Best Digital Branding Printing Arrangements To Know
What do you ever think we mean when we say Digital Branding Printing? Let us go on a journey to brand exposition through branding.
Your brand identity speaks volumes with respect to leads and conversion for your company. It’s the face of your business and it’s essential that it portrays your brand’s ethos, messages and values in a way that is impactful and memorable.
Thanks to for this amazing piece.
And in an increasing populated business world, it really is more important than ever before that you have an identity that your target market can instantly relate too!
After all, your target market should be able to take one look at your branding and know exactly who you are and what you are all about – this will instantly strengthen your reputation and optimise awareness.
Whether you’re a start up company, or an established business, it’s so important that you recognise the many benefits that come hand in hand with establishing an impactful brand identity.
Firstly we are going to look closely at why branding is so important for every business and branding: best printing arrangements to know is key to business growth
It creates an element of trust
Your branding will allow you to enjoy instant credibility, especially when it comes to showcasing your brand and creating a professional image, across all of your marketing materials.
But that’s not all, creating a strong brand identity will also allow you to create an element of trust, as your customers will feel as if they are buying a quality product or service.
Supports your marketing efforts
Branding is super important when it comes to supporting your marketing efforts across all print and digital platforms. For example, incorporating your branding on all your marketing materials will allow you to build your brand by ensuring that you’re logo gains maximum exposure.
Remember, your branding should be consistent and it should not alternate across different platforms. After all, the main focus needs to be on generating a definable impression in your customer’s minds.
A brand without a face stands no chance of building an audience or improving recognition. This is because your brand should create a desired impression that will capture and engage your target market.
Motivate your team
Your employees should live and breathe your brand just as much as you, and branding that they are inspired by will allow them to feel part of a team.
After all, if your employees should feel proud of your branding and excited to carry your brand identity, wherever you go.
Believe it or not, your branding plays a huge role in generating revenue, and is one of the best ways to shout about your business and spread the word.
This is because your logo is a great way of positioning your brand in your customers’ minds and remember, if it is great branding, they are sure to rave about it.
Your brand value
Your digital branding printing is crucial when it comes to building a relationship with your target market.
Subconsciously adding value to your brand, your logo will instantly give you an identity and remember, the power that comes hand in hand with having a well-known brand certainly shouldn’t be underestimated or ignored.
Your brand image
Building your brand image should constantly be at the forefront of your marketing efforts, especially when it comes to catching the eye of your target consumer.
And whether you’re starting a new company, launching a new product, or your brand simply needs a make over, it’s essential that your recognise the importance of a visual presence that will differentiate your brand.
Your brand strategy
Your brand’s visual identity is a core component of your brand strategy and it should not only look aesthetically pleasing, but it should also capture your brand’s core values and ethos.
But that’s not all, your brand identity should also have meaning, flexibility, coherence, and most importantly, it should set you apart from your competitors.
And finally, it should provoke an emotional connection with your customer; from the moment they set eyes on your logo.
We guide our clients on digital branding printing processes
How You Should Treat Your Physical Representation Through Your Digital Branding Printing Strategy
Here at XINI Prints , we specialise in creating high impact branding that will allow you to enjoy real results. Managing every stage of the production process, from design in the early stages, right through to full execution of the project, we take the time to get to know your brand inside out in order to deliver outstanding results.
We approach every project with endless enthusiasm, a fresh mind-set and an open mind. This allows us to adapt our service to meet your individual needs and objectives
A successful marketing campaign uses more than one strategy in order to optimise engagement, generate sales and build brand awareness.
It’s about utilizing all available tools, platforms and materials in order to make your presence known.
With this in mind, the power of print media should not be dismissed, just because the vast majority of people are now engaging with their favourite brands digitally.
Print media can still make a big impact, and depending on the nature of your brand, giving your customers marketing materials that they can physically handle can have a greater impact.
This is because print media allows you to instill a deeper, emotional message, helping your customers to bond with your brand, especially if you opt for something a little different.
There are many different types of print media to choose from. From newspapers, magazines, catalogues and brochures through to campaigns, business cards and postcards, there are a huge variety of print marketing materials that will allow you to build your brand.
However, whatever you choose, there are a number of basic principles you should follow in order to ensure that your print media campaign is a roaring success. These include:
- Consistent logos, fonts, colours, images and typography
- Use different examples of print media in order to maximise your reach
- Ensure that the quality of the ink and paper you use reflect your brand
- Make sure your logo appears on all marketing materials
Is print still relevant in the digital world?
Yes! Although many of use tend to communicate via digital platforms, may people still see value in print.
Here are some advantages of print:
Print can be easily personalised which is why it is ideal for adding copious amounts of value to your brand. This is because you can easily customise your printing materials to the specific needs of your audience.
From leaflets and business cards through to posters and stationary, there are a vast range of bespoke design solutions that can be used help communicate your brand messages, services and ethos to your target market.
Helping you to create a one to one relationship with your customers, print materials are also a great way of giving your customers something that they can keep and refer to when they need it.
Although the digital world seems to have taken over when it comes to influencing the way we communicate and engage with our favourite brands, it’s still a relatively new phenomenon.
However, print has been around for hundreds of years, and is instantly recognisable universally.
Due to the fast moving nature of the digital world, vast amounts of online content has a short shelf life, unless it goes viral!
However, print has the potential to stay around for much longer as it can be passed along and kept!
But that’s not all… print media is also extremely tangible, credible and it will allow you to truly establish your brand in a way that works for you. For example, your print media can really bring your brand to life, especially when it comes to experimenting with different colours, fonts, designs, textures and materials.
Despite popular belief, print is far more engaging than digital content, especially as it can be physically held and used.
After all, the average visit to a website is around 15 seconds, whereas according to research, there is a significant amount of evidence to suggest that consumers will spend up to 45 minutes reading through a magazine.
But can print and digital work together?
Of course, they both complement each other, especially if they are utilised as part of an integrated marketing campaign.
For example, there are lots of ways that you can make print media more engaging.
Infographics – This involves using graphs and statistics to create exciting infographcis that are capable of delivering often dull data in a more engaging and user-friendly format. This allows you to target your audience in a way that is more memorable.
QR Codes – These are a great way of directing your target audience to your social media pages or website, and can be used to reveal more information about your product or service. This functionality can also be customised to accommodate your bespoke needs.
Social Media – Make sure that all of your print media includes your social media icons on the bottom, as this will help to drive traffic to these platforms.
Here at EPS Media, we have vast experience in creating bespoke design solutions that have been designed to meet and exceed your expectations, breathing new life into your brand and positioning it at the forefront of your customers’ minds. Get in touch today to find out how we can help you to maximise your brand awareness.
Before We take you out on GREETING CARDs, we want to quickly let you know the synopsis of:
Digital branding printings
Coil Bound Booklets
Folded Business Cards
Variable Data Printing
No lets take you to why greeting cards is important Continually every season
We’ve all sent and received greeting cards. Whether it’s to celebrate a special occasion, to get into the holiday spirit or to offer sentiments to friends and family, greeting cards have become a staple of modern life. So much so, in fact, that their importance in business has been somewhat diluted. Many overlook the effectiveness of greeting cards in marketing and fostering relationships with customers and clients. Therefore, in this post, www.xinicomms.com discusses the advantages of greeting cards in an attempt to shed light on their utility in business.
Fostering relationships & increasing brand loyalty
What’s the main advantage of business greeting cards? That’s easy: their ability to foster lasting relationships with customers and clients. When a customer receives a greeting card in the post, perhaps wishing them a happy birthday after having registered their personal information online, they will be stricken with a sense of appreciation. Greeting cards demonstrate just how much you care about your audience, which, in turn, enhances their loyalty to your brand and increases the likelihood of repeat business.
Seasonal direct mail campaigns
Businesses, especially those that sell online, can benefit massively from seasonal direct mail campaigns. By sending greeting cards with seasonal messages to customers and clients, perhaps detailing limited offers or upcoming product releases, businesses can further their brand awareness during peak holiday selling periods.
Segmentation & personalisation
The beauty of greeting cards is that they can be segmented and personalised based on the varying personas and buying behaviours of individual customers. As opposed to mass mailing generic cards, businesses can hone in on the likes and dislikes of customer subgroups, altering their messaging accordingly to facilitate faster purchasing decisions.
At XINI Prints, you can customise our high-quality greeting cards to your heart’s content. We let you upload original artwork, perhaps consisting of your business logo and marketing message, on a variety of greeting cards, such as birthday cards, thank you cards, Christmas cards and more. Choose from a variety of paper stocks and styles, including luxury paper options to give a greater sense of opulence. Finally, choose your folding option and add professional finishes like matt or gloss lamination to enhance your business reputation and make your greeting cards more robust.
Brochure Printing Is King In The Race To Be Well Represented Anywhere
Before we proceed, we would love to appreciate creativemarket.com
Putting together a professional brochure involves much dedication and several steps within the process. Even though brochure printing is the last in line for the entire process, you need to know beforehand what decisions will be involved as they affect the design. Before you begin the layout, use this guide as a reference for your brochure printing decisions.
Decide which size you want your brochure to be. If you change your mind, be sure to make the changes yourself rather than asking a printer to resize it for you. Designing on the wrong size causes the end result to be stretched or important information to be cut off. Standard brochures are 8.5×11 but other sizes include 11×17, 11×25, or you could go smaller with a 4.5×5.5.
Using a template will insure that you design on the correct size and will also help with bleed specifications. Check with your printing company to see if they offer templates as this will make your digital branding printing process smoother and prevent important text and images from getting cut.
Your graphics need to be the correct resolution to avoid a fuzzy appearance. Use a resolution of at least 300 dpi for the best results. When saving your brochure to a different file format, double check your resolutions to make sure that they remain the same.
The colors that you use can vary greatly from their appearance on your computer screen to the printed page. Purchasing a printed color chart for CMYK and PANTONE colors will help you know exactly the color tone you will get in your brochure. If this is not an option for you, calibrate your design program with your monitor using software available online.
Knowing the type of fold you want before beginning to design your brochure is an absolute necessity. The type of fold you choose changes the design layout. For instance, a tri-fold brochure when opened flat will contain flaps 3, 4, and 5 on one side and flaps 2, 6, and 1 on the other side. Other fold options may be the accordion or the double parallel.
Brochures are usually printed on heavy text or cardstock. Using a text paper, such as 80# provides durability but is also easily folded. This paper stock usually comes with an gloss coating for protection and shine. If you decide your brochure needs more protection, you may want to go with a 100 lb paper and a heavier gloss coating, such as UV Gloss for sheen or a matte.
If you know that your brochures will be placed in a 3-ring binder, you will want to have them hold-punched. For brochures that include a removable panel, such as a mail order form or discount coupons, don’t forget to ask about perforation options.
The last consideration involved in brochure printing has to do with what type of proof you desire. A proof gives you the opportunity to check for typos and correct alignment of text and images. Many printers offer electronic proofs, which are the most cost-effective choice. A physical proof, though, shows you exactly what your brochure will look like when complete, something that a computer screen just can’t duplicate.
You can check more on Brochure Magazine Printing In Lagos
Can you design a flyer all by yourself? that’s a question to put in mind
Flyers are considered the jack-of-all-trades of marketing print design. They start as a blank canvas and are adaptable to be whatever they need to be – an advertisement, an invitation, or an announcement. They are used for whatever creative and marketing purpose you need to promote an event or announce a public message.
Flyers are everywhere. You see them on community bulletin boards, in your mailbox, and in shop windows. It’s also not uncommon to see them trampled on the street, in the trash, or buried under a pile of notes on a table. However, if the flyers do their job right, they can catch the attention of your intended market and get them to take action.
The adaptability of flyers works well in tailoring them for marketing purposes. For designers, having skills in flyer design is a handy tool to keep and master.
But, what makes an effective flyer? What tips and techniques should you implement to produce a well-designed one? Here are failsafe tips on making a flyer – from conceptualizing the design and copywriting the ad, to distributing the copies.
Creating and Designing Your Flyer
Creating an eye-catching and relevant flyer can be tough, especially if you’re new to the craft. Figuring out your design choices to fashion an attractive and informative end product requires keen attention and careful planning.
What fonts go together? Is the color combination you’re considering suitable for the theme? Questions like these are important to determine which fundamental design tools to use in designing your flyer.
1. Make the design distinctive.
Let’s say you’re on your way to work and stopped by your neighborhood café to get your morning caffeine fix. You navigate the line and shuffle on to get an extra pack of sugar when something catches your attention. It’s a flyer for a three-day sale at your favorite shopping mall pinned to the coffee shop’s bulletin board. You’re running late for work, you’ve yet to drink your coffee, but something about the flyer made you stop to give it a second look.
This “something” is most likely a visual element of the flyer. It can be the attractive typography or the striking color combination. It can be a compelling photo or a charming illustration.
At its core, a flyer is a visual form of advertisement, regardless if it’s for marketing or not. So if you wish for your flyers to serve their intended purpose, they need to be seen, before anything else.
To make a flyer’s design stand out, make sure to have:
An uncluttered focal point.
Every design requires a focal point. It is the part of the layout that lures the attention of viewers into the design. It can be anything – an image, a font, a headline – but it’s almost always the first thing people notice about the flyer. For this reason, it is smart thinking to ensure your focal point is uncluttered and directs viewers to the important message you want to convey.
Most flyer designers use an image because, by nature, people are visual beings. The imagery can be as basic as shapes, as multifaceted as background photos, or as fancy as custom typography. A visual element that relates to the purpose of the flyer will help viewers to easily understand its content.
It’s considerably better to use an image you created yourself. It’s more tailored, unique and personalized. However, if it’s not possible, sourcing the imagery is another option. You just have to use a high-quality image in both form and function: the former to match the theme of the flyer, the latter for high-resolution digital branding printing.
Typography is an important element in any piece of print and graphic design. It’s the character of the font that can convey the message using this imagery alone.
Choosing the right fonts for the flyer is similar to deciding which photo or illustration to use. The fonts must suit the purpose and theme of the flyer. Picking the right ones require careful consideration because the fonts provide the distinct mood and look of the flyer.
Readability also plays an important factor in choosing fonts. Unless the theme or purpose of the flyer calls for it, avoid fonts that are overly ornate or too intricate but with digital branding printing you should be able to proofread al you have been working on.
2. Pick the right colors.
Noting creates more impact than a splash of colors when it comes to visual design. This is because the colors go beyond what is seen. Colors are highly emotional elements that can easily engage a viewer’s feelings. This is a fact that you should take full advantage of when designing a flyer.
Every color represents a feeling or a mood. For instance, if you want your flyer to exude warmth and comfort, pick something from the blue family. If you want your design to convey excitement and energy, choose red or orange. If you want a nature-inspired shade, go for green. Use these representations to enhance the quality and improve the message of your flyer.
That being said, it’s also important to realize that colors don’t have to be quite literal all the time. Sometimes, the abstract approach works, especially if the purpose of the flyer has something to do with a creative event or an artsy product.
If the purpose of the flyer calls for a black and white, then use the classic color combination. Black ink on a white paper doesn’t have to be boring or uninspired. Instead, use the simplicity of the combination to pop up other elements of the flyers like its font or image.
3. Aim for a balanced design.
If you don’t want people to throw your flyer into the trash without even looking at it, then make sure it’s appealing to the eyes. People dislike a crowded layout. When too much information is presented and finding the most important details is a struggle, you defeat the purpose of the flyer. A well-balanced, well-spaced design makes the flyer pleasing to the eyes and easier to read.
Apart from editing your content to its core, finding the right balance requires putting the white space or blank area of the layout into good use. More often than not, this area is without any graphics or words. While you may want to use the space to cram up more information, this method won’t do you any favors. Don’t think of the blank area as wasted space. It isn’t. In reality, it allows viewers to focus on the flyer’s message or focal point.
Take advantage of the alignment settings and margin tools on your design software. These help in making a heavy-looking flyer more balanced.
Composing the Content of Your Flyer Is Important
For a flyer to do its job correctly, it must be both well-designed and well-written. The art of the flyer and its copy must work hand-in-hand to produce an effective print advertising tool. If you fail on either task, you’ve basically wasted your resources. You must have a well defined digital branding printing idea on your mind before making it real
Content is important to sustain the attention of the people enticed by the visual design of the flyer. What they see may be the first thing that catches their attention, but what they read will make or break the intent of the flyer. If you disregard your flyer’s content, then you’re missing out on a lot of opportunities. That’s something you simply can’t afford.
Here are tips on how you can capitalize on the content of your flyer making its overall design more relevant and compelling.
1. Strategize your content.
Plan and write your content carefully. What are the details you must prioritize? If you have an extra space to fill, what sort of information would you like to impart to your readers?
Set aside some time to list and trim down your copywriting ideas. Pinpoint the pieces of information that must be included in the content, making sure that they will match the layout of the flyer. In this type of print ad, less is usually more.
The job of the flyer is to attract the viewer through the design and give them information in a straightforward manner. Overwhelming the readers with too much data will just make them walk away.
The best way to trim down your content is answering the five simple questions: who, what, when, where, and why?
2. Organize your content
Once you’ve prioritized which pieces of information must be part of your flyer’s content, it’s time to organize them correctly. In a designer’s world, this is known as typographic hierarchy. In this context, it’s basically arranging the texts on the flyer in a way that, at a glance, viewers know right away what info is most pertinent and where to find the additional details.
Typographical hierarchy is mainly about prioritizing the most important information. Whatever is important (ex. event title, the name of the product/company, promo codes, etc.) should have the most visual weight. Putting the information on the top part of the layout will make it more visible, too.
There are different ways to organize a flyer’s copy. These include font (style, weight, and size), bullet and number points, visual cues, text boxes, alignment, and proximity.
3. Have a clear purpose.
Even though flyers are adaptable by nature, each design must have a specific purpose. If you’re opening a new business and want to advertise it, create design and content that focuses on your products and your opening. If you’re using the flyer to promote a school or church concert, have a specific message explaining who will perform and when and where the event will happen.
Whatever is the main purpose of the flyer, it must be highly visible. Don’t make your viewers scour through your print ad just to find out what it’s all about. The clearer your copywriting is, the more likely you’ll get a positive response.
Also, if possible, offer an incentive to your audience. Magnet words like “discount” or “free” will boost your chances to achieve your goals. Make sure the incentives have a prominent place on the flyer to easily attract your market.
Getting Favorable Results from Your Flyer
The flyer is a great tool to reach out to your target audience. It’s an opportunity to introduce yourself to them. Here are tips to do just that:
1. Add your personal (or professional) brand.
If you already have a personal brand (or a professional brand for your business), incorporate it into the overall design of the flyer. This will help people recognize your name, product or service instantly. If you’re creating a flyer for an established individual or company, check their brand guidelines and work with their branding tools such as brand color, logos, and fonts.
Having a flyer that is cohesive to your brand will boost your marketing efforts. It will also show consistency and make it more memorable for your target audience.
2. Add a call to action.
You’ve done a great job on your design and you’ve nailed your copywriting. It’s time to seal the deal. More often than not, all you need to do is ask. The call-to-action approach is a tried-and-tested marketing concept. It’s easy to do yet often overlooked.
If you want the viewers of your flyer to do something, then simply ask them. Call-to-action words like “visit us today” go a long way in luring your audience into actually visiting your place or website.
It’s important to address your audience directly. It will make them feel like they are a part of something. The key here is to make the call to action friendly and conversational. You don’t want your readers to feel pressured to do what you ask.
3. Make and distribute digital copies.
There are traditional ways of distributing flyers such as mailing them out or pinning them on public bulletin boards. But if want wider reach, make and distribute your flyers digitally. You can send these e-flyers through emails, post them on your website, and share them on your social media sites.
Make sure the digital copies of your flyers are suitable for its online purpose. This means adjusting the colors and file type to look its best online. Flyers have long been used to advertise a product or promote an event. It’s a tried-and-tested marketing tool you should use. Your digital branding printing strategy must be accounted for always in order to get the best out of your branding. XINI Prints as an established digital branding printing company in Lagos Nigeria is always set to blow the mind of its client through spotless digital branding printing to the best of time.
Read About Brochure – Magazine Printing
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Now Lets Consider different types of printing and how you should keep up with digital
DIGITAL Printing vs Offset Printing Explained
What’s the REAL difference, and does it matter?
So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.
What is Offset Printing?
Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.
What is Digital Branding Printing?
Digital branding printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital branding printing options and capabilities.
While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital branding printing.
What are the Advantages of Digital Branding Printing:
- Setup costs are lower for short runs
- Print only the amount you need, when you need it
- Lower minimum quantities (as low as 1, 20 or 50 pieces)
- Inexpensive black and white digital branding printing
- Variable data capability (names, addresses, codes or numbering can be done easily)
- Improved technology has made digital quality acceptable for more uses
What are the Advantages of Offset Printing:
- Large quantities can be printed cost effectively
- The more you print, the cheaper the price per piece
- A large variety of paper types with custom finishes can be used
- Special custom inks such as metallic and Pantone colors are available
- Highest possible printing quality, with greater detail and color fidelity
Offset and digital branding printing are both useful printing methods. Each have particular benefits depending on your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process.
If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!
Printing Has left its earlier seats to a digital branding printing and everyone must need to catch up with the new insight so that you achieve more.
Feel free to write us or contact us for digital branding printing that fits your needs. Call 07082709871 or email us at firstname.lastname@example.org and we would respond in less than an hour.