LAGOS Printing Company

A LAGOS Printing Company Or Printing In Nigeria Generally Costs You Less!

“Through A Lagos printing company, especially in Nigeria, production costs on printing can be significantly lower than printing your products locally.”

A Lagos printing company or Lagos state printing can save you up to 25% on medium to high run print jobs for all types of printing projects including soft or hardcover books, cookbooks, notepads, training manuals, journals, etc

International Printers Work 24/7

If local or regional printers have been your only source for printing quotes, don’t overlook offshore printing companies in Lagos, Nigeria or Generally west Africa where printing plants often work 24/7 providing fast, high quality print production and extremely reliable service but for a lot less than you can ever expect.

“Get a Lagos printing company Quote now”

Lead free, and environmentally sound, Soy based
Inks are used for all of our printing.

Commercial printers overseas can print projects as diverse as:

• Annual reports
• Hard and soft cover books
• Brochures
• Calendars
• Catalogs
• Flyers Printing
• Inserts
• Labels
• Packaging
• Four Color Printing
• Postcards & Warranty Cards
• Plus many other types of print products

Complete Printing Services

If you’re in a rush for your printing or need a partial shipment, our international print brokers can arrange to have your printing shipped from Lagos, Nigeria by air to any part of the world. You will receive your printing order in two or three business days.

If your schedule permits, shipping your Lagos  printing company order by sea offers the best savings. Average shipping time to U.S. west coast ports is only 27 days. From there we ship the printing by truck or rail to all U.S. destinations.

“Get a China Printing Quote”

XINI Prints can deliver your printing direct from printers in Lagos and diaspora to your door, almost anywhere in the world. Shipping time to Europe is about four weeks. Normal print production time in Lagos is less than a week for printing press proofs and one to two weeks for post-press, depending on the quantity and complexity of the job.

You can even get “bound book samples” and actual “press proofs” for all color work (which are very rare in your local market) letting you see your end product at the proof stage.

For more information on the benefits of a Lagos printing company or printers in Nigeria  or for information on how offshore printers can save you money, email XINI at info@xinicomms.com.

Printing in Lagos allows you to produce high quality printing for less!

Get a Lagos Printing Quote from XINI for the production of your next book, calendar or catalog printing project. For more information on how to get tremendous savings by using our Lagos or other international printing companies contact us by e-mail at info@xinicomms.com

XINI Print Communications provides quality printing for books, catalog, brochure, calendar, four color printing, etc. in Lagos, Abuja, Port Harcourt, and across all the states in Nigeria for your professional printing service.

 

Ext Book Printing Lagos

Text Book Printing Lagos Specialists…

International Textbook Printers

High Quality Text Book Printing At Wholesale Prices

 

Only Lead Free, Environmentally Sound, Soy Based Inks Are Used For All book Printing and general publications 

As your International Print Broker, we can help you find overseas textbook printers who can offer full-service textbook printing for much less and in most cases, much sooner than even local book printers.

XINI can help you source overseas textbook printers in Lagos, and across all the states in Nigeria,  with full-color textbook printing services that include binding, lithography, digital pre-press and print capabilities. We carefully select only textbook printing material by using high quality paper stock and a complete palette of ink colors plus have the capabilities for four-color printing.

Our  Book Printing Cost. We do not represent overseas textbook printers; however we have developed excellent relationships with a number of carefully chosen international textbook printers. This allows us to obtain the most competitive textbook printing quotes possible for our clients.

Book Products

• 

  Book Printing China – Save 30%!

  Hard and Soft Bound Books

• Children books
• Board Books
• Cookbooks
• Bible products
  
• Coffee table book
• Comic Books
• Art and photo books
• Self publisher book
• Journals
• Diaries
• Bibles and Leather Bound Books

Calendar Printing Services

Overseas Journal & Calendar Printing Services Lagos, Nigeria Printers

 

XINI Prints has developed strong relationships with excellent calendar printers and high quality printers in Nigeria by producing the best set of calendar templates across Nigeria plus other international markets like Ghana, Togo, South Africa, Etc.

“Get a Quote from Calendar Printing Services Lagos”

Only Lead Free, Environmentally Sound, Soy Based Inks Are Used For All Of Our Calendar Printing

Let us help you improve your bottom line and save up to 30% on medium to high run calendar printing projects using calendar printers overseas. NOTE: Smaller volume print jobs may be more cost effective if printed locally.

Fast, Reliable Calendar Printers

Our international standard calendar printers are fast, and generally work rotating shifts 24/7 to complete calendar printing projects on time and on budget, without sacrificing quality

XINI Printing carefully matches each calendar printing project with the best calendar printers for job. Our international calendar printers use only high quality paper stock and have the capabilities for four color process with a complete palette of ink colors at your disposal.

For decades major Western publishers have used international offset printers in Lagos Nigeria and other overseas markets for creating superior quality print products including calendar printing and journal printing.

Full Color Calendar Printing Services

Overseas calendar printers can provide complete printing services for your next full-color calendar printing or journal printing. Get the same high quality standard you are used to including:

• High resolution scanning
• Capabilities for processing e-files and files from disk
• Full color separations
• Perforating, drilling and die cutting as required
• Folding, scoring, foil stamping
• Plus much, much more!

Catalog Printing Lagos

High Quality Magazine Printing, Brochure Printing & Catalog Printing In Lagos & Africa

Talk to us first if you need a low cost catalog printing Lagos Nigeria quote, or if you are looking for a full color magazine printing company or need wholesale brochure printing services

Over the past few years print brokers XINI has developed excellent working relationships with  printers clients to the top of all brands in Lagos and other international printing markets like:

West Africa
Lagos	Accra
Lome	Abuja
South Africa

These overseas Offset Printers are carefully chosen because they can offer the same high quality, full color brochure printing, magazine printing and catalog printing services that you can get in your local market, except they are able to offer exceptional savings on medium to high run quantities; up to 30% less

Low Cost Catalog Printing Services

Ask our professional printing brokers at Artful Dragon Press for the most competitive:

• Low Cost Catalog Printing Quote
• Full Color Brochure Printing Quote
• Color Magazine Printing Quote

Magazine and catalog printers in Lagos and other overseas markets can deliver the same high quality printing standards you are used to, but for a lot less.

If you are looking for wholesale Four Color Brochure or Catalog Printing we can help with that also.

“Get Quotes from Overseas Full Color Catalog Printers “

High Quality Full Color Printing In Lagos & Nigeria

We want to be your International Catalog Printing China Broker for magazine, brochure and catalog printing in Lagos, Nigeria. We will make sure that your next catalog or full color brochure printing receives the highest-level of print production but at better than competitive pricing

Your selected full color brochure printer or catalog printer will only use state-of-the-art printing equipment and use the latest color printing techniques. All magazine, brochure and catalog printing is done only on high quality paper stock with a complete palette of ink colors at your disposal.

Our Full Color Catalog Printers Use Only
Lead Free, Environmentally Sound Soy Based Inks

As a Nigerian based, commercial print company  XINI does not represent any particular full color brochure printer or overseas catalog printer in Lagos. Instead we work for you directly.

We can help you source out international full color brochure printing templates inclusive of organic concepts beyond imaginations and catalog printers who can give you custom print orders and high-end medium to large run print jobs.

Catalog Printing Services at all stages including:

Pre-press (including actual press proofs for all color work)

• Catalog Printing
• Binding
• Delivery

Your catalog printing or brochure printing project can have a normal print production time of:

• One week for press proofs
• One to two weeks for printing and post-press

Visit us or request your printing needs and types of printing projects that we can from full color flyers and brochures, to book printing, calendar printing, magazine printing and catalog printing.

For more information on finding professional brochure printers, magazine printers or catalog printers in Lagos kindly feel free to reach us daily as our team are ever ready to ensure that you get the best from our strategic management staff.

“Get Quotes from Overseas Full Color Catalog Printers “

As a Lagos based printing company  quality printing for books, catalog, brochure, calendar, four color printing, etc. in Lagos and across African countries.

Feel free to read about:

Experiential Marketing Across The World From Lagos Nigeria

The Future Of Printing In The World

The post PRINTING IN LAGOS: The Best Branding Prices Across Nigeria appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

What do you ever think we mean when we say Digital Branding Printing? Let us go on a journey to brand exposition through branding.

Your brand identity speaks volumes with respect to leads and conversion for your company. It’s the face of your business and it’s essential that it portrays your brand’s ethos, messages and values in a way that is impactful and memorable.

Thanks to  for this amazing piece.

And in an increasing populated business world, it really is more important than ever before that you have an identity that your target market can instantly relate too!

After all, your target market should be able to take one look at your branding and know exactly who you are and what you are all about – this will instantly strengthen your reputation and optimise awareness.

Whether you’re a start up company, or an established business, it’s so important that you recognise the many benefits that come hand in hand with establishing an impactful brand identity.

Firstly we are going to look closely at why branding is so important for every business and branding: best printing arrangements to know is key to business growth

It creates an element of trust

Your branding will allow you to enjoy instant credibility, especially when it comes to showcasing your brand and creating a professional image, across all of your marketing materials.

But that’s not all, creating a strong brand identity will also allow you to create an element of trust, as your customers will feel as if they are buying a quality product or service.

Supports your marketing efforts

Branding is super important when it comes to supporting your marketing efforts across all print and digital platforms. For example, incorporating your branding on all your marketing materials will allow you to build your brand by ensuring that you’re logo gains maximum exposure.

Remember, your branding should be consistent and it should not alternate across different platforms. After all, the main focus needs to be on generating a definable impression in your customer’s minds.

Improve recognition

A brand without a face stands no chance of building an audience or improving recognition. This is because your brand should create a desired impression that will capture and engage your target market.

Motivate your team

Your employees should live and breathe your brand just as much as you, and branding that they are inspired by will allow them to feel part of a team.

After all, if your employees should feel proud of your branding and excited to carry your brand identity, wherever you go.

Generating sales

Believe it or not, your branding plays a huge role in generating revenue, and is one of the best ways to shout about your business and spread the word.

This is because your logo is a great way of positioning your brand in your customers’ minds and remember, if it is great branding, they are sure to rave about it.

Your brand value

Your digital branding printing is crucial when it comes to building a relationship with your target market.

Subconsciously adding value to your brand, your logo will instantly give you an identity and remember, the power that comes hand in hand with having a well-known brand certainly shouldn’t be underestimated or ignored.

Your brand image

 Building your brand image should constantly be at the forefront of your marketing efforts, especially when it comes to catching the eye of your target consumer.

And whether you’re starting a new company, launching a new product, or your brand simply needs a make over, it’s essential that your recognise the importance of a visual presence that will differentiate your brand.

Your brand strategy

Your brand’s visual identity is a core component of your brand strategy and it should not only look aesthetically pleasing, but it should also capture your brand’s core values and ethos.

But that’s not all, your brand identity should also have meaning, flexibility, coherence, and most importantly, it should set you apart from your competitors.

And finally, it should provoke an emotional connection with your customer; from the moment they set eyes on your logo.

We guide our clients on digital branding printing processes

How You Should Treat Your Physical Representation Through Your Digital Branding Printing Strategy

 Here at XINI Prints  , we specialise in creating high impact branding that will allow you to enjoy real results. Managing every stage of the production process, from design in the early stages, right through to full execution of the project, we take the time to get to know your brand inside out in order to deliver outstanding results.

We approach every project with endless enthusiasm, a fresh mind-set and an open mind. This allows us to adapt our service to meet your individual needs and objectives

A successful marketing campaign uses more than one strategy in order to optimise engagement, generate sales and build brand awareness.

It’s about utilizing all available tools, platforms and materials in order to make your presence known.

With this in mind, the power of print media should not be dismissed, just because the vast majority of people are now engaging with their favourite brands digitally.

Print media can still make a big impact, and depending on the nature of your brand, giving your customers marketing materials that they can physically handle can have a greater impact.

This is because print media allows you to instill a deeper, emotional message, helping your customers to bond with your brand, especially if you opt for something a little different.

There are many different types of print media to choose from. From newspapers, magazines, catalogues and brochures through to campaigns, business cards and postcards, there are a huge variety of print marketing materials that will allow you to build your brand.

However, whatever you choose, there are a number of basic principles you should follow in order to ensure that your print media campaign is a roaring success. These include:

• Consistent logos, fonts, colours, images and typography
• Use different examples of print media in order to maximise your reach
• Ensure that the quality of the ink and paper you use reflect your brand
• Make sure your logo appears on all marketing materials

 Is print still relevant in the digital world?

Yes! Although many of use tend to communicate via digital platforms, may people still see value in print.

Here are some advantages of print:

Personal

 Print can be easily personalised which is why it is ideal for adding copious amounts of value to your brand. This is because you can easily customise your printing materials to the specific needs of your audience.

From leaflets and business cards through to posters and stationary, there are a vast range of bespoke design solutions that can be used help communicate your brand messages, services and ethos to your target market.

Helping you to create a one to one relationship with your customers, print materials are also a great way of giving your customers something that they can keep and refer to when they need it.

Trusted

Although the digital world seems to have taken over when it comes to influencing the way we communicate and engage with our favourite brands, it’s still a relatively new phenomenon.

However, print has been around for hundreds of years, and is instantly recognisable universally.

Longevity

Due to the fast moving nature of the digital world, vast amounts of online content has a short shelf life, unless it goes viral!

However, print has the potential to stay around for much longer as it can be passed along and kept!

But that’s not all… print media is also extremely tangible, credible and it will allow you to truly establish your brand in a way that works for you. For example, your print media can really bring your brand to life, especially when it comes to experimenting with different colours, fonts, designs, textures and materials.

Engaging

Despite popular belief, print is far more engaging than digital content, especially as it can be physically held and used.

After all, the average visit to a website is around 15 seconds, whereas according to research, there is a significant amount of evidence to suggest that consumers will spend up to 45 minutes reading through a magazine.

But can print and digital work together?

Of course, they both complement each other, especially if they are utilised as part of an integrated marketing campaign.

For example, there are lots of ways that you can make print media more engaging.

Infographics – This involves using graphs and statistics to create exciting infographcis that are capable of delivering often dull data in a more engaging and user-friendly format. This allows you to target your audience in a way that is more memorable.

QR Codes – These are a great way of directing your target audience to your social media pages or website, and can be used to reveal more information about your product or service. This functionality can also be customised to accommodate your bespoke needs.

Social Media – Make sure that all of your print media includes your social media icons on the bottom, as this will help to drive traffic to these platforms.

Here at EPS Media, we have vast experience in creating bespoke design solutions that have been designed to meet and exceed your expectations, breathing new life into your brand and positioning it at the forefront of your customers’ minds. Get in touch today to find out how we can help you to maximise your brand awareness.

Before We take you out on GREETING CARDs, we want to quickly let you know the synopsis of:

Digital branding printings

Announcements
Banners
Booklets
Booklet Envelopes
Bookmarks
Brochure Holders
Brochures
Buck Slips
Business Cards
Calendars
Campaign Printing
Carbonless Forms
Cards
Catalogs
CD Covers
Club Cards
Coil Bound Booklets

No lets take you to why greeting cards is important Continually every season

We’ve all sent and received greeting cards. Whether it’s to celebrate a special occasion, to get into the holiday spirit or to offer sentiments to friends and family, greeting cards have become a staple of modern life. So much so, in fact, that their importance in business has been somewhat diluted. Many overlook the effectiveness of greeting cards in marketing and fostering relationships with customers and clients. Therefore, in this post, www.xinicomms.com discusses the advantages of greeting cards in an attempt to shed light on their utility in business.

Fostering relationships & increasing brand loyalty

What’s the main advantage of business greeting cards? That’s easy: their ability to foster lasting relationships with customers and clients. When a customer receives a greeting card in the post, perhaps wishing them a happy birthday after having registered their personal information online, they will be stricken with a sense of appreciation. Greeting cards demonstrate just how much you care about your audience, which, in turn, enhances their loyalty to your brand and increases the likelihood of repeat business.

Seasonal direct mail campaigns

Businesses, especially those that sell online, can benefit massively from seasonal direct mail campaigns. By sending greeting cards with seasonal messages to customers and clients, perhaps detailing limited offers or upcoming product releases, businesses can further their brand awareness during peak holiday selling periods.

Segmentation & personalisation

The beauty of greeting cards is that they can be segmented and personalised based on the varying personas and buying behaviours of individual customers. As opposed to mass mailing generic cards, businesses can hone in on the likes and dislikes of customer subgroups, altering their messaging accordingly to facilitate faster purchasing decisions.

Customisability

At XINI Prints, you can customise our high-quality greeting cards to your heart’s content. We let you upload original artwork, perhaps consisting of your business logo and marketing message, on a variety of greeting cards, such as birthday cards, thank you cards, Christmas cards and more. Choose from a variety of paper stocks and styles, including luxury paper options to give a greater sense of opulence. Finally, choose your folding option and add professional finishes like matt or gloss lamination to enhance your business reputation and make your greeting cards more robust.

Brochure Printing Is King In The Race To Be Well Represented Anywhere

Before we proceed, we would love to appreciate creativemarket.com

Putting together a professional brochure involves much dedication and several steps within the process. Even though brochure printing is the last in line for the entire process, you need to know beforehand what decisions will be involved as they affect the design. Before you begin the layout, use this guide as a reference for your brochure printing decisions.

Size

Decide which size you want your brochure to be. If you change your mind, be sure to make the changes yourself rather than asking a printer to resize it for you. Designing on the wrong size causes the end result to be stretched or important information to be cut off. Standard brochures are 8.5×11 but other sizes include 11×17, 11×25, or you could go smaller with a 4.5×5.5.

Template

Using a template will insure that you design on the correct size and will also help with bleed specifications. Check with your printing company to see if they offer templates as this will make your digital branding printing process smoother and prevent important text and images from getting cut.

Artwork

Your graphics need to be the correct resolution to avoid a fuzzy appearance. Use a resolution of at least 300 dpi for the best results. When saving your brochure to a different file format, double check your resolutions to make sure that they remain the same.

Colors

The colors that you use can vary greatly from their appearance on your computer screen to the printed page. Purchasing a printed color chart for CMYK and PANTONE colors will help you know exactly the color tone you will get in your brochure. If this is not an option for you, calibrate your design program with your monitor using software available online.

Fold

Knowing the type of fold you want before beginning to design your brochure is an absolute necessity. The type of fold you choose changes the design layout. For instance, a tri-fold brochure when opened flat will contain flaps 3, 4, and 5 on one side and flaps 2, 6, and 1 on the other side. Other fold options may be the accordion or the double parallel.

Paper

Brochures are usually printed on heavy text or cardstock. Using a text paper, such as 80# provides durability but is also easily folded. This paper stock usually comes with an gloss coating for protection and shine. If you decide your brochure needs more protection, you may want to go with a 100 lb paper and a heavier gloss coating, such as UV Gloss for sheen or a matte.

Utility options

If you know that your brochures will be placed in a 3-ring binder, you will want to have them hold-punched. For brochures that include a removable panel, such as a mail order form or discount coupons, don’t forget to ask about perforation options.

Proof

The last consideration involved in brochure printing has to do with what type of proof you desire. A proof gives you the opportunity to check for typos and correct alignment of text and images. Many printers offer electronic proofs, which are the most cost-effective choice. A physical proof, though, shows you exactly what your brochure will look like when complete, something that a computer screen just can’t duplicate.

You can check more on Brochure Magazine Printing In Lagos

Can you design a flyer all by yourself? that’s a question to put in mind

Flyers are considered the jack-of-all-trades of marketing print design. They start as a blank canvas and are adaptable to be whatever they need to be – an advertisement, an invitation, or an announcement. They are used for whatever creative and marketing purpose you need to promote an event or announce a public message.

Flyers are everywhere. You see them on community bulletin boards, in your mailbox, and in shop windows. It’s also not uncommon to see them trampled on the street, in the trash, or buried under a pile of notes on a table. However, if the flyers do their job right, they can catch the attention of your intended market and get them to take action.

The adaptability of flyers works well in tailoring them for marketing purposes. For designers, having skills in flyer design is a handy tool to keep and master.

But, what makes an effective flyer? What tips and techniques should you implement to produce a well-designed one? Here are failsafe tips on making a flyer – from conceptualizing the design and copywriting the ad, to distributing the copies.

Creating and Designing Your Flyer

Creating an eye-catching and relevant flyer can be tough, especially if you’re new to the craft. Figuring out your design choices to fashion an attractive and informative end product requires keen attention and careful planning.

What fonts go together? Is the color combination you’re considering suitable for the theme? Questions like these are important to determine which fundamental design tools to use in designing your flyer.

1. Make the design distinctive.

Let’s say you’re on your way to work and stopped by your neighborhood café to get your morning caffeine fix. You navigate the line and shuffle on to get an extra pack of sugar when something catches your attention. It’s a flyer for a three-day sale at your favorite shopping mall pinned to the coffee shop’s bulletin board. You’re running late for work, you’ve yet to drink your coffee, but something about the flyer made you stop to give it a second look.

This “something” is most likely a visual element of the flyer. It can be the attractive typography or the striking color combination. It can be a compelling photo or a charming illustration.

At its core, a flyer is a visual form of advertisement, regardless if it’s for marketing or not. So if you wish for your flyers to serve their intended purpose, they need to be seen, before anything else.

To make a flyer’s design stand out, make sure to have:

An uncluttered focal point.

Every design requires a focal point. It is the part of the layout that lures the attention of viewers into the design. It can be anything – an image, a font, a headline – but it’s almost always the first thing people notice about the flyer. For this reason, it is smart thinking to ensure your focal point is uncluttered and directs viewers to the important message you want to convey.

Applicable imagery.

Most flyer designers use an image because, by nature, people are visual beings. The imagery can be as basic as shapes, as multifaceted as background photos, or as fancy as custom typography. A visual element that relates to the purpose of the flyer will help viewers to easily understand its content.

It’s considerably better to use an image you created yourself. It’s more tailored, unique and personalized. However, if it’s not possible, sourcing the imagery is another option. You just have to use a high-quality image in both form and function: the former to match the theme of the flyer, the latter for high-resolution digital branding printing.

Suitable fonts.

Typography is an important element in any piece of print and graphic design. It’s the character of the font that can convey the message using this imagery alone.

Choosing the right fonts for the flyer is similar to deciding which photo or illustration to use. The fonts must suit the purpose and theme of the flyer. Picking the right ones require careful consideration because the fonts provide the distinct mood and look of the flyer.

Readability also plays an important factor in choosing fonts. Unless the theme or purpose of the flyer calls for it, avoid fonts that are overly ornate or too intricate but with digital branding printing you should be able to proofread al you have been working on.

2. Pick the right colors.

Noting creates more impact than a splash of colors when it comes to visual design. This is because the colors go beyond what is seen. Colors are highly emotional elements that can easily engage a viewer’s feelings. This is a fact that you should take full advantage of when designing a flyer.

Every color represents a feeling or a mood. For instance, if you want your flyer to exude warmth and comfort, pick something from the blue family. If you want your design to convey excitement and energy, choose red or orange. If you want a nature-inspired shade, go for green. Use these representations to enhance the quality and improve the message of your flyer.

That being said, it’s also important to realize that colors don’t have to be quite literal all the time. Sometimes, the abstract approach works, especially if the purpose of the flyer has something to do with a creative event or an artsy product.

If the purpose of the flyer calls for a black and white, then use the classic color combination. Black ink on a white paper doesn’t have to be boring or uninspired. Instead, use the simplicity of the combination to pop up other elements of the flyers like its font or image.

3. Aim for a balanced design.

If you don’t want people to throw your flyer into the trash without even looking at it, then make sure it’s appealing to the eyes. People dislike a crowded layout. When too much information is presented and finding the most important details is a struggle, you defeat the purpose of the flyer. A well-balanced, well-spaced design makes the flyer pleasing to the eyes and easier to read.

Apart from editing your content to its core, finding the right balance requires putting the white space or blank area of the layout into good use. More often than not, this area is without any graphics or words. While you may want to use the space to cram up more information, this method won’t do you any favors. Don’t think of the blank area as wasted space. It isn’t. In reality, it allows viewers to focus on the flyer’s message or focal point.

Take advantage of the alignment settings and margin tools on your design software. These help in making a heavy-looking flyer more balanced.

Composing the Content of Your Flyer Is Important

For a flyer to do its job correctly, it must be both well-designed and well-written. The art of the flyer and its copy must work hand-in-hand to produce an effective print advertising tool. If you fail on either task, you’ve basically wasted your resources. You must have a well defined digital branding printing idea on your mind before making it real

Content is important to sustain the attention of the people enticed by the visual design of the flyer. What they see may be the first thing that catches their attention, but what they read will make or break the intent of the flyer. If you disregard your flyer’s content, then you’re missing out on a lot of opportunities. That’s something you simply can’t afford.

Here are tips on how you can capitalize on the content of your flyer making its overall design more relevant and compelling.

1. Strategize your content.

Plan and write your content carefully. What are the details you must prioritize? If you have an extra space to fill, what sort of information would you like to impart to your readers?

Set aside some time to list and trim down your copywriting ideas. Pinpoint the pieces of information that must be included in the content, making sure that they will match the layout of the flyer. In this type of print ad, less is usually more.

The job of the flyer is to attract the viewer through the design and give them information in a straightforward manner. Overwhelming the readers with too much data will just make them walk away.

The best way to trim down your content is answering the five simple questions: who, what, when, where, and why?

2. Organize your content

Once you’ve prioritized which pieces of information must be part of your flyer’s content, it’s time to organize them correctly. In a designer’s world, this is known as typographic hierarchy. In this context, it’s basically arranging the texts on the flyer in a way that, at a glance, viewers know right away what info is most pertinent and where to find the additional details.

Typographical hierarchy is mainly about prioritizing the most important information. Whatever is important (ex. event title, the name of the product/company, promo codes, etc.) should have the most visual weight. Putting the information on the top part of the layout will make it more visible, too.

There are different ways to organize a flyer’s copy. These include font (style, weight, and size), bullet and number points, visual cues, text boxes, alignment, and proximity.

3. Have a clear purpose.

Even though flyers are adaptable by nature, each design must have a specific purpose. If you’re opening a new business and want to advertise it, create design and content that focuses on your products and your opening. If you’re using the flyer to promote a school or church concert, have a specific message explaining who will perform and when and where the event will happen.

Whatever is the main purpose of the flyer, it must be highly visible. Don’t make your viewers scour through your print ad just to find out what it’s all about. The clearer your copywriting is, the more likely you’ll get a positive response.

Also, if possible, offer an incentive to your audience. Magnet words like “discount” or “free” will boost your chances to achieve your goals. Make sure the incentives have a prominent place on the flyer to easily attract your market.

Getting Favorable Results from Your Flyer

The flyer is a great tool to reach out to your target audience. It’s an opportunity to introduce yourself to them. Here are tips to do just that:

1. Add your personal (or professional) brand.

If you already have a personal brand (or a professional brand for your business), incorporate it into the overall design of the flyer. This will help people recognize your name, product or service instantly. If you’re creating a flyer for an established individual or company, check their brand guidelines and work with their branding tools such as brand color, logos, and fonts.

Having a flyer that is cohesive to your brand will boost your marketing efforts. It will also show consistency and make it more memorable for your target audience.

2. Add a call to action.

You’ve done a great job on your design and you’ve nailed your copywriting. It’s time to seal the deal. More often than not, all you need to do is ask. The call-to-action approach is a tried-and-tested marketing concept. It’s easy to do yet often overlooked.

If you want the viewers of your flyer to do something, then simply ask them. Call-to-action words like “visit us today” go a long way in luring your audience into actually visiting your place or website.

It’s important to address your audience directly. It will make them feel like they are a part of something. The key here is to make the call to action friendly and conversational. You don’t want your readers to feel pressured to do what you ask.

3. Make and distribute digital copies.

There are traditional ways of distributing flyers such as mailing them out or pinning them on public bulletin boards. But if want wider reach, make and distribute your flyers digitally. You can send these e-flyers through emails, post them on your website, and share them on your social media sites.

Make sure the digital copies of your flyers are suitable for its online purpose. This means adjusting the colors and file type to look its best online. Flyers have long been used to advertise a product or promote an event. It’s a tried-and-tested marketing tool you should use. Your digital branding printing strategy must be accounted for always in order to get the best out of your branding.  XINI Prints as an established digital branding printing company in Lagos Nigeria is always set to blow the mind of its client through spotless digital branding printing to the best of time.

Read About  Brochure – Magazine Printing

Design the perfect pull up | Roll up banner

The importance of posters in advertising your business in Lagos

You Can Check Out Our Printing Rate

Now Lets Consider different types of printing and how you should keep up with digital

DIGITAL Printing vs Offset Printing Explained

What’s the REAL difference, and does it matter?

So, what’s the distinction between digital and offset printing? Printing is printing, right? Not exactly… Let’s take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.

What is Offset Printing?

Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

What is Digital Branding Printing?

Digital branding printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it’s variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital branding printing options and capabilities.

While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital branding printing.

What are the Advantages of Digital Branding Printing:

• Setup costs are lower for short runs
• Print only the amount you need, when you need it
• Lower minimum quantities (as low as 1, 20 or 50 pieces)
• Inexpensive black and white digital branding printing
• Variable data capability (names, addresses, codes or numbering can be done easily)
• Improved technology has made digital quality acceptable for more uses

What are the Advantages of Offset Printing:

• Large quantities can be printed cost effectively
• The more you print, the cheaper the price per piece
• A large variety of paper types with custom finishes can be used
• Special custom inks such as metallic and Pantone colors are available
• Highest possible printing quality, with greater detail and color fidelity

Offset and digital branding printing are both useful printing methods. Each have particular benefits depending on your project’s requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process.

If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

Printing Has left its earlier seats to a digital branding printing and everyone must need to catch up with the new insight so that you achieve more.

Feel free to write us or contact us for digital branding printing that fits your needs. Call 07082709871 or email us at info@xinicomms.com   and we would respond in less than an hour.

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Do not be in a hurry to read! Get Your Pen To Study

If your website takes 2 seconds to load, only 9.6% of customers are bouncing off your page. However, if the page is taking 7 seconds or more to load, an alarming 32% of customers are running away from your website.

Charles Ataghoma, the CEO of XINI Communications and Brian Dean did a study in which he concluded that Google PageSpeed is one of the most relevant factors when it comes to revenue generation.

Marketers are finding ways to beat their competitors, eliminate the friction and make page loading time their competitive advantage to grab the attention of target customers. Plenty has been written to optimize a website for better speed, but nothing proves more useful than the Google PageSpeed Insights tool.

What exactly is Google PageSpeed Insights tool?

Unless you are living in a cave, far far away from humans, you must have already heard about Google PageSpeed Insights tool.

For others, it is an authentic tool by Google, designed to optimize the performance of the website.

The tool will give you an option to improve the performance of some aspects of the page which will boost the overall page speed. The tool can be used for both mobile and desktop which gives every website a chance to rise above their competitors.

1)  Start by designing a responsive website

Imagine this. You’ve created an excellent website for desktop users. The interface, the colors, the graphics are making users fall head over heels in love with the website. However, somewhere around the globe, some people hate your website. Why? Because when they tried to access your website on a mobile device, the pixels are distorted. The design is displaced. Moreover, the so-called-interface doesn’t seem aesthetically pleasing to them.

I don’t know about you, but as a marketing professional, I know what it feels like to design a website that is responsive in nature and works well across every device.

You can check the responsiveness of your website by visiting the following website.

A responsive website will improve the user experience which will help Google rank your website higher in the Google search pages.

Last year, Google launched its mobile-first indexing which gave mobile page load speed a significant place in their algorithms.

So, now you know that mobile page speed is vital to ranking your website in Google search result.

2) Optimize your images

Some people are already doing it while others don’t even pay attention to the pictures on the website.

As per the guidelines by Google, you need to incorporate quality images in your website.

Embed titles, alt text in every image. Most importantly, use a sitemap for images which will help Google organize your photos in a better way. Use Squoosh to optimize your images.

Of course, using responsive images are a must. Furthermore, use safe search images which will increase your chances of ranking your website higher.

It is prudent to read the SEO guidelines before you start working on the SEO of the website.

3) Instead of quantity, focus on the quality of the code

If the code on your website is good, the webpage will load fast.

Use Pingdom to know precisely which of the codes on your website need more simplification.

Reduce the CSS code in your website. Try to use inline formatting whenever it is possible for you.

It is best advised to avoid any intensive WordPress themes or bulky codes.

Instead, it is better to use a clean HTML 5 template.

Google uses several machines to gather data from the website. If the code on the site is not well-structured, it will give Google a hard time, and this is not something you want for your website.

We can help you build simple, yet gorgeous websites.

Google PageSpeed Insights enable search engines to look for straight-forward codes and rank the websites based-on the simplicity of the code.

4) Focus on Brower Cache

Whenever you visit a website, the web browser stores data such as HTML, CSS, JavaScript, and images in the local cache. This makes things easier when you visit the website the next time. When the cache is stored, it gives access to the same browser and reduces the delay that occurs when rendering the website. When the browser cache is implemented, it will help load the website faster.

A professional hosting service might already be using browser cache. However, if you want to implement the browser cache, you can always go for the W3 total cache plugin.

5) Accelerated Mobile Pages

When building a website, it is good to learn from the best. The best startup websites employ Accelerated Mobile Pages to pull-up data and present it in a decluttered manner.

Here are the three reasons why you must use Accelerated Mobile Pages (AMP)

A mere 1-second delay in loading the webpage can drop the conversion rates by 7%.

Studies have shown that using AMP pages to fetch data from a website can reduce the number of server requests by 77%. Which means that a website will load faster regardless of the device used to browse the website.

6) When it comes to website design, less is more

A clean website is not always attention-grabbing for users but Google PageSpeed Insights necessitate website owners to simplify their website designs.

A clutter free website design will reduce the load-time of the website. Using simple triggerscan boost the UX of your website.

The Speed insight tool will help you eliminate all the extra space that your website is consuming, and you can ask your website developer to mitigate any further damage.

To conclude it all

As a skilled marketer, it is essential to learn website optimization and the holistic approach to every piece of the puzzle that constitutes the site. Furthermore, web speed optimization is an ongoing project. There is no limit to it. You can take six months and still feel that it is not enough.

However, PageSpeed Tool can help you tons. Use the above rules as a guideline and starting point to familiarize yourself with the tool, and start setting clear goals on how you plan to use it to craft your long-term content marketing strategy.

Lets Us Take you further on a series – 1

Since the year 2016, designers have been tinkering around with UX design. There have been changes in the way website designers design app and websites. In the year 2017, website designers came up with personalized designs to save their users some time.

Here, we give you seven website ideas which can fuel you with inspiration and help you create better websites to impress your clients and customers and get the best buck for your money:

• Robby Leonardi Studio

In an era of digital disruption, Robby Leonardi found a way to get hired as a graphic designer. His website is his portfolio. You can flaunt your brand achievements in this way. Trendy retro style inspired by the ’80s and 90’s photography. On a first glance, it looks like a Mario game.

Moreover, when you move forward, you realize that this man is a genius. Just check out the typography, the fonts, and how the images are blending together seamlessly with the character. Everything comes together so well.

• CatScarf

The cat is the epitome of fanciness, faithfulness, and cuteness. Moreover, when you land on this homepage, you feel yourself brimming over with the same sentiments. The visual appeal of this page is impeccable. Thanks to sharp graphics, CatScarf took minimalism to a whole other level. The hero image dominating the top of the page basks in the limelight and instantly catches the eye. Scroll down, and you’ll see that each of the products is aligned beautifully in a transparent grid. This gives our eyes a pleasing effect and if you hover over an item, you can delve deeper in its product details page. I think every ecommerce owner should take inspiration from this website.

• New Acton

Are you hackneyed with the old static design? Why not take a dose of inspiration from graphic designers and illustrators who are doing great work already? You can take some inspiration from New Acton. It is simplicity at its best. Not much content, just amazing animation that will keep you engaged. The sidebar incorporates many categories. Click on any type, and you’ll see relevant animation playing at the entrance. Just a cool way to grab the attention of a new user.

• GC watches

Time is an essential commodity. If you don’t want your customers to leave without buying anything, the best way is to show the products in a straight-forward manner. GC Watches is one of those website ideas which will force you to simplify your ecommerce store. The oversized typography makes for better readability. The crystal-clear photos, the high-definition zoom for every watch will entice every watch aficionado. The simplicity of this website makes it a perfect website design ideas that will generate sales in Nigeria and diaspora.

• Big Commerce

For anyone who has no idea how to show their services seamlessly, Big Commerce is the perfect example. A simple tagline that communicates what the business is all about . The packages are in front. Regardless of the size of your business, you will be presented with several categories which will let you choose from the favorite list of industries. Case studies, testimonials and the use of images to steal the attention of customers and show them what the brand is offering, makes this website steal the limelight.

• Howard Yount

A potent trio – An exuberant background, a colossal title, and clear message right in the front. If your user is not a competitor of Howard Yount, there is no reason for them not to be impressed with such a direct approach. Customers love companies that give them offerings without letting customers dig deep in the sub-pages. The overall design of the website is simple yet impactful.

• Take What You Can Carry

A not to miss website in cool website design ideas. The entire website seems to be floating in the air, allowing so much room for free space. Just check the alignment of words. The design by Matt Porterfield makes it necessary to take some inspiration from this design which blends vertical and horizontal text with perfect alignment.

Closing Thoughts

We’ve been trying to curate the best of seven cool website designs for you. As you would know, a website that is unattractive or poorly constructed harms your business more than helps it. Stay abreast of industry trends and follow all the CRO principles to create the best website design for your business. Assess the efficiency of your website design based on the number of visitors, bounce rate, and conversions.

Lets Us Take you further on a series – 2

Every soul in this world has a higher purpose. Birth is a wondrous experience. You open your eyes to a world rife with opportunities for the taking. You can become anything. For some people, it happens in an instant. Their life’s purpose unfolds right in front of them, but for others, it takes a lifetime to understand why they were born.

If your startup is in its infancy, you might be facing something familiar. Instead of understanding your life purpose, you are struggling to find your brand purpose. If you’re one of those brands that don’t have a direction yet, here are some startup websites which can provide you with some food for thought.

1. AiroHealth.com – Simple is better

Knowledge lies in piling up facts. Wisdom is the elimination of all clutter. Airohealth.com is all about simplicity. The first glance at the website will be enough to safely venture a guess at what the company is selling. On the front page of the website, you realize that it is solving a real-life problem. If you scroll down, you will see how the product works. Next, comes how to think about anxiety and stress. Moreover, in the end, there are testimonials with a call to action in Lagos Nigeria or across Africa.

2) RateYourSeats.com – Selling something unique

Rateyourseats.com is a ticket-selling website with a distinctive feature. Not only does it offer the most market competitive ticket prices, it gives you a bird’s eye view of the seat based on crowdsourced reviews, ratings, and photos of a plethora of concert and sports avenues. This makes sure that our customers make an informed choice based on a particular seat’s rating and reviews by actual users.

3) GrooveJar.com – UI/UX Design

Much has been said about UI/UX Design. If you are looking for some solid inspiration, visit GrooveJar.com. The startup helps other startups boost their website traffic. However, their prominent feature is the clean, sleek interface of the website. Decent navigation, bulging CTAs, and giving out comprehensive information without too much scrolling, makes this website a prime example of the perfect UI/UX design.

The chatbox is easy to locate. Reviews can be found right at the bottom. GrooveJar offers everything that a startup website design has to offer. Take note.

4) SmarthomeNX.com – The Perfect Mobile First website

There is much buzz about mobile first websites. In the midst of all this, smathomenx.com makes a brilliant effort to design the perfect mobile-first website. The website is not at all complex. The Accelerated Mobile Pages allows the website to load immediately. A perfect example of a startup website design where users can log in and join in the discussions without going over lengthy registration steps.

5) Vertoe.com – Mobile Loading Speed

Google Speed Update made it clear that Google is forcing brands to decrease their bounce rate by developing mobile-optimized websites. Vertoe.com took this seriously and started working on the loading speed of the website on mobile.  The website is optimized in a way that users don’t have to download any app or wait for the website to load in the mobile. The load time is super-fast. The one-click checkout helps customers place an order seamlessly. The website works on all primary mobile devices and fits across all screen sizes.

6) EFynch.com – Privacy and Payment Options

If there are a few things that a startup website capitalize on, it is payment options and privacy policy. Other trends include AI and machine learning. Some of the payment methods include complex AI algorithms which simplify processing and make it easier to pay fast. This website teaches a lot. Also, there are some components of IoT to support the simple dashboard.

7) Printful.com – Grist for the mill ecommerce website

The best startup websites provide convenience and simplicity to users. Printful.com takes this approach to the next-best level. You can talk all about white-spacing and how-to optimize the website design to show quality work without sacrificing the caliber of the website. A clean ecommerce design which can teach a lot about how ecommerce stores can use the power of minimalism to sell products online.

The website offers perfect examples in its blog for entrepreneurs to apply across their business. How to send emails that entice customers? Moreover, how to scale business on a global scale?

Facebook #10YearChallenge: A Fun Gimmick or something much more Sinister

Unless you have been hiding under a rock the past week, you might have participated in the #10YearChallenge, or rather the hashtag #2009vs2019. The challenge involves posting a contemporary photo of yourself in parallel with another from ten years ago. Ostensibly it’s about nostalgia and going down the memory lane to see how much things have changed in the intervening years. Replete with opportunities for virtue signaling, reflection, poignancy, bucket loads of humor and celebrity humble bragging, the trend was always meant to pick up steam.

For some people it was fun, just a meme to embrace the past. But to others, it felt more sinister. Something that threatened to undermine their safety. After all, not everyone feels memes are something to laugh on.

The #10YearChallenge hiked when celebrities like Jersey Shore’s Nicole and Kevin Smith joined the party. The challenge spread like wildfire and people started sharing their photos on every platform.

The #10YearChallenge was all fun until a tweet moved thousands of people to worry: Are we inadvertently helping giant corporations boost their algorithms for age progression and biometric identification? Now there’s some food for thought right there. Facial recognition proponents argue that all this treasure trove of data could be indispensable for finding missing people or catching criminals. But critics warn us of unfathomable effects and mass surveillance that we can’t yet fully grasp the intensity of.

While the Cambridge Analytica scandal was still fresh in the minds of users along with the woes of other data breaches associated with Facebook, Facebook has found itself in hot waters again. Even after giving ample clarification on the matter, Facebook is denying its connection with the #10YearChallenge.

Talking to New York Times, Lauren A. Rhue, shared her concerns about the algorithm.

“The #10YearChallenge is giving authorities a clear set of data and how age-progression can be predicted in a few years from now.”

Furthermore, the professor said that there are already trillion on photos on Facebook and people should be wary of their data is out there in public like that.

“The risk in giving up any type of biometric data to a company is that there’s not enough transparency, not only about how the data is currently being used, but also the future uses for it.”

This is another form of biometric data that is being used by the law enforcement agencies to track down prospects.

Finally, Professor Rhue concluded with an alarming thought, ‘There are things out there in the internet which are not treated as a threat now.” And 10 years from now people will understand that they are a threat, but by then, they would have parted with the data already.

Why Facebook really need this kind of data?

As per statistics, 350 million photos are uploaded on Facebook daily. Here, we need to pay attention to the fact that no-one is forcing people to upload and share photos; people are willing to share photos and feel proud about it.

The year 2019 is not about how many photos are uploaded each day, it is about image processing, and the power of artificial intelligence (AI) and how it is becoming smarter by the day.

Let us take all the strain and help you boost your sales.

Almost every company is using facial recognition to analyze candidates and evaluate them even before they start working with the company. The iPhone app and even the Google Photos app understand, and match faces to people and their relevant contact numbers.

The horrors of social media have been highlighted in Black Mirror – the first episode of season 3. Here instead of rating products, people are being rated. And people that show kindness and generosity towards people are rated high in the society and these people get jobs more often than people with a low rating. These ratings are displayed right in front of a person.

Some people suggest that Facebook don’t really need this data because they have all the photos time stamped but think of the time that Facebook is saving by not having to through every picture which was uploaded by the user in the year 2009. Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data. But that’s a lot of noise; it’d help if you had a clean then-and-now. What’s more, the photo posting date and even EXIF data wouldn’t always be reliable for when the pic was actually taken. People could have scanned offline photos. People might have uploaded pictures multiple times over years. Some platforms strip EXIF data for privacy; people’s captions are helpfully adding that context back, as well as other context about where and how the pic was taken.

Regardless of how much Facebook denies the fact that it was just a meme challenge that was initiated automatically for the kicks, the reality is that sooner or later, Facebook will use these pictures to train their face recognition algorithm.

If you have partaken in the #10yearchallenge, good for you. You’re now a part of some future conspiracy – just kidding. It’s okay to have some fun but what we need to do is to ponder over the effects that each one of our posts is having. Read

Digital SEO Strategy For 2019

In the end, it is all about keeping your personal life offline and using social media to establish connections for your business and help your brand reach more customers. Take control over whatever you share on social media, and think twice if it can hurt your personal or professional life in the coming future.

Digital SEO Strategy For 2019

How To Leverage On Quora SEO Power For Digital Marketing Conversion

The importance of posters in advertising your business in Lagos

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Posted by XINI  DigitalPrinting 

Effective brochures are synonymous with business success. They offer customers the ability to get a concise and engaging overview of the products or services that your business provides, making them the perfect digital printing solution for trade shows and exhibitions. With that said, underwhelming brochures that are lacking in vibrancy will almost-always fail to strike a chord with potential customers. Therefore, in this post, we’re going to lay out our top tips on how to prepare a brochure to spark interest in your brand.

What is a brochure?

As mentioned, printed brochures offer an effective way to highlight your business’s products, services, contact details and more! They’re highly versatile, perfect for use in trade shows, exhibitions, direct mails campaigns, no matter the industry in which your business operates.

Advantages of brochures

See below a list of some of the advantages of using business brochures:

• Easy distribution – after having conducted some persona research, your printed brochures can be strategically placed in the locations in which potential customers are likely to be.
• Enhanced brand trust – by taking the time to create an amazing brochure, you will elevate your brand reputation and establish yourself as an authority within your field.
• Cost-effectiveness – business brochures are a relatively low-cost marketing tool. Plus, when you buy in bulk, cost per unit will be decreased, thus saving money on overhead costs.

PRINTS PRICE LIST

How to make a brochure

See below our top tips on how to prepare a brochure:

• Brand-centric design – Remember, a printed brochure is an extension to your business. Therefore, it’s imperative that you demonstrate your brand’s core values and design it in such a way that is consistent with other channels, such as a website or social media page.
• Less is more – When designing a brochure, we recommend sticking to a simple layout using a clear, easy-to-read font. Overly artistic text crammed onto a confused and muddled page is a surefire way to dampen down customer interest.
• Quality matters – Incorporating high-resolution imagery on high-quality paper and finishes are essential for creating the perfect business brochure. When customers notice the time and effort you have put into your printed brochures, they’ll be convinced that you’ll put the same time and effort into them.

How to fold a brochure

There are multiple ways to fold a business brochure (or folded leaflet). Listed below are the most common, along with a brief description:

• Half fold – As the name suggests, half fold brochures are folded in half along the centre creating 4 separate pages, including a front-cover, back-cover, and two internal pages.
• Z fold – A ‘Z’ fold is creased twice, creating 6 individual pages that can be utilised as different sections within the printed brochure.
• Roll fold – The outer section of roll fold brochures fold over one another, creating three separate sections.
• Gatefold – An effective way to highlight popular products, gatefold brochures have their outer flaps folded to meet in the middle.

How are business cards made?

Brochure printing at XINI

XINI Printing Through Digital Printing offer high-quality brochure printing to all Lagos, Nigeria locations. Using only top-of-the-range  Digital Presses, you can rest assured that brochures will be vibrant with bold colours, sharp imagery and clear, easy-to-read text due to our visual printing analyst. Visit www.xinicomms.com for all the information you’ll ever need on printed brochures. How Best Does Your Current Brochure Printing Looks

Learn More On Best printing service company in the  Lagos Nigeria   And also catch the flight of staying as a global brand in advertising and marketing. The Best Advertising Agency/Agencies In Lagos Can actually be you from the basics of brand knowledge. 

Your management is key in achieving a global brand reputation. Always feel free to write us always.

All articles overseen by our CEO, Charles Ataghoma.

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What is Advertising?

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Finding Your Ideal Customer

When trying to zero in on the types of people who are more likely to need or want your goods or services, and be willing to shell out hard-earned cash for it, you might look at demographic characteristics, such as:

• Gender
• Age
• Education level
• Income level
• Zip code

By more precisely defining who your target customer is, you can better choose advertising vehicles that will reach more of your target customers for less money. Sure, you can buy an expensive ad in the Wall Street Journal, for example, but if your best customers live in the western Boston suburbs, you can buy ads in local papers there for far less.

Where to Advertise

Traditional advertising outlets include newspapers, magazines, TV and radio stations. Today, however, advertisements are placed nearly everywhere and anywhere, including:

• Roadside billboards
• Sides of buildings
• Websites
• Electronic newsletters
• Print newsletters
• Inside bills
• Product packaging
• Restaurant placements
• Event bulletins
• Store windows
• The sides of cars and trucks
• Subway car walls
• Airport kiosks
• Sporting arenas
• YouTube videos

Creating Effective Ads

Advertising messages themselves are designed to persuade an individual to buy a company’s goods or services. Even in business-to-business transactions, individuals have to first be convinced to choose one product over another. To accomplish this, ads have five main components:

1. Headline – This is the key attention-getting message. “Got milk?” is a perfect headline. Or Wendy’s old, “Where’s the beef?”
2. Subhead – Some ad headlines need clarification, much like a book’s subtitle.
3. Body copy – The meat of the advertising message occurs in the main section where the product or service’s features and benefits are highlighted.
4. Image – Unless you’re advertising on the radio, including a product photo, or image illustrating a key benefit is critical.
5. Call-to-action – At the end of the ad you want to invite the consumer to take a step towards doing business with you, such as calling a toll-free number, visiting a website, texting a certain number, or pulling into the drive-thru window.

While advertising is the only way to guarantee that your message will be seen or heard, it is expensive by comparison to other marketing methods. For that reason, it is more popular with large corporations and brands than small businesses.

Read more about our  Brand Management

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The annual 50 top brands in Nigeria, where companies have a feel of an independent opinion, a sort of a report card on their brand’s performance from the consumer’s view has just been released. This was made public at a well-attended public presentation yesterday at the Eko Atlantic City, in Lagos.

Presenting the details about the research work which led to the 50 top brands, Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA explained that they used a model that tests a brand’s ability to deliver on its responsibility to the consumer, from the consumer’s point of view, called Brand Strength Measurement, BSM.

Brands  weather from google or not were tested on their popularity in a Top on the Mind survey, where respondents were made to mention names of 10 brands that easily come to their mind or they could recall, which also indicates affinity.

Other variables in the model test brand Quality, Innovation, Online engagement, National spread, Corporate social responsibility… all these are aggregated into the model and the resultant outcome separates the top brands. The model he said in a way also measures weakness.

Oluboyede in his presentation said ‘These are brands that have succeeded in delivering their promises to the consumers. They are fast growing in value and they are the drivers of our nation’s economy. Brand, as it has been described variously, is a promise of value to the consumer. Brands that will stand the test of time, earning equity and become profitable for the owners are those that identify needs and meet them. Their promise to the consumer is a proposition of solution to a problem. The effect of living these promises is the increasing brand equity and continuous sustainability of the companies. It is not just enough to make a promise, it has to be effectively communicated to the consumers’

He said ‘The top brands this year are those that have been able to analyse identified needs, see opportunities by creating solutions to them and communicate same to the consumers. They have also become so good at it that the consumers often refer to them with the name of the need they meet, that is their product/service. These brands have found how to deliver something special, often times, doing ordinary things in extraordinary ways. This is a winning habit’.

He further emphasized the need for brand owners and managers to understand the sounds of time as things have changed to experiential and speed of delivery is of essence ‘Today’s marketing world in many ways have gradually shifted to experiential. A brand can call itself any name or make any promise. The real identity of the brand in the mind of the consumer, is how the consumer experiences the brand’

He said ‘Everything is about the consumers. They are even more aware of this important status now than ever and they are poise to make companies understand they ‘know’. The scary part is, they also have the ‘quick’ media’

Emphasising the value of brand, which has now been described as more valuable than tangible assets, he said ‘From a financial point of view, a company’s brand can be worth dozens of times its book value.  Though intangible, it is often the determinant of the sustainability of a business. This fact makes brand management indispensable.

So, in managing a brand, we certainly cannot ignore measurements and benchmarking. That is why top corporate organisations now spend enormous portion of their budget on building their brands and ensuring that value propositions are really delivered’

Highlights

• On the overall, Dangote Group, a proudly Nigerian brand topped the list from its second place last year with a record BSM point of 87.4, ahead of MTN Nigeria who came second at 80.8 points. at the third place is Globacom who appreciated 4 places from 2017 ranking to emerge on the third position with 77.9 points.
• Others within the top 10 in the 50 table are Brands like GTBank, Coca-Cola, First Bank, Unilever, UBA, Zenith Bank, Dufil Prima with 77.59, 73.18, 69.2, 67.5, 66, 65.9, and 65.1 BSM points respectively.
• 23 of the 50 brands this year are Nigerians.
• Promasidor Nigeria emerged the highest gainer jumping 15 places to emerge on the 25^th position, this is followed by Olam, BUA Group and 9 Mobile who appreciated 12 places respectively.
• Fidelity Bank made a first entry into the annual top 50 ratings this year on the 36^th
• Stallion Group also made a return into the annual ranking.
• The Banking and Financial Services category again took the lead with 11 brands.
• Apart from the 50 top brands, there is also a category of brands to watch.
• These he explained are upcoming brands with lots of excitements and promises.
• The 10 brands to watch 2018 are:
• Andela, Ajeast, Coronation Merchant Bank, Daraju Industries, Eko Atlantic City, Konga, Masters Energy, Slot Limited, Payporte, Mall for Africa.
• 7 of the 10 brands to watch are Nigerian.

In his remark after the presentation, Mr. Olufemi Awoyemi praised the organisers, describing the methodology as impressive with consideration for important factors. He said ‘I believe in God, after that, it’s data’ He went further that the reasons awards don’t last in Nigeria is because most don’t have structure and proper research. But this is not an award, but a research work’.

#IAMBRANDNIGERIA Activities announced.

The organisers also used the opportunity to present the #IAMBRANDNIGERIA activities. An initiative aimed at creating a better narrative for the Nigeria brand from point of view of the tenacity and resilience of many Nigerians which made them achieve success against all odds. Activities in the campaign starts with an art contest; painting, sketches, photos, graphic designs, poems etc. These are posted on social media with #IAMBRANDNIGERIA and the top 3 with the highest volume of engagements winning cash prizes- 500k, 200k and 100k respectively.

Activities will be concluded at an Award/gala where those who have become value addition to the Nigeria brand will be specially recognised and celebrated come October 2018 at the Eko hotel & Suites.

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