The current business climate favours contemporary marketing channels such as social media, email newsletters, retail apps and so on. But poster advertising isn’t dead, yet. High streets remain inundated with large format posters highlighting the best of what brands can offer, demonstrating their ongoing utility in advertising to this day. In this post, we’re going to convey the importance of posters in advertising your business by detailing their main business advantages. Posters printing is still a real deal for an A class company till date.

What is poster advertising?

Large format poster printing is a perennial marketing tool used by businesses across the globe. Printed posters are perfect for fostering brand awareness due to their large size and versatility – they’re equally as effective inside and out! Indoor posters, typically found within retail premises, tend to be sized at either A4 or A3. On the other hand, outdoor posters require a much larger size to remain visible to passers-by. Outdoor posters can either take the form of 6 sheet Adhsels for bus stops, or 48 and 96 sheet options for billboards.

How effective are posters in advertising?

Listed below are the main advantages of poster advertising:

• Versatility
• Affordability
• Exposure

Versatility

By far the main advantage of poster advertising is its versatility. Once you have honed in on where the majority of your target audience is likely to be, your printed posters can be placed almost anywhere. For example, a public transport advertising poster could be strategically placed within a highly congested area to highlight the benefits of taking the bus or train over waiting around in traffic for an extended period of time.

Affordability

Unlike most modern advertising methods which require ongoing payment, such as PPC or social media advertising, poster advertising simply necessitates a one-off payment from a dedicated printing company. xinicomms.com offer indoor and outdoor poster printing for a fraction of the typical cost. We use top of the range Digital Presses to ensure sharp imagery, bold colours and easy-to-read text. As explained in the following section, your investment will pay for itself through significant increases in brand exposure and lead generation.

Exposure

Poster advertising is the ultimate brand reinforcement tactic. Because of the way in which your printed posters can remain at a location indefinitely, it’s likely that members of your target audience will come into contact with it on numerous occasions. This ongoing brand exposure will render potential customers more comfortable with your brand, thus increasing the likelihood of enquiries.

Poster printing at xinicomms.com/branding-printing-logistics

Now that you have a better understanding of the importance of posters in advertising your business, we recommend that you visit www.xinicomms.com. We have an extensive selection of poster printing options available – we’re bound to have the printed poster to suit your business requirements.

Read About

Design the perfect pull up | Roll up banner

Digital Brand Management Strategies For Online Video Ads Marketing And Advertising

How to prepare a brochure for printing

How are business cards made?

The Global Celebrity Brand

ADVERTISING IS KEY BUT CREATIVITY IS MORE THROUGH CLEAR BRANDING

Feel free to contact us if you need any information on all our services 07082709871, 07015883269

The post The importance of posters in advertising your business in Lagos appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

Posted by XINI Prints

A pull up banner branding is a highly effective and impactful way to announce your business, advertise your services, grow your brand or promote events. When it comes to designing large format products like pull up banners, you need to think very differently than you would if designing a leaflet or brochure. We’ve listed a few tips to help you design pull up banners that will be really effective and keep working for you again and again.

Put your logo at the top

Put your logo and any vital information at the top. Not only is it the first part people will notice but pull up banners are often located where obstructions such as tables, chairs or even people might obscure parts of the design, especially from a distance.

Use the Information Hierarchy

People read from top to bottom, left to right. That’s why your logo and main information must go at the top with bullet points, pics or additional info underneath that. Don’t be tempted to fill all available space with text. Your pull up banner’s job is to grab attention quickly, so draw people in with a great headline. A web address or easy to remember contact number can point people to further information.

Consider your design aesthetic

Your design aesthetic is the design style your brand follows. There are certain rules for effective design. Following these means your marketing will be easy on the eye and will get your message across clearly. However, your brand should find its own style and feel. A good design aesthetic enforces your brand across all your marketing.

Use only high quality images

Pull up banners are large products that make a big statement. Don’t allow your message or brand to be discredited by using poor quality images. Bland stock images will look just that. If you’re using a pic, get creative with something striking, unusual or humorous. Make sure any image used is 300dpi at artwork size. Low resolution images will look blurred and pixelated when they’re enlarged.

Clear typography

Your pull up banner might have only a few seconds to make an impact. People lose interest quickly so use clear typography and easy-to-read fonts. When designing pull up banners, keep it clear and keep it simple.

Make use of space

Don’t be afraid of space or feel you need to fill every gap with text, images or graphics. Some of the best designs use space or negative space very effectively, drawing the eye to the main message or call to action.

Your pull up banner at the perfect price

At XINI Prints we supply a great range of pull up banners. From our entry level bronze roll up banner stand starting at just N17,000 per stand, to our double-sided or extra wide options and top of the range Platinum pull up banners, you’re sure to find exactly what you need. Great design deserves only the best print and that’s exactly what our customers know us for. To find out how we can bring your creativity to life with high impact pull up banners visit www.xinicomms.com today.

Read About How To Prepare A Brochure For Printing

Also, Read About How Are Business Cards Made For Printing

The post Design the perfect pull up | Roll up banner appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.