Do not be in a hurry to read! Get Your Pen To Study

If your website takes 2 seconds to load, only 9.6% of customers are bouncing off your page. However, if the page is taking 7 seconds or more to load, an alarming 32% of customers are running away from your website.

Charles Ataghoma, the CEO of XINI Communications and Brian Dean did a study in which he concluded that Google PageSpeed is one of the most relevant factors when it comes to revenue generation.

Marketers are finding ways to beat their competitors, eliminate the friction and make page loading time their competitive advantage to grab the attention of target customers. Plenty has been written to optimize a website for better speed, but nothing proves more useful than the Google PageSpeed Insights tool.

What exactly is Google PageSpeed Insights tool?

Unless you are living in a cave, far far away from humans, you must have already heard about Google PageSpeed Insights tool.

For others, it is an authentic tool by Google, designed to optimize the performance of the website.

The tool will give you an option to improve the performance of some aspects of the page which will boost the overall page speed. The tool can be used for both mobile and desktop which gives every website a chance to rise above their competitors.

1)  Start by designing a responsive website

Imagine this. You’ve created an excellent website for desktop users. The interface, the colors, the graphics are making users fall head over heels in love with the website. However, somewhere around the globe, some people hate your website. Why? Because when they tried to access your website on a mobile device, the pixels are distorted. The design is displaced. Moreover, the so-called-interface doesn’t seem aesthetically pleasing to them.

I don’t know about you, but as a marketing professional, I know what it feels like to design a website that is responsive in nature and works well across every device.

You can check the responsiveness of your website by visiting the following website.

A responsive website will improve the user experience which will help Google rank your website higher in the Google search pages.

Last year, Google launched its mobile-first indexing which gave mobile page load speed a significant place in their algorithms.

So, now you know that mobile page speed is vital to ranking your website in Google search result.

2) Optimize your images

Some people are already doing it while others don’t even pay attention to the pictures on the website.

As per the guidelines by Google, you need to incorporate quality images in your website.

Embed titles, alt text in every image. Most importantly, use a sitemap for images which will help Google organize your photos in a better way. Use Squoosh to optimize your images.

Of course, using responsive images are a must. Furthermore, use safe search images which will increase your chances of ranking your website higher.

It is prudent to read the SEO guidelines before you start working on the SEO of the website.

3) Instead of quantity, focus on the quality of the code

If the code on your website is good, the webpage will load fast.

Use Pingdom to know precisely which of the codes on your website need more simplification.

Reduce the CSS code in your website. Try to use inline formatting whenever it is possible for you.

It is best advised to avoid any intensive WordPress themes or bulky codes.

Instead, it is better to use a clean HTML 5 template.

Google uses several machines to gather data from the website. If the code on the site is not well-structured, it will give Google a hard time, and this is not something you want for your website.

We can help you build simple, yet gorgeous websites.

Google PageSpeed Insights enable search engines to look for straight-forward codes and rank the websites based-on the simplicity of the code.

4) Focus on Brower Cache

Whenever you visit a website, the web browser stores data such as HTML, CSS, JavaScript, and images in the local cache. This makes things easier when you visit the website the next time. When the cache is stored, it gives access to the same browser and reduces the delay that occurs when rendering the website. When the browser cache is implemented, it will help load the website faster.

A professional hosting service might already be using browser cache. However, if you want to implement the browser cache, you can always go for the W3 total cache plugin.

5) Accelerated Mobile Pages

When building a website, it is good to learn from the best. The best startup websites employ Accelerated Mobile Pages to pull-up data and present it in a decluttered manner.

Here are the three reasons why you must use Accelerated Mobile Pages (AMP)

A mere 1-second delay in loading the webpage can drop the conversion rates by 7%.

Studies have shown that using AMP pages to fetch data from a website can reduce the number of server requests by 77%. Which means that a website will load faster regardless of the device used to browse the website.

6) When it comes to website design, less is more

A clean website is not always attention-grabbing for users but Google PageSpeed Insights necessitate website owners to simplify their website designs.

A clutter free website design will reduce the load-time of the website. Using simple triggerscan boost the UX of your website.

The Speed insight tool will help you eliminate all the extra space that your website is consuming, and you can ask your website developer to mitigate any further damage.

To conclude it all

As a skilled marketer, it is essential to learn website optimization and the holistic approach to every piece of the puzzle that constitutes the site. Furthermore, web speed optimization is an ongoing project. There is no limit to it. You can take six months and still feel that it is not enough.

However, PageSpeed Tool can help you tons. Use the above rules as a guideline and starting point to familiarize yourself with the tool, and start setting clear goals on how you plan to use it to craft your long-term content marketing strategy.

Lets Us Take you further on a series – 1

Since the year 2016, designers have been tinkering around with UX design. There have been changes in the way website designers design app and websites. In the year 2017, website designers came up with personalized designs to save their users some time.

Here, we give you seven website ideas which can fuel you with inspiration and help you create better websites to impress your clients and customers and get the best buck for your money:

• Robby Leonardi Studio

In an era of digital disruption, Robby Leonardi found a way to get hired as a graphic designer. His website is his portfolio. You can flaunt your brand achievements in this way. Trendy retro style inspired by the ’80s and 90’s photography. On a first glance, it looks like a Mario game.

Moreover, when you move forward, you realize that this man is a genius. Just check out the typography, the fonts, and how the images are blending together seamlessly with the character. Everything comes together so well.

• CatScarf

The cat is the epitome of fanciness, faithfulness, and cuteness. Moreover, when you land on this homepage, you feel yourself brimming over with the same sentiments. The visual appeal of this page is impeccable. Thanks to sharp graphics, CatScarf took minimalism to a whole other level. The hero image dominating the top of the page basks in the limelight and instantly catches the eye. Scroll down, and you’ll see that each of the products is aligned beautifully in a transparent grid. This gives our eyes a pleasing effect and if you hover over an item, you can delve deeper in its product details page. I think every ecommerce owner should take inspiration from this website.

• New Acton

Are you hackneyed with the old static design? Why not take a dose of inspiration from graphic designers and illustrators who are doing great work already? You can take some inspiration from New Acton. It is simplicity at its best. Not much content, just amazing animation that will keep you engaged. The sidebar incorporates many categories. Click on any type, and you’ll see relevant animation playing at the entrance. Just a cool way to grab the attention of a new user.

• GC watches

Time is an essential commodity. If you don’t want your customers to leave without buying anything, the best way is to show the products in a straight-forward manner. GC Watches is one of those website ideas which will force you to simplify your ecommerce store. The oversized typography makes for better readability. The crystal-clear photos, the high-definition zoom for every watch will entice every watch aficionado. The simplicity of this website makes it a perfect website design ideas that will generate sales in Nigeria and diaspora.

• Big Commerce

For anyone who has no idea how to show their services seamlessly, Big Commerce is the perfect example. A simple tagline that communicates what the business is all about . The packages are in front. Regardless of the size of your business, you will be presented with several categories which will let you choose from the favorite list of industries. Case studies, testimonials and the use of images to steal the attention of customers and show them what the brand is offering, makes this website steal the limelight.

• Howard Yount

A potent trio – An exuberant background, a colossal title, and clear message right in the front. If your user is not a competitor of Howard Yount, there is no reason for them not to be impressed with such a direct approach. Customers love companies that give them offerings without letting customers dig deep in the sub-pages. The overall design of the website is simple yet impactful.

• Take What You Can Carry

A not to miss website in cool website design ideas. The entire website seems to be floating in the air, allowing so much room for free space. Just check the alignment of words. The design by Matt Porterfield makes it necessary to take some inspiration from this design which blends vertical and horizontal text with perfect alignment.

Closing Thoughts

We’ve been trying to curate the best of seven cool website designs for you. As you would know, a website that is unattractive or poorly constructed harms your business more than helps it. Stay abreast of industry trends and follow all the CRO principles to create the best website design for your business. Assess the efficiency of your website design based on the number of visitors, bounce rate, and conversions.

Lets Us Take you further on a series – 2

Every soul in this world has a higher purpose. Birth is a wondrous experience. You open your eyes to a world rife with opportunities for the taking. You can become anything. For some people, it happens in an instant. Their life’s purpose unfolds right in front of them, but for others, it takes a lifetime to understand why they were born.

If your startup is in its infancy, you might be facing something familiar. Instead of understanding your life purpose, you are struggling to find your brand purpose. If you’re one of those brands that don’t have a direction yet, here are some startup websites which can provide you with some food for thought.

1. AiroHealth.com – Simple is better

Knowledge lies in piling up facts. Wisdom is the elimination of all clutter. Airohealth.com is all about simplicity. The first glance at the website will be enough to safely venture a guess at what the company is selling. On the front page of the website, you realize that it is solving a real-life problem. If you scroll down, you will see how the product works. Next, comes how to think about anxiety and stress. Moreover, in the end, there are testimonials with a call to action in Lagos Nigeria or across Africa.

2) RateYourSeats.com – Selling something unique

Rateyourseats.com is a ticket-selling website with a distinctive feature. Not only does it offer the most market competitive ticket prices, it gives you a bird’s eye view of the seat based on crowdsourced reviews, ratings, and photos of a plethora of concert and sports avenues. This makes sure that our customers make an informed choice based on a particular seat’s rating and reviews by actual users.

3) GrooveJar.com – UI/UX Design

Much has been said about UI/UX Design. If you are looking for some solid inspiration, visit GrooveJar.com. The startup helps other startups boost their website traffic. However, their prominent feature is the clean, sleek interface of the website. Decent navigation, bulging CTAs, and giving out comprehensive information without too much scrolling, makes this website a prime example of the perfect UI/UX design.

The chatbox is easy to locate. Reviews can be found right at the bottom. GrooveJar offers everything that a startup website design has to offer. Take note.

4) SmarthomeNX.com – The Perfect Mobile First website

There is much buzz about mobile first websites. In the midst of all this, smathomenx.com makes a brilliant effort to design the perfect mobile-first website. The website is not at all complex. The Accelerated Mobile Pages allows the website to load immediately. A perfect example of a startup website design where users can log in and join in the discussions without going over lengthy registration steps.

5) Vertoe.com – Mobile Loading Speed

Google Speed Update made it clear that Google is forcing brands to decrease their bounce rate by developing mobile-optimized websites. Vertoe.com took this seriously and started working on the loading speed of the website on mobile.  The website is optimized in a way that users don’t have to download any app or wait for the website to load in the mobile. The load time is super-fast. The one-click checkout helps customers place an order seamlessly. The website works on all primary mobile devices and fits across all screen sizes.

6) EFynch.com – Privacy and Payment Options

If there are a few things that a startup website capitalize on, it is payment options and privacy policy. Other trends include AI and machine learning. Some of the payment methods include complex AI algorithms which simplify processing and make it easier to pay fast. This website teaches a lot. Also, there are some components of IoT to support the simple dashboard.

7) Printful.com – Grist for the mill ecommerce website

The best startup websites provide convenience and simplicity to users. Printful.com takes this approach to the next-best level. You can talk all about white-spacing and how-to optimize the website design to show quality work without sacrificing the caliber of the website. A clean ecommerce design which can teach a lot about how ecommerce stores can use the power of minimalism to sell products online.

The website offers perfect examples in its blog for entrepreneurs to apply across their business. How to send emails that entice customers? Moreover, how to scale business on a global scale?

Facebook #10YearChallenge: A Fun Gimmick or something much more Sinister

Unless you have been hiding under a rock the past week, you might have participated in the #10YearChallenge, or rather the hashtag #2009vs2019. The challenge involves posting a contemporary photo of yourself in parallel with another from ten years ago. Ostensibly it’s about nostalgia and going down the memory lane to see how much things have changed in the intervening years. Replete with opportunities for virtue signaling, reflection, poignancy, bucket loads of humor and celebrity humble bragging, the trend was always meant to pick up steam.

For some people it was fun, just a meme to embrace the past. But to others, it felt more sinister. Something that threatened to undermine their safety. After all, not everyone feels memes are something to laugh on.

The #10YearChallenge hiked when celebrities like Jersey Shore’s Nicole and Kevin Smith joined the party. The challenge spread like wildfire and people started sharing their photos on every platform.

The #10YearChallenge was all fun until a tweet moved thousands of people to worry: Are we inadvertently helping giant corporations boost their algorithms for age progression and biometric identification? Now there’s some food for thought right there. Facial recognition proponents argue that all this treasure trove of data could be indispensable for finding missing people or catching criminals. But critics warn us of unfathomable effects and mass surveillance that we can’t yet fully grasp the intensity of.

While the Cambridge Analytica scandal was still fresh in the minds of users along with the woes of other data breaches associated with Facebook, Facebook has found itself in hot waters again. Even after giving ample clarification on the matter, Facebook is denying its connection with the #10YearChallenge.

Talking to New York Times, Lauren A. Rhue, shared her concerns about the algorithm.

“The #10YearChallenge is giving authorities a clear set of data and how age-progression can be predicted in a few years from now.”

Furthermore, the professor said that there are already trillion on photos on Facebook and people should be wary of their data is out there in public like that.

“The risk in giving up any type of biometric data to a company is that there’s not enough transparency, not only about how the data is currently being used, but also the future uses for it.”

This is another form of biometric data that is being used by the law enforcement agencies to track down prospects.

Finally, Professor Rhue concluded with an alarming thought, ‘There are things out there in the internet which are not treated as a threat now.” And 10 years from now people will understand that they are a threat, but by then, they would have parted with the data already.

Why Facebook really need this kind of data?

As per statistics, 350 million photos are uploaded on Facebook daily. Here, we need to pay attention to the fact that no-one is forcing people to upload and share photos; people are willing to share photos and feel proud about it.

The year 2019 is not about how many photos are uploaded each day, it is about image processing, and the power of artificial intelligence (AI) and how it is becoming smarter by the day.

Let us take all the strain and help you boost your sales.

Almost every company is using facial recognition to analyze candidates and evaluate them even before they start working with the company. The iPhone app and even the Google Photos app understand, and match faces to people and their relevant contact numbers.

The horrors of social media have been highlighted in Black Mirror – the first episode of season 3. Here instead of rating products, people are being rated. And people that show kindness and generosity towards people are rated high in the society and these people get jobs more often than people with a low rating. These ratings are displayed right in front of a person.

Some people suggest that Facebook don’t really need this data because they have all the photos time stamped but think of the time that Facebook is saving by not having to through every picture which was uploaded by the user in the year 2009. Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data. But that’s a lot of noise; it’d help if you had a clean then-and-now. What’s more, the photo posting date and even EXIF data wouldn’t always be reliable for when the pic was actually taken. People could have scanned offline photos. People might have uploaded pictures multiple times over years. Some platforms strip EXIF data for privacy; people’s captions are helpfully adding that context back, as well as other context about where and how the pic was taken.

Regardless of how much Facebook denies the fact that it was just a meme challenge that was initiated automatically for the kicks, the reality is that sooner or later, Facebook will use these pictures to train their face recognition algorithm.

If you have partaken in the #10yearchallenge, good for you. You’re now a part of some future conspiracy – just kidding. It’s okay to have some fun but what we need to do is to ponder over the effects that each one of our posts is having. Read

Digital SEO Strategy For 2019

In the end, it is all about keeping your personal life offline and using social media to establish connections for your business and help your brand reach more customers. Take control over whatever you share on social media, and think twice if it can hurt your personal or professional life in the coming future.

Digital SEO Strategy For 2019

How To Leverage On Quora SEO Power For Digital Marketing Conversion

The importance of posters in advertising your business in Lagos

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Marketing  Team

Movies Showing from 26th of October to 1st of November, 2018 at Silverbird Cinemas, Ikeja City Mall, Alausa, Ikeja.

Direct To XINI Film Marketing: 07082709871 /07015883269 or simply send an email to info@xinicomms.com

Are you currently wondering on the genre of films you should look out for this week and definitely with a no dull moment while catching your maximum fun at the cinemas. Check out the nearest cinema closest to you in Nigeria to experience all the D’s of film screening with Silverbird Cinemas while featuring some of the mind blowing blockbuster movies  for 2018.

Check out the latest movies from the cinema hub now!

THE HIGHLIGHTED FILMS INCLUDES:

FIRST MAN
VENOM
KING OF BOYS
5 WEDDINGS
BAAZAAR
MERRY MEN: THE REAL YORUBA DEMONS
GOOSEBUMPS 2: HAUNTED HALLOWEN
A STAR IS BORN
THE HATE YOU GIVE
NIGHT SCHOOL
BADHAAI HO
THE HOUSE WITH A CLOCK IN ITS WALLS
THE VENDOR
SMALLFOOT
BEAUTIFUL SUNSET
THE GRINCH
NOBODY’S FOOL

And lots more

Powered By: XINI COMMUNICATIONS LIMITED
The Biggest Brand Relationship Agency In West Africa While Overseeing Public Relations, Digital Marketing, Campaign Strategy, Development & Activation, Talent Management/Supply & Voice Artist, Influencer Marketing, Branding & Logistics, Animation Content Creation & Commercials (TV & Radio), Marketing Communications, Brand Management, Studios Services, Music Production For Media Campaign And Brand Integration, Brand Consultancy For Launching Brands In West Africa, Web & Mobile Application Development, Social Media Management, Brand Activation, Film Marketing, Event Planning & Management.

The post SHOWING NOW IN CINEMAS | My Film My Fun appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

I got this post a while back about creating a branding system for your business, and since then I’ve learned so many things that I can’t wait to share with you.

Now, to be fair, I can say that branding is my favorite topic. To do it right, you’ve got to be relentless about every single detail and element.

And does “branding your blog” even sound half as sexy as getting thousands of subscribers for your brand?

No to that…

But that’s not the question we should be asking. The real question is Why do we need to brand ourselves at all?

I’ve been thinking about this one for a while, and here’s what I’ve got:

• First off, if we don’t define our brands, other people will do it for us, and that might not be a good thing.
• If we’re going to stand out the way we truly want, branding is something we can’t afford to overlook.
• Branding with purpose and intention will help us attract more of the right people to our blog.
• We want visibility, baby!

We’re not building wallflower businesses here, k? We’re building climb-to-the-top-of-the-mountain, shout-me-loud brands that people notice.

So what are the things you can do to make sure your brand stands out above the rest? Let’s take a look!

1. Be consistent

This is one of the most important aspects of building a strong brand. There are a gazillion ways that people will find you and a gazillion different brands out there.

How do you rise above all that noise?

Pay attention to everything. Deets like your website, social media, fonts, colors, vibe, voice, the people you hang with, the emails you send, the way you respond to blog comments…all of it frames the way people think about you and your brand.

Your goal should be to present a consistent and harmonious brand image everywhere, online and offline.

For example, if you saw your pin in your Pinterest feed, would you immediately recognize your brand? That’s the kind of consistency and detail we’re aiming for!

The best way to stay consistent with your brand is to use any of our services and choose styles for everything…colors, fonts, images, social media, messaging, web copy…all of it. It’s like a “brand in a box” FULL of everything you need to build an epic brand that attracts your ideal customer. It may be just what you’re looking for! Learn more about our printing services in lagos.

2. Take a stand

You may not think this is an important step, and I get it. Trust me though, it’s a biggie.

Not only for the reasons listed here but because taking a stand will help you guide your brand in the right direction. Think of this as if you’re drawing a line in the sand between your tribe and everyone else.

Everything you do with your brand is going to etch that line deeper and deeper. With me?

Being 100% confident in what you stand for is one of the things that will help you effortlessly attract more of your dream customers. Those who heart what you heart will naturally be attracted to your brand’s purpose.

No better way to stand out than that, in my book…

3. Let your personality shine through

So, this thing just happened that’s a perfect example…

The funny thing is that you need to be mesmerized by your personality… We need to get the contents from you in a more appealing manner.

See the difference here? We wanted to hear more vs. couldn’t listen to another minute! what a mess to hear someone speak.

#LONGSTORYSHORT It’s your shiny personality (even more than what you say) that makes your brand truly stand out. Don’t be afraid to show the real you! Your audience will love you all the more for it, plus you’ll have a much easier time driving traffic to your posts. Promise.

4. Be your brand every minute

Hmmm…this one can be scary.

Truth is that building an epic brand isn’t something that just happens. You have to steer the ship, and one of the best ways to steer it in the right direction is to live and breathe your brand ALL THE TIME.

When I asked my brother what happened with his videos, he said that he just “wasn’t into it anymore”. He’d been working on those video trainings for so long, he just wanted to be done already.

Sound familiar?

We’ve all been there, where you feel like you can’t muster up the energy for another post, podcast, video or freebie. Creating content in Lagos requires a huge amount of effort!

But what happened with Dave is an example of what happens when you forget to be your brand every minute.

Your content will start sounding off-brand and just plain icky, like you’re talking to a corpse. Definitely not the way to make your brand stand out!

#MORALOFTHESTORY Don’t push yourself through a funk just to “get it done”. This is one of those things where, if we really want to stand out, we have to be fired up and in character all day, every day. If you need to, walk away for a bit and come back when you feel more energized.

5. Tell your story

Want to really stand out among the hundreds of people in your niche doing the same thing as you?

It’s right there on your About Page! Bump.

No one in the universe has the exact same story as you, special girl. When you share the why behind your brand, and the experiences that make you so uniquely qualified to solve X problem, that’s where the magic really happens.

When you think about it, telling stories is a natural exchange. It’s what we all do when we make new friends. See how I worked my brother’s bit into this post?

What ways can you infuse your story into your content? How will you shake hands with your peeps to let them know that you get them and give them a peak into your world too?

6. Host a challenge

This one is so exciting! I’m about to launch my first challenge and have to admit I have a butterfly-in-my-stomach feeling around it. Wonder if you guys are going to like it or not? Guess I’ll find out soon!

If you’re curious, it’s the Higher Purpose, Higher Profit Challenge. It’ll walk you important things like:

• Narrowing down all of your amazing ideas to just one
• Finding the sweet spot in your business
• Gaining clarity over the one thing you were born to do
• Building a tribe around your brand

If you’re interested in this, let me know in the comments and I’ll keep you posted when the challenge starts.

I get excited by challenges because I think they’re a great way to connect with you guys and get a feel for where you’re at in your business, what you’re struggling with, and how I can tailor my content to help you.

7. Create a brand style guide

I know you’re probably thinking Do I really need a style guide right now? There are so many other things I have to focus on with my blog business. I can’t even get my head around this yet!

I’m with you on this one. I didn’t even think about creating a style guide until I was 2 years into my business.

Here’s the thing though:

I started noticing that my brand was looking a bit fragmented and all over the place. I was feeling fragmented too, and I knew my confusion was seeping into my brand materials.

Every time I created a pin, I’d start with a blank canvas, which for me was a big huge playpen. Every pin was an entirely new creation and experiment. Looking back, everything took much longer as a result. Oooh, let me try this pretty font. I really like this photo too, can I make that work? My pink color won’t work with the photo, though. It needs a peach color – lemme change it real quick…

Can you see things unraveling here?

There’s nothing wrong with creativity like this. But when you freestyle your brand in this way, things can start getting confusing for both you and your audience FAST.

So if you want to really stand out (and I know you do!), you have to create clear boundaries around your brand’s style.

It’s ok to experiment a bit until you find your voice, but at some point, you’ll need to pull in the reins and decide exactly which colors, fonts, imagery, and graphics you will use for your brand.

Since we’re on track to build an epic brand AND blog biz, and since all successful brands use style guides, we need one too, don’t ya think?

8. Check your online presence

Next up, take a look at your entire web presence and make sure it all fits your brand’s style and purpose.

Here’s a quick list of places to look:

• Blog or website
• Blog posts
• Blog post images
• Secondary post images
• Opt-ins + forms
• Forms
• Buttons + links
• Landing pages
• Pins
• Social media image templates
• Social media profiles

I’m sure there’s more to add to this list. If you think of any others, please share!

As you go through everything, ask yourself these questions:

• Do I have the same colors, fonts, and graphics everywhere?
• Will people be able to spot my pins right way?
• When someone reads my blog, is it fun and relevant to them?
• Are there any odd graphics/images that jump out in an icky, outdated way?

You know what to do here…update, tweak, edit, delete. Woop Woop!

9. Update bios and descriptions

Your biz probably has experienced a lot of twists and turns as you’ve learned more about your audience and your business.

So my question for you is:

Are your bios and descriptions right there with you every time you shift gears or are they a few steps behind? If you’re like me, you check your Twitter profile every now and then and think Huh? That’s not me. That was like 6 months ago.

Let’s whip our bios into shape. We want to take people on our amazing ride, not leave them behind, right?

Here are a few places to look, edit, update:

• Author bio
• Blog sidebar bio
• Speaker bio
• Media kit
• Social media profiles
• Blogger outreach
• Short description
• Long descriptions

10. Master social media

Gotta get visible, baby!

Speaking of which, using this post on creating a social media strategy that will help you stand out, get visible, and drive traffic.

What you want to do is to pick 1-2 platforms and really master those first. Don’t worry about trying to be everywhere at once. It’s not going to work (trust me, I’ve tried). Once you’re really making progress on those, move on to the others.

If you plan on starting with Pinterest, here’s how to get massive traffic from it.

What you’re really going for is to create a social media system where you engage and share on autopilot. That means your goal is to spend as little time on social media as possible. Social media can be overwhelming and time-consuming, so you don’t want to fall into a rabbit hole with it.

Ok, don’t shoot me for saying this, but…

11. Blog consistently

The second half of visibility, and something we can’t forget, is to post consistently.

It doesn’t have to be every day, and it doesn’t have to be 2x a week like some other bloggers tell you. I’ve tried like crazy to post more than once a week and just can’t do it! Grrrr…so frustrating!

Still, staying consistent with my blogging schedule (1x a week) has made it possible to grow my traffic to over 35K in just a few months.

So, we get it. We know that we have to blog regularly.

I’m so excited about the new content calendar template I created. It will help you plan the content you’re going to share so you’re always one step ahead of blogging instead of five steps behind. Been there, done that!

You’re probably thinking How do I get ahead of blogging? I always feel like I’m falling behind schedule!

Honestly, I’d love to know the secret to this one myself! Seriously though, there are a few things we can do to maintain a consistent schedule:

• First, block out time at the beginning of the month to write all of your blog posts (you can use my time blocking template if you want).
• Keep a laundry list of blog post ideas, arranged by theme. Use Evernote or Google docs for this.
• Gather ideas in Trello. I’m so pumped about Trello, guys. I’ve just taken a peak and can’t say a whole lot yet, but it looks like you can create boards/cards for just about anything. Editorial calendar, anyone?
• Create a weekly schedule where you write, proof, SEO, create images, and promote, all on separate days.

12. Watermark your images

Yep, you have to brand everything.

Add your logo, colors, fonts, and other brand elements to your blog and social media images. This way people will recognize your brand in their feeds.

And if you’re curious about how to share photoshopped images on Instagram, I highly recommend Planoly for uploading and scheduling posts directly from your desktop. Woo!

Fee free to check out our printing services in Lagos Nigeria

13. Host a webinar

Another one I’m excited about. I’m no master of webinars yet (Amy Porterfieldis all over this one). Buut, I have done 2 and they were much easier than I thought. Scary, but easy.

Here’s why you and I both want to do more of them:

Everyone’s blogging.
Not everyone is webinar’ing.

So if we host more webinars, we’re sure to stand out from everyone else.  Let’s set a goal to do at least one webinar by the end of the year, k?

14. Review your offers

Silly question, would you rather be:

• A commodity (just like everyone else)?
• The go-to-authority (people seek you out for your expertise)?

Uh, duh… Of course, you’re the expert.

That means you have to be fierce about narrowing down your offers to just those things that you’re crazy passionate about and/or know really well.

The reason is that when you try to be all things to all people, you actually water down your brand and confuse the customers you most want to attract. They just won’t get that you’re a good fit for them.

The way to switch that all around is to review your offers every 3-6 months and make sure that they:

• Fit your current brand statement and mission
• Are unique enough to charge premium prices
• Solve one specific problem for one specific person

If you want help here, grab my Find your Niche workbook, which covers all of this and more. Click the image below to download.

What you’re aiming for is to wrap your offers in a pretty peach bow (insert your brand color), so your peeps know what box you’re in.

15. Update blog categories

Categories are easy to overlook because, well, you just don’t think about them every day, right? I happen to be going through a rebrand right now, which is why they’re fresh on my mind (and how I know that as your blog biz shifts, your blog categories will too).

Is it better to have tons of categories or just a handful?

It really depends on your preference, but here again, I recommend cutting the fat where you can. The more focused you can be, the better.

First of all, when you give people too many categories, they won’t know what to click on. Even I’m confused by the laundry list I see when I’m selecting categories for my posts.

Since we’re really shining brightly now, let’s get rid of this last fuzziness, shall we?

Take a look at your categories and narrow them down to just the ones that are relevant to your brand and audience.

Tip: If you have a WordPress blog, leave your existing categories as is, meaning don’t delete. It gets a little funky with SEO and XML sitemaps when you do this. Instead, add new categories and then manually update your

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As we get close december clients are always inspired to get their cheap branded calender printing in Lagos Nigeria with their production company that we are.

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