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MARKETING TO EXPERIENCE

admin — Fri, 24 May 2019 18:21:56 +0000

The Sky Is The Limit

A report exclusively for Kommando

It’s not an oncoming alien invasion but a mixture of soap, foam, helium and novelty which creates our newest road show offerings that can be of good help to the environment, taking your brand to the skies.

All integrated marketing strategy for brands are gradually boiling down to the fix insight around the brands goal for every year. Going back to our roots said by Kommando … In 1996 they created the world’s first ever “Skyjack” guerrilla stunt for a movie premier using giant laser projections and high-powered searchlights bounced onto low cloud cover, creating the special effects of an oncoming Alien Invasion, a stirring in the skies…

It’s not an oncoming alien invasion but a mixture of soap, foam, helium and novelty which creates their newest Kommando offering in the marketing world, taking your brand to the skies. BLOGOS can be shaped into logos or badges of any shape, created to soar hundreds or thousands of feet.

Their BLOGOS are created using a specialized machine which produces a 3 foot logo/shape at the rate of 1 every 15-20 seconds and the best bit is they are completely biodegradable, dissolving in the sky after a matter of hours.

Launched inside, outside or over your main competitors event, we can’t think of anything more exciting than a cheeky BLOGO lifting the heads of everyone around is very important in building a global appeal with the right audience that can benefit from a brands market aim.

Boardwalk Empire Experiential Campaign And Experiential Marketing

An NYC subway is transported back to the 1920’s to promote Boardwalk Empire… which seems to be an amazing idea spanning various location in the world. Through experiential marketing strategy a client can get to the forefront of his market without having to incur cost afterwards. Through Letter Head Printing | Sticker

We love this idea to promote HBO’s Boardwalk Empire; a subway train was replaced with a vintage 1920s train to recreate to mood and atmosphere of the era that the show is set in.

A great experiential campaign if ever we saw one!

Biggest Ever Lipton Iced Tea Sampling

Britvic aims to reach at least 1million UK consumers this summer with its largest ever sampling campaign.

The campaign follows the rapid growth in the value – up 92.7% – of the “cold hot drinks” sector and will be rolled out across nine major UK cities.

Firework displays will illuminate the skies tomorrow while gamers’ screens are lit up by the new zombie video game, Dead Island, which was at the centre of this year’s most talked about and effective video game trailer.

This year, the first trailer for Dead Island caused a stir on the web: The story, told in reverse, of the death of a young girl, through a zombie attack and her parents’ attempt to save her life. The trailer was jaw dropping, raw with emotion, and captured the eyes of millions (over 1 million in the first 24 hours alone) around the world.

Publishers of the game didn’t expect the trailer to receive such a following and coverage through social media channel YouTube. The shocking yet realistic images made entertaining visuals coupled with a gripping soundtrack and daring concept, leaving viewers wanting more and gamers anticipating the release.

The brand used a concept many would be aware of combined with compelling music to create an emotional connection with the viewer. It is no surprise that the original video has had nearly 8 million hits and inspired makers to release other versions. The musical accompaniment proved to be such a hit that the artist gave permission for its release and download on iTunes.

Some critics were worried that the game wouldn’t live up to all its hype but recently this rumor has been squashed as Dead Island entered in at No.1 in the UK Video Game Chart managing to beat off competition and maintain its popularity. Deep Silver used a marketing company to create the initial teaser trailer which was amplified through various social media channels.

The success in the US has sparked a bidding war amongst Hollywood studios eager to get their hands on adaptation rights. Lionsgate recently announced their acquisition of film rights, which they hope to expand to a potential franchise, and had the following to say:

“This is exactly the type of property we’re looking to adapt at Lionsgate: it’s sophisticated, edgy, and a true elevation of a genre that we know and love. It also has built in brand recognition around the world, and franchise potential.”

What a great example of how social media can benefit your brand and getting the right connection with your target market can provide endless opportunities! Maybe this footage could be a contender for Youtube’s Ad of the Year?

Britvic research shows that that when people try Lipton Ice Tea, 80% go on to buy the drink. Jon Evans, head of seed brands at Britvic, says Lipton Ice Tea is set to be “the next Innocent Smoothie” of the drinks sector.

He adds: “We are reinvesting in Lipton Ice Tea every year and this summer’s sampling campaign should reach 3 million people with word of mouth.”

Sampling stations will encourage consumer engagement with the Lipton brand through the game of “knokkers” – a mixture between pool and bowls. The campaign will also be supported by a social media marketing campaign to amplify the message and ensure consumers continue to engage with the campaign even after the summer sampling has finished.

Reverse Graffiti has been doing the rounds for a few years now, yet there is still a grey area over its legality.

Also known as Clean Graffiti, the temporary and environmentally friendly effect is achieved by removing dirt from a surface to create an advertisement. So, can people really be charged for what is effectively cleaning?Many companies have employed this format of advertising with no legal action, yet a Yorkshire Reverse Graffiti artist known as “Moose” was faced with prosecution by Leeds City Council who insisted his work for Smirnoff was illegal because all advertisers need a permit.

In some locations reverse graffiti is against the law, covered by the Town and Country Planning Act 1990, but it can be difficult to find accurate information and research on the internet fails to “clean” up the issue.

These graphic scenes aren’t for the launch of a new movie or reality show. A performance artiste is undergoing animal laboratory tests in the window of Lush Regent Street London, to raise awareness of the worldwide ‘Fighting Animal Testing’ campaign and EU petition.

The stunt is part of a campaign by Lush Cosmetics and The Humane Society.

Hundreds of horrified shoppers watched a young woman endure 10 hours of experiments, being restrained, force-fed and injected with cosmetics in a high street shop window.

Some of the experiments on the model included hair removal, squirting irritants in the eyes, injecting solution via needles and lotions/ creams smeared across the face.

The model appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.

The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.

The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.

The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd. shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.

Lush campaign manager Tamsin Omond commented: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.

Somewhere in the world, this kind of thing is happening to an animal every few seconds on average. The difference is, it’s normally hidden. We need to remind people it is still going on.”

THE STUNT

In total, 70 ft peace signs have appeared in over ten cities across the UK on behalf of Lynx.

The brands Make Love Not War campaign saw London’s iconic Tower Bridge adorned with a giant peace sign, while further down the river a huge water projection in front of The London Eye created a beacon of peace, shining out for all to see.

Over ten cities including Edinburgh, Manchester, Bristol, Brighton and Sheffield saw the symbol projected onto key iconic buildings.

Jeremy Gilley, founder of Peace One Day, said of the campaign: “Through our partnership with Lynx, we hope to raise awareness in an astonishing amount of young people, and awareness of peace is everything.”

The stunning display was part of a nationwide publicity campaign called Make Love Not War organised by the deodorant brand, Lynx, which has made use of many of the country’s best known and best loved buildings.

Similar stunts have been organised at other famous buildings across the country, including Leeds Corn Exchange and Glastonbury Festival.

Inspiring a new world peace?

THE STUNT

In total, 70 ft peace signs have appeared in over ten cities across the UK on behalf of Lynx.

Over ten cities including Edinburgh, Manchester, Bristol, Brighton and Sheffield saw the symbol projected onto key iconic buildings.

Similar stunts have been organised at other famous buildings across the country, including Leeds Corn Exchange and Glastonbury Festival.

Responsible Drinking Experiment

Heineken teamed up with DJ Armin van Buuren to undertake a social ‘experiment’ across two separate nights in the same club.

The test, named ‘Dance More, Drink Slow’, was used to demonstrate that a good DJ can encourage people to limit their drinking in order to enjoy the music. The stunt was able to successfully influence the drinking behaviour of revellers.

The beer giant will soon launch its global campaign which encourages drinkers to make the most of their nights out in a responsible way. The campaign message is being amplified through “The Experiment.”

“The Experiment” video accompanied by a new music track, ‘Save My Night’ will also be backed by a series of experiential stunts targeting young adults during their nights out in more than 20 countries.

Heineken’s latest drive is part of an ongoing “responsibility to make moderate drinking aspirational,” (Heineken, 2014) and builds on the brands “Sunrise” campaign, which launched in 2012, to provide a contrast to the negative anti-drinking ads pushed by other companies.

Digital & Social Media

In a world where attention is the holy grail for marketers – where online engagement and social media chatter are the new return on investment – it’s vital to connect Brand Experiences to the digital landscape for amplification and measurement..

By understanding the full spectrum of social media channels available, we tailor authentic, targeted and memorable brand experiences for your consumers.

DIGITAL EXPERIENTIAL MARKETING

With so many elements that make up an effective digital Experiential strategy, sometimes it can be difficult to keep up. That’s where we come in.

We combine Experiential Marketing techniques and Technology to bring digitally connected audiences together through the power of digital.

SOCIAL MEDIA

Explosive Thinking To Grow Your Brand!

We know how to turn your event into a fully discoverable social machine. Ultimately, it is about amplifying your brand message by keeping the conversation going!

We can even throw in some out-of-the-box thinking to ensure you get the best exposure possible in a landscape where originality thrives.

BRINGING BRANDS TO LIFE

77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies.

LIMITLESS POSSIBILITIES

Authentic and immersive brand experiences, give consumers a better ‘feeling’ for the brand. Utilising the senses to engage audiences can emotionally define it from it’s competitors. Building that exciting feeling around your brand story is what we do.

Our creativity and immersive experiential event technology, provide the elements of surpirse and delight, bringing people and brands closer together.

For the best Experiential Marketing results, you need the most experienced team.

Product Sampling

Understanding the myriad of challenges that come with nationwide product sampling is a skill, perfected over time and through experience.

Since 2000 our team of product sampling expertshave planned, moved and distributed an estimated 8 million product samples accross the UK with military precision.

Highly effective and results orientated, our product sampling delivers results.

GET YOUR PRODUCTS OUT THERE

We provide effective planning, tools and resource that drive hassle-free product sampling across the UK. Mobilising samples safely to the frontline and into the hands of any target audience where they are most responsive…It’s what we do. We treat each product sample as valuable currency, ensuring that it’s not just received as a “freebie” but a powerful marketing trigger that generates the highest possible returns for our clients

WE’LL TAKE CARE OF EVERYTHING

We’ve been providing all manner of product sampling services to clients for 18 years. Whether you require food, & drink sampling, in store, city centre or festival sampling, we have the support staff and experience to pull it off. Rest assured that your product sampling campaign and reputation is in the safest hands with Kommando.

UK wide coverage
Fast Turnaround
Guaranteed customer engagement
We’ll plan and enact your campaign
All quotes free of charge
We’re the go to agency for big brands

Promotional Staffing

Our vast experience in the industry, and having a network of 3000+ staff means you can rely on Kommando to get the job done.

Whether you need 1 member of staff or 100 across the entire UK, we can fulfil all of your staffing requirements.

Leading the industry through innovative technology that improves staffing efficiency and client satisfaction is what makes us one of the leading promotional staffing agencies. Our Klockwork Staffing System really pays dividends and our military precision becomes Kommando’s watchword. We apply that same rigour to each and every campaign the length and breadth of the country.

KLOCKWORK^TM

All of our staffing and sampling projects are underpinned by Klockwork, our unique field force process which recruits, monitors, evaluates & mobilises.

You can rely on our promotional ambassadors to complete the project efficiently and effectively. We understand that sourcing the right face and personality for your brand and campaign is top priority. Get in touch with us.

At the XINI all our hopes is to to become your campaign marketing partner for your successful political campaign.

The Apple Experience

A new report from the Wall Street Journal reveals details of just how seriously Apple takes its consumer experience.From the way the employees speak to people to the more minor details such as the security cables holding the products to the tables, every last factor has been engineered to give the best possible consumer experience.

SOME OF THE DETAILS ARE:

To put a positive spin on bad news, employees at the Genius Bar are asked to say “as it turns out” rather than “unfortunately”.New employees are forbidden to talk to customers and instead shadow more experience colleagues until they are ready – often taking a few weeks or more.To keep things busy its common for Genius appointments to be triple booked.

With Apple’s sales per square foot now at $4,406 (higher than luxury jeweller Tiffany’s and Co) they must be getting something right.

LOCOGs on Mobile Marketing

Are LOCOGs efforts to control mobile marketing wasted?

The news that LOCOG is aiming to prevent non-sponsors from using virtual space surrounding the Olympics by making official location based check-in available only to sponsors has sparked some debate in Kommando HQ.

LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games. A deal with Foursquare could not be confirmed as yet but they are in talks to offer official check-in platforms open only to sponsors.

A spokesman for LOCOG said ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course.’

Following the warning from digital experts that there will be a barrage of social media marketing ahead of London 2012 we wonder if LOCOGs efforts will be wasted due to the other opportunities available for non-sponsors to get in on the act.

If social media can bring down governments and change regimes then how much of a chance does LOCOG have of controlling and managing social media in and around the Games? Which brings us to the point that if you want to reach and target this audience but don’t have the privilege of being an official sponsor, mobile, digital and social coupled with guerrilla tactics is your best option!

Ariel Fashion Shoot

This is a fun experiential marketing campaign with a nice social media tie in from Ariel…

Appearing for one week (from 29th August – 3rd September) a specially built glass box was constructed in the waiting hall of Stockholm Central Station. Passers by could watch as clothes, which were hung on a washing line, moved around the box and were hit with ketchup, drinking chocolate and lingonberry jam.

The clever part becomes clear when it is revealed that the industrial robot responsible for firing the condiments is controlled by Facebook users, in real time. Participants who visited the bespoke custom Facebook page were invited to aim, stain and win whatever they hit. The stained garment was then sent to the player once it was washed on-site with Ariel Actilift.

Crop Art

Take a closer look at the images below and you’ll notice that this is not just painted, ink stained grass or a large image placed in a field, it is the result of months of planning and precise execution. It is Large Scale Crop Art.

Also known as landscape art and is essentially coloured rice crops which can only be seen from an Ariel view and take months to grow. The canvas is the size of the fields that it occupies.Images are created on large areas of land, beginning with planning and design commencing many months in advance. Planting, mowing and on occasions burning or plowing is carried out in the latter stages.

Crop Art used by marketers falls under Guerrilla Marketing because these creations make for engaging experiences, generating buzz and publicity. The artistic Guerrilla stunt uses experts in the field (literally), who are equip with the relevant knowledge and use highly specialised techniques and tools. They Crop Art also utilises highly specialised equipment and intelligent ideas and design.

The impressive photos and video above display ‘murals’ grown by farmers in Japan, Inakadate, using different coloured rice plants. The crops were produced in summer months after they had a chance to grow and are created by planting purple and yellow-leafed kodaimai rice along with their local green-leafed tsugaru roman variety.

These japanese pieces of art cover 15,000 square metres and anyone interested in seeing it either can view it from the air or locals can climb the village’s castle tower.

Using computers, farmers can draw the design and calculate a precise layout and plan for planting rice. Many coloured variations of rice were used for this particular project and the village’s Crop Art attracts more than 15,000 visitors to the area every summer (Inakadate is only home to around 8,700 people).

Creating enormous images and placing them upon the earth is not novel. The Nazca people of ancient Peru created vast geoglyphs of animals and geometric shapes by scratching lines into the Earth’s surface as did other ancient peoples.

Crop Art is a creative Guerrilla Marketing technique which has inspired many brands and musicians to produce similar large scale artwork on areas of land, across the world. Although these imitations of Crop Art use less specialised techniques and equipment they still make impressive Guerrilla Marketing stunts. See ‘The Streets’ creation within the images above.

What Does Virtual Reality Feel Like?

In the video below a consumer decides to take part in virtual reality. He soon shows spectators how real the experience can feel.

The man enters a world of virtual reality through a specialised headset and headphones attached to a computer system running the virtual reality program. He finds himself hundreds of meters above a city riding what looks like the scariest rollercoaster in the world but he is then pushed by a friend as he endures the first plummet.

Remember when Volkswagen cleverly used Star Wars for their Super Bowl commercial? After achieving great success with this memorable advert they have created another attention grabbing ad for the 2012 Super Bowl.

So far VW’s post has generated: 62,830 likes and been viewed by 9,316,007.

This year’s Super Bowl sees New York Giants compete against New England Patriots and Volkswagen is bringing Star Wars back into the limelight for their big Super Bowl spot. The brand has released a teaser commercial which features a ‘canine choir’ centre stage and barking a familiar tune. The teaser has been named “The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser” and the barks follow the melody of ‘The Imperial March’ from The Empire Strikes Back. Aside from singing the canines are quite amusing to watch while they are on the set, a set which has been created to resemble the Rebel Blockade Runner that Princess Leia used to escape from the Empire with the Death Star plans.

Some of the dogs have been transformed into Star Wars characters and dressed as Wicket the Ewok, Chewbacca, Princess Leia, and lastly the great Darth Vader.

Volkswagen has said ‘The Bark Side’ will air during the Super Bowl on Sunday, February 5.

Volkswagen have commented about the release of the video: “A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen?

Local Printing To Digital Printing Steps

byadmin inBrand Management, Branding, Printing & Logistics, Prints Price List posted onMay 6, 2019

Local Printing To Digital Printing Steps

Printing: The main brand purpose of this article is to help you understand how detailed and complex the print process truly is, and the value of working with someone who has the expertise to ensure your job is handled correctly. There is an enormous difference between a quality print job and simply sending your files to a local franchise print shop. Today, we open the doors of our Art/Production Department to give you an exclusive behind-the-scenes tour of what the print process looks like at .

Series 1 Exposition

Graphic Design

Graphic design is defined as the arrangement of type and visual elements along with specifications for paper, ink colors, and printing processes that, when combined, convey a visual message.[1] The graphic design stage includes concepting, page layout, typography, illustration, photography selection, color decisions, and producing final computer files.

Note: While it is tempting to hire a freelance graphic designer to create materials that can be sent directly to a low-cost printer, not all graphic designers know how to properly prepare files for printing. Once a design is approved, the files must be “packaged”. Unless the graphic designer is trained in production management, the odds increase substantially for a less than satisfactory print job. The reasons vary from missing fonts and/or images, to the use of incompatible software, for example. This generates delays, cost overruns, unanticipated proofing rounds, late-stage design changes, and sometimes disappointment over the finished job. Meticulous attention to detail at each step of the process is necessary to avoid these kinds of issues.

Creation of artwork – Important facts

Creating artwork requires taking multiple factors into account. Here are some of the most important elements to consider:

Proper design software

Art must be prepared in the software that is best suited for the particular task, and in a version that is compatible with the selected print shop. If the print shop uses a newer or older version than what the art file was created with, you can run into problems. Some of the industry’s standard applications include: Illustrator, a drawing program to create logos or illustration; Photoshop, a pixel-based program to manipulate photos; and In Design, a page layout program to create a single or multi-page document.

Accurate layout

Usually, files need to be built at actual size and use bleed space when appropriate. (This eliminates room for errors with the printing estimate and final printed result). If a file is not built correctly, the printer will have to spend time (and therefore charge you a fee) to readjust files to fit the correct specifications of the job.

Approved fonts

The fonts should be consistent with your brand standard and must be included with the files sent to the printer. If the printer does not have the font used in the artwork, and it has not been included with the packaged files, the printer may simply choose to substitute the fonts, producing something that is probably similar but not what you actually approved.

Suitable image resolution

Images need to be high-resolution and large enough to fit within the assigned space. The resolution should be 300 dpi (dots per inch). Anything smaller than that might result in a loss of quality.

Precise color

As with the fonts, the colors and general tone of the piece should be consistent with your brand. That said, never trust the colors of a piece being designed on a computer as the actual colors that will turn out once printed! The reason is because a computer screen and paper printing use 2 different types of processes, RGB and CMYK, to create actual colors:

RGB (Red, Green, Blue) is an “additive coloration” mode. Think of a computer screen with a black background. In order to see the colors, some lights of red, green, and blue are “added” to the black background. RGB is typically used to render colors on monitors and computer screens.
CMYK (Cyan, Magenta, Yellow, Black) is a “subtractive coloration” mode. It is intended to be applied to print on white or colored paper, and calculates the correct hues by “subtracting” from the initial brightness of the paper. The CMYK coloration mode is intended for use in paper printing applications and printing specific, exact colors.

CMYK is also referred to as “process colors,” which is different than spot colors (also called PMS – Pantone Matching System). CMYK uses four different color inks (Cyan, Magenta, Yellow, and Black) overlapping each other to achieve the full color spectrum. To print any multicolor image, the same four color inks are used. The press runs four imes to apply each ink individually.

Spot colors are pre-mixed inks that are applied only to the area assigned for each particular color. For example, to print a blue, brown, and red image, pre-mixed blue, brown, and red inks are used. In this case, the printing press runs only three times, which reduces printing costs. Click here to read more about spot colors.

We work on-site with the printer to ensure that the final printed product matches your brand colors as closely as possible and we advise on color corrections along the way if necessary.

File naming

Files must be named to allow printers to work more efficiently. For example, make sure there are no unusual characters in the file’s name or it may cause a printer’s computer to crash. They should be labeled with the correct extension: .ai for Illustrator, .indd for InDesign, digital marketing etc. Perhaps this sounds elementary to some, but we have learned that this simple step significantly expedites the process.

File preparation to release for print

Before the artwork can be sent to the printer, here are a few steps we use to ensure the files are prepared correctly:

Use of preflight software: Preflight software helps collect all the fonts and images, search for missing items, and avoid mistakes.
Verification of page size settings and bleeds : Incorrect page settings cannot be fixed by simply scaling up or down, so make sure the document size is the final trim size. Bleed photos and other graphics that extend to the edge of a page must be set up to overlap the trim margins by an 1/8th inch to avoid white along the edge.
File cleanup: Cluttered files not only confuse and frustrate printers, they compound the possibility of errors. Make sure to remove unnecessary artwork, delete unused colors, and verify that all the color names match exactly across all programs. An oversight such as not specifying whether a color is CMYK or PMS (or spot colors) might change the overall colors of a piece or even turn a four-color job into a more expensive five-color job by mistake.

The Quote Process – Communication with vendors is key

We always communicate with our vendors early in the process and negotiate the best prices for our clients without sacrificing quality. We discuss topics covering the purpose of the materials we will be printing, the final size, the quantity needed, the deadline, etc. All of this information is essential to determine the best type of press to be used (digital or offset), schedule press time, order paper, etc. Here are some of the elements we take into consideration:

Size: dimensions of the piece (flat and final size)
Stock: weight, finish, grade name, and color of the paper
Inks: number and types of inks and varnishes (four-color process, PMS colors)
Bleed: an 1/8th inch extension to the edge of a page
Proofs: review of PDF and hard-copy versions
File format: this information is very important to make sure the print shop can support our software/application and can open the files
Finishing: type of trim, score, fold, assembly, and seal if applicable
Printing and mailing or shipping date: this step is very important to determine which vendor and what kind of budget best suits the project

Prepress and the proofing process

Prepress refers to all the print production functions that take place from the moment the files are sent to the printer to the actual printing. These functions might include some of the following: receiving media files, creating proofs for review and approval, making any final changes/edits, creating the plates for the offset press, etc. At XINI, we use a 3-step final proofing process:

Step 1: PDF proof (review copy/elements/fonts) – We request a PDF proof of the artwork from our vendors. This allows us to proofread the content one last time and make sure the piece contains no mistakes. It also lets us make sure the text hasn’t shifted or the images haven’t moved while the printer processed the files.
Step 2: Hard-copy proof (review color match/paper) – We then receive a hard-copy printout, which lets us see the final document, check for discrepancies, and clarify how the layout is intended to look.
Step 3: On-location press-check – Upon approval of the hard-copy proof, we go to the print shop for a final press-check in order to approve the paper, inks, varnishes, colors, etc.

Printing (offset vs. digital)

Printing is the mechanical process of applying ink to paper using an offset or digital press. The offset press is the most cost effective way of producing large volumes of printed materials, while the digital press is more commonly used for smaller volume and lower production cost. It is important to understand that the final product will look slightly different when printed digitally vs. offset, as well as from printer to printer. Proper and consistent paper selection is also a critical component of the process because color appears distinctively on different paper stocks and with or without finishes (varnish, aqueous coating, etc.). So when you need to reprint, it is best to use the same methodology, on the same paper, with the same finishes, at the same printer to match the original run as closely as possible. As part of our service, we have skilled production managers who oversee the process to ensure great and consistent outcomes.

Bindery/Finish

After a job is printed, the next stage includes one or many steps depending on the end product: cutting/trimming, folding, laminating, scoring, perforating, stitching, and binding. The last step in the bindery stage includes packaging for delivery.

Delivery

Most jobs are shipped to our clients directly or delivered to a specialized facility called a mail-house or “letter-shop” when materials are to be mailed on behalf of the client. In this stage, the addresses are computer-imprinted from the customer’s mailing list database onto the printed piece, then sorted and prepared for delivery to the post office.

As you can see, the print production process is very detailed and requires a certain level of experience and expertise. Most importantly, at , we monitor the jobs in person, from start to finish, to ensure that the highest standards are met, your brand is represented through quality materials, and that you always receive the utmost value for your investment.

Series 2 Exposition

Book production

Book production is a complex process that begins with detailed planning. Together with the printer, the paper, printing process and number of copies are specified; then, together with the graphic designer, the cover, binding and layout are developed. The prepress process concerns itself with the print data to ensure that the finished printed book should correspond exactly to your conception.

It is vital in book production for there to be a seamless interlinking of processes, know-how and commitment on the part of all XINI employees and a constant control of individual work procedures, which requires teamwork at all levels.

Book production – the way to your book begins with the book design

The manuscript is finished: now you want to see the book in print. As the author, publisher or client you may already have a concrete idea of how the book is to look. Our specialists help you realise your ideas for book design. They know which layout, cover and configuration is right for your book and will appeal to readers.

The cover is an important publicity and information medium: it is designed at XINI Prints by experienced graphic designers. The book cover represents the first visible reference to the book in any advertising effort as well as the first contact between the reader and the book, conveying far more than simply the author’s name and title. If you wish to have books printed, we will be pleased to offer you comprehensive advice on the design of the book cover as well as on the choice of the correct format, binding and paper.

Prepress and planning – your book goes to print

The individual steps in the production of a book are closely connected at LONGO. Smooth collaboration between our various departments, from pre-press to print logistics, is a major factor contributing to our high print quality, punctual delivery and costing accuracy.

Small and mini print runs are perfectly suited to digital printing, thanks to digital printing, book production is now an affordable, costable option, and not just for self publishers. If a large print run is required, the speed and precision of offset printing make it the appropriate process.

After the book has been printed it must be bound. The raw printed sheets come from the printworks and are folded, bound, cut and provided with a binding. Whether for threadless binding or thread stitching, a book for the mass-market or the coffee-table, we can also comprehensively advise you on this production step.

Books are frequently shrink-wrapped in plastic foil and bundled with booklets or magazines, and thus prepared for dispatch. We also support you in all the steps that follow the print run!

The end of the book production process results in what the XINI team always delighted to hold in their hands: a finished book! Contact us for more details. or send an email to info@xinicomms.com for our quote or simply call 07082709871, 07015883269 today.

Going forward, We Have The Multi Step Printing Exposition

We have mentioned that printing is both a dirty business and one in which “printers” use the technical nature of the process to extract extra costs. Lithosphere’s philosophy has always been to be very open about processes and costs involved. Clearly defining the roles, input and expectations of all the parties concerned.

The following diagram and list of pre-press, printing and finishing process serves to demonstrate our commitment to smoothly fulfilling our clients expectations and our experience in managing all aspects of the print production process.

The Process in detail

Pre-press index:

Design
Desktop publishing
Electronic make-up
Engraving
Forme and diemaking

Litho platemaking
Proofing
Remote data transmission
Stochastic screening
Typesetting

Printing process:

Copperplate
Diestamping
Digital printing
Flexography
Gravure sheet
Gravure web

Ink-jet printing
Letterpress – sheet
Letterpress – web
Litho on plastic printing
Litho sheet-fed
Litho web – cold set

Litho web – heat set
On-demand B/W publishing
Screen printing
Shortrun digital colour printing
Thermography
Variable data printing

Finishing index:

Binding
Bronzing
Carbonising
Card folding
Collating
Crimping
Cutting and creasing
Drilling
Embossing
Encapsulating
Envelope overprinting

Eyeletting
Foil blocking
Folding
Gilding
Gluing
Guillotining
Index cutting
Laminating
Latexing
Numbering
Perforating

Ram bundling
Round cornering
Ruling
Showcard make up
Shrink wrapping
Stringing
Tabbing
Varnishing
Washering
Window patching
Wire binding

All of the multi step as supplied by Lithosphere may look simple but the professionalism required is more complicated than any activity in any industry but thanks to our super team put clear structure in the print/ printing communications industry in Lagos, Nigeria with super creative and innovative concept put in place.

Printing Steps

There are a wide variety of technologies that are used to print stuff. The main industrial printing processes are:

Additional printing techniques were developed for very specific applications. These include flock printing, letterpress, intaglio, pad printing, and thermography.

Why a certain job is better printed using one of these processes mentioned can be read on this page about choosing a printing process.

Offset

Prepressure explained to there team that In offset lithography a printing plate, which is most often made from aluminum, contains an image of the content that needs to be printed. When the plate is inked, only this image part holds ink. That inked image is subsequently transferred (or offset) from the plate to a rubber blanket and then to the printing surface. The process can be used to print on paper, cardboard, plastic or other materials, but these have to have a flat surface.

Below is a picture of a 4 color sheetfed printing press. At the far end is the intake where individual sheets of paper are automatically fed into the press. The 4 towers or printing units each print one color, typically black get printedfirst, followed by cyan, magenta and yellow. The stack of printed sheets is visible on the front of the machine, underneath the press console & monitor which the press operator uses to control the press.

For higher volume work offset presses use rolls of paper. The picture below shows such a much larger web press. It is so fast that the printed paper needs to be force dried. The black unit at the end of the press is an oven.

Offset is nowadays the most widely used printing technique for an extensive range of products such as books, newspapers, stationery, corrugated board, posters, etc.

There is a trend that printing promotional material is gradually migrating to digital printing while some packaging printing is moving to flexo.

You can find more information on the page dedicated to offset printing.

Flexo

In flexography the content that needs to be printed is on a relief of a printing plate, which is made from rubber. This plate is inked and that inked image is subsequently transferred to the printing surface. The process can be used to print on paper as well as plastics, metals, cellophane and other materials. Flexo is mainly used for packaging and labels and to a lesser extent also for newspapers.

Some packaging printing is moving from flexo to digital.

Digital printing

Digital printing can be done in various ways. Two technologies dominate the industry:

Inkjet – In an inkjet printer the image that needs to be printed is created by small droplets of ink that are propelled from the nozzles of one or more print heads. Inkjet devices can print on a wide range of substrates such as paper, plastic, canvas or even doors and floor tiles. Inkjet printing is used a lot for posters and signage. It is also economical for short run publications such as photo books or small runs of books. In-line inkjet printers are sometimes combined with other types of presses to print variable data, such as the mailing addresses on direct mail pieces. The press shown below is the HP PageWide C500, meant for printing on corrugated board.
Xerography – In xerographic printers, such as laser printers, the image that needs to be printed is formed by selectively applying a charge to a metal cylinder called a drum. The electrical charge is used to attract toner particles. These particles are transferred to the media that is being printed on. To make sure the toner is fixed properly, the substrate passes through a fuser that melts the toner into the medium. Laser printers are not only used in offices but also for small run printing of books, brochures and other types of document. These printers are also used for transactional printing (bills, bank documents, etc) and direct mail.

In 2009 both techniques jointly accounted for around 15% of the total volume of print.

Digital printing is increasingly utilized for print jobs that were previously printing using offset, flexo or screen printing.

In short run small format (A3 size) printing, digital is taking over from offset for both color and B&W printing. Quick printers and copy shops print digitally on presses from vendors like Xerox, HP, Canon, and Konica Minolta.
Labels are also increasingly being printed digitally.
Billboard and point-of-sale or point-of-purchase jobs are being done by wide-format inkjet devices.
There is a wide range of small format printers used to print on phone cases, mugs and other products.
In book printing publishing companies start to rely more on print-on-demand. The Espresso Book Machine pictured below is well suited for that job.

There are a number of other digital printing processes that are geared towards specific niche markets:

Dye-sublimation is a printing process in which heat is used to transfer a dye onto the substrate. Dye-sub printers are mainly used for printing on textiles, for proofing and for producing photographic prints. Some printers can print on a variety of materials such as paper, plastic, and fabric.
In the direct thermal printing process heat is used to change the color of a special coating that has been applied to paper. This process is used in cash registers but also to add markings, such as serial numbers, to products. For this a transparent ink is used that changes color when a laser applies heat to it.
In the thermal ink transfer printing process heat is used to melt print off a ribbon and onto the substrate. It is used in some proofing devices but seems to be gradually disappearing off the market.

Gravure

Also known as rotogravure, this is a technique in which an image is engraved into a printing cylinder. That cylinder is inked and this ink subsequently transfers to the paper. Gravure is used for high volume work such as newspapers, magazines, and packaging.

Gravure is gradually losing market share to offset for publication printing and to flexo for packaging applications.

Screen printing

As its name implies, this printing technique relies on a screen, which is a woven piece of fabric. Certain areas of this mesh are coated with a non-permeable material. In the remaining open spaces ink can be pushed through the mesh onto a substrate. The advantage of screen printing is that the surface of the recipient does not have to be flat and that the ink can adhere to a wide range of materials, such as paper, textiles, glass, ceramics, wood, and metal.

The image below shows a screen printing press that is used to print t-shirts.

Increasingly screen printing is being replaced by digital printing.

Additional printing processes

Letterpress – Once a dominant printing technique, letterpress is now used for business cards, wedding invitations,…
Flocking – used to add a (colored) velvet-like texture to paper, textiles, etc.
Pad printing – used to print on 3-dimensional surfaces.
Intaglio – nowadays mainly used for used stamps and paper currency.
Thermography – This is more of a finishing process than an actual printing process. It produces raised lettering on the printed side of the paper and is used for wedding invitations, letterheads, business cards,…

Read about

Best Digital Branding Printing Arrangements To Know

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Feel Free To Always Contact Us Here At Our Head Office In Lagos, Nigeria.

Branding | Printing | Showing In Cinemas Now In Lagos

admin — Sat, 04 May 2019 11:10:00 +0000

Film Marketing, Branding, Printing And Visual Creative Company In Lagos.

Thanks to film house cinemas for the amazing piece this season in the film and entertainment industry

Film Synopsis, Brief And Trailer Links To Film House Cinemas Through Our Clear Film Branding Classification

COMEDY

Makate Must Sell

The comedy follows a successful lady of over 30 years as her friends and her family try to help her find Mr Right in 12 days.

88MINS |RATED 12A
COMEDY

Night Bus To Lagos

Playboy Voke settles for Monica, a high class girl who inherited her father’s wealth. His mission; to get her family money. Suddenly, his past Ese who sold her parent’s properties to give Voke a life came haunting.

108MINS |RATED TBC
DRAMA

The Intruder

A young married couple buys a beautiful Napa Valley house only to find that the man they bought it from refuses to let go of the property.

102MINS |RATED 15
DRAMA

Ana Barin Halak

Latest Kannywood Movie

100MINS |RATED TBC
ACTION

Avengers: Endgame

The universe is in ruins. With the help of remaining allies, the Avengers assemble once more in order to undo Thanos’ actions and restore order to the universe.

182MINS |RATED 12A
NOLLYWOOD

Knockout

The plot of ‘Knockout’ tells the story of comical occurrences that took over a community after the news about a boxing competition with a cash prize of One Billion Naira ($3 Million) broke out. A group of people from different walks of life were sent into a hilarious frenzy, after which they devise mischievous means to participate in the competition, with firm eyes on the prize. The ‘clumsy boxer’ they choosed and the crazy characters they meet along the way sparked off the intrigues that characterizes ‘Knockout’.

105MINS |RATED 12A
COMEDY

Little

Jordan is a take-no-prisoners tech mogul who torments her long-suffering assistant, April, and the rest of her employees on a daily basis. She soon faces an unexpected threat to her personal life and career when she magically transforms into a 13-year-old version of herself right before a do-or-die presentation. Jordan will now need to rely on April more than ever — if April is willing to stop treating Jordan like a 13-year-old child who has an attitude problem

109MINS |RATED 15
BIOGRAPHY

Breakthrough

When her 14-year-old son drowns in a lake, a faithful mother prays for him to come back from the brink of death and be healed.

116MINS |RATED G
SCIENCE FICTION

Hellboy

Based on the graphic novels by Mike Mignola, Hellboy, caught between the worlds of the supernatural and human, battles an ancient sorceress bent on revenge.

120MINS |RATED 18
ACTION

Shazam

We all have a superhero inside us, it just takes a bit of magic to bring it out. In Billy Batson’s case, by shouting out one word – SHAZAM!

132MINS |RATED 12A
ADVENTURE

Dumbo

The owner of a struggling circus enlists a man and his two children to care for a newborn elephant that can fly.

112MINS |RATED G

Let us at XINI Communications an through our film marketing structure help you promote your film through our film branding strategy.

Brochure – Magazine Printing

How To Improve Your Google Website PageSpeed Score

Digital SEO Strategy For 2019

Let Our Film Branding Team Make Possibilities For Your Nugget Goals In your Upcoming Film Marketing Campaigns.

Call: 07082709871, 07015883269
Email: Info@xinicomms.com

Digital Brand Management Strategies For Online Video Ads Marketing And Advertising

admin — Wed, 10 Apr 2019 15:04:09 +0000

XINI – Brand Relationship Strategist Across All Forms Of Advertising And Campaigns In Africa

CONTACT US

With all motivations from strategico, today we would be sharing with you all you need to know to stay ahead and engaging in the world of media buying, advertising and general promotions that will keep your brand always on the landmark.

“Lets go there”

What I like about media buying is that it’s a well-defined process, data-based, that tells you clearly if your ad spending is generating positive ROI.

Well, it is possible to obtain crystal-clear insights, but only if you have the right strategy in place.

In this case study, you’ll discover how I doubled the CTR for one of my B2B clients and connected his company with 1K decision makers.

It’s a 5 step process that you can follow along and replicate for yourself. I call it…

THE BULLSEYE MEDIA BUYING STRATEGY

Before implementing this strategy, the average CTR for my client’s Linkedin ads was a mere 0.7%. And with low engagement, sadly, comes a higher cost per click.

It took me four weeks to implement and execute this strategy, and the results were the following:

The CTR doubled, we regularly had ctr of 1.5% or higher. Some ads got ctr of 6%.
As a result, the CPC went down.
The visitors were engaged and shared the promoted article more than 700 times

Note that I used this strategy for Linkedin Ads because it’s where my client’s audience is hanging out online, but it works with every ad platform.

Now it’s time to break down the step by step process I used.

Bonus Material: Download our advanced b2b report with 4 detailed strategies to generate more leads in a B2B market.

Buying ads with focus to a location can be quite challenging to those set of people who currently do not have the idea of the industry. With a city like Lagos, Nigeria we could pull through the thick and thin to ensuring that the maximum conversion needed from a marketing campaign is reached.

STEP 1 – SMART MEDIA PLANNING TO GET YOUR AUDIENCE RIGHT

Fail to plan your media buying strategy, and I guarantee that you won’t succeed.

This first step is essential, and it’s the foundation to your media buying empire: understand your audience, its frustrations, desires and struggles.

When you analyse your customers and come up with their demographics and psychographics details, you will be able to:

Target the right audience every single time;
Don’t waste money on people that won’t convert;
Create ads that highly resonate with the audience more likely to buy from you.

The approaches We used:

CUSTOMER INTERVIEWS TO GET TO KNOW PREVIOUS CLIENTS

This method is a bit time consuming, but if you do it you will be ahead of 90% of the competition: it starts with customer interviews.
I asked my client to connect me with five of their previous clients, willing to chat with me via Skype for 15-20 minutes.

The insight I acquired were golden. I wrote down the specific words they were using to describe their problem and the solutions that my client provided them.

I saved them words for later because I would have used them in the copy of my ad.

But what if you don’t have previous clients ready to talk to you?

CONTACT US

HOW TO GATHER AS MUCH DATA AS POSSIBLE

Whether you spoke with previous clients or not, I invite you to do the following.

First of all, speak to the CEO, VP of Strategy or any other person that can give you insights on the kind of clients they want to target. Understand what their dream client is. Take notes.

Now move to the sales team, and ask them which questions prospective clients usually ask them.

Double check your CRM and analyse what people submitted to the contact form.

And finally, my favourite: stalk the social network profiles of previous clients and dream clients. This is an essential move because it allows you to:

See what these people are sharing on social networks
See which blogs and websites they follow.

The interests box at the bottom of every Linkedin profile.

We can now move to step 2, where we start to use all the info we gathered so far.

STEP 2 – CHOOSE THE RIGHT PLATFORM TO MAXIMIZE INTERACTIONS WITH YOUR TARGET AUDIENCE

At least at the beginning, you don’t want to promote your services on every single ad platform. Instead, you should only focus on the one platform that can drive the biggest impact.

I focused only on Linkedin because I discovered that my audience was most active on that social network.

For you, it could be different:

You may discover that lots of your dream clients are following the financial times, so you may try Outbrain to place your ad on financial news websites.
Or you discover that your clients are following a specific brand on Facebook, so that would be your best ad channel.

At this point, it also made sense to me to check my client’s competitors to see where they are most active online, and where their content is shared most. With Buzzsumo it’s really easy to do that. I just wrote the URL of the competitor, and I discovered where their top pages and articles were shared most.

Nordstrom is doing a fantastic job to engage people on Facebook and Pinterest. I would promote on these two social media channels to maximise my ROAS.

Now that I know perfectly my client and where he is interacting online, it’s time to create my ads.

PRO TIP – If you work in a B2B market you’ll want to take advantage of the granular targeting of Linkedin Ads. Discover how in my B2B media buying report.

Lagos Nigeria is got the audience that easily trills Africa.

STEP 3 – TEST MULTIPLE ADS TO FIND THE MESSAGE THAT RESONATES BEST WITH YOUR AUDIENCE

This step is crucial, and also one of the most overlooked. Most of the people simply create one ad and call it a day, but I wanted to discover the best ad possible for my ad campaign.

What I did was to craft 3 completely different messages that I thought would resonate with my audience… and I run them one against the other.

I did this because I’m applying a strategic approach to media buying.

I want data, not guesswork.

I want to be able to say “Ok I tested three messages and there’s a clear winner. Let’s do more of that and delete the underperforming ads.”

At this step I didn’t simply change the background image (that comes later) – I created three messages that are completely different one to the other. I used different words, different offers and, of course, different images.

After two weeks I started to understand what resonates with my audience. And only at that point, I created variations of the winning ads testing multiple backgrounds, AB testing headlines and CTAs.

At this point, organisation and clarity are crucial: write a very descriptive name for every ad and ad group you create.

Don’t write “ad 1” “ad 2” “ad 3”, write “winter collection white coat” “winter collection blonde girl” instead.

Now that my three ads were ready, I focused on defining multiple audiences-.
I came up with three different audiences, and I run my three ads for each audience. It’s a total of 9 ads that were running at the same time.

Do you see what I did here? I’m maximising my chance to find an ad that performs well because I’m running more AD concepts and show them to different niches of people.

Some ideas to get you started to find the perfect audience:

Test a lookalike audience based on previous customers;
Test a retargeting audience;
Test a contextual audience (based on your dream client interests).

Now that the ads and audiences are ready there’s one hot topic that needs to be addressed: price.

How much should I spend? How should I split my budget?

STEP 4 – DIVIDE YOUR BUDGET IN 3 MONTHS TO GET MORE OUT OF IT

It may seem counter intuitive, but spending less at the beginning of your ad campaign can lead to better results later.

Why?

Remember that in step 3 you just created several ads and several audiences, and you still don’t know which ones will perform better.

Give yourself minimum a week to run all your ads together and see if there are some clear losers (that you can turn off) and some clear winners (where you will invest more money).

If you have enough budget, you can do like me, and run extensive tests for eight weeks. After two full months, you’ll know exactly which ads are working or not, and you’ll have the key to scale and make even more out of your ads.

This is how I split my client’s budget.

MONTH 1

Test phase – After researching my target audience and competitors, I put together my best ideas and made some educated guesses on the message that would resonate better with my audience. I tested 3 ad concepts one against another. Just by doing that, I was able to spot underperforming ads (0.7% of CTR) and disable them to get more of my budget, running only ads with 1.5% CTR or higher.

MONTH 2

Verify – I kept looking at the data from my ads, and I verified that the ads running were still performing well. If the CTR of an ad was dropping compared to month one, I was disabling it.
Optimize – In the middle of Month 2, I started to know which was the best message, which words to use, and which concepts were driving more interactions to my ads. At this point, I was duplicating my ads and tweaking them a bit to decrease even more the CPC and get a better CTR.

MONTH 3

Scale – Now there’s nothing else to do apart from investing more! I knew what was working well, so we used a bigger budget to drive even more visits, for a lower cost, to the website.

The final question you may have for me is: I have all these great ads that are performing amazingly, but where should I drive traffic to maximise my ROI?

The answer is in the next and last step.

STEP 5 – MAXIMIZE LEADS WITH A HIGH-CONVERTING PAGE.

Mostly in the B2B world (but even for most every b2c offerings), a lead generation page can be everything you want it to be.

It can be a specific landing page, or article on your blog.

For my client, I used (and tweaked) one blog post that was deeply connected to his dream clients.

The key to generating leads was to insert a content upgrade: it’s a simple, locked, document that the reader can download filling up a form on the page.

It’s exactly what you see on this article. If you click this link, you can input your name and email and I’ll send you four additional media buying strategies for B2B companies.

An easy way to create a link like this is by using Sumo. It’s a great plugin and it’s completely free when you are starting out. After you install it, just head over “List Builder” and create a new popup. Alternatively, you can use OptinMonster.

An additional way to generate leads is by sending traffic to a simple (but effective) landing page.

Your page doesn’t need to have lots of elements or a fancy graphic, but it needs to have the right elements on it.

THE PERFECT LANDING PAGE.

First of all, remember that people that will land to your page have never been there before, so you should simplify the page as much possible and make it extremely easy for them to do what you want.

To do that, decide one single thing that you want your visitors to accomplish (for example, sign up for your newsletter, get a discount or download your white paper).

Second thing, the visitors need to see that the value of the offer is higher than the pain of leaving their email address on your website.

When you have these points clear in your mind, you can focus on the actual content of your landing page. Make sure to include as many of these elements:

Vital Business Info: Logo, privacy policy, and the name of the company.
Remove unnecessary, distracting elements like the navigation bar.
Visible call to action: Make it easy to find the sign-up/download button
Social proof: Has your company been featured somewhere important? Has your product been sold thousands of times? Write it to increase credibility.
Catchy headline: Your headline should be compelling enough to make the reader continue reading.
Relevant copy: It’s after the headline, it explains how you can solve the pain of your target customer. Use 2-3 short bullets points.
Bonus – Urgency: If you can add real urgency to your landing page (limited availability, or time-sensitive promotions), conversions will increase.

Next step: test. When your page is up and running, and you are getting data (like CTR and conversion rate), you can test more versions of your page. Create an entirely different page and compare the results.

NOW YOU KNOW HOW TO CREATE A HIGHLY EFFECTIVE MEDIA BUYING CAMPAIGN

You just learned my 5-step strategy to boost the performance of any media buying campaign.

The basic approach of creating a single ad, starting it and hoping for the best is a guarantee to fail. With my method, you’ll create a detailed strategy to minimize your risks and you’ll be sure to spend your ad budget better.

Get started, try your best and iterate based on the performance of previous ads! If you’d like us to help you implement an advertising strategy like this in your business, you can apply here.

And if you got some value from this post, let me know in the comments below.

A new Facebook study revealed that people spend 5 times longer watching video content than reading static content.

Gary Vaynerchuk, Larry Kim, and Neil Patel all used video ads to grow their audiences on every major social network, increase brand recall for their products and reach consumers at scale. But how can you take advantage of them?

In this guide, I’m going to show you:

The 6 elements your video ads must have if you want to outperform your best static ads;
The 6-second non-skippable video ad that won’t annoy your users;
How to create a “thumb-stopping” effect that gets your target audience to watch your videos and buy from you.

Ready? Let’s do it!

BONUS MATERIALS: Get my Video Ads Swipe File & the PDF version of this article

Get my Video Ads Swipe file with 14 successful video ads you can take inspiration from, and a PDF copy of this article to read whenever you like.

Yes! Give me my PDFs

CHAPTER 1

Why you need to use online video ads in 2019

With video ad spend to reach $20B by 2020, we know that more and more companies are investing in video advertising online.

Why? Because they work. From Lagos Nigeria to other parts of Africa we are sure that advertising is key

US Digital Video Ad Spending, 2017-2021 (billions)

PRINTS PRICE LIST

In fact, the average time viewers spent watching video ads in 2017 has grown by 19% compared to the year before.

On top of that, the Video Completion Rate (Videos Played All the Way Through) reached a staggering 69% in 2017.

Average video ads completion rate:

But if you want to succeed with digital video ads in 2019, there are some things you should know.

First, like for every digital marketing channel, also the video space starts to get saturated (the law of diminishing returns affects any kind of advertisement) and CTR is lower compared to previous years.

To win the video ad war, last year we saw more companies competing with shorter ads. To start, Snapchat limits ads to a max of 10 seconds, and also Facebook recommends video ads to be 15 seconds or shorter.

IAB released a great research and discovered that 10 second videos can help maximize impact among Millennials, who are particularly sensitive to mobile ad clutter. Mobile video ads for this audience should be well targeted, relevant and enjoyable to help maximize its potential impact.

An upside of shorter ads is that they allow more ab testing: it’s much easier to create four versions of a 10-second ad, than four versions of a 30-second ad, give the same budget and timeframe.

The last trend, of course, is about mobile.

In fact, mobile video viewing broke records in 2018.

But that’s not all:

Forrester discovered that mobile is forecast to account for 72% of the growth in spending on online video advertising in the next 5 years.

With a CTR higher than any other type of ad, you start to see why you should invest in video advertising.

But how do you plan and create an effective video ad?

Keep on reading, the answer is in chapter 2.

Video ads have the highest click-through rate (CTR) of all digital marketing ad formats.

Source: Ayat Shukairy, Invesp

Liking the article so far? Give it a share!

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CHAPTER 2

How to Create an Highly Effective Online Video Advertisement

So you want to create a video ad. Where should you start?

It’s simple: from a detailed plan.

Who fails to plan, plans to fail, they say, and this is absolutely true for video ads, that require a good investment of time and money.

In this chapter, you’ll discover how to optimize your ad budget for maximum results, and the best practices to create an high-impact ad.

BONUS: Get my video ads swipe file with 14 successful video ads.

#1: Plan before you buy

The goal of media planning is to determine the best combination of media to achieve the marketing campaign objectives. In our case, we‘ll plan for the creation and the promotion of the best video ad possible.

The upside of media planning: you create a comprehensive strategy so you’ll know where you are going and you won’t waste your budget creating an ad that doesn’t convert.

The downsides? None. It’s a crucial step that should never be overlooked.

What I want you to do is to get to know your customer and write down everything you may need for your video ad: the exact words to use, the features of your product you should mention, which social networks to use to promote your web video ad.

You have several ways to gather this data:

MEDIA PLANNING STRATEGY N. 1 – CUSTOMERS INTERVIEWS

Find five previous customers willing to chat with you on the phone for 15-20 minutes, and understand why they bought from you.

Write down the exact words they are using to describe your product (you’ll use them later in your ad).

Understand where they hang out online: you’ll use this info to understand which channels use to promote your video.

MEDIA PLANNING STRATEGY 2 – GATHER AS MUCH DATA AS POSSIBLE

ASK AROUND – Talk with the CEO, VP of Strategy and anyone else from leadership that can give insights on who their dream client is.

TALK WITH SALES – What do prospective clients ask them?

CHECK THE CRM – What are people saying when they contact the company?

STALK CUSTOMERS ONLINE – Get the name and surname of 20 past clients and check them online. Discover which social networks they use every day, what content they share, and which pages they follow.

The interests box at the bottom of every Linkedin profile.

MEDIA PLANNING STRATEGY 3 – CHECK YOUR COMPETITORS

You should also check what your competitors are doing online.

By using Buzzsumo, you can understand which topics are getting the most shares (these can be useful ideas for your videos) and in which platforms they are being shared.

You see where I’m going with this?

You are making your life easier because with these three strategies you understand what your customers want to hear, and where they want to hear it.

PRO TIP: To get more insights and a real example of a detailed media planning and media buying strategy, you should check out Top Brand Management Company In Lagos Nigeria

#2: How to put together your video ad

Now that you know who you are talking to, and what your prospective customers want to listen, it’s time to put together your video ad.

Here some tips for a great ad.

1. Recording tips

If you are recording the video yourself, you should put together a script, understand how your camera works, how to set up a basic studio and how to cut and compose the video. Hubspot created the best guide I found online on the topic.

2. Create a video listicle

If you don’t have the resources to create a professional video with talking heads, you can create short listicles, precisely like Business Insider does.

A video listicle is a short video that features a list of interesting facts on a specific topic, and it’s quite straightforward to create. You can use it as a teaser for an in-depth article or show some key features of your product.

There are several tools you can use to easily create videos. With Magisto you can upload your single photo shots and images to Magisto, choose a theme, and the tool will put them together for you with AI.

If you want to create videos entirely from zero, I recommend Animoto or Wave.Video. I created the video above with Wave: it’s more expensive than Animoto, but it has more features than other online tools I tried. I liked it because it’s easy to resize a video for the different social networks with just a few clicks, and there’re lots of text effects.

And if you need completely free stock videos, I got you covered too with Pexels. You can thank me later!

3. Design with mobile in mind

From the moment of conception, you need to be thinking about your video in terms of mobile devices first, everything else second.

First, because most of the people will be seeing your video ad from mobile anyway, second because some apps (like Snapchat) are mobile only.

Some best practices to get mobile ads right:

Consumers are sensitive to mobile ad clutter: ads should be well targeted, relevant and enjoyable.
Brand logos, brand cues and product shots are large enough to be easily seen on smaller mobile screens.
Create ads that can still convey a message if shortened to 10-20 seconds.
The initial frames of an ad should be well branded and engage to capture consumers’ attention and still have an impact if closed or skipped.
30-second ads can be considered for mobile if the goals are to communicate complex information, to increase persuasion among consumers ages 35+ or to drive consumers to take action.

4. Experiment with shorter ads

Ads shorter than 15 seconds (but that are usually around 6 sec) are gaining momentum because they are successful at capturing the attention via mobile.

When you can use a 30 sec ad to tell your full story, you can experiment with a 15 sec version to improve reach and frequency, reinforce your message, and reduce overall campaign costs.

Online advertising research by Google

There are three main ways you can take advantage of them.

Tease

You can use a short ad to seed an idea, and reveal the full story with a longer ad weeks later.

Example of a tease video ad made by KFC.

Amplify

Run your long and short ad together to increase ad recall.

Echo

When your primary campaign is finishing, you can connect short ads to retargeting (read here if you want to learn how to do effective retargeting video ads) to increase ad recall and convert more viewers, by showing your short ad only to people that saw your full-length video.

For any online video advertising platform you choose, just make sure to follow the guidelines below to create ads of the appropriate length.

5. Design with sound off

As part of your efforts to think about the mobile platform first, design videos that can be fully understood and enjoyed with the sound off. After all, the best sound for facebook video ads is silence.

Use text overlays to convey essential points and always use titles, captions and similar techniques so that people know what is going on.

Netflix is, of course, doing it right:

One nice exception is Snapchat that starts ads with the volume on by default.

6. Check your progress

As Kim Larson from Google points out, you should make sure to measure progress with the right metric.

Don’t simply track views, but use KPIs that make sense to your business goals.

The beauty of video advertising online is that, unlike with television, we actually can measure every different metric in real time, so follow Kim’s advice and make sure to track the ones most important to you.

Image from: Think With Google

Now that you know how to plan your video advertising strategy, how to create your video and how to track the results, we can finally start buying ads. The next chapters will guide you to create video ads in the most important advertising platforms online.

Let’s go!

CHAPTER 3

Spread your message like wildfire with Facebook Video Ads

Facebook provides incredible opportunities to target the perfect customer on granular levels.

With Facebook video ads, you can take advance of metrics like personal interests, locations, website visits, custom and lookalike audience.

Whether if you are a B2B or B2C marketer, you should have Facebook video ads as part of your digital marketing strategy.

BONUS: Get my Facebook Ads Swipe file.

How to make the most out of Facebook Video Ads

On Facebook, users aren’t forced to watch your video ad to get to the next thing in their newsfeed. 98% of the time they just scroll right past your video ad. So Larry Kim (CEO of MobileMonkey) tells people to make the ad’s pitch in reverse.

Make sure that the “explosions” are happening at the very beginning of your Facebook Ads, to capture attention immediately, and then later explain the why/how.

If you want to create a Facebook video ad that really stands out, I’ll share with you some advanced tactics in a bit.

But right now, let’s focus on the basics. Here some guidelines and best practices you should always follow for video ads on Facebook:

Use square videos (1:1). They take up 78% more real estate in a person’s mobile newsfeed than landscape video (16:9). Studies show that 1:1 outperforms landscape videos by 30-35%
Think silent. 85% of videos are viewed on Facebook without sound, so make sure to add captions.
Facebook’s Autoplay will count 3 seconds as a “view”, so make the first 3 seconds count.
Use high-resolution: 720p or 1080p HD.
Facebook video ads recommended length: 15 seconds or shorter.
Use as less text as possible in the ad image preview. Facebook may block your video ad if there is lots of text on top or around your video.

And now the advanced tactics you were all waiting for.

Use the combo video + Facebook lead generation forms

As Hope Horner from Lemonlight pointed out, if you use this strategy right, it can be a marketing goldmine. Lead ads allow users to share their contact info directly on Facebook, which can result in more subscribers than driving them to an external landing page.

You can later use the leads as you want: add them to your newsletter or use them to create custom and lookalike audiences.

The video comes in handy if you are promoting a physical location or a saas. For example, you can:

Showcase your offering with video (like a coworking space or a gym) and offer a free day pass.
Do you have a restaurant? Show videos of your food and offer a 2-for-1 voucher upon signing up.
Do you run a saas? Show some features of your program and offer a free trial.

To create the best lead video ad of the whole internet, simply log into Facebook Ads manager and choose “Lead Generation”.

Define your audience like you would usually do for any facebook ad.

Upload your video.

Now you can finally create your form. Make sure to ask only for the essential info, if you want to maximise signups, or to add more fields if you’re looking for fewer but more qualified leads.

Create a custom audience from video views

Imagine being able to target only people that love your content so much that they watch your videos until the end.

Well, Facebook allows you to do precisely that (and much more) to re-engage users and drive more conversions.

In fact, it’s possible to create an engagement custom audience of people who’ve interacted with your video on Facebook:

People who viewed at least 3 seconds of your video
People who viewed at least 10 seconds of your video
People who viewed at least 25% of your video
People who viewed at least 50% of your video
People who viewed at least 75% of your video
People who viewed at least 95% of your video

With this strategy, someone can view your video — with or without sound — and automatically be added to an audience to target later.

How you do it:

1 – Go to your Audiences, click the Create Audience drop-down and choose Custom Audience.

2 – Click Engagement

3 – Click video

4 – In the “Engagement” field, choose the amount of time you want people in your audience to have spent viewing your video.

5 – Click on “choose videos” and choose a video that you previously shared on your Facebook or Instagram page.

Congrats, you can now target this audience with a new ad!

Create perfect loop video

Perfect loops are like good GIFS: videos that seamlessly blend from end to beginning.

They are easy to make and great if you are on a budget, but you still want to create beautiful looking mini-videos.

They are ideal for social because the viewer can’t understand when the video finishes (it’s in a perfect loop), so they help to get more people to watch your videos till the end, or more.

One example:

If you want to create a perfect loop, you have several options.

1# strategy: Giphy

Go to Giphy, download a gif in MP4 video format. You are done.

Source: Gyphy

2# strategy – iMovie

Open a video you own in iMovie and cut a single scene that you can play on a loop.

Save.

Use as your video ad.

3# strategy – Specific software.

Flixel specialises in “cinemagraphs”, mini videos composed of a part (usually the main subject) that doesn’t move, and another part (usually the background) that moves. Exactly like in the Adidas example above.

There’s a free trial for iOS and MacOS.

Alternatively, try Animoto: upload a video you own to their website, choose a 5-second frame that would be nice in a loop, add filters and some copy, and you are done. It’s similar to the iMovie strategy but easier to use and with more available effects.

With this, we conclude Facebook video ads.

Next up: Instagram!

CHAPTER 4

Reach your dream client with Instagram Video Ads

Instagram video ads are ideal if you want to increase web traffic sales and drive awareness.

With the help of highly-visual content, you can get users to engage with your posts and show off your B2C offerings.

But why should you advertise on Instagram in the first place?

BONUS: Get my Instagram Ads Swipe file.

Overview

Let’s start with some stats:

A study by Instagram found that 60% of their users learn about products and services through the platform, and 75% of them took actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.
Again, Instagram looked at more than 400 campaigns globally and found out that ad recall from their ads was 2.8 times higher than Nielsen’s norms for online advertising.

As you can see, Instagram is a great platform to advertise, but before starting your next media buying campaign you should ask yourself:

Is my target audience on instagram?

Let’s start with demographics.

According to Statista, in January 2018 the most active Instagram users were men and women, 18 to 34 years old (61%).

With this in mind, you should understand if your target audience talks about your industry/product/service on Instagram.

Facebook surveyed 11,000 young adults and, from their video advertising research, they discovered that some of the most popular topics on Instagram are the following:

Fashion/beauty, food, TV/films, hobbies, music.

Finally, ask yourself: can we create visual content that blends into our target audience’s Instagram feed?

According to the same Facebook study above, “Instagrammers appreciate aesthetic quality in visual content”. Instagram is a visual-first platform, where visual content, rather than text, is the primary form of communication.

If your product/service tick all the three boxes above, congratulations. Instagram is the perfect platform for your brand!

Let’s see some best practices to maximize the effectiveness of your ads.

Use the right format: square format (1:1) works best if posting on the Instagram feed; Buffer discovered that it costs 33% less than landscape. Use vertical format (9:16) for stories.
Create videos with audio for stories, create videos without sound in the feed (more on this below)
Since users will click on ads from the Instagram app, you should optimize your landing page for mobile first.
Create content that blends in with the organic feed. To stand out, create videos that are beautiful, thoughtfully composed and artfully presented.

Facebook vs. Instagram video ads

Since the two platforms are considerably different, Marketing Land points out that long and conversion-centric content should live on Facebook, while you should leave Instagram to the artsy, visually appealing videos.

Instagram ads use the same advertising system as Facebook. You can specify your target audience’s location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.

As a result, you can use the same strategies that we discussed on the Facebook ads chapter, and apply them to the two types of Instagram video ads available to you: stories and native.

Stories Video Ads Best practices

Stories ads run in a full screen, vertical format. This means all your Stories video ads format must be portrait (9:16 aspect ratio).

With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks.

You can also experiment with text overlays. Videos with text on top work very well compared to non-text videos to build brand awareness or to drive action through purchases and installs.

Why should you use story ads? Because the use of Instagram Stories is growing.

A lot:

Ad specifics:

Resolution: 1080 x 1920 pixels
File Size: 4GB Max
Instagram Video Ads Duration: 1 to 15 seconds
Maximum Video Ad Ratio : 9:16
Sound: Optional but recommended
Video thumbnail: images that consist of more than 20% text may experience reduced delivery

To create your first Instagram Story ad, simply head to Facebook Ads Manager and create a new ad. When it’s the moment to choose where to display your ad, disable every placement except for Instagram stories.

High impact, low budget Stories

If you don’t have a big budget, you can still create Instagram Stories of high impact, by using the stop motion feature of the instagram app.

Simply open the app and start creating a new story.

Select “stop motion” from the available options on bottom of the screen.

Now play with the product placement and take multiple pictures to show your product as if it’s moving.

Save and upload as an ad with the “Ads Manager” app.

Check the full tutorial here.

Native Video Ads best practices

You can post Instagram video ads in either landscape or square format. However, square videos have the edge over landscape videos.

Square videos consume more space on the user’s screen, meaning that your viewer is not distracted by other posts and the metrics (views, likes, comments, etc).

But don’t stop there: AB test a square video with a video with an aspect ratio of 4:5 to see what’s performing better for you.

Native videos specs:

Resolution: at least 1080 x 1080 pixels
File Size: 4GB Max
Instagram Video Ads Duration: 1 to 60 seconds
Minimum Video Ad Dimensions : 4:5
Maximum Video Ad Dimensions : 1.91:1
Text under the video: Two rows of text will display
Video thumbnail: images that consist of more than 20% text may experience reduced delivery

How to set up an Instagram video campaign.

There are several ways to promote your video on Instagram.

Some of them offer you more options, while other are simpler and faster to use.

If you want to have access to as many options as possible and be in complete control of your ad, use Facebook Ads Manager or Facebook Power Editor. For a quick and easy way to promote your video, you can directly use the Instagram app (you’ll need to have a business Instagram account for that).

For a detailed tutorial on how to place ads, I recommend you to check out this great guide that Buffer put together on Instagram ads.

Anyway, to create Instagram or Facebook ads, I usually use Adespresso. It’s a great tool because it makes it extremely easy to test multiple variations of your ad: you can test various headlines, descriptions and videos. Here a great tutorial to set up an Instagram video ad campaign in Adespresso.

One strategy to test: User Generated Content in Ads

User-generated content is a form of content that was created by users, not by a brand.

The power of this kind of content is its trustworthiness: since it was created by real users, it appears more genuine.

In fact, according to Nielsen, 92 percent of consumers say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.

Image source: Nielsen

User-generated content can help with conversions as well: customer product photos on a product page can increase conversion by 4.6%.

What’s more, many users have no objections against having their content used by brands. Iconosquare, for instance, found that 65% of users would feel honoured if a brand liked one of their posts.

If you have an active group of followers for your brand, scout for the best videos and ask them permission to repost them and promote them with ads. You may be amazed by the results.

CHAPTER 5

Connect with B2B decision makers with Linkedin Video Ads

Video ads are the brand new addition to Linkedin ads.

Currently available on mobile only, Linkedin video ads are auto-playing videos that can drive more visits to your website or more sign-ups to a LinkedIn lead generation form.

They are an excellent opportunity to target B2B companies, so let’s see why you need them and how to set them up.

BONUS: Get my Linkedin Ads Swipe file.

Overview – B2b video advertising done right

We can say that with a very peculiar demographic, LinkedIn is the best platform for business-to-business interactions.

Your LinkedIn campaigns can help you gain visibility for your brand, generate leads, and boost traffic to your web pages with thought-leadership content.

The most amazing part of LinkedIn ads is its audience creation. If you want to target b2b prospects, there’s no better way to do it.

Linkedin ads are way more expensive than Facebook ads (in my experience, I’m talking minimum 10 times more, after optimisation) but you’ll have the possibility to target Linkedin users by, among other things, their seniority, their job title, or the industry they work in.

If you are starting to see how powerful they can be, you’ll be happy to know that now you can also create custom audiences based on company names, and retarget your website visitors as well.

Linkedin rolled out video ads on March 18, so make sure to be among the first to take advantage of them!

Source: Linkedin Video Ads

Here some best practices for you to follow:

Show what you want your audience to see in the first 10 seconds of the video (the viewer attention drops after that point).
Think like a silent film director: a significant portion of LinkedIn members will watch your ad with the sound off. Consider adding video subtitles.
Feature a clear CTA (call to action), so your audience knows the next steps to take after watching your video.
Keep videos under 30 seconds for brand awareness and brand consideration goals; test longer videos for demand generation. The general guideline for top-of-funnel videos is 30-90 seconds, but content can be longer from the middle of the funnel.
A/B test the same content with different lengths: short looped videos (5-15 sec) to encourage your audience to learn more; Medium (~30 sec) with quick product overviews; Long (1 min+) richer stories that make an emotional connection.
Measure success with demographic reporting to understand which audience segments have the highest video view rates (example in the image below).

Source: Demographics for your ads

Essential components of a b2b video:

BlitzMetrics CEO Dennis Yu shared with Linkedin his tips to condense messages into quick-hitting 60-second videos that are more likely to be viewed in their entirety:

Hook: Capture attention within the first 3 seconds
Ignite Pain/Pleasure: Identify problem or opportunity in 3-15 seconds range
Describe Solution: Explain what you offer and why it will help viewers from 15-50 seconds
Call to Action: Leave with an actionable next step in the final 10 seconds

Linkedin video ads specs:

Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)
Layout: Horizontal (vertical videos are not supported)
File size: Between 75 KB and 200 MB
File format: MP4
Pixel and aspect ratio requirements: up to 1080p
You cannot upload more than 25 Videos in Campaign Manager within 24 hours.
You can only upload videos from a desktop computer, not from your mobile device.

How to create a video ad campaign on Linkedin

Choose any of the ad formats available. With any of them you’ll be able to use video as ad format:

Choose video as ad format:

Now upload your video based on the guidelines explained above in this chapter, and later click on “sponsor selected content”.

Now it’s only a matter of choosing the right audience for your video ad, your budget, and submit to Linkedin for approval.

The next step is to simply wait while you generate views and clicks on your ad.

After a couple of days, you can check your data to see how many people watched your video in full or until a certain point.

To do so:

Sign in to Campaign Manager.
Click account name for the account that contains your video ad campaign.
Scroll down to the Campaigns table and click the campaign that contains your Video Ad.
Scroll down to the Ads table and click the Video tab to see performance metrics for each of your creatives.

Source: Linkedin Help

CHAPTER 6

Maximise your reach tapping into additional video platforms

Social networks are not the only platforms where you can promote your video ad.

There are lots of additional networks that can allow you to reach more customers on more websites.

I’m gathering the most important ones in this chapter but be warned – some are really high level, and you’ll need a huge monthly ad spend to be accepted.

Taboola

Tabola places its ads on some of the greatest websites of the world – in 2017 they reached 1.4 billion people a month, which is around half of the global internet users.

Taboola Feed is a feed of promoted news that appears after an article on websites that are using Taboola, and it can display video ads as well.

You can learn more and register for Taboola here: https://www.taboola.com

Oath by Verizon

Oath is a subsidiary of Verizon that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo! Oath includes Brightroll and One by AOL.

To push your video ads to their websites, which include Huffington Post, TechCrunch and 40 more brands, you can contact them directly from here

SpotX

Spotx Is an online platform that focuses only on video ads.

On their website, they claim that they can provide a direct pipeline to premium supply and buy video through public, private and curated Marketplaces.

They work with Zynga, Spotify, and CBS Local among others, so it’s worth checking them out.

You can learn more and contact them here

Adobe Primetime

It’s a cloud-based service that helps broadcasters, cable networks, and service providers capitalise on their data and technology to increase advertising and subscription revenue.

They use machine learning, data and dynamic ad insertion to reduce ad waste and improve the targeting of your ad.

They have NBC and Comcast among their customers, and you can check them out here

Exponential

It’s an advertising platform that can connect your brand with more than 700 million users globally (on desktop and mobile).

They have a unique approach to audience modelling: they look for the ideal behaviour, the activities and interests that indicate if a person will convert, regardless of what their profile may look like as a whole.

Some of their partners: Microsoft, Mastercard, IBM, Kellog’s.

Learn more about them here

Videology

Videology is an online platform that provides advertising across both TV and digital video.

If you’d like to promote your video ad on television, check them out.

YuMe by RythmOne

It’s a provider of video and connected TV inventory, unique consumer insights, and cross-screen targeting technology. They claim they can help you reach and engage consumers wherever and however they consume video content.

Check them out here.

CHAPTER 7

Take advantage of advanced targeting with Twitter Video Ads

Twitter videos mirror the platform where they are hosted. To make an impact, they must be quick, personal and entertaining.

Mix them with the advanced advertising capabilities of Twitter ads, and you’ll have the perfect formula to gain new followers for your brand and drive conversions to your website.

BONUS: Get my Twitter Ads Swipe file.

Overview

Let’s start with some basics, and you’ll learn why you’ll love Twitter video ads.

First of all, Twitter’s ad targeting is insanely great.

You can target by keyword, hashtag or people that follow specific Twitter profiles: use these options if you are building your database or if you want to do some brand awareness.

You can also use “engager targeting”, which means to show your ad only to people that interacted with your tweets in the past – use this to drive more conversions to your website!

Finally, with “tailored audiences”, you can take advantage of retargeting your website visitors directly on Twitter and get highly relevant views for a very low cost.

So why choose video ads?

Well, tweets with video are 6x more likely to be retweeted than Tweets with photos, and you can use any of these targeting options we just discussed.

Here some best practices for scroll-stopping videos:

Use a hook. Build in an intriguing set-up or dynamic set of actions to hook the viewer in the first few seconds.
Show your logo. Feature your brand logo or product at the beginning of your video to drive brand association from the start.
Humanize your videos. Videos showing people in the first few frames have been proven to increase view rates and drive 2x higher retention. (source)
Tell a story. Videos with a clear beginning, middle and end can increase viewership (source)
Videos that simply aim to entertain your audience can lead to a 15% higher intent to share (source)
Include captions. Use captions and visual cues to pull the viewer through the video and make it easier to process.

And these are the specs for Twitter video ads:

Title (under video): 70 characters.
Description (under video): 200 characters.
File type: MP4 or MOV.
File size: 1GB Max
Max time: 2 minutes and 20 seconds

Here below, some strategies to get the most out of Twitter video ads.

Strategy 1 – How to get more video views

Let’s create a campaign with the sole focus of maximising the views of your video.

To start, go to https://ads.twitter.com/ and choose “Promoted Video Views”.

Now decide your budget and, optionally, start and ending time.

Now it’s the tricky part, so pay attention because you’ll need to go back and forth between 3 separate tabs on your browser.

You’ll need to create a new sponsored tweet that contains your video, and to do that the first step is to create a new tweet by clicking on the blue icon on the right:

On the new tab of your browser, click on “Select Video” and “Media Library”.

From the new tab, click on “Upload Media” and on the blue button to compose a Tweet:

Now you can finally compose your tweet. If you want to can link back to your site but that’s optional. I recommend to “Edit media settings” to add a title and description to your video, and to click on “promoted only” to use this tweet only for your paid campaigns.

Click the blue button “tweet” and your tweet will be ready.

You now go back to the first tab (I told you this was going to be tricky) and:

Click on refresh
Choose “promoted-only tweets”
Write the first couple of words of your tweet to make it appear from the list
Click on the tweet to select it
Press “next” on the top right of the page.

Now that the tweet is ready, you can now define the right audience to promote it.

In my case, I wanted to target people in the UK that search for “Larry Kim” or that are following him (or similar accounts):

When you are happy with the settings, click next.

In the next page, you can change the bidding, and clone the ad group you just created by clicking on “Clone Ad Group”.

If you click there, your “ad set” will be duplicated. Use that if you are testing multiple videos and multiple audiences.

When you are ready, click next, and you will arrive at the final page.

Review the details of your campaign and click “Launch campaign” to start your Twitter video ad campaign!

Strategy 2 – Drive targeted visitors to your website with a Video Website Card.

Video Website Cards are a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action immediately.

With a Video Website Card, businesses can:

Attract qualified consumers with an immersive auto-playing video showcasing their brand’s value, product, or service before a person clicks through.
Extend brand engagement beyond the end of the video with creatives designed to drive consumers to your site to learn more or take action.
Keep consumers’ attention as they move down the funnel.

How they work: when a user clicks on a video on mobile, the video anchors to the top of the screen and continues to play while the website loads below it.

To create a video website card, we’ll follow the strategy 1 explained above, but with a few differences.

First of all, our goal will be to generate website clicks or conversions:

Next, when you are creating your new tweet in compose mode, you’ll click on “select card” and “card library”.

From the new tab, click on “Create Card” and “Video Website Card”.

Fill up the card with your video, headline and URL and click on “create”.

Now head back to the previous tab of your browser (the Compose mode) and choose your video website card from the dropdown menus on bottom right (make sure you choose “video”):

Finally, head back to your first tab and search for the tweet you just created:

All the rest of the process stays the same: choose your targeting, your bidding method, and you’ll be ready to confirm and start your campaign!

CHAPTER 8

Get high CTR with Youtube Video Ads

YouTube processes more than 3 billion searches per month, and it’s the second largest search engine online right behind Google.

For most of its users, it serves a fundamental purpose: discovery.

Placing your video ad inside a youtube video, you are making sure to target a big audience that is willing to learn more about a specific topic or product, making it a fantastic platform to advertise on.

BONUS: Get my Youtube Ads Swipe file.

Overview – Your Guide to Youtube Advertising

Compared to Facebook, Youtube video ads are more “traditional”, since you can basically force users to watch your ad for 5 or even 15 seconds. That means you can take your time and tell your story, and ultimately build up to a punchline at the end, just like a normal TV commercial.

Another great thing you should know is that advertising on youtube is more affordable than you think.

The cost per view of your ad varies for several reasons, but mostly because of your target market. For a very competitive market in a country like the US, you can expect to spend 0.50$ or more, but for other markets the cost is much lower, ranging between 10 and 30 cents per view. Larry Kim points out that in the USA, a typical CPM for (Facebook or) YouTube ads is around $15.

Of course, more factors influence the cost per view. They are:

Video quality. Make sure to have a professionally written script, high production and image quality (more on this in chapter 2)
Targeting
Ad placement

A great reason to choose Youtube to advertise your videos is that you only pay when people decide to watch your ad. For example, when someone chooses to view your ad for at least 30 seconds or engages with it – like clicking on a call-to-action overlay.

Youtube offers you four different video ad formats.

Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video; a viewer can skip your ad after 5 seconds.
Non-skippable video ads – Viewers must watch the entire 15+ second ad which may deter viewers who don’t know the value of your videos.
Midroll ads – Currently available for videos over 10 minutes: the ads are spaced within the video, like TV commercials. Viewers must watch ads before continuing through the video.
Bumper ads – these are non-skippable videos of max 6 seconds which a viewer must watch before seeing the main video.

Which advertising option should you choose on Youtube?

Skippable video ads are the lowest risk ads, given that you pay only when a viewer watches 30 seconds or till the end of the video ad.
Non-skippable video ads (midroll or before the video) may generate higher CPMs than other ad formats on YouTube, but they have higher video abandonment.
Bumper ads are non-skippable but so short that the users won’t feel annoyed. Use them to keep your brand on top of mind. They help driving upper-funnel goals like ad recall and awareness.

Let’s see in detail how to optimise your next video ad campaign on youtube, step by step

How to create and optimise your Youtube video ad.

First, go over to Adwords and create a new campaign from the blue button.

From Campaign Type, click on Video, choose your main goal for this campaign and click continue:

The process from now on is very straightforward, so I want to focus only on a few points.

Networks

Youtube search results – This option allows you only to create a “video discovery ad” that appears on YouTube search results only. It’s a promoted search result (made of an image and some copy). By clicking on it, your video ad will open.

YouTube videos & Video partners on the display Network – This option allows you to create “video discovery ad”, “in-stream ads” and “bumper ads” that will appear on Youtube videos, channels, homepage and on a collections of sites part of the Google Display Network.

Targeting options

There are several targeting options to allow you to show your ad to the right people.

Languages & Location – once set, these options will be the same for the whole campaign.

The following options can be different for every ad set so that you can easily ab test different segments:

Demographics – Age, gender, parental status, household income
Audiences – Target people based on their interests, or by the products they are actively looking for.
Remarketing – You find this option inside “Audiences”, it allows you to target people who previously interacted with your business and create similar audiences. If you created lists of people that previously watched your videos, you’ll find them here as well.
Keywords – Show your YouTube ads to people that searched specific keywords on YouTube.
Topics – Show ads on content about specific topics. Topic targeting is a simple way to place your ads on many web pages, apps, and videos about a particular subject.
Placements – You can decide exactly where you want your ad to run. On the Display Network, a placement can be an entire website, a specific page of a site, or a mobile app. On YouTube, a placement can be a specific channel or a video.

Ad Creation

Here you’ll be able to upload your video or link any video already hosted by youtube (it doesn’t need to be connected to your account).

One note: to choose a different thumbnail, you’ll need to edit the video from youtube and change the thumbnail there.

Make sure to choose the right type of ad (in-stream, video discovery or bumper ad) and after you write your headline and description you will be ready to confirm your campaign and start your ad.

With this, we concluded our chapter on Youtube ads.

Let’s move to the last chapter, which focuses on a fantastic platform to target millennials: SnapChat!

CHAPTER 9

Target Millennials with Snapchat Video Ads

If Millenials are part of your target audience, you should definitely run Snapchat video ads.

Snapchat has a young audience, but more than half of new users currently signing up are over the age of 25, making this a fantastic platform to advertise several B2C products.

Let’s see why Snapchat is different compared to other platforms, and how you can take advantage of that.

BONUS: Get my Snapchat Ads Swipe file.

Overview

Snapchat is growing – and growing fast.

To make a comparison, Snapchat’s daily active users grew by 5% in the last quarter of 2017, while Facebook grew only by 2.2% – with a total of 187 million average daily active Snapchatters globally.

And when users are active, it seems that they can’t live without Snapchat:

https://forbusiness.snapchat.com/blog/whos-on-snapchat-anyway/

The community spans a broad age range. A lot of people think it’s just teens who Snap on a regular basis, but the audience is ageing up.

They do have a large audience of teens and young adults, but more than 50% of daily new Snapchatters in the US are 25 or older, and nearly one-third of adult Snapchatters are parents.

Another thing that sets Snapchat apart is the amount of time users spend on the app each day – daily active Snapchatters open Snapchat an average of over 18 times every day.

Crazy right?

If you want to reach any of the 185M active users with ads, you have several options: video ads, filters and lenses – but since the aim of this article is “video ads”, we’ll focus here only on the first category.

The Snap Video Ads

There are four advanced types of video ads, but they all start with a “snap ad”: a full-screen, 100% viewable video ad of max 10 seconds, with audio on by default.

Some specs:

32 MB max of file size
Minimum size: 1080 x 1920 pixels
Required Ratio: 9:16
Length: 3 to 10 seconds
More requirements here

After you create you snap ad, you can decide if you want to stick with it (usually to generate more awareness for your product) or if you’re going to drive action using one of the following:

“Web View” to send the user to your website;
“App Install” to drive more downloads of your app;
“Deep Link” to re-engage users of your app;
“Long Form video” to show a video in full, after you showed a teaser with your snap ad.

How to choose the best audience possible for your video advertisements.

To create a new ad, simply head over to https://ads.snapchat.com/, log in with your Snapchat account and create a new campaign.

I recommend choosing “Advanced Create” to have the ability to create multiple ad sets and test your ads with different audiences.

In any case, you’ll have the possibility to choose the best objective for your campaign:

After this, you can define the audience for each of your ad sets.

One note here: the audience options will depend on the country you are targeting.

For example, if you target the United Kingdom, you will only be able to target users by “Lifestyle” (that are long-term interests of users), but if you target the US, you have three additional options:

Shoppers – what people buy in stores or restaurants
Viewers – what people watch on tv or online
Visitors – where people usually go with their smartphone

https://forbusiness.snapchat.com/audiences/

One note on custom audiences

Snapchat, like other platforms, gives you the ability to create custom audiences: you can import a list of emails or device IDs to reach your customers and their lookalikes.

To create a new custom audience, click the arrow on the top left of any page and choose “Audiences”.

Ad creation

Going back to the creation of a new campaign, when you are ready with your audiences, you can move to the next and final step: ad creation.

Digital Video Ads Branding Marketing

Follow the guidelines explained at the beginning of the chapter to create a video that complains with Snapchat video specs and upload it to “Topsnap Media”.

Add the name of your brand, a headline and a call to action, and you will be ready.

Review your campaign and press “Publish Campaign” to submit your ads for publication!

SHOWING NOW IN CINEMAS | My Film My Fun

admin — Mon, 29 Oct 2018 13:56:19 +0000

SHOWING IN CINEMAS NOW

Marketing Team

Movies Showing from 26th of October to 1st of November, 2018 at Silverbird Cinemas, Ikeja City Mall, Alausa, Ikeja.

Direct To XINI Film Marketing: 07082709871 /07015883269 or simply send an email to info@xinicomms.com

Are you currently wondering on the genre of films you should look out for this week and definitely with a no dull moment while catching your maximum fun at the cinemas. Check out the nearest cinema closest to you in Nigeria to experience all the D’s of film screening with Silverbird Cinemas while featuring some of the mind blowing blockbuster movies for 2018.

Check out the latest movies from the cinema hub now!

THE HIGHLIGHTED FILMS INCLUDES:

FIRST MAN
VENOM
KING OF BOYS
5 WEDDINGS
BAAZAAR
MERRY MEN: THE REAL YORUBA DEMONS
GOOSEBUMPS 2: HAUNTED HALLOWEN
A STAR IS BORN
THE HATE YOU GIVE
NIGHT SCHOOL
BADHAAI HO
THE HOUSE WITH A CLOCK IN ITS WALLS
THE VENDOR
SMALLFOOT
BEAUTIFUL SUNSET
THE GRINCH
NOBODY’S FOOL

And lots more

Powered By: XINI COMMUNICATIONS LIMITED
The Biggest Brand Relationship Agency In West Africa While Overseeing Public Relations, Digital Marketing, Campaign Strategy, Development & Activation, Talent Management/Supply & Voice Artist, Influencer Marketing, Branding & Logistics, Animation Content Creation & Commercials (TV & Radio), Marketing Communications, Brand Management, Studios Services, Music Production For Media Campaign And Brand Integration, Brand Consultancy For Launching Brands In West Africa, Web & Mobile Application Development, Social Media Management, Brand Activation, Film Marketing, Event Planning & Management.

MARKETING TO EXPERIENCE

Biggest Ever Lipton Iced Tea Sampling

THE STUNT

Inspiring a new world peace?

THE STUNT

Responsible Drinking Experiment

Digital & Social Media

DIGITAL EXPERIENTIAL MARKETING

SOCIAL MEDIA

Product Sampling

GET YOUR PRODUCTS OUT THERE

GET YOUR PRODUCTS OUT THERE

WE’LL TAKE CARE OF EVERYTHING

Promotional Staffing

KLOCKWORKTM

The Apple Experience

SOME OF THE DETAILS ARE:

LOCOGs on Mobile Marketing

Ariel Fashion Shoot

Crop Art

What Does Virtual Reality Feel Like?

Local Printing To Digital Printing Steps

Local Printing To Digital Printing Steps

Series 1 Exposition

Graphic Design

Creation of artwork – Important facts

File preparation to release for print

The Quote Process – Communication with vendors is key

Prepress and the proofing process

Printing (offset vs. digital)

Bindery/Finish

Delivery

Series 2 Exposition

Book production

Book production – the way to your book begins with the book design

Going forward, We Have The Multi Step Printing Exposition

Flexo

Digital printing

Gravure

Screen printing

Additional printing processes

Branding | Printing | Showing In Cinemas Now In Lagos

COMEDY

COMEDY

DRAMA

DRAMA

ACTION

NOLLYWOOD

COMEDY

BIOGRAPHY

SCIENCE FICTION

ACTION

ADVENTURE

Digital Brand Management Strategies For Online Video Ads Marketing And Advertising

THE BULLSEYE MEDIA BUYING STRATEGY

STEP 1 – SMART MEDIA PLANNING TO GET YOUR AUDIENCE RIGHT

CUSTOMER INTERVIEWS TO GET TO KNOW PREVIOUS CLIENTS

HOW TO GATHER AS MUCH DATA AS POSSIBLE

STEP 2 – CHOOSE THE RIGHT PLATFORM TO MAXIMIZE INTERACTIONS WITH YOUR TARGET AUDIENCE

STEP 3 – TEST MULTIPLE ADS TO FIND THE MESSAGE THAT RESONATES BEST WITH YOUR AUDIENCE

STEP 4 – DIVIDE YOUR BUDGET IN 3 MONTHS TO GET MORE OUT OF IT

STEP 5 – MAXIMIZE LEADS WITH A HIGH-CONVERTING PAGE.

THE PERFECT LANDING PAGE.

NOW YOU KNOW HOW TO CREATE A HIGHLY EFFECTIVE MEDIA BUYING CAMPAIGN

Table of Contents

Why you need to use online video ads in 2019

How to Create an Highly Effective Online Video Advertisement

#1: Plan before you buy

#2: How to put together your video ad

Spread your message like wildfire with Facebook Video Ads

How to make the most out of Facebook Video Ads

Use the combo video + Facebook lead generation forms

Create a custom audience from video views

Create perfect loop video

Reach your dream client with Instagram Video Ads

Overview

Stories Video Ads Best practices

Native Video Ads best practices

One strategy to test: User Generated Content in Ads

Connect with B2B decision makers with Linkedin Video Ads

KLOCKWORK^TM