — Mon, 10 Dec 2018 20:41:34 +0000

Branding Nigeria & Africa’s Printing Mark Of Standing Out As A Brand.

Have you ever though of Nigeria as the heart of the world? Let us open you to the view of it; Nigeria stands out to be one the best country brand to be associated with in Africa. Not holding back but still possess some of the biggest brand agencies in Africa and making the magic worthwhile. When we consider the size of the country and the resources that follows it might look very challenged to map the the country brand and printing the respective expectations on the heart of the people.

The country with some of it’s neighboring ideas celebrates celebrities making waves across various entertainment platforms which makes the country Nigeria recognized as a royal brand.

Lagos holds through the commercial viability nature of the country and is a house the some of the best branding and printing company in the country. The Nigeria logo stands out as a recognizable brand that the country’s citizen will have to identify with irrespective of the location that they are found. The beauty of the green is as lovely as having the green tea which best satisfies the wants of individuals.

If you have ever considered the write ups by top 50 Nigerian newspaper, it clearly states that the country is a moving progress because of the unique brand that it has sets in to be for the benefits of the citizens. Nigeria’s PLC companies are on the increase because of public opportunities that it enhances to help everyone to identify with a brand. Considering XINI Communications which is no doubt a mind blowing creative company with high diversity in Branding, Printing, Social Media Management, Talent Management and Studios services. The advertising arm of XINI Communications has been a shocker over the years due to the discrete structure of the company while overseeing concepts and innovations which makes a brand spotlighting for it’s client.

Talent Branding | Print Mark

Over Time questions do get to speakers hearing and it says how does my brand stand to make it out of the bewildering sets of similar brand that I stand for. The following people have over the time while growing shown to the whole world by association that they are fit as a brand that is self confident and worth of associating with.

Feel free to check out their daily standings a brand that have printed their worth in the heart of the entertainment audience over the time

Chris Attoh (Ghanaian)

Intagram: https://www.instagram.com/chrisattoh/

Twitter: https://twitter.com/chrisattoh

Facebook: https://www.facebook.com/chrisattohgh/

Ade Laoye (Nigerian) The super Lady of the screen and scene

Intagram: https://www.instagram.com/adelaoye/

Twitter: https://twitter.com/adelaoye

Facebook: https://www.facebook.com/adelaoyeofficial/

OC Ukeje (Nigerian) Their crushy!

Intagram: https://www.instagram.com/octhegreatukeje/

Twitter: https://twitter.com/OCtheGreatUkeje

Facebook: https://www.facebook.com/oc.ukeje

Irrespective of how Talent Managemen operates, XINI Talent Management is always putting creativity to seeing how brand association spotlights its Talent.

Nse Ikpe-Etim (Nigerian)

Intagram: https://www.instagram.com/nseikpeetim/

Twitter: https://twitter.com/NseIkpeEtim

Facebook: https://www.facebook.com/NSENILE/

Joke Silva (Nigerian) The legendary Mama

Intagram: https://www.instagram.com/ajokesilva/

Twitter: https://twitter.com/jokesilva

Facebook: https://www.facebook.com/JOKE-SILVA-125886460767383/

Kehinde Bankole (Nigerian) The beautifull multi’s of diversification

Intagram: https://www.instagram.com/_kehindebankole/

Twitter: https://twitter.com/_kehindebankole

Facebook: https://www.facebook.com/kehinde-Bankole-303799785410/

Joselyn Dumas (Ghanaian)

Intagram: https://www.instagram.com/joselyn_dumas/

Twitter: https://twitter.com/Joselyn_Dumas

Facebook: https://www.facebook.com/JoselynDumas/

Beverly Naya (Nigerian)

Intagram: https://www.instagram.com/thebeverlynaya/

Twitter: https://twitter.com/BeverlyNaya

Facebook: https://www.facebook.com/IAmBeverlyNaya/

Mercy Johnson (Nigerian)

Intagram: https://www.instagram.com/mercyjohnsonokojie/

Twitter: https://twitter.com/realmercyj

Facebook: https://www.facebook.com/Mercy-Johnson-851188478382691/

Lala Akindoju (Nigerian)

Intagram: https://www.instagram.com/lalaakindoju/

Twitter: https://twitter.com/lalaakindoju

Facebook: https://www.facebook.com/lala.akindoju

Adesua Etomi (Nigerian)

Intagram: https://www.instagram.com/adesuaetomi/

Twitter: https://twitter.com/AdesuaEtomi

Facebook: https://www.facebook.com/adesua.etomi/

Maraji (Nigerian)

Intagram: https://www.instagram.com/maraji_/

Twitter: https://twitter.com/Maraji_

Facebook: https://www.facebook.com/TheRealMaraji/

Zainab Balogun (Nigerian)

Intagram: https://www.instagram.com/zainabbalogun/

Twitter: https://twitter.com/Zainab__Balogun

Facebook: https://www.facebook.com/Zainabalogun/

Timini Egbuson (Nigerian)

Intagram: https://www.instagram.com/_timini/

Twitter: https://twitter.com/_Timini

Facebook: https://www.facebook.com/Timini-Egbuson-914364395323239/

Are you tied of the amazing screen warmers?

No! then you should know the following

Dakore Egbuson (Nigerian)

Intagram: https://www.instagram.com/dakoreea/

Twitter: https://twitter.com/theRealDakore

Facebook: https://www.facebook.com/dakoreegbuson/

RMD (Nigerian) Young Old Father

Intagram: https://www.instagram.com/mofedamijo/

Twitter: https://twitter.com/RMofeDamijo

Facebook: https://www.facebook.com/RMDamijo

Mitchelle Dede (Nigerian)

Intagram: https://www.instagram.com/michelledede/

Twitter: https://twitter.com/MichelleDede

Facebook: https://www.facebook.com/MichelleDedeOfficial/

Linda Ejiofor (Nigerian)

Intagram: https://www.instagram.com/ihuomalindaejiofor/

Twitter: https://twitter.com/LindaEjiofor

Facebook: https://www.facebook.com/LindaIEjiofor/

Popular INFLUENCERS Within Our scope

Lola OJ

Intagram: https://www.instagram.com/lolaoj/

Twitter: https://twitter.com/Lola_OJ

Facebook: https://www.facebook.com/lolaojtv/

As we love to stand out the way the following influnecers are standing as the best Bet9ja Talent management company in Nigeria

Busayo Ladapo

Intagram: www.instagram.com/thatdynamitechick/

Twitter: https://twitter.com/iam_dynamite

Facebook: https://www.facebook.com/busayo.ladapo.thatdynamitechick/

Francophone Celebrities

Aurelie Eliam (Ivorian)

Intagram: https://www.instagram.com/aurelieeliam/

Twitter: https://twitter.com/Aurelie_Eliam

Facebook: https://www.facebook.com/aurelie.eliam/

Nikki Samonas (Ghanaian)

Intagram: https://www.instagram.com/nikkisamonas/

Twitter: https://twitter.com/Nikkisamonas

Facebook: https://www.facebook.com/officialnikkisamonas11/

Fatou Jupita (Senegalese)

Intagram: https://www.instagram.com/fatoujupi/

Twitter: https://twitter.com/fatoujupiter

Facebook: https://www.facebook.com/fatoujupiter.toure

Celine Fotso (Cameronean)

Intagram: https://www.instagram.com/celinefotso/

Twitter: https://twitter.com/CelineFotso

Facebook: https://www.facebook.com/CelineVictoriaFotso/

Landry Gnamba (Ivorian)

Intagram: https://www.instagram.com/landrygnamba/

Twitter: https://twitter.com/LandryGnamba

Facebook: https://www.facebook.com/landrygnamba/

Now!

What is the future of influencer marketing that people should look out for?

Feel free and write to us

What is advertising in Nigeria going to be like in the next 5 years? Some may plan well while some might decide not to plane well because they know where the influence and the public appeal needed is located.

Choosing the best printing and branding company in Nigeria should be a major consideration to individuals which seeks to stand out as a brand.

Brand everything today!

Read More On Our Top 50 Brands In Nigeria