Congratulations to the XINI team with a spotlighting credit across the world, We are more than delighted for your winning category by the creative team led by the Founder/Managing Director  Charles Ataghoma of XINI Communications Limited as they include an exceptionally fit achievement to their portfolio as the Best Branding And Digital Marketing Agency In Nigeria for the year 2019.

United Kingdom, 2019– MEA Markets magazine announces the winners of the 2019 African Excellence Business Awards.

Although the economy is fluctuating we believe in Og Mandino’s words: ‘always seek out the seed of triumph in every adversity’. Showcasing the most outstanding businesses from across, but not limited to industries such as, energy, agriculture, mining and tourism to the uncovering the innovators in disciplines like banking, technology and real estate development, we have provided an overview of the best of the best from across the region.

Commenting on the success of these deserving winners, Edward Faulkner, Awards Coordinator said: “Congratulations to all of my winners, you are truly the best that the African corporate market has to offer. I am very proud of all of you and I wish you the very best of luck for the future.”

To find out more about these prestigious awards, and the dedicated professionals selected for them, please visit https://www.mea-markets.com/ where you can view our winners supplement and full winners list.

ENDS

Notes to editors.

About MEA Markets

Published quarterly, MEA Markets endeavours to provide readers with the latest business and investment news across the Middle East and Africa regions.

Keeping pace with a vast array of ever-changing sectors thanks to regular contributions from some of the region’s top corporate professionals across a variety of industries, MEA Markets is home to the very best news, features and comment from the people and institutions in the know.

It is our wish that they keep up the more success in the coming years as it includes the global stage. We must say that Nigeria is proud to have you in Africa as a creative communications company.

Congratulations Once More!

The post MEA BEST BRANDING AND DIGITAL MARKETING AGENCY 2019 IN NIGERIA appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

LAGOS Printing Company

A LAGOS Printing Company Or Printing In Nigeria Generally Costs You Less!

“Through A Lagos printing company, especially in Nigeria, production costs on printing can be significantly lower than printing your products locally.”

A Lagos printing company or Lagos state printing can save you up to 25% on medium to high run print jobs for all types of printing projects including soft or hardcover books, cookbooks, notepads, training manuals, journals, etc

International Printers Work 24/7

If local or regional printers have been your only source for printing quotes, don’t overlook offshore printing companies in Lagos, Nigeria or Generally west Africa where printing plants often work 24/7 providing fast, high quality print production and extremely reliable service but for a lot less than you can ever expect.

“Get a Lagos printing company Quote now”

Lead free, and environmentally sound, Soy based
Inks are used for all of our printing.

Commercial printers overseas can print projects as diverse as:

• Annual reports
• Hard and soft cover books
• Brochures
• Calendars
• Catalogs
• Flyers Printing
• Inserts
• Labels
• Packaging
• Four Color Printing
• Postcards & Warranty Cards
• Plus many other types of print products

Complete Printing Services

If you’re in a rush for your printing or need a partial shipment, our international print brokers can arrange to have your printing shipped from Lagos, Nigeria by air to any part of the world. You will receive your printing order in two or three business days.

If your schedule permits, shipping your Lagos  printing company order by sea offers the best savings. Average shipping time to U.S. west coast ports is only 27 days. From there we ship the printing by truck or rail to all U.S. destinations.

“Get a China Printing Quote”

XINI Prints can deliver your printing direct from printers in Lagos and diaspora to your door, almost anywhere in the world. Shipping time to Europe is about four weeks. Normal print production time in Lagos is less than a week for printing press proofs and one to two weeks for post-press, depending on the quantity and complexity of the job.

You can even get “bound book samples” and actual “press proofs” for all color work (which are very rare in your local market) letting you see your end product at the proof stage.

For more information on the benefits of a Lagos printing company or printers in Nigeria  or for information on how offshore printers can save you money, email XINI at info@xinicomms.com.

Printing in Lagos allows you to produce high quality printing for less!

Get a Lagos Printing Quote from XINI for the production of your next book, calendar or catalog printing project. For more information on how to get tremendous savings by using our Lagos or other international printing companies contact us by e-mail at info@xinicomms.com

XINI Print Communications provides quality printing for books, catalog, brochure, calendar, four color printing, etc. in Lagos, Abuja, Port Harcourt, and across all the states in Nigeria for your professional printing service.

 

Ext Book Printing Lagos

Text Book Printing Lagos Specialists…

International Textbook Printers

High Quality Text Book Printing At Wholesale Prices

 

Only Lead Free, Environmentally Sound, Soy Based Inks Are Used For All book Printing and general publications 

As your International Print Broker, we can help you find overseas textbook printers who can offer full-service textbook printing for much less and in most cases, much sooner than even local book printers.

XINI can help you source overseas textbook printers in Lagos, and across all the states in Nigeria,  with full-color textbook printing services that include binding, lithography, digital pre-press and print capabilities. We carefully select only textbook printing material by using high quality paper stock and a complete palette of ink colors plus have the capabilities for four-color printing.

Our  Book Printing Cost. We do not represent overseas textbook printers; however we have developed excellent relationships with a number of carefully chosen international textbook printers. This allows us to obtain the most competitive textbook printing quotes possible for our clients.

Book Products

• 

  Book Printing China – Save 30%!

  Hard and Soft Bound Books

• Children books
• Board Books
• Cookbooks
• Bible products
  
• Coffee table book
• Comic Books
• Art and photo books
• Self publisher book
• Journals
• Diaries
• Bibles and Leather Bound Books

Calendar Printing Services

Overseas Journal & Calendar Printing Services Lagos, Nigeria Printers

 

XINI Prints has developed strong relationships with excellent calendar printers and high quality printers in Nigeria by producing the best set of calendar templates across Nigeria plus other international markets like Ghana, Togo, South Africa, Etc.

“Get a Quote from Calendar Printing Services Lagos”

Only Lead Free, Environmentally Sound, Soy Based Inks Are Used For All Of Our Calendar Printing

Let us help you improve your bottom line and save up to 30% on medium to high run calendar printing projects using calendar printers overseas. NOTE: Smaller volume print jobs may be more cost effective if printed locally.

Fast, Reliable Calendar Printers

Our international standard calendar printers are fast, and generally work rotating shifts 24/7 to complete calendar printing projects on time and on budget, without sacrificing quality

XINI Printing carefully matches each calendar printing project with the best calendar printers for job. Our international calendar printers use only high quality paper stock and have the capabilities for four color process with a complete palette of ink colors at your disposal.

For decades major Western publishers have used international offset printers in Lagos Nigeria and other overseas markets for creating superior quality print products including calendar printing and journal printing.

Full Color Calendar Printing Services

Overseas calendar printers can provide complete printing services for your next full-color calendar printing or journal printing. Get the same high quality standard you are used to including:

• High resolution scanning
• Capabilities for processing e-files and files from disk
• Full color separations
• Perforating, drilling and die cutting as required
• Folding, scoring, foil stamping
• Plus much, much more!

Catalog Printing Lagos

High Quality Magazine Printing, Brochure Printing & Catalog Printing In Lagos & Africa

Talk to us first if you need a low cost catalog printing Lagos Nigeria quote, or if you are looking for a full color magazine printing company or need wholesale brochure printing services

Over the past few years print brokers XINI has developed excellent working relationships with  printers clients to the top of all brands in Lagos and other international printing markets like:

West Africa
Lagos	Accra
Lome	Abuja
South Africa

These overseas Offset Printers are carefully chosen because they can offer the same high quality, full color brochure printing, magazine printing and catalog printing services that you can get in your local market, except they are able to offer exceptional savings on medium to high run quantities; up to 30% less

Low Cost Catalog Printing Services

Ask our professional printing brokers at Artful Dragon Press for the most competitive:

• Low Cost Catalog Printing Quote
• Full Color Brochure Printing Quote
• Color Magazine Printing Quote

Magazine and catalog printers in Lagos and other overseas markets can deliver the same high quality printing standards you are used to, but for a lot less.

If you are looking for wholesale Four Color Brochure or Catalog Printing we can help with that also.

“Get Quotes from Overseas Full Color Catalog Printers “

High Quality Full Color Printing In Lagos & Nigeria

We want to be your International Catalog Printing China Broker for magazine, brochure and catalog printing in Lagos, Nigeria. We will make sure that your next catalog or full color brochure printing receives the highest-level of print production but at better than competitive pricing

Your selected full color brochure printer or catalog printer will only use state-of-the-art printing equipment and use the latest color printing techniques. All magazine, brochure and catalog printing is done only on high quality paper stock with a complete palette of ink colors at your disposal.

Our Full Color Catalog Printers Use Only
Lead Free, Environmentally Sound Soy Based Inks

As a Nigerian based, commercial print company  XINI does not represent any particular full color brochure printer or overseas catalog printer in Lagos. Instead we work for you directly.

We can help you source out international full color brochure printing templates inclusive of organic concepts beyond imaginations and catalog printers who can give you custom print orders and high-end medium to large run print jobs.

Catalog Printing Services at all stages including:

Pre-press (including actual press proofs for all color work)

• Catalog Printing
• Binding
• Delivery

Your catalog printing or brochure printing project can have a normal print production time of:

• One week for press proofs
• One to two weeks for printing and post-press

Visit us or request your printing needs and types of printing projects that we can from full color flyers and brochures, to book printing, calendar printing, magazine printing and catalog printing.

For more information on finding professional brochure printers, magazine printers or catalog printers in Lagos kindly feel free to reach us daily as our team are ever ready to ensure that you get the best from our strategic management staff.

“Get Quotes from Overseas Full Color Catalog Printers “

As a Lagos based printing company  quality printing for books, catalog, brochure, calendar, four color printing, etc. in Lagos and across African countries.

Feel free to read about:

Experiential Marketing Across The World From Lagos Nigeria

The Future Of Printing In The World

The post PRINTING IN LAGOS: The Best Branding Prices Across Nigeria appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

Thanks to film house cinemas for the amazing piece this season in the film and entertainment industry

Film Synopsis, Brief And Trailer Links To Film House Cinemas Through Our Clear Film Branding Classification

• 

  COMEDY

  Makate Must Sell

  The comedy follows a successful lady of over 30 years as her friends and her family try to help her find Mr Right in 12 days.

  88MINS |RATED 12A
• 

  COMEDY

  Night Bus To Lagos

  Playboy Voke settles for Monica, a high class girl who inherited her father’s wealth. His mission; to get her family money. Suddenly, his past Ese who sold her parent’s properties to give Voke a life came haunting.

  108MINS |RATED TBC

   WATCH TRAILER

• 

  DRAMA

  The Intruder

  A young married couple buys a beautiful Napa Valley house only to find that the man they bought it from refuses to let go of the property.

  102MINS |RATED 15

   WATCH TRAILER

• 

  DRAMA

  Ana Barin Halak

  Latest Kannywood Movie

  100MINS |RATED TBC
• 

  ACTION

  Avengers: Endgame

  The universe is in ruins. With the help of remaining allies, the Avengers assemble once more in order to undo Thanos’ actions and restore order to the universe.

  182MINS |RATED 12A

   WATCH TRAILER

• 

  NOLLYWOOD

  Knockout

  The plot of ‘Knockout’ tells the story of comical occurrences that took over a community after the news about a boxing competition with a cash prize of One Billion Naira ($3 Million) broke out. A group of people from different walks of life were sent into a hilarious frenzy, after which they devise mischievous means to participate in the competition, with firm eyes on the prize. The ‘clumsy boxer’ they choosed and the crazy characters they meet along the way sparked off the intrigues that characterizes ‘Knockout’.

  105MINS |RATED 12A
• 

  COMEDY

  Little

  Jordan is a take-no-prisoners tech mogul who torments her long-suffering assistant, April, and the rest of her employees on a daily basis. She soon faces an unexpected threat to her personal life and career when she magically transforms into a 13-year-old version of herself right before a do-or-die presentation. Jordan will now need to rely on April more than ever — if April is willing to stop treating Jordan like a 13-year-old child who has an attitude problem

  109MINS |RATED 15

   WATCH TRAILER

• 

  BIOGRAPHY

  Breakthrough

  When her 14-year-old son drowns in a lake, a faithful mother prays for him to come back from the brink of death and be healed.

  116MINS |RATED G

   WATCH TRAILER

• 

  SCIENCE FICTION

  Hellboy

  Based on the graphic novels by Mike Mignola, Hellboy, caught between the worlds of the supernatural and human, battles an ancient sorceress bent on revenge.

  120MINS |RATED 18

   WATCH TRAILER

• 

  ACTION

  Shazam

  We all have a superhero inside us, it just takes a bit of magic to bring it out. In Billy Batson’s case, by shouting out one word – SHAZAM!

  132MINS |RATED 12A

   WATCH TRAILER

• 

  ADVENTURE

  Dumbo

  The owner of a struggling circus enlists a man and his two children to care for a newborn elephant that can fly.

  112MINS |RATED G

   WATCH TRAILER

Let us at XINI Communications an through our film marketing structure help you promote your film through our film branding strategy.

Read More:

Best Digital Branding Printing Arrangements To Know

Brochure – Magazine Printing

How To Improve Your Google Website PageSpeed Score

Digital SEO Strategy For 2019

Let Our Film Branding Team Make Possibilities For Your Nugget Goals In your Upcoming Film Marketing Campaigns.

Call: 07082709871, 07015883269
Email: Info@xinicomms.com

The post Branding | Printing | Showing In Cinemas Now In Lagos appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

What do you ever think we mean when we say Digital Branding Printing? Let us go on a journey to brand exposition through branding.

Your brand identity speaks volumes with respect to leads and conversion for your company. It’s the face of your business and it’s essential that it portrays your brand’s ethos, messages and values in a way that is impactful and memorable.

Thanks to  for this amazing piece.

And in an increasing populated business world, it really is more important than ever before that you have an identity that your target market can instantly relate too!

After all, your target market should be able to take one look at your branding and know exactly who you are and what you are all about – this will instantly strengthen your reputation and optimise awareness.

Whether you’re a start up company, or an established business, it’s so important that you recognise the many benefits that come hand in hand with establishing an impactful brand identity.

Firstly we are going to look closely at why branding is so important for every business and branding: best printing arrangements to know is key to business growth

It creates an element of trust

Your branding will allow you to enjoy instant credibility, especially when it comes to showcasing your brand and creating a professional image, across all of your marketing materials.

But that’s not all, creating a strong brand identity will also allow you to create an element of trust, as your customers will feel as if they are buying a quality product or service.

Supports your marketing efforts

Branding is super important when it comes to supporting your marketing efforts across all print and digital platforms. For example, incorporating your branding on all your marketing materials will allow you to build your brand by ensuring that you’re logo gains maximum exposure.

Remember, your branding should be consistent and it should not alternate across different platforms. After all, the main focus needs to be on generating a definable impression in your customer’s minds.

Improve recognition

A brand without a face stands no chance of building an audience or improving recognition. This is because your brand should create a desired impression that will capture and engage your target market.

Motivate your team

Your employees should live and breathe your brand just as much as you, and branding that they are inspired by will allow them to feel part of a team.

After all, if your employees should feel proud of your branding and excited to carry your brand identity, wherever you go.

Generating sales

Believe it or not, your branding plays a huge role in generating revenue, and is one of the best ways to shout about your business and spread the word.

This is because your logo is a great way of positioning your brand in your customers’ minds and remember, if it is great branding, they are sure to rave about it.

Your brand value

Your digital branding printing is crucial when it comes to building a relationship with your target market.

Subconsciously adding value to your brand, your logo will instantly give you an identity and remember, the power that comes hand in hand with having a well-known brand certainly shouldn’t be underestimated or ignored.

Your brand image

 Building your brand image should constantly be at the forefront of your marketing efforts, especially when it comes to catching the eye of your target consumer.

And whether you’re starting a new company, launching a new product, or your brand simply needs a make over, it’s essential that your recognise the importance of a visual presence that will differentiate your brand.

Your brand strategy

Your brand’s visual identity is a core component of your brand strategy and it should not only look aesthetically pleasing, but it should also capture your brand’s core values and ethos.

But that’s not all, your brand identity should also have meaning, flexibility, coherence, and most importantly, it should set you apart from your competitors.

And finally, it should provoke an emotional connection with your customer; from the moment they set eyes on your logo.

We guide our clients on digital branding printing processes

How You Should Treat Your Physical Representation Through Your Digital Branding Printing Strategy

 Here at XINI Prints  , we specialise in creating high impact branding that will allow you to enjoy real results. Managing every stage of the production process, from design in the early stages, right through to full execution of the project, we take the time to get to know your brand inside out in order to deliver outstanding results.

We approach every project with endless enthusiasm, a fresh mind-set and an open mind. This allows us to adapt our service to meet your individual needs and objectives

A successful marketing campaign uses more than one strategy in order to optimise engagement, generate sales and build brand awareness.

It’s about utilizing all available tools, platforms and materials in order to make your presence known.

With this in mind, the power of print media should not be dismissed, just because the vast majority of people are now engaging with their favourite brands digitally.

Print media can still make a big impact, and depending on the nature of your brand, giving your customers marketing materials that they can physically handle can have a greater impact.

This is because print media allows you to instill a deeper, emotional message, helping your customers to bond with your brand, especially if you opt for something a little different.

There are many different types of print media to choose from. From newspapers, magazines, catalogues and brochures through to campaigns, business cards and postcards, there are a huge variety of print marketing materials that will allow you to build your brand.

However, whatever you choose, there are a number of basic principles you should follow in order to ensure that your print media campaign is a roaring success. These include:

• Consistent logos, fonts, colours, images and typography
• Use different examples of print media in order to maximise your reach
• Ensure that the quality of the ink and paper you use reflect your brand
• Make sure your logo appears on all marketing materials

 Is print still relevant in the digital world?

Yes! Although many of use tend to communicate via digital platforms, may people still see value in print.

Here are some advantages of print:

Personal

 Print can be easily personalised which is why it is ideal for adding copious amounts of value to your brand. This is because you can easily customise your printing materials to the specific needs of your audience.

From leaflets and business cards through to posters and stationary, there are a vast range of bespoke design solutions that can be used help communicate your brand messages, services and ethos to your target market.

Helping you to create a one to one relationship with your customers, print materials are also a great way of giving your customers something that they can keep and refer to when they need it.

Trusted

Although the digital world seems to have taken over when it comes to influencing the way we communicate and engage with our favourite brands, it’s still a relatively new phenomenon.

However, print has been around for hundreds of years, and is instantly recognisable universally.

Longevity

Due to the fast moving nature of the digital world, vast amounts of online content has a short shelf life, unless it goes viral!

However, print has the potential to stay around for much longer as it can be passed along and kept!

But that’s not all… print media is also extremely tangible, credible and it will allow you to truly establish your brand in a way that works for you. For example, your print media can really bring your brand to life, especially when it comes to experimenting with different colours, fonts, designs, textures and materials.

Engaging

Despite popular belief, print is far more engaging than digital content, especially as it can be physically held and used.

After all, the average visit to a website is around 15 seconds, whereas according to research, there is a significant amount of evidence to suggest that consumers will spend up to 45 minutes reading through a magazine.

But can print and digital work together?

Of course, they both complement each other, especially if they are utilised as part of an integrated marketing campaign.

For example, there are lots of ways that you can make print media more engaging.

Infographics – This involves using graphs and statistics to create exciting infographcis that are capable of delivering often dull data in a more engaging and user-friendly format. This allows you to target your audience in a way that is more memorable.

QR Codes – These are a great way of directing your target audience to your social media pages or website, and can be used to reveal more information about your product or service. This functionality can also be customised to accommodate your bespoke needs.

Social Media – Make sure that all of your print media includes your social media icons on the bottom, as this will help to drive traffic to these platforms.

Here at EPS Media, we have vast experience in creating bespoke design solutions that have been designed to meet and exceed your expectations, breathing new life into your brand and positioning it at the forefront of your customers’ minds. Get in touch today to find out how we can help you to maximise your brand awareness.

Before We take you out on GREETING CARDs, we want to quickly let you know the synopsis of:

Digital branding printings

Announcements
Banners
Booklets
Booklet Envelopes
Bookmarks
Brochure Holders
Brochures
Buck Slips
Business Cards
Calendars
Campaign Printing
Carbonless Forms
Cards
Catalogs
CD Covers
Club Cards
Coil Bound Booklets

No lets take you to why greeting cards is important Continually every season

We’ve all sent and received greeting cards. Whether it’s to celebrate a special occasion, to get into the holiday spirit or to offer sentiments to friends and family, greeting cards have become a staple of modern life. So much so, in fact, that their importance in business has been somewhat diluted. Many overlook the effectiveness of greeting cards in marketing and fostering relationships with customers and clients. Therefore, in this post, www.xinicomms.com discusses the advantages of greeting cards in an attempt to shed light on their utility in business.

Fostering relationships & increasing brand loyalty

What’s the main advantage of business greeting cards? That’s easy: their ability to foster lasting relationships with customers and clients. When a customer receives a greeting card in the post, perhaps wishing them a happy birthday after having registered their personal information online, they will be stricken with a sense of appreciation. Greeting cards demonstrate just how much you care about your audience, which, in turn, enhances their loyalty to your brand and increases the likelihood of repeat business.

Seasonal direct mail campaigns

Businesses, especially those that sell online, can benefit massively from seasonal direct mail campaigns. By sending greeting cards with seasonal messages to customers and clients, perhaps detailing limited offers or upcoming product releases, businesses can further their brand awareness during peak holiday selling periods.

Segmentation & personalisation

The beauty of greeting cards is that they can be segmented and personalised based on the varying personas and buying behaviours of individual customers. As opposed to mass mailing generic cards, businesses can hone in on the likes and dislikes of customer subgroups, altering their messaging accordingly to facilitate faster purchasing decisions.

Customisability

At XINI Prints, you can customise our high-quality greeting cards to your heart’s content. We let you upload original artwork, perhaps consisting of your business logo and marketing message, on a variety of greeting cards, such as birthday cards, thank you cards, Christmas cards and more. Choose from a variety of paper stocks and styles, including luxury paper options to give a greater sense of opulence. Finally, choose your folding option and add professional finishes like matt or gloss lamination to enhance your business reputation and make your greeting cards more robust.

Brochure Printing Is King In The Race To Be Well Represented Anywhere

Before we proceed, we would love to appreciate creativemarket.com

Putting together a professional brochure involves much dedication and several steps within the process. Even though brochure printing is the last in line for the entire process, you need to know beforehand what decisions will be involved as they affect the design. Before you begin the layout, use this guide as a reference for your brochure printing decisions.

Size

Decide which size you want your brochure to be. If you change your mind, be sure to make the changes yourself rather than asking a printer to resize it for you. Designing on the wrong size causes the end result to be stretched or important information to be cut off. Standard brochures are 8.5×11 but other sizes include 11×17, 11×25, or you could go smaller with a 4.5×5.5.

Template

Using a template will insure that you design on the correct size and will also help with bleed specifications. Check with your printing company to see if they offer templates as this will make your digital branding printing process smoother and prevent important text and images from getting cut.

Artwork

Your graphics need to be the correct resolution to avoid a fuzzy appearance. Use a resolution of at least 300 dpi for the best results. When saving your brochure to a different file format, double check your resolutions to make sure that they remain the same.

Colors

The colors that you use can vary greatly from their appearance on your computer screen to the printed page. Purchasing a printed color chart for CMYK and PANTONE colors will help you know exactly the color tone you will get in your brochure. If this is not an option for you, calibrate your design program with your monitor using software available online.

Fold

Knowing the type of fold you want before beginning to design your brochure is an absolute necessity. The type of fold you choose changes the design layout. For instance, a tri-fold brochure when opened flat will contain flaps 3, 4, and 5 on one side and flaps 2, 6, and 1 on the other side. Other fold options may be the accordion or the double parallel.

Paper

Brochures are usually printed on heavy text or cardstock. Using a text paper, such as 80# provides durability but is also easily folded. This paper stock usually comes with an gloss coating for protection and shine. If you decide your brochure needs more protection, you may want to go with a 100 lb paper and a heavier gloss coating, such as UV Gloss for sheen or a matte.

Utility options

If you know that your brochures will be placed in a 3-ring binder, you will want to have them hold-punched. For brochures that include a removable panel, such as a mail order form or discount coupons, don’t forget to ask about perforation options.

Proof

The last consideration involved in brochure printing has to do with what type of proof you desire. A proof gives you the opportunity to check for typos and correct alignment of text and images. Many printers offer electronic proofs, which are the most cost-effective choice. A physical proof, though, shows you exactly what your brochure will look like when complete, something that a computer screen just can’t duplicate.

You can check more on Brochure Magazine Printing In Lagos

Can you design a flyer all by yourself? that’s a question to put in mind

Flyers are considered the jack-of-all-trades of marketing print design. They start as a blank canvas and are adaptable to be whatever they need to be – an advertisement, an invitation, or an announcement. They are used for whatever creative and marketing purpose you need to promote an event or announce a public message.

Flyers are everywhere. You see them on community bulletin boards, in your mailbox, and in shop windows. It’s also not uncommon to see them trampled on the street, in the trash, or buried under a pile of notes on a table. However, if the flyers do their job right, they can catch the attention of your intended market and get them to take action.

The adaptability of flyers works well in tailoring them for marketing purposes. For designers, having skills in flyer design is a handy tool to keep and master.

But, what makes an effective flyer? What tips and techniques should you implement to produce a well-designed one? Here are failsafe tips on making a flyer – from conceptualizing the design and copywriting the ad, to distributing the copies.

Creating and Designing Your Flyer

Creating an eye-catching and relevant flyer can be tough, especially if you’re new to the craft. Figuring out your design choices to fashion an attractive and informative end product requires keen attention and careful planning.

What fonts go together? Is the color combination you’re considering suitable for the theme? Questions like these are important to determine which fundamental design tools to use in designing your flyer.

1. Make the design distinctive.

Let’s say you’re on your way to work and stopped by your neighborhood café to get your morning caffeine fix. You navigate the line and shuffle on to get an extra pack of sugar when something catches your attention. It’s a flyer for a three-day sale at your favorite shopping mall pinned to the coffee shop’s bulletin board. You’re running late for work, you’ve yet to drink your coffee, but something about the flyer made you stop to give it a second look.

This “something” is most likely a visual element of the flyer. It can be the attractive typography or the striking color combination. It can be a compelling photo or a charming illustration.

At its core, a flyer is a visual form of advertisement, regardless if it’s for marketing or not. So if you wish for your flyers to serve their intended purpose, they need to be seen, before anything else.

To make a flyer’s design stand out, make sure to have:

An uncluttered focal point.

Every design requires a focal point. It is the part of the layout that lures the attention of viewers into the design. It can be anything – an image, a font, a headline – but it’s almost always the first thing people notice about the flyer. For this reason, it is smart thinking to ensure your focal point is uncluttered and directs viewers to the important message you want to convey.

Applicable imagery.

Most flyer designers use an image because, by nature, people are visual beings. The imagery can be as basic as shapes, as multifaceted as background photos, or as fancy as custom typography. A visual element that relates to the purpose of the flyer will help viewers to easily understand its content.

It’s considerably better to use an image you created yourself. It’s more tailored, unique and personalized. However, if it’s not possible, sourcing the imagery is another option. You just have to use a high-quality image in both form and function: the former to match the theme of the flyer, the latter for high-resolution digital branding printing.

Suitable fonts.

Typography is an important element in any piece of print and graphic design. It’s the character of the font that can convey the message using this imagery alone.

Choosing the right fonts for the flyer is similar to deciding which photo or illustration to use. The fonts must suit the purpose and theme of the flyer. Picking the right ones require careful consideration because the fonts provide the distinct mood and look of the flyer.

Readability also plays an important factor in choosing fonts. Unless the theme or purpose of the flyer calls for it, avoid fonts that are overly ornate or too intricate but with digital branding printing you should be able to proofread al you have been working on.

2. Pick the right colors.

Noting creates more impact than a splash of colors when it comes to visual design. This is because the colors go beyond what is seen. Colors are highly emotional elements that can easily engage a viewer’s feelings. This is a fact that you should take full advantage of when designing a flyer.

Every color represents a feeling or a mood. For instance, if you want your flyer to exude warmth and comfort, pick something from the blue family. If you want your design to convey excitement and energy, choose red or orange. If you want a nature-inspired shade, go for green. Use these representations to enhance the quality and improve the message of your flyer.

That being said, it’s also important to realize that colors don’t have to be quite literal all the time. Sometimes, the abstract approach works, especially if the purpose of the flyer has something to do with a creative event or an artsy product.

If the purpose of the flyer calls for a black and white, then use the classic color combination. Black ink on a white paper doesn’t have to be boring or uninspired. Instead, use the simplicity of the combination to pop up other elements of the flyers like its font or image.

3. Aim for a balanced design.

If you don’t want people to throw your flyer into the trash without even looking at it, then make sure it’s appealing to the eyes. People dislike a crowded layout. When too much information is presented and finding the most important details is a struggle, you defeat the purpose of the flyer. A well-balanced, well-spaced design makes the flyer pleasing to the eyes and easier to read.

Apart from editing your content to its core, finding the right balance requires putting the white space or blank area of the layout into good use. More often than not, this area is without any graphics or words. While you may want to use the space to cram up more information, this method won’t do you any favors. Don’t think of the blank area as wasted space. It isn’t. In reality, it allows viewers to focus on the flyer’s message or focal point.

Take advantage of the alignment settings and margin tools on your design software. These help in making a heavy-looking flyer more balanced.

Composing the Content of Your Flyer Is Important

For a flyer to do its job correctly, it must be both well-designed and well-written. The art of the flyer and its copy must work hand-in-hand to produce an effective print advertising tool. If you fail on either task, you’ve basically wasted your resources. You must have a well defined digital branding printing idea on your mind before making it real

Content is important to sustain the attention of the people enticed by the visual design of the flyer. What they see may be the first thing that catches their attention, but what they read will make or break the intent of the flyer. If you disregard your flyer’s content, then you’re missing out on a lot of opportunities. That’s something you simply can’t afford.

Here are tips on how you can capitalize on the content of your flyer making its overall design more relevant and compelling.

1. Strategize your content.

Plan and write your content carefully. What are the details you must prioritize? If you have an extra space to fill, what sort of information would you like to impart to your readers?

Set aside some time to list and trim down your copywriting ideas. Pinpoint the pieces of information that must be included in the content, making sure that they will match the layout of the flyer. In this type of print ad, less is usually more.

The job of the flyer is to attract the viewer through the design and give them information in a straightforward manner. Overwhelming the readers with too much data will just make them walk away.

The best way to trim down your content is answering the five simple questions: who, what, when, where, and why?

2. Organize your content

Once you’ve prioritized which pieces of information must be part of your flyer’s content, it’s time to organize them correctly. In a designer’s world, this is known as typographic hierarchy. In this context, it’s basically arranging the texts on the flyer in a way that, at a glance, viewers know right away what info is most pertinent and where to find the additional details.

Typographical hierarchy is mainly about prioritizing the most important information. Whatever is important (ex. event title, the name of the product/company, promo codes, etc.) should have the most visual weight. Putting the information on the top part of the layout will make it more visible, too.

There are different ways to organize a flyer’s copy. These include font (style, weight, and size), bullet and number points, visual cues, text boxes, alignment, and proximity.

3. Have a clear purpose.

Even though flyers are adaptable by nature, each design must have a specific purpose. If you’re opening a new business and want to advertise it, create design and content that focuses on your products and your opening. If you’re using the flyer to promote a school or church concert, have a specific message explaining who will perform and when and where the event will happen.

Whatever is the main purpose of the flyer, it must be highly visible. Don’t make your viewers scour through your print ad just to find out what it’s all about. The clearer your copywriting is, the more likely you’ll get a positive response.

Also, if possible, offer an incentive to your audience. Magnet words like “discount” or “free” will boost your chances to achieve your goals. Make sure the incentives have a prominent place on the flyer to easily attract your market.

Getting Favorable Results from Your Flyer

The flyer is a great tool to reach out to your target audience. It’s an opportunity to introduce yourself to them. Here are tips to do just that:

1. Add your personal (or professional) brand.

If you already have a personal brand (or a professional brand for your business), incorporate it into the overall design of the flyer. This will help people recognize your name, product or service instantly. If you’re creating a flyer for an established individual or company, check their brand guidelines and work with their branding tools such as brand color, logos, and fonts.

Having a flyer that is cohesive to your brand will boost your marketing efforts. It will also show consistency and make it more memorable for your target audience.

2. Add a call to action.

You’ve done a great job on your design and you’ve nailed your copywriting. It’s time to seal the deal. More often than not, all you need to do is ask. The call-to-action approach is a tried-and-tested marketing concept. It’s easy to do yet often overlooked.

If you want the viewers of your flyer to do something, then simply ask them. Call-to-action words like “visit us today” go a long way in luring your audience into actually visiting your place or website.

It’s important to address your audience directly. It will make them feel like they are a part of something. The key here is to make the call to action friendly and conversational. You don’t want your readers to feel pressured to do what you ask.

3. Make and distribute digital copies.

There are traditional ways of distributing flyers such as mailing them out or pinning them on public bulletin boards. But if want wider reach, make and distribute your flyers digitally. You can send these e-flyers through emails, post them on your website, and share them on your social media sites.

Make sure the digital copies of your flyers are suitable for its online purpose. This means adjusting the colors and file type to look its best online. Flyers have long been used to advertise a product or promote an event. It’s a tried-and-tested marketing tool you should use. Your digital branding printing strategy must be accounted for always in order to get the best out of your branding.  XINI Prints as an established digital branding printing company in Lagos Nigeria is always set to blow the mind of its client through spotless digital branding printing to the best of time.

Read About  Brochure – Magazine Printing

Design the perfect pull up | Roll up banner

The importance of posters in advertising your business in Lagos

You Can Check Out Our Printing Rate

Now Lets Consider different types of printing and how you should keep up with digital

DIGITAL Printing vs Offset Printing Explained

What’s the REAL difference, and does it matter?

So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.

What is Offset Printing?

Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

What is Digital Branding Printing?

Digital branding printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital branding printing options and capabilities.

While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital branding printing.

What are the Advantages of Digital Branding Printing:

• Setup costs are lower for short runs
• Print only the amount you need, when you need it
• Lower minimum quantities (as low as 1, 20 or 50 pieces)
• Inexpensive black and white digital branding printing
• Variable data capability (names, addresses, codes or numbering can be done easily)
• Improved technology has made digital quality acceptable for more uses

What are the Advantages of Offset Printing:

• Large quantities can be printed cost effectively
• The more you print, the cheaper the price per piece
• A large variety of paper types with custom finishes can be used
• Special custom inks such as metallic and Pantone colors are available
• Highest possible printing quality, with greater detail and color fidelity

Offset and digital branding printing are both useful printing methods. Each have particular benefits depending on your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process.

If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

Printing Has left its earlier seats to a digital branding printing and everyone must need to catch up with the new insight so that you achieve more.

Feel free to write us or contact us for digital branding printing that fits your needs. Call 07082709871 or email us at info@xinicomms.com   and we would respond in less than an hour.

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Printed brochures are still one of the most popular and effective ways to get your message, brand, products and services into the marketplace. At XINI Prints, we specialise in brochure printing and have the perfect solution for saddle stitched, perfect bound books, wiro bound documents, handbook printing, magazine printing and folded leaflets.

Customers who use our brochure printing services in Lagos  can choose from an extensive range of sizes from A6 to A3. Our printed brochures are produced on top of the range Highe Resolution presses and we use only premium grade papers. Our excellent prices certainly don’t mean we compromise on quality. Use our easy online ordering process with a fantastic range of paper options and finishes to create your high-quality print brochures.

We believe we offer one of the largest choices you’ll find with any online brochure printers. Folded leaflets, saddle stitched books, perfect bound and wire O bound documents are all available to view on our website. Remember that we guarantee our products, prices and service with the DP Guarantee, so when you’re looking for cheap brochure printing without having to compromise on print quality, order online. The quote and ordering process is really easy to follow so you can check all your options quickly and order your job easily. Then you can relax while we print your brochures and deliver them where you want them delivered across Lagos, Nigeria, Africa, and across the globe.

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The current business climate favours contemporary marketing channels such as social media, email newsletters, retail apps and so on. But poster advertising isn’t dead, yet. High streets remain inundated with large format posters highlighting the best of what brands can offer, demonstrating their ongoing utility in advertising to this day. In this post, we’re going to convey the importance of posters in advertising your business by detailing their main business advantages. Posters printing is still a real deal for an A class company till date.

What is poster advertising?

Large format poster printing is a perennial marketing tool used by businesses across the globe. Printed posters are perfect for fostering brand awareness due to their large size and versatility – they’re equally as effective inside and out! Indoor posters, typically found within retail premises, tend to be sized at either A4 or A3. On the other hand, outdoor posters require a much larger size to remain visible to passers-by. Outdoor posters can either take the form of 6 sheet Adhsels for bus stops, or 48 and 96 sheet options for billboards.

How effective are posters in advertising?

Listed below are the main advantages of poster advertising:

• Versatility
• Affordability
• Exposure

Versatility

By far the main advantage of poster advertising is its versatility. Once you have honed in on where the majority of your target audience is likely to be, your printed posters can be placed almost anywhere. For example, a public transport advertising poster could be strategically placed within a highly congested area to highlight the benefits of taking the bus or train over waiting around in traffic for an extended period of time.

Affordability

Unlike most modern advertising methods which require ongoing payment, such as PPC or social media advertising, poster advertising simply necessitates a one-off payment from a dedicated printing company. xinicomms.com offer indoor and outdoor poster printing for a fraction of the typical cost. We use top of the range Digital Presses to ensure sharp imagery, bold colours and easy-to-read text. As explained in the following section, your investment will pay for itself through significant increases in brand exposure and lead generation.

Exposure

Poster advertising is the ultimate brand reinforcement tactic. Because of the way in which your printed posters can remain at a location indefinitely, it’s likely that members of your target audience will come into contact with it on numerous occasions. This ongoing brand exposure will render potential customers more comfortable with your brand, thus increasing the likelihood of enquiries.

Poster printing at xinicomms.com/branding-printing-logistics

Now that you have a better understanding of the importance of posters in advertising your business, we recommend that you visit www.xinicomms.com. We have an extensive selection of poster printing options available – we’re bound to have the printed poster to suit your business requirements.

Read About

Design the perfect pull up | Roll up banner

Digital Brand Management Strategies For Online Video Ads Marketing And Advertising

How to prepare a brochure for printing

How are business cards made?

The Global Celebrity Brand

ADVERTISING IS KEY BUT CREATIVITY IS MORE THROUGH CLEAR BRANDING

Feel free to contact us if you need any information on all our services 07082709871, 07015883269

The post The importance of posters in advertising your business in Lagos appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

STEP 3 – TEST MULTIPLE ADS TO FIND THE MESSAGE THAT RESONATES BEST WITH YOUR AUDIENCE

This step is crucial, and also one of the most overlooked. Most of the people simply create one ad and call it a day, but I wanted to discover the best ad possible for my ad campaign.

What I did was to craft 3 completely different messages that I thought would resonate with my audience… and I run them one against the other.

I did this because I’m applying a strategic approach to media buying.

I want data, not guesswork.

I want to be able to say “Ok I tested three messages and there’s a clear winner. Let’s do more of that and delete the underperforming ads.”

At this step I didn’t simply change the background image (that comes later) – I created three messages that are completely different one to the other. I used different words, different offers and, of course, different images.

After two weeks I started to understand what resonates with my audience. And only at that point, I created variations of the winning ads testing multiple backgrounds, AB testing headlines and CTAs.

At this point, organisation and clarity are crucial: write a very descriptive name for every ad and ad group you create.

Don’t write “ad 1” “ad 2” “ad 3”, write “winter collection white coat” “winter collection blonde girl” instead.

Now that my three ads were ready, I focused on defining multiple audiences-.
I came up with three different audiences, and I run my three ads for each audience. It’s a total of 9 ads that were running at the same time.

Do you see what I did here? I’m maximising my chance to find an ad that performs well because I’m running more AD concepts and show them to different niches of people.

Some ideas to get you started to find the perfect audience:

1. Test a lookalike audience based on previous customers;
2. Test a retargeting audience;
3. Test a contextual audience (based on your dream client interests).

Now that the ads and audiences are ready there’s one hot topic that needs to be addressed: price.

How much should I spend? How should I split my budget?

STEP 4 – DIVIDE YOUR BUDGET IN 3 MONTHS TO GET MORE OUT OF IT

It may seem counter intuitive, but spending less at the beginning of your ad campaign can lead to better results later.

Why?

Remember that in step 3 you just created several ads and several audiences, and you still don’t know which ones will perform better.

Give yourself minimum a week to run all your ads together and see if there are some clear losers (that you can turn off) and some clear winners (where you will invest more money).

If you have enough budget, you can do like me, and run extensive tests for eight weeks. After two full months, you’ll know exactly which ads are working or not, and you’ll have the key to scale and make even more out of your ads.

This is how I split my client’s budget.

MONTH 1

• Test phase – After researching my target audience and competitors, I put together my best ideas and made some educated guesses on the message that would resonate better with my audience. I tested 3 ad concepts one against another. Just by doing that, I was able to spot underperforming ads (0.7% of CTR) and disable them to get more of my budget, running only ads with 1.5% CTR or higher.

MONTH 2

• Verify – I kept looking at the data from my ads, and I verified that the ads running were still performing well. If the CTR of an ad was dropping compared to month one, I was disabling it.
• Optimize – In the middle of Month 2, I started to know which was the best message, which words to use, and which concepts were driving more interactions to my ads. At this point, I was duplicating my ads and tweaking them a bit to decrease even more the CPC and get a better CTR.

MONTH 3

• Scale – Now there’s nothing else to do apart from investing more! I knew what was working well, so we used a bigger budget to drive even more visits, for a lower cost, to the website.

The final question you may have for me is: I have all these great ads that are performing amazingly, but where should I drive traffic to maximise my ROI?

The answer is in the next and last step.

STEP 5 – MAXIMIZE LEADS WITH A HIGH-CONVERTING PAGE.

Mostly in the B2B world (but even for most every b2c offerings), a lead generation page can be everything you want it to be.

It can be a specific landing page, or article on your blog.

For my client, I used (and tweaked) one blog post that was deeply connected to his dream clients.

The key to generating leads was to insert a content upgrade: it’s a simple, locked, document that the reader can download filling up a form on the page.

It’s exactly what you see on this article. If you click this link, you can input your name and email and I’ll send you four additional media buying strategies for B2B companies.

An easy way to create a link like this is by using Sumo. It’s a great plugin and it’s completely free when you are starting out. After you install it, just head over “List Builder” and create a new popup. Alternatively, you can use OptinMonster.

An additional way to generate leads is by sending traffic to a simple (but effective) landing page.

Your page doesn’t need to have lots of elements or a fancy graphic, but it needs to have the right elements on it.

THE PERFECT LANDING PAGE.

First of all, remember that people that will land to your page have never been there before, so you should simplify the page as much possible and make it extremely easy for them to do what you want.

To do that, decide one single thing that you want your visitors to accomplish (for example, sign up for your newsletter, get a discount or download your white paper).

Second thing, the visitors need to see that the value of the offer is higher than the pain of leaving their email address on your website.

When you have these points clear in your mind, you can focus on the actual content of your landing page. Make sure to include as many of these elements:

1. Vital Business Info: Logo, privacy policy, and the name of the company.
2. Remove unnecessary, distracting elements like the navigation bar.
3. Visible call to action: Make it easy to find the sign-up/download button
4. Social proof: Has your company been featured somewhere important? Has your product been sold thousands of times? Write it to increase credibility.
5. Catchy headline: Your headline should be compelling enough to make the reader continue reading.
6. Relevant copy: It’s after the headline, it explains how you can solve the pain of your target customer. Use 2-3 short bullets points.
7. Bonus – Urgency: If you can add real urgency to your landing page (limited availability, or time-sensitive promotions), conversions will increase.

Next step: test. When your page is up and running, and you are getting data (like CTR and conversion rate), you can test more versions of your page. Create an entirely different page and compare the results.

NOW YOU KNOW HOW TO CREATE A HIGHLY EFFECTIVE MEDIA BUYING CAMPAIGN

You just learned my 5-step strategy to boost the performance of any media buying campaign.

The basic approach of creating a single ad, starting it and hoping for the best is a guarantee to fail. With my method, you’ll create a detailed strategy to minimize your risks and you’ll be sure to spend your ad budget better.

Get started, try your best and iterate based on the performance of previous ads! If you’d like us to help you implement an advertising strategy like this in your business, you can apply here.

And if you got some value from this post, let me know in the comments below.

A new Facebook study revealed that people spend 5 times longer watching video content than reading static content.

Gary Vaynerchuk, Larry Kim, and Neil Patel all used video ads to grow their audiences on every major social network, increase brand recall for their products and reach consumers at scale. But how can you take advantage of them?

In this guide, I’m going to show you:

• The 6 elements your video ads must have if you want to outperform your best static ads;
• The 6-second non-skippable video ad that won’t annoy your users;
• How to create a “thumb-stopping” effect that gets your target audience to watch your videos and buy from you.

Ready? Let’s do it!

BONUS MATERIALS: Get my Video Ads Swipe File & the PDF version of this article

Get my Video Ads Swipe file with 14 successful video ads you can take inspiration from, and a PDF copy of this article to read whenever you like.

Yes! Give me my PDFs

Table of Contents

CHAPTER 1

Why you need to use video ads in 2019

CHAPTER 2

How to create an highly effective video ad

CHAPTER 3

Spread your message like wildfire with Facebook Video Ads

CHAPTER 4

Reach your dream client with Instagram Video Ads

CHAPTER 5

Connect with B2B decision makers with Linkedin Video Ads

CHAPTER 6

Maximize your reach tapping into additional video platforms

CHAPTER 7

Take advantage of advanced targeting with Twitter Video Ads

CHAPTER 8

Get high CTR with Youtube Video Ads

CHAPTER 9

Target millennials with Snapchat Video Ads

CHAPTER 1

Why you need to use online video ads in 2019

With video ad spend to reach $20B by 2020, we know that more and more companies are investing in video advertising online.

Why? Because they work. From Lagos Nigeria to other parts of Africa we are sure that advertising is key

US Digital Video Ad Spending, 2017-2021 (billions)

PRINTS PRICE LIST

In fact, the average time viewers spent watching video ads in 2017 has grown by 19% compared to the year before.

On top of that, the Video Completion Rate (Videos Played All the Way Through) reached a staggering 69% in 2017.

Average video ads completion rate:

But if you want to succeed with digital video ads in 2019, there are some things you should know.

First, like for every digital marketing channel, also the video space starts to get saturated (the law of diminishing returns affects any kind of advertisement) and CTR is lower compared to previous years.

To win the video ad war, last year we saw more companies competing with shorter ads. To start, Snapchat limits ads to a max of 10 seconds, and also Facebook recommends video ads to be 15 seconds or shorter.

IAB released a great research and discovered that 10 second videos can help maximize impact among Millennials, who are particularly sensitive to mobile ad clutter. Mobile video ads for this audience should be well targeted, relevant and enjoyable to help maximize its potential impact.

An upside of shorter ads is that they allow more ab testing: it’s much easier to create four versions of a 10-second ad, than four versions of a 30-second ad, give the same budget and timeframe.

The last trend, of course, is about mobile.

In fact, mobile video viewing broke records in 2018.

But that’s not all:

Forrester discovered that mobile is forecast to account for 72% of the growth in spending on online video advertising in the next 5 years.

With a CTR higher than any other type of ad, you start to see why you should invest in video advertising.

But how do you plan and create an effective video ad?

Keep on reading, the answer is in chapter 2.

Video ads have the highest click-through rate (CTR) of all digital marketing ad formats.

Source: Ayat Shukairy, Invesp

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CHAPTER 2

How to Create an Highly Effective Online Video Advertisement

So you want to create a video ad. Where should you start?

It’s simple: from a detailed plan.

Who fails to plan, plans to fail, they say, and this is absolutely true for video ads, that require a good investment of time and money.

In this chapter, you’ll discover how to optimize your ad budget for maximum results, and the best practices to create an high-impact ad.

BONUS: Get my video ads swipe file with 14 successful video ads.

#1: Plan before you buy

The goal of media planning is to determine the best combination of media to achieve the marketing campaign objectives. In our case, we‘ll plan for the creation and the promotion of the best video ad possible.

The upside of media planning: you create a comprehensive strategy so you’ll know where you are going and you won’t waste your budget creating an ad that doesn’t convert.

The downsides? None. It’s a crucial step that should never be overlooked.

What I want you to do is to get to know your customer and write down everything you may need for your video ad: the exact words to use, the features of your product you should mention, which social networks to use to promote your web video ad.

You have several ways to gather this data:

 

MEDIA PLANNING STRATEGY N. 1 – CUSTOMERS INTERVIEWS

Find five previous customers willing to chat with you on the phone for 15-20 minutes, and understand why they bought from you.

Write down the exact words they are using to describe your product (you’ll use them later in your ad).

Understand where they hang out online: you’ll use this info to understand which channels use to promote your video.

 

MEDIA PLANNING STRATEGY 2 – GATHER AS MUCH DATA AS POSSIBLE

ASK AROUND – Talk with the CEO, VP of Strategy and anyone else from leadership that can give insights on who their dream client is.

TALK WITH SALES – What do prospective clients ask them?

CHECK THE CRM – What are people saying when they contact the company?

STALK CUSTOMERS ONLINE – Get the name and surname of 20 past clients and check them online. Discover which social networks they use every day, what content they share, and which pages they follow.

 

The interests box at the bottom of every Linkedin profile.

 

MEDIA PLANNING STRATEGY 3 – CHECK YOUR COMPETITORS

You should also check what your competitors are doing online.

By using Buzzsumo, you can understand which topics are getting the most shares (these can be useful ideas for your videos) and in which platforms they are being shared.

You see where I’m going with this?

You are making your life easier because with these three strategies you understand what your customers want to hear, and where they want to hear it.

PRO TIP: To get more insights and a real example of a detailed media planning and media buying strategy, you should check out Top Brand Management Company In Lagos Nigeria

#2: How to put together your video ad

Now that you know who you are talking to, and what your prospective customers want to listen, it’s time to put together your video ad.

Here some tips for a great ad.

 

1. Recording tips

If you are recording the video yourself, you should put together a script, understand how your camera works, how to set up a basic studio and how to cut and compose the video. Hubspot created the best guide I found online on the topic.

 

2. Create a video listicle

If you don’t have the resources to create a professional video with talking heads, you can create short listicles, precisely like Business Insider does.

A video listicle is a short video that features a list of interesting facts on a specific topic, and it’s quite straightforward to create. You can use it as a teaser for an in-depth article or show some key features of your product.

There are several tools you can use to easily create videos. With Magisto you can upload your single photo shots and images to Magisto, choose a theme, and the tool will put them together for you with AI.

 

 

If you want to create videos entirely from zero, I recommend Animoto or Wave.Video. I created the video above with Wave: it’s more expensive than Animoto, but it has more features than other online tools I tried. I liked it because it’s easy to resize a video for the different social networks with just a few clicks, and there’re lots of text effects.

 

 

And if you need completely free stock videos, I got you covered too with Pexels. You can thank me later!

 

3. Design with mobile in mind

From the moment of conception, you need to be thinking about your video in terms of mobile devices first, everything else second.

First, because most of the people will be seeing your video ad from mobile anyway, second because some apps (like Snapchat) are mobile only.

Some best practices to get mobile ads right:

1. Consumers are sensitive to mobile ad clutter: ads should be well targeted, relevant and enjoyable.
2. Brand logos, brand cues and product shots are large enough to be easily seen on smaller mobile screens.
3. Create ads that can still convey a message if shortened to 10-20 seconds.
4. The initial frames of an ad should be well branded and engage to capture consumers’ attention and still have an impact if closed or skipped.
5. 30-second ads can be considered for mobile if the goals are to communicate complex information, to increase persuasion among consumers ages 35+ or to drive consumers to take action.

 

4. Experiment with shorter ads

Ads shorter than 15 seconds (but that are usually around 6 sec) are gaining momentum because they are successful at capturing the attention via mobile.

When you can use a 30 sec ad to tell your full story, you can experiment with a 15 sec version to improve reach and frequency, reinforce your message, and reduce overall campaign costs.

Online advertising research by Google

 

There are three main ways you can take advantage of them.

 

Tease

You can use a short ad to seed an idea, and reveal the full story with a longer ad weeks later.

Example of a tease video ad made by KFC.

 

Amplify

Run your long and short ad together to increase ad recall.

 

Echo

When your primary campaign is finishing, you can connect short ads to retargeting (read here if you want to learn how to do effective retargeting video ads) to increase ad recall and convert more viewers, by showing your short ad only to people that saw your full-length video.

For any online video advertising platform you choose, just make sure to follow the guidelines below to create ads of the appropriate length.

 

 

5. Design with sound off

As part of your efforts to think about the mobile platform first, design videos that can be fully understood and enjoyed with the sound off. After all, the best sound for facebook video ads is silence.

Use text overlays to convey essential points and always use titles, captions and similar techniques so that people know what is going on.

Netflix is, of course, doing it right:

 

One nice exception is Snapchat that starts ads with the volume on by default.

 

6. Check your progress

As Kim Larson from Google points out, you should make sure to measure progress with the right metric.

Don’t simply track views, but use KPIs that make sense to your business goals.

The beauty of video advertising online is that, unlike with television, we actually can measure every different metric in real time, so follow Kim’s advice and make sure to track the ones most important to you.

 

Image from: Think With Google

 

Now that you know how to plan your video advertising strategy, how to create your video and how to track the results, we can finally start buying ads. The next chapters will guide you to create video ads in the most important advertising platforms online.

Let’s go!

CHAPTER 3

Spread your message like wildfire with Facebook Video Ads

Facebook provides incredible opportunities to target the perfect customer on granular levels.

With Facebook video ads, you can take advance of metrics like personal interests, locations, website visits, custom and lookalike audience.

Whether if you are a B2B or B2C marketer, you should have Facebook video ads as part of your digital marketing strategy.

BONUS: Get my Facebook Ads Swipe file.

How to make the most out of Facebook Video Ads

On Facebook, users aren’t forced to watch your video ad to get to the next thing in their newsfeed. 98% of the time they just scroll right past your video ad. So Larry Kim (CEO of MobileMonkey) tells people to make the ad’s pitch in reverse.

Make sure that the “explosions” are happening at the very beginning of your Facebook Ads, to capture attention immediately, and then later explain the why/how.

If you want to create a Facebook video ad that really stands out, I’ll share with you some advanced tactics in a bit.

But right now, let’s focus on the basics. Here some guidelines and best practices you should always follow for video ads on Facebook:

• Use square videos (1:1). They take up 78% more real estate in a person’s mobile newsfeed than landscape video (16:9). Studies show that 1:1 outperforms landscape videos by 30-35%
• Think silent. 85% of videos are viewed on Facebook without sound, so make sure to add captions.
• Facebook’s Autoplay will count 3 seconds as a “view”, so make the first 3 seconds count.
• Use high-resolution: 720p or 1080p HD.
• Facebook video ads recommended length: 15 seconds or shorter.
• Use as less text as possible in the ad image preview. Facebook may block your video ad if there is lots of text on top or around your video.

And now the advanced tactics you were all waiting for.

Use the combo video + Facebook lead generation forms

As Hope Horner from Lemonlight pointed out, if you use this strategy right, it can be a marketing goldmine. Lead ads allow users to share their contact info directly on Facebook, which can result in more subscribers than driving them to an external landing page.

You can later use the leads as you want: add them to your newsletter or use them to create custom and lookalike audiences.

The video comes in handy if you are promoting a physical location or a saas. For example, you can:

• Showcase your offering with video (like a coworking space or a gym) and offer a free day pass.
• Do you have a restaurant? Show videos of your food and offer a 2-for-1 voucher upon signing up.
• Do you run a saas? Show some features of your program and offer a free trial.

To create the best lead video ad of the whole internet, simply log into Facebook Ads manager and choose “Lead Generation”.

 

 

Define your audience like you would usually do for any facebook ad.

 

Upload your video.

 

 

Now you can finally create your form. Make sure to ask only for the essential info, if you want to maximise signups, or to add more fields if you’re looking for fewer but more qualified leads.

 

Create a custom audience from video views

Imagine being able to target only people that love your content so much that they watch your videos until the end.

Well, Facebook allows you to do precisely that (and much more) to re-engage users and drive more conversions.

In fact, it’s possible to create an engagement custom audience of people who’ve interacted with your video on Facebook:

• People who viewed at least 3 seconds of your video
• People who viewed at least 10 seconds of your video
• People who viewed at least 25% of your video
• People who viewed at least 50% of your video
• People who viewed at least 75% of your video
• People who viewed at least 95% of your video

With this strategy,  someone can view your video — with or without sound — and automatically be added to an audience to target later.

How you do it:

1 – Go to your Audiences, click the Create Audience drop-down and choose Custom Audience.

 

2 – Click Engagement

 

3 – Click video

 

4 – In the “Engagement” field, choose the amount of time you want people in your audience to have spent viewing your video.

 

 

5 – Click on “choose videos” and choose a video that you previously shared on your Facebook or Instagram page.

 

Congrats, you can now target this audience with a new ad!

Create perfect loop video

Perfect loops are like good GIFS: videos that seamlessly blend from end to beginning.

They are easy to make and great if you are on a budget, but you still want to create beautiful looking mini-videos.

They are ideal for social because the viewer can’t understand when the video finishes (it’s in a perfect loop), so they help to get more people to watch your videos till the end, or more.

One example:

 

 

If you want to create a perfect loop, you have several options.

 

1# strategy: Giphy

Go to Giphy, download a gif in MP4 video format. You are done.

Source: Gyphy

2# strategy – iMovie

Open a video you own in iMovie and cut a single scene that you can play on a loop.

Save.

Use as your video ad.

 

3# strategy – Specific software.

Flixel specialises in “cinemagraphs”, mini videos composed of a part (usually the main subject) that doesn’t move, and another part (usually the background) that moves. Exactly like in the Adidas example above.

There’s a free trial for iOS and MacOS.

Alternatively, try Animoto: upload a video you own to their website, choose a 5-second frame that would be nice in a loop, add filters and some copy, and you are done. It’s similar to the iMovie strategy but easier to use and with more available effects.

With this, we conclude Facebook video ads.

Next up: Instagram!

CHAPTER 4

Reach your dream client with Instagram Video Ads

Instagram video ads are ideal if you want to increase web traffic sales and drive awareness.

With the help of highly-visual content, you can get users to engage with your posts and show off your B2C offerings.

But why should you advertise on Instagram in the first place?

BONUS: Get my Instagram Ads Swipe file.

Overview

Let’s start with some stats:

1. A study by Instagram found that 60% of their users learn about products and services through the platform, and 75% of them took actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.
2. Again, Instagram looked at more than 400 campaigns globally and found out that ad recall from their ads was 2.8 times higher than Nielsen’s norms for online advertising.

As you can see, Instagram is a great platform to advertise, but before starting your next media buying campaign you should ask yourself:

 

Is my target audience on instagram?

Let’s start with demographics.

According to Statista, in January 2018 the most active Instagram users were men and women, 18 to 34 years old (61%).

 

 

With this in mind, you should understand if your target audience talks about your industry/product/service on Instagram.

Facebook surveyed 11,000 young adults and, from their video advertising research, they discovered that some of the most popular topics on Instagram are the following:

Fashion/beauty, food, TV/films, hobbies, music.

Finally, ask yourself: can we create visual content that blends into our target audience’s Instagram feed?

According to the same Facebook study above, “Instagrammers appreciate aesthetic quality in visual content”. Instagram is a visual-first platform, where visual content, rather than text, is the primary form of communication.

If your product/service tick all the three boxes above, congratulations. Instagram is the perfect platform for your brand!

 

Let’s see some best practices to maximize the effectiveness of your ads.

• Use the right format: square format (1:1) works best if posting on the Instagram feed;  Buffer discovered that it costs 33% less than landscape. Use vertical format (9:16) for stories.
• Create videos with audio for stories, create videos without sound in the feed (more on this below)
• Since users will click on ads from the Instagram app, you should optimize your landing page for mobile first.
• Create content that blends in with the organic feed. To stand out, create videos that are beautiful, thoughtfully composed and artfully presented.

 

Facebook vs. Instagram video ads

Since the two platforms are considerably different, Marketing Land points out that long and conversion-centric content should live on Facebook, while you should leave Instagram to the artsy, visually appealing videos.

Instagram ads use the same advertising system as Facebook. You can specify your target audience’s location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.

As a result, you can use the same strategies that we discussed on the Facebook ads chapter, and apply them to the two types of Instagram video ads available to you: stories and native.

Stories Video Ads Best practices

Stories ads run in a full screen, vertical format. This means all your Stories video ads format must be portrait (9:16 aspect ratio).

With 60% of stories viewed with sound-on, be sure to share content that sounds as good as it looks.

You can also experiment with text overlays. Videos with text on top work very well compared to non-text videos to build brand awareness or to drive action through purchases and installs.

Why should you use story ads? Because the use of Instagram Stories is growing.

A lot:

 

 

Ad specifics:

• Resolution: 1080 x 1920 pixels
• File Size: 4GB Max
• Instagram Video Ads Duration: 1 to 15 seconds
• Maximum Video Ad Ratio : 9:16
• Sound: Optional but recommended
• Video thumbnail: images that consist of more than 20% text may experience reduced delivery

To create your first Instagram Story ad, simply head to Facebook Ads Manager and create a new ad. When it’s the moment to choose where to display your ad, disable every placement except for Instagram stories.

 

 

High impact, low budget Stories

If you don’t have a big budget, you can still create Instagram Stories of high impact, by using the stop motion feature of the instagram app.

Simply open the app and start creating a new story.

Select “stop motion” from the available options on bottom of the screen.

 

 

Now play with the product placement and take multiple pictures to show your product as if it’s moving.

Save and upload as an ad with the “Ads Manager” app.

Check the full tutorial here.

Native Video Ads best practices

You can post Instagram video ads in either landscape or square format. However, square videos have the edge over landscape videos.

Square videos consume more space on the user’s screen, meaning that your viewer is not distracted by other posts and the metrics (views, likes, comments, etc).

But don’t stop there: AB test a square video with a video with an aspect ratio of 4:5 to see what’s performing better for you.

Native videos specs:

• Resolution: at least 1080 x 1080 pixels
• File Size: 4GB Max
• Instagram Video Ads Duration: 1 to 60 seconds
• Minimum Video Ad Dimensions : 4:5
• Maximum Video Ad Dimensions : 1.91:1
• Text under the video: Two rows of text will display
• Video thumbnail: images that consist of more than 20% text may experience reduced delivery

 

How to set up an Instagram video campaign.

There are several ways to promote your video on Instagram.

Some of them offer you more options, while other are simpler and faster to use.

If you want to have access to as many options as possible and be in complete control of your ad, use Facebook Ads Manager or Facebook Power Editor. For a quick and easy way to promote your video, you can directly use the Instagram app (you’ll need to have a business Instagram account for that).

For a detailed tutorial on how to place ads, I recommend you to check out this great guide that Buffer put together on Instagram ads.

Anyway, to create Instagram or Facebook ads, I usually use Adespresso. It’s a great tool because it makes it extremely easy to test multiple variations of your ad: you can test various headlines, descriptions and videos. Here a great tutorial to set up an Instagram video ad campaign in Adespresso.

One strategy to test: User Generated Content in Ads

User-generated content is a form of content that was created by users, not by a brand.

The power of this kind of content is its trustworthiness: since it was created by real users, it appears more genuine.

In fact, according to Nielsen, 92 percent of consumers say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.

 

Image source: Nielsen

 

User-generated content can help with conversions as well: customer product photos on a product page can increase conversion by 4.6%.

What’s more, many users have no objections against having their content used by brands. Iconosquare, for instance, found that 65% of users would feel honoured if a brand liked one of their posts.

If you have an active group of followers for your brand, scout for the best videos and ask them permission to repost them and promote them with ads. You may be amazed by the results.

CHAPTER 5

Connect with B2B decision makers with Linkedin Video Ads

Video ads are the brand new addition to Linkedin ads.

Currently available on mobile only, Linkedin video ads are auto-playing videos that can drive more visits to your website or more sign-ups to a LinkedIn lead generation form.

They are an excellent opportunity to target B2B companies, so let’s see why you need them and how to set them up.

BONUS: Get my Linkedin Ads Swipe file.

Overview – B2b video advertising done right

We can say that with a very peculiar demographic, LinkedIn is the best platform for business-to-business interactions.

Your LinkedIn campaigns can help you gain visibility for your brand, generate leads, and boost traffic to your web pages with thought-leadership content.

The most amazing part of LinkedIn ads is its audience creation. If you want to target b2b prospects, there’s no better way to do it.

 

Linkedin ads are way more expensive than Facebook ads (in my experience, I’m talking minimum 10 times more, after optimisation) but you’ll have the possibility to target Linkedin users by, among other things, their seniority, their job title, or the industry they work in.

If you are starting to see how powerful they can be, you’ll be happy to know that now you can also create custom audiences based on company names, and retarget your website visitors as well.

Linkedin rolled out video ads on March 18, so make sure to be among the first to take advantage of them!

 

Source: Linkedin Video Ads

 

Here some best practices for you to follow:

• Show what you want your audience to see in the first 10 seconds of the video (the viewer attention drops after that point).
• Think like a silent film director: a significant portion of LinkedIn members will watch your ad with the sound off. Consider adding video subtitles.
• Feature a clear CTA (call to action), so your audience knows the next steps to take after watching your video.
• Keep videos under 30 seconds for brand awareness and brand consideration goals; test longer videos for demand generation. The general guideline for top-of-funnel videos is 30-90 seconds, but content can be longer from the middle of the funnel.
• A/B test the same content with different lengths: short looped videos (5-15 sec) to encourage your audience to learn more; Medium (~30 sec) with quick product overviews; Long (1 min+) richer stories that make an emotional connection.
• Measure success with demographic reporting to understand which audience segments have the highest video view rates (example in the image below).

 

Source: Demographics for your ads

 

Essential components of a b2b video:

BlitzMetrics CEO Dennis Yu shared with Linkedin his tips to condense messages into quick-hitting 60-second videos that are more likely to be viewed in their entirety:

• Hook: Capture attention within the first 3 seconds
• Ignite Pain/Pleasure: Identify problem or opportunity in 3-15 seconds range
• Describe Solution: Explain what you offer and why it will help viewers from 15-50 seconds
• Call to Action: Leave with an actionable next step in the final 10 seconds

 

Linkedin video ads specs:

• Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)
• Layout: Horizontal (vertical videos are not supported)
• File size: Between 75 KB and 200 MB
• File format: MP4
• Pixel and aspect ratio requirements: up to 1080p
• You cannot upload more than 25 Videos in Campaign Manager within 24 hours.
• You can only upload videos from a desktop computer, not from your mobile device.

How to create a video ad campaign on Linkedin

Sign in to Campaign Manager, click on “Create new campaign” and choose “Sponsored Content”:

 

 

Choose any of the ad formats available. With any of them you’ll be able to use video as ad format:

 

 

Choose video as ad format:

 

 

Now upload your video based on the guidelines explained above in this chapter, and later click on “sponsor selected content”.

 

 

Now it’s only a matter of choosing the right audience for your video ad, your budget, and submit to Linkedin for approval.

The next step is to simply wait while you generate views and clicks on your ad.

After a couple of days, you can check your data to see how many people watched your video in full or until a certain point.

To do so:

1. Sign in to Campaign Manager.
2. Click account name for the account that contains your video ad campaign.
3. Scroll down to the Campaigns table and click the campaign that contains your Video Ad.
4. Scroll down to the Ads table and click the Video tab to see performance metrics for each of your creatives.

 

Source: Linkedin Help

CHAPTER 6

Maximise your reach tapping into additional video platforms

Social networks are not the only platforms where you can promote your video ad.

There are lots of additional networks that can allow you to reach more customers on more websites.

I’m gathering the most important ones in this chapter but be warned – some are really high level, and you’ll need a huge monthly ad spend to be accepted.

Taboola

Tabola places its ads on some of the greatest websites of the world – in 2017 they reached 1.4 billion people a month, which is around half of the global internet users.

Taboola Feed is a feed of promoted news that appears after an article on websites that are using Taboola, and it can display video ads as well.

You can learn more and register for Taboola here: https://www.taboola.com

Oath by Verizon

Oath is a subsidiary of Verizon that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo! Oath includes Brightroll and One by AOL.

To push your video ads to their websites, which include Huffington Post, TechCrunch and 40 more brands, you can contact them directly from here

SpotX

Spotx Is an online platform that focuses only on video ads.

On their website, they claim that they can provide a direct pipeline to premium supply and buy video through public, private and curated Marketplaces.

They work with Zynga, Spotify, and CBS Local among others, so it’s worth checking them out.

You can learn more and contact them here

Adobe Primetime

It’s a cloud-based service that helps broadcasters, cable networks, and service providers capitalise on their data and technology to increase advertising and subscription revenue.

They use machine learning, data and dynamic ad insertion to reduce ad waste and improve the targeting of your ad.

They have NBC and Comcast among their customers, and you can check them out here

Exponential

It’s an advertising platform that can connect your brand with more than 700 million users globally (on desktop and mobile).

They have a unique approach to audience modelling: they look for the ideal behaviour, the activities and interests that indicate if a person will convert, regardless of what their profile may look like as a whole.

Some of their partners: Microsoft, Mastercard, IBM, Kellog’s.

Learn more about them here

Videology

Videology is an online platform that provides advertising across both TV and digital video.

If you’d like to promote your video ad on television, check them out.

YuMe by RythmOne

It’s a provider of video and connected TV inventory, unique consumer insights, and cross-screen targeting technology. They claim they can help you reach and engage consumers wherever and however they consume video content.

Check them out here.

CHAPTER 7

Take advantage of advanced targeting with Twitter Video Ads

Twitter videos mirror the platform where they are hosted. To make an impact, they must be quick, personal and entertaining.

Mix them with the advanced advertising capabilities of Twitter ads, and you’ll have the perfect formula to gain new followers for your brand and drive conversions to your website.

BONUS: Get my Twitter Ads Swipe file.

Overview

Let’s start with some basics, and you’ll learn why you’ll love Twitter video ads.

First of all, Twitter’s ad targeting is insanely great.

You can target by keyword, hashtag or people that follow specific Twitter profiles: use these options if you are building your database or if you want to do some brand awareness.

You can also use “engager targeting”, which means to show your ad only to people that interacted with your tweets in the past – use this to drive more conversions to your website!

Finally, with “tailored audiences”, you can take advantage of retargeting your website visitors directly on Twitter and get highly relevant views for a very low cost.

So why choose video ads?

Well, tweets with video are 6x more likely to be retweeted than Tweets with photos, and you can use any of these targeting options we just discussed.

Here some best practices for scroll-stopping videos:

• Use a hook. Build in an intriguing set-up or dynamic set of actions to hook the viewer in the first few seconds.
• Show your logo. Feature your brand logo or product at the beginning of your video to drive brand association from the start.
• Humanize your videos. Videos showing people in the first few frames have been proven to increase view rates and drive 2x higher retention. (source)
• Tell a story. Videos with a clear beginning, middle and end can increase viewership (source)
• Videos that simply aim to entertain your audience can lead to a 15% higher intent to share (source)
• Include captions. Use captions and visual cues to pull the viewer through the video and make it easier to process.

And these are the specs for Twitter video ads:

• Title (under video): 70 characters.
• Description (under video): 200 characters.
• File type: MP4 or MOV.
• File size: 1GB Max
• Max time: 2 minutes and 20 seconds

Here below, some strategies to get the most out of Twitter video ads.

Strategy 1 – How to get more video views

Let’s create a campaign with the sole focus of maximising the views of your video.

To start, go to https://ads.twitter.com/ and choose “Promoted Video Views”.

 

 

Now decide your budget and, optionally, start and ending time.

 

 

Now it’s the tricky part, so pay attention because you’ll need to go back and forth between 3 separate tabs on your browser.

You’ll need to create a new sponsored tweet that contains your video, and to do that the first step is to create a new tweet by clicking on the blue icon on the right:

 

 

On the new tab of your browser, click on “Select Video” and “Media Library”.

 

 

From the new tab, click on “Upload Media” and on the blue button to compose a Tweet:

 

 

Now you can finally compose your tweet. If you want to can link back to your site but that’s optional. I recommend to “Edit media settings” to add a title and description to your video, and to click on “promoted only” to use this tweet only for your paid campaigns.

Click the blue button “tweet” and your tweet will be ready.

 

 

You now go back to the first tab (I told you this was going to be tricky) and:

1. Click on refresh
2. Choose “promoted-only tweets”
3. Write the first couple of words of your tweet to make it appear from the list
4. Click on the tweet to select it
5. Press “next” on the top right of the page.

 

 

Now that the tweet is ready, you can now define the right audience to promote it.

In my case, I wanted to target people in the UK that search for “Larry Kim” or that are following him (or similar accounts):

 

 

When you are happy with the settings, click next.

In the next page, you can change the bidding,  and clone the ad group you just created by clicking on “Clone Ad Group”.

If you click there, your “ad set” will be duplicated. Use that if you are testing multiple videos and multiple audiences.

 

 

When you are ready, click next, and you will arrive at the final page.

Review the details of your campaign and click “Launch campaign” to start your Twitter video ad campaign!

 

Strategy 2 – Drive targeted visitors to your website with a Video Website Card.

Video Website Cards are a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action immediately.

With a Video Website Card, businesses can:

• Attract qualified consumers with an immersive auto-playing video showcasing their brand’s value, product, or service before a person clicks through.
• Extend brand engagement beyond the end of the video with creatives designed to drive consumers to your site to learn more or take action.
• Keep consumers’ attention as they move down the funnel.

How they work: when a user clicks on a video on mobile, the video anchors to the top of the screen and continues to play while the website loads below it.

 

 

To create a video website card, we’ll follow the strategy 1 explained above, but with a few differences.

First of all, our goal will be to generate website clicks or conversions:

 

 

Next, when you are creating your new tweet in compose mode, you’ll click on “select card” and “card library”.

 

 

From the new tab, click on “Create Card” and “Video Website Card”.

 

 

Fill up the card with your video, headline and URL and click on “create”.

 

 

Now head back to the previous tab of your browser (the Compose mode) and choose your video website card from the dropdown menus on bottom right (make sure you choose “video”):

 

 

Finally, head back to your first tab and search for the tweet you just created:

 

 

All the rest of the process stays the same: choose your targeting, your bidding method, and you’ll be ready to confirm and start your campaign!

CHAPTER 8

Get high CTR with Youtube Video Ads

YouTube processes more than 3 billion searches per month, and it’s the second largest search engine online right behind Google.

For most of its users, it serves a fundamental purpose: discovery.

Placing your video ad inside a youtube video, you are making sure to target a big audience that is willing to learn more about a specific topic or product, making it a fantastic platform to advertise on.

BONUS: Get my Youtube Ads Swipe file.

Overview – Your Guide to Youtube Advertising

Compared to Facebook, Youtube video ads are more “traditional”, since you can basically force users to watch your ad for 5 or even 15 seconds. That means you can take your time and tell your story, and ultimately build up to a punchline at the end, just like a normal TV commercial.

Another great thing you should know is that advertising on youtube is more affordable than you think.

The cost per view of your ad varies for several reasons, but mostly because of your target market. For a very competitive market in a country like the US, you can expect to spend 0.50$ or more, but for other markets the cost is much lower, ranging between 10 and 30 cents per view. Larry Kim points out that in the USA, a typical CPM for (Facebook or) YouTube ads is around $15.

Of course, more factors influence the cost per view. They are:

• Video quality. Make sure to have a professionally written script, high production and image quality (more on this in chapter 2)
• Targeting
• Ad placement

A great reason to choose Youtube to advertise your videos is that you only pay when people decide to watch your ad. For example, when someone chooses to view your ad for at least 30 seconds or engages with it – like clicking on a call-to-action overlay.

Youtube offers you four different video ad formats.

• Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video; a viewer can skip your ad after 5 seconds.
• Non-skippable video ads – Viewers must watch the entire 15+ second ad which may deter viewers who don’t know the value of your videos.
• Midroll ads – Currently available for videos over 10 minutes: the ads are spaced within the video, like TV commercials. Viewers must watch ads before continuing through the video.
• Bumper ads – these are non-skippable videos of max 6 seconds which a viewer must watch before seeing the main video.

 

Which advertising option should you choose on Youtube?

• Skippable video ads are the lowest risk ads, given that you pay only when a viewer watches 30 seconds or till the end of the video ad.
• Non-skippable video ads (midroll or before the video) may generate higher CPMs than other ad formats on YouTube, but they have higher video abandonment.
• Bumper ads are non-skippable but so short that the users won’t feel annoyed. Use them to keep your brand on top of mind. They help driving upper-funnel goals like ad recall and awareness.

Let’s see in detail how to optimise your next video ad campaign on youtube, step by step

How to create and optimise your Youtube video ad.

First, go over to Adwords and create a new campaign from the blue button.

 

 

From Campaign Type, click on Video, choose your main goal for this campaign and click continue:

 

 

The process from now on is very straightforward, so I want to focus only on a few points.

 

Networks

 

 

Youtube search results – This option allows you only to create a “video discovery ad” that appears on YouTube search results only. It’s a promoted search result (made of an image and some copy). By clicking on it, your video ad will open.

 

 

YouTube videos & Video partners on the display Network – This option allows you to create “video discovery ad”, “in-stream ads” and “bumper ads” that will appear on Youtube videos, channels, homepage and on a collections of sites part of the Google Display Network.

 

Targeting options

There are several targeting options to allow you to show your ad to the right people.

 

• Languages & Location – once set, these options will be the same for the whole campaign.

 

The following options can be different for every ad set so that you can easily ab test different segments:

 

• Demographics – Age, gender, parental status, household income
• Audiences – Target people based on their interests, or by the products they are actively looking for.
• Remarketing – You find this option inside “Audiences”, it allows you to target people who previously interacted with your business and create similar audiences. If you created lists of people that previously watched your videos, you’ll find them here as well.
• Keywords – Show your YouTube ads to people that searched specific keywords on YouTube.
• Topics – Show ads on content about specific topics. Topic targeting is a simple way to place your ads on many web pages, apps, and videos about a particular subject.
• Placements – You can decide exactly where you want your ad to run. On the Display Network, a placement can be an entire website, a specific page of a site, or a mobile app. On YouTube, a placement can be a specific channel or a video.

 

Ad Creation

 

 

Here you’ll be able to upload your video or link any video already hosted by youtube (it doesn’t need to be connected to your account).

One note: to choose a different thumbnail, you’ll need to edit the video from youtube and change the thumbnail there.

Make sure to choose the right type of ad (in-stream, video discovery or bumper ad) and after you write your headline and description you will be ready to confirm your campaign and start your ad.

With this, we concluded our chapter on Youtube ads.

Let’s move to the last chapter, which focuses on a fantastic platform to target millennials: SnapChat!

CHAPTER 9

Target Millennials with Snapchat Video Ads

If Millenials are part of your target audience, you should definitely run Snapchat video ads.

Snapchat has a young audience, but more than half of new users currently signing up are over the age of 25, making this a fantastic platform to advertise several B2C products.

Let’s see why Snapchat is different compared to other platforms, and how you can take advantage of that.

BONUS: Get my Snapchat Ads Swipe file.

Overview

Snapchat is growing – and growing fast.

To make a comparison, Snapchat’s daily active users grew by 5% in the last quarter of 2017, while Facebook grew only by 2.2% – with a total of 187 million average daily active Snapchatters globally.

 

 

And when users are active, it seems that they can’t live without Snapchat:

 

https://forbusiness.snapchat.com/blog/whos-on-snapchat-anyway/

 

The community spans a broad age range. A lot of people think it’s just teens who Snap on a regular basis, but the audience is ageing up.

They do have a large audience of teens and young adults, but more than 50% of daily new Snapchatters in the US are 25 or older, and nearly one-third of adult Snapchatters are parents.

Another thing that sets Snapchat apart is the amount of time users spend on the app each day –  daily active Snapchatters open Snapchat an average of over 18 times every day.

Crazy right?

If you want to reach any of the 185M active users with ads, you have several options: video ads, filters and lenses – but since the aim of this article is “video ads”, we’ll focus here only on the first category.

The Snap Video Ads

 

There are four advanced types of video ads, but they all start with a “snap ad”: a full-screen, 100% viewable video ad of max 10 seconds, with audio on by default.

Some specs:

• 32 MB max of file size
• Minimum size: 1080 x 1920 pixels
• Required Ratio: 9:16
• Length: 3 to 10 seconds
• More requirements here

After you create you snap ad, you can decide if you want to stick with it (usually to generate more awareness for your product) or if you’re going to drive action using one of the following:

• “Web View” to send the user to your website;
• “App Install” to drive more downloads of your app;
• “Deep Link” to re-engage users of your  app;
• “Long Form video” to show a video in full, after you showed a teaser with your snap ad.

 

How to choose the best audience possible for your video advertisements.

To create a new ad, simply head over to https://ads.snapchat.com/, log in with your Snapchat account and create a new campaign.

I recommend choosing “Advanced Create” to have the ability to create multiple ad sets and test your ads with different audiences.

 

 

In any case, you’ll have the possibility to choose the best objective for your campaign:

 

After this, you can define the audience for each of your ad sets.

One note here: the audience options will depend on the country you are targeting.

For example, if you target the United Kingdom, you will only be able to target users by “Lifestyle” (that are long-term interests of users), but if you target the US, you have three additional options:

• Shoppers – what people buy in stores or restaurants
• Viewers – what people watch on tv or online
• Visitors – where people usually go with their smartphone

 

https://forbusiness.snapchat.com/audiences/

 

One note on custom audiences

Snapchat, like other platforms, gives you the ability to create custom audiences: you can import a list of emails or device IDs to reach your customers and their lookalikes.

 

 

To create a new custom audience, click the arrow on the top left of any page and choose “Audiences”.

 

 

Ad creation

Going back to the creation of a new campaign, when you are ready with your audiences, you can move to the next and final step: ad creation.

Digital Video Ads Branding Marketing

Follow the guidelines explained at the beginning of the chapter to create a video that complains with Snapchat video specs and upload it to “Topsnap Media”.

 

 

Add the name of your brand, a headline and a call to action, and you will be ready.

Review your campaign and press “Publish Campaign” to submit your ads for publication!

 

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How are business cards made?

Posted by XINI  Digital Printing Live In Lagos, Nigeria.

We all know that high-quality business cards can elevate your brand’s reputation and facilitate business growth, but do we know how they are actually made? You might think that it’s a simple enough process. But in fact, there are a lot more intricacies than you might think. By providing an informative step-by-step guide, XINI Prints which is a subsidiary of the fastest growing brand communications company in Africa is going to provide the answer to everyone’s burning question: “How are business cards made?”What paper to use for business cards?A key aspect of choosing the right paper for business cards relates to paper stock. Stock, for those that don’t know, refers to the thickness of the card itself – the thicker the card is, the better! Although XINI Strategically offer business cards from 300gsm upwards, to really strike a chord with your potential clients, we recommend investing in luxury business cards.

Luxury business cards at XINI Printing Press  range from 540gsm to a staggering 1190gsm. By handing out our luxury business cards to customers, clients and partners, you’ll show your business in the best light possible, sparking interest in your brand and what it has to offer. Remember: no one wants to be handed a flimsy, lightweight and standard quality piece of stationery.

Best finish for business cards?

The perfect business card finish is dependant on the end product you want to achieve and/or your brand’s core values. For those who want a contemporary, muted and sleek effect, we recommend going with matt lamination. Further, matt lamination is more effective on business cards that are text-heavy.

If you want your business cards to sing, go with gloss lamination. This provides a shiny and glittering effect that really does stand out from the crowd. Gloss lamination is further recommended for business cards with lots of imagery and vibrant colours.

What to put on a business card?

It may seem obvious, but the information included on business cards will have a significant bearing on their utility to potential customer and clients. At a minimum, your business cards should include:

• Name
• Business Name
• Job Title
• Contact Number
• Email Address
• Website
• Logo
• RC Number if Available
• Easily reach social media handles

High-quality business cards at XINI

At www.xinicomms.com, we offer business cards printing in a variety of styles, including: rectangular, square, round cornered and folded. You can choose the standard business card size of 85mm x 55mm, or take your pick from the following options: 90mm x 50mm, 90mm x 55mm or 170mm x 55mm folded cards. When designing a business card, ensure that your background colour extends into the bleed area to avoid any undesired white borders. Visit our branding. page for further assistance.

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In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can achieve differentiation by investigating niche positioning and great branding.

As is the case for many companies starting out, the approach to business and branding can shift over time. When this company started out, they entered the market in direct competition with the great manufacturers who sold “custom design packages,” ready-made kits manufactured overseas at minimal cost, with free “design services” to sweeten the deal. Originally, this company tried to compete in this market category but ended up rethinking their strategy. As a company truly invested in quality, and with a deep concern for their customers’ needs, they saw an opportunity to differentiate through brand positioning.

The team started by agreeing on what made them excellent: an unapologetic commitment to quality. Next, they enhanced their brand and website to appeal to discerning clients and implemented a fee for design quotes and estimates, as well as scheduling appointments with prospective clients. These actions not only qualify invested prospects but also establish respect for services, and can give brand a sense of true value.

Brand management covers a whole lot which can not be left out from an operational part of any company.

In a display of true commitment to the brand, they even engaged the best Actors creating the sense of a truly world class establishment with modern sensibilities but with old world elegance. They stopped chasing smaller contracts with the understanding that their true goal was higher end work. This can be a difficult change in attitude at first, but the impact of this new position allowed them to carve out a specific niche in the marketplace and create differentiation where before there had been none.

As designers, builders and installers of luxury products, printing materials, letter heads, invoices, company seals, signage,  they sourced and obtained the rights to a unique product system that they built and produced. This helped draw crowds of admirers, and ultimately cultivate leads. They also invested in high quality print marketing, and even a handcrafted gift featuring each client’s name. A classic, clean website with a vast gallery of images told their brand story and promise, while search engine optimization (SEO) and pay per click campaigns (i.e., Google AdWords) helped raise awareness among prospective customers. Throughout every tactic, the message was consistent: an investment in their product is an investment in distinguished craftsmanship of the highest caliber.

Committing to a luxury position can be intimidating at first, but can be ultimately beneficial. Your brand is your promise to your customer. It tells people what to expect from your products and services. If you aim to attract high-end customers, you need to create a brand experience the quality of which is commensurate with your promise.

By investing in your brand in a big way, a major edge can be gained in increasingly competitive markets and that is why a brand like Deborah Rise is amazing and globally raging.

Printing Company In Lagos

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Have you read about how to grow your business 

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All From 6pMarketing as an edge in the creative era. This are some of the outstanding works that were recognized in the year 2018 and we hope to have some of our works also recognized in Cannes in 2019. 

Celebrating brilliance in marketing and communications, the Cannes Lions are the most prestigious awards in the advertising industry. On November 21, 6P joined local industry members for a special sneak preview of the 2018 winners.

Every year we share our favourites, as we hope to inspire others with what strong marketing can do. These commercials prove how tapping into consumers’ emotions can make an unforgettable impression.

Seeing winners from all over the world made us proud to be part of an industry that can evoke such strong feelings through creativity and imagination. We hope you enjoy our top picks from among the winners.

The talk – P&G

It’s a tide ad – Tide, P&G

Welcome Home – Apple

Announce – Skittles

Forever – ELE Thailand

Lost panda – tile

Web of Fries – Nacho Fries / Taco Bell 3

The Hair Talk –Sunsilk / Unilever

Imagination – The north face

Teasing John Malkovich – NFL Playoffs

Survivors – Save The Children Foundation

World’s Most Honest Tourism Film – Madhya Pradesh Tourism

Saved by Monster – Monster.com

Apocalypse – Apple

The works recognized at the 2018 Cannes Lion is described as organic, connected and appealing to the respective audience that they are meant for.

DID YOU ENJOY THE ARTICLE? Thanks to 6pmarketing for the expose

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