Keeping a diary has many benefits. These include improving your mental health, as a result of giving you a place to vent your feelings, and an ability to process difficult experiences while stating a process of gathering ideas.

A diary is also a way to keep track of your feelings and views and how they have changed over time, which can be particularly helpful in personal development terms.

What is a Diary or Journal?

A diary, then, in its simplest form, is a record of each day. Keeping a diary is a matter of keeping a record of what happens in your life: the interesting and the mundane, and your thoughts and feelings about both.

Diaries can also be used for very specific purposes. For example, those who think that they may have a food allergy or intolerance may be encouraged to keep a food diary for a few weeks to record everything that they eat, and any incidence of discomfort to see if there is a pattern. Similarly, you may keep a diary to record your stress levels or episodes of depression. Here again, a diary is a record of each day, but for a particular reason.

The Benefits of Keeping a Diary

There are many benefits to keeping a diary. Probably the three main ones are:

• Keeping a diary has been shown to be good for your mental health

The reason is thought to be because it allows you to process your experiences safely, and review particular events in a less stressful way. Writing your personal story appears to play a part in this, and it seems to be important to focus on both thoughts and feelings, and not just feelings.

• Keeping a diary helps to improve your writing

The best way to get better at anything is to practice. Writing a diary allows you to focus on your writing without worrying about your audience or what anyone else will think. And doing it regularly helps to improve your thinking processes, and can even help you become more creative in how you think.

• Keeping a diary can help you to remember events and activities

This can be important for a number of reasons. For example, when you are applying for a job, you often have to describe times when you have demonstrated a skill, or done something particularly well. A diary or journal can be a good way to record your successes, and ensure that you have a ready source of examples for job applications. It can also be a way to reflect on your experiences, and learn for the future. Writing about positive events, and looking back on them, can also be a good way to boost your self-esteem.

You may also be interested in our pages on Reflective Practice and Personal Development.

Paper or Electronic?

Back in the 1980s, Adrian Mole did not have a computer or smartphone on which to blog. His (fictional) diary was paper-based for a reason: it had to be.

Nowadays, there is much more choice.

There is a huge range of electronic options as well as the traditional paper-based route. You could, for example, use a diary app such as Penzu, which claims to take security very seriously, try a note-taking app like Google Keep, or just record your thoughts in a Word document stored on your laptop or in the cloud. You could even go ‘open’ and keep a blog, sharing your thoughts with the world, and not just your diary.

All these options have merits. Diary apps are right there on your phone, and quick and easy to access. They are also private. Electronic back-ups in the cloud should mean that even losing your device does not mean that you have lost your diary.

Using word-processing software gives you the option to craft your thoughts more carefully, and to go back and change them later. This could be both an advantage and disadvantage: an advantage because you can refine your thinking, and a disadvantage, because it will not show you your raw thinking when you look back, and may encourage you to spend more time than you really need on your journal.

A paper-based diary may be old-fashioned, but it is also completely private. You can hide it away at home, and nobody need ever suspect that you write it. Writing things down long-hand can also be useful practice in ordering your thoughts in advance, which is good if you will ever have to sit written exams.

Tips for Keeping a Diary

Some people find it hard to get started on diary-writing, or difficult to keep going once started. These tips should help you to do both.

1. Don’t worry, just write

Your only audience is you, so it really does not matter if what you write does not seem very exciting or inspiring. Over time, you will find it becomes easier to write, so it is important to just put pen to paper (or fingers to keyboard) and simply get started.

2. Try to write every day, but don’t panic if you miss a few days

It will be easiest to build a habit of writing if you do it often. You will also not need to write as much each time if you do it regularly. You may find it easier to develop a regular time slot: for example, just before you go to bed. This may make it easier both to find the time, and to develop the habit of writing.

That said, of course it does not matter if you miss a few days here and there, or even if you don’t fancy writing anything about what happened that day. Just try not to get too far out of the habit, and start again if you do stop for a while.

3. Write as if you were writing to a friend, or even your future self

This will encourage a more informal writing style, and also help you to share information about your feelings and deepest thoughts. This is important if you are to get the full benefits of journal-keeping. Some people even find that it is helpful to give their diary a name.

4. Your diary does not have to be just a written record

You can also draw or sketch, or stick in pictures from magazines or tickets from events and the like. Anything that takes your fancy, really. It is all about having a personal record, and that can be as personal as you like. Plenty of people prefer drawing to writing, and a sketchbook with or without added notes can also be a form of journal.

5. You can be negative, but remember to be positive too

A diary is a good place to vent about things that have upset or annoyed you, but it is also important to record the positives. When you look back, there is a reasonable chance that you will have forgotten quite a lot of it, and you don’t want reading your diary to be a completely negative experience, dragging you down. Instead, you want to be able to read it to feel good about the things that you have achieved.

A lasting benefit

While few among us will ever become the sort of person whose diaries are published and sold around the world, keeping a diary has benefits for anyone. It is well worth giving it a go for a few months to see if it is helpful for you.

Thanks to skillsyouneed  for the amazing piece

10 Reasons Why People Who Keep Diaries Are Successful

Diary entries are normally associated with the teenage years, scrawling down passages about you and your friends or your latest crush. However, diaries are not just for the besotted teenager – carry on reading if you’re interested in the traits of successful people who keep a regular diary.

1. They Practise Self-Discipline

Regular diary writing takes self-discipline and perseverance. There is no expectation for results, which some may find difficult as there isn’t any obvious success to show for their work. However, diaries can teach the art of discipline, writing regularly in order to look back on entries, rather than seeing results instantaneously.

2. They Use Diaries to Self-heal

There’s nothing more healing than spilling your feelings to a friend – however, sometimes we don’t want anyone else knowing our business, so what better way to self-heal than writing a diary. People who write regular diary entries become able to boost their own feelings, getting all their thoughts down onto a page in order to see perspective.

3. They are Confident

In being honest about how they’re feeling, people who write diaries are naturally very confident, particularly if they’re using an online diary for example. Even if no-one else is reading your diary, it is normal to feel a sense of determination, as having your feelings on a page can give you a sense of direction and courage in decision making.

4. They Have a Strong Focus on Ambition

People who write down their thoughts and feelings regularly tend to know where they’re going – perhaps they can see more clearly where they’ve gone wrong in life, and when they’ve been successful. Being able to look back on past thoughts and feelings can allow you direction and ambition in future ventures.

5. They are Motivated

Due to their confidence and ambition, people who keep diaries are usually motivated individuals who want to use their time wisely. Writing down your thoughts allows reflection, and can show how well you’re using your time, a great motivator for future aspirations.

6. They Always See Perspective

Keeping a diary certainly gives people perspective on life, as the ability to look back on your thoughts and experience gives you a refreshing outlook on life, in which you will never settle for anything.

7. They Can Link Their Past and Present (Woolf)

Being able to reflect on your past allows you to link it to your present. Famous for ‘stream of consciousness’ writing, Virginia Woolf has commented on her thoughts of a diary being a bridge between the future and the past.

8. They Keep Their Brains Uncluttered (Andre Gide)

Due to the chaotic nature of everyday life, some believe our brains can become cluttered, and an easy, acheivable way to ‘declutter’ your brain is to keep a diary. Writing down your thoughts can help to discover oneself and declutter the mind, as thought by the nobel laureate Andre Gide.

9. They Understand Their Own Emotions

Working through your feelings can very much help to understand them, seeing your emotions almost from an outside perspective. By taking a step back, your thoughts and feelings become more obvious, and it is easier to decipher the best way of dealing with them.

10. And Finally, They Have a Productive Way to End the Day

There’s nothing better than getting home from a long day and talking it through with someone – however, by keeping a diary you can manage your thoughts at any time, and can conclude your day by getting everything down on paper to clear your over-worked mind.

These traits are present in most people who keep diaries, and many of these may infact derive from keeping one. Give your mind some extra space by writing down your thoughts regularly – you may be pleasantly suprised at not only how much better your feel, but also how successful your other ventures are, just because you’ve given your mind a break.

Using a diary and notepad to access growth in any area of life is a welcomed one and the more you get that understanding the better you become in the business of thoughts and discipline.

Always get the  best cost of printing  for Printing branded diary  from us at XINI Prints in Lagos and across Nigeria.

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Thanks to our digital friends for their contributions towards this first series in the month of October.

Before we move on the teaching trail, are you interested in Printing? if yes, click the order image below to contact us now

TODAY, We will be moving across the prints industry and to also alert everyone who thinks that printing is fading that the print communication industry is here to stay. In the next 50 year, the printing industry will under go a lot of strategic invention but the focus prints either in sublimation, paper, large format, and so will still have its dominance in serving clients right.

Series Unveil from inkxe 

Talking about 10 Automatic Screen Printing Machine In The World

Screen printing can be a tedious task and requires a bit of manual effort. However, if you are a medium or large scale screen printer, you cannot afford to have a manual process under your roof.

More On Our Blog: https://xinicomms.com/flags-and-the-history-behind-it-so-far/

The post The Fastest High Resolution Screen Printing Machines For Mass Production appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

Calendar Printing, we measure time in increments: minutes, days, months, years. We measure our business and personal relationships by the gifts we give. A custom photo wall calendar is an expression of our appreciation of family, friends and associates. Use it as a marketing tool for your business or generate income for a club or league. Share special moments with close family.

OVERNIGHT PRINTS QUALITY

We print wall calendars on Premium 100# Gloss Book stock. Each month is printed in full color 8½” x 11″ format with metal spiral binding and FREE hole punching. Our delivers higher-quality results than traditional offset printing. That’s important when printing photo calendars because a lower dot gain provides better resolution.

YEAR-END RUSH

We know the story. With a turn of the page the New Year is upon us and where’s the new calendar? At Overnight Prints it’s easy to upload photos and customize date grids. With just a few clicks you’re done, and you can have your new wall calendars before the ball drops in Times Square.

ECO-FRIENDLY PRINTING

Our custom wall calendars are the greenest you’ll find anywhere. Our paper stock is from environmentally sustainable forests. And our waterless print process not only conserves trees, it reduces air pollution, saves water and decreases waste.

BUSINESS WALL CALENDARS

Start with one of our pre-designed date grids that make a perfect business calendar template. Then upload your logo, product images or other photos.

CALENDARS FOR FAMILY AND FRIENDS

Design your own calendars filled with memories for grandparents and extended family. Just upload your favorite pictures with our easy-to-use drag and drop tool and we do the rest! While you’re scrutinizing your photos consider choosing one for an 11″ x 17″ Poster.

At XINI Prints, an outstanding calendar printing company In Lagos Nigeria we ensure that your designs and concepts are well worked on and communicated

Read More:

Flags And The History Behind IT So Far

Printing Services: Branding Act In Prints Communication

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We hope that you enjoy this awesome flags post and please share it with your friends on social media.

Most Serene Republic of Venice (697-1797)

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Isle of Man (13th century-)

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The Kingdom of Ireland (1542-1800)

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Burma (1752-1885)

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State ensign of Siam (1817-1855)

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Kingdom of Hungary (1867-1918)

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Republic of Formosa or Republic of Taiwan (1895)

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Gozo, a small island in Malta (1964-)

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Papua New Guinea (1965-1970)

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The Mari El Republic, a federal subject of Russia (2011-)

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Dnipropetrovsk Oblast, a province of central Ukraine

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The Kingdom of the Two Sicilies (1816–1861)

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Gran Colombia (1819-1820)

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Peru (1821-1822, created by José de San Martín)

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Seychelles (1996-)

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KNOW THE MEANING OF FLAG COLOURS AND SYMBOLS

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Cheers To Brumley for the inspiration to review this article with exceptional edits.

Outsourcing your print fulfillment needs to a reliable and trustworthy provider can save your business time, money and space. In this article, we will explain the different types of print fulfillment services, and how a print fulfillment provider like XINI Prints in Lagos Nigeria can offer value and peace of mind through our replicated production section in our parent company XINI Communications Limited.

Print fulfillment refers to a third party vendor printing services, storing, collating, assembling, packaging, and/or shipping printed and promotional products. The main advantage of outsourcing print fulfillment is increased efficiency. Print fulfillment services by the seasoned experts will benefit your company by:

• Saving your company time and money spent on personnel resources
• Conserve Space and money in that physical square footage is not required for storing materials
• Providing access to shipping costs discounts for print fulfillment vendors doing a high volume
• Giving you experience and resources streamline the process, so assembly and distribution can happen faster and with fewer errors
• Avoiding large equipment purchases, which means you can make smaller investments
• Offering customization for your company’s individual needs

Print Fulfillment Services Saves Your Company Time and Money

Types of Typical Print Fulfillment Services Include:

Pick and Pack: As the name implies, this service involves selecting ordered materials from their cartons and combining them with other requested materials from other cartons. The items are then prepared for shipment. This service is used when orders vary in content and are not prepackaged in standard quantities. For example, one order may include 20 folders, 10 brochures and 15 pens, while a different order asks for 15 folders, 20 inserts and 12 note pads.

Case Picking: Unopened, full cartons are pulled from the warehouse shelves and prepared for shipment. This service does not involve opening cartons and picking out materials and promotional items from the cartons.

Assembly: Printed materials are collated, combined, gathered, folded and organized into a unit. An example of assembly is placing a printed brochure, printed notepad, promotional pen and printed forms into a printed pocket folder.

Kitting: Kitting is similar to Pick in Pack, but instead of picking an individual order on demand, kits are assembled ahead of time with pre-chosen items and quantities. The kits are stored until needed for filling orders. All of the kits are identical.

Variable Data Printing: In this print fulfillment service, printed pieces are customized for each recipient. For example, a printed promotional postcard will have each individual name and address.

Print on Demand (POD): POD enables you to only print what you need for each order, without having to pre-purchase or store large quantities of printed and promotional materials. Printing on Demand also enables you to make changes as desired, without trying to figure out what to do with the backstock. With POD, you need to allow a little extra time for order fulfillment, and there is not already available stock on hand.

Warehousing and Fulfillment: If you have additional items to add to your outgoing orders that are not provided or produced by your print fulfillment company, they may still be able to store, fulfill and ship these products for an additional cost.

Drop Shipping: When a customer makes a purchase from you, the print fulfillment provider manages the entire delivery. They pick the item from their warehouse, pack it and ship it to the customer. Drop shipping can even be done blindly, meaning that the third party fulfillment company is never identified and the customer isn’t even aware that you did not have a hand in the shipment.

XINI Prints Can Provide All of Your Print Fulfillment Needs

Outsourcing print fulfillment services can not only save your company money, but also save you from the headaches of using complicated, expensive equipment and finding scarce storage space. No matter which services you need, a qualified print fulfillment provider can efficiently print, gather, organize and distribute your company’s printed products and promotional materials, leaving you and your employees more time to grow your business.

THAT’S WHY PRINT IS SO MUCH MORE THAN PRINTING: Exclusive Concepts At XINI Prints, Your modern clear digital printing company

Why Print is so much more than just printing
Innovations at XINI: UV-Offset printing and SPEC.

There’s printing, and then there’s Print – and there are so many good reasons why we rarely refer to ourselves as mere “printers” .We spoke with Robert Berlanda, Technical Manager Print & Service at LONGO, about the new terminology, changes in the printing sector and our new innovative UV Offset and SPECTRA 7 print technology.

These days we tend to use the English “Print” rather than the German equivalent, ”Druck.” Why is that?  

Well, it’s probably mainly due to internationalisation and modernisation. We work together with companies from all over the world and the entire printing process has now become digitalised, leading to a tendency to use English terminology. A further reason – at least in our case – is the spectrum of activities and skills the world of print comprises nowadays: while in the past, “Druck,” or “print,” referred only to the printing process itself, the word “print” today encompasses all the processes from start to finish, including pre and post-production.

Thanks to our significant investment in R&D, here at XINI we are extremely well-positioned in every sector of Print. We have become much faster and more flexible in terms of putting our clients’ requests into practice; consultation is more rapid, and production times are shorter. New technology also allows us to create complex products in fewer steps .

What is possible today that was unthinkable in the past?

Today you can order a product online and have the final result in two hours, a concept beyond all imagining five years ago. Together with high-performance software, e.g. the Marketing Toolbox, companies can now respond to requests in the shortest time possible, and bring the flexibility of online life into the real world. 

Furthermore, the time-consuming, tedious phases of prepress proofing and adjustment have been vastly simplified. Nowadays, an efficient prepress phase in the initial stages allows us to access and import data directly in the subsequent phases (plate production, printing).

Currently, we’re focussing first and foremost on improving the results. Techniques developed by LONGO, such as Spectra 7 and new technology, such as LE-UV printing (Low Energy) make it possible to create complex products in vastly reduced times and with fewer phases.

Check out a video from longo

What does LE-UV printing consist of?

The special feature of UV offset printing is that photoactive inks are used in the printing services phase which, the second they come into contact with paper, are immediately dried and fixed by ultraviolet light. This cuts out the drying process, making it possible to move on to the next phase immediately. Additionally, we no longer need to lacquer coat the surface, and can print even on highly-absorbent materials.

Thank you for the explanation! Robert Berlanda tells us more about changes in the printing industry in this blog post: What does a Technical Manager Print & Service at LONGO do?

So what is UV offset printing services, exactly? Let’s take a look:

Here’s how UV offset printing works:

Greater brilliancy and more intense colour vibrancy – that’s what we can achieve with UV-offset print. This print technique delivers pictures with enhanced three-dimensionality, vividness and motif depth. Our innovative inline method enables combinations of matt and glossy varnishes in UV-offset printing.

UV curing technology converts all the component parts of the paint or varnish into a strong polymer compound, which allows them to harden rapidly. Unlike conventional inks, the UV inks used in this process do not contain components that oxidize or evaporate, but rather contribute directly towards polymerization. The UV ink is, therefore, 100% embedded within the dry colour layer.

UV offset printing opens up entirely new opportunities for our customers: This technique allows us to print on an incredibly wide range of materials, such as thin films or adhesive sheets, which would otherwise be too sensitive to heat or prone to deformation,

In contrast to matte film lamination, inline UV coating enables even the smallest of print details to be highlighted. Exact-fit cut-outs and perforations can also be performed in one single phase, thanks to our state-of-the-art printing presses. UV LED lamps also contribute to speeding up our work processes, as there are no drying times between printing,  finishing and painting.

And we can protect the environment at the same time: Our UV LED lamps are streets ahead of normal lamps as they consume 60% less power, and contain neither mercury nor ozone.

XINI’s  UV offset printing services with technology brings ultra-high quality together with efficiency and environmental awareness. And last but not least, this technology offers superb value for money. Why not see for yourself!

NEW  CASE: APPLE PAPER – OUR EXPERIENCES AT PRINT & PACKAGING

Apple paper: How to make complex corporate values easily visible.

Corporate values such as environmental awareness, sustainability and proximity to nature are a special challenge for our customers in their brand communication. How can the choice of material for a print product clearly show that the company lives up to its values? Is there even an ecopaper that is suitable for highquality design and with which you can stand out clearly at the same time from the competition?

We use such a paper for environmentally conscious companies: Cartamela, apple paper from South Tyrol.

What is apple paper anyway?

Cartamela Apple Paper is a natural paper made from the press residues of apple juice production. Over 400,000 tonnes of fruit waste accumulate throughout the EU every year. Due to the risk of fungus, this pomace must not be used on fields or as animal feed, and is therefore currently disposed of.

In 2003 Albert Volcan, managing director of the biorecycling company “Eco apple” of Italy, developed a process that ensures an innovative and sustainable reuse of apple peel. The Cartamela apple paper comes from South Tyrol, an area that is famous for its apples. Every year, a great deal of apple pomace is produced, which is made into paper by Frumat, which currently holds the patent for Cartamela.

To produce the apple paper, the cellulosic apple remnants are dried and then further processed into organic paper. This paper is just as durable as conventional natural paper and can be printed and processed just as well.

One of the most common questions is whether apple paper smells or tastes like apples. No, it’s not like that! The color also corresponds to normal paper, but it has a very own, fine structure. If you have a product made of apple paper in your hand, you immediately realize that it is something special!

What exactly can you do with apple paper?

Our printers and packaging specialists have already gained a lot of experience with this special paper. Here are some examples of printed paper products printed by XINI:

For Herbaria, producer of organic gourmet spices, we have developed two packaging solutions. The high-quality packaging of the pepper sets, and the inner workings of the Herbaria lunch box, which contains three small spice mills, are made of apple paper and thus perfectly match the corporate values: Herbaria stands for organic quality and sustainability.

An international company  Papermoon, Thiele Publishing launched a papeterie brand in 2017, whose high-quality greeting cards are printed on paper in digital printing services  at XINI Augsburg.

With the cookbook “A modern Way to Eat” by Anna Jones, Mosaik (Random House) published the world’s first book printed on apple paper. Here, the content of vegan and modern recipes and the pressure on sustainable and regional natural paper fit together perfectly. In addition, Anna Jones second cookbook “A Modern Way to Cook” was printed on apple paper.

What is apple paper especially suitable for and what needs to be considered when printing?

These print products and packaging solutions show what apple paper is particularly suitable for:

• For companies that want to transport their values with the choice of material
• For an environmentally conscious target group that appreciates the special
• For people, to whom haptics and sensual experience mean a lot

Apple paper is an uncoated paper that requires special care when converting images. Our pre-press specialists have already gained a great deal of experience with this natural paper and know exactly what has to be observed during processing.

Our conclusion to the Cartamela apple paper

Cartamela apple paper is a natural paper with a special feel, which can be processed in the printing process just like other papers. This paper convinces you with its special value and its ecological awareness, sustainability and naturalness. Talk to us – we are happy to show you more examples!

WHAT DOES A TECHNICAL CREATIVE STRATEGIST IN PRINT & SERVICE DO AT XINI?

From a printing services shop to a full-service printing agency

Charles Ataghoma works as the Managing Director/Chief Creative Strategist at XINI with its subsidiary company XINI Prints as the “Creative Strategist for Print & Services.” We talked with him about why service is now so important in the printing sector and why XINI regards itself as a full ­service agency in the area of printing.

You are the “Creative Strategist  for Print & Services.” Just how important is the combination of print and services in the age of online printing services  shops?

For us, it is fundamental! After all, our clients and customers keeps up with the desire to get the most advanced printing resolution for their required engagement and seeing that we are keen to level up with all the services the company renders to clients and customers are usually unfamiliar with the machinery we use and the possibilities our technologies offer. We view ourselves as a full-service agency capable of providing our customers with consulting and support. Ideally, we offer 100% support from the initial conceptual phase all the way down to the finished product. This allows us to make sure that everything is optimally matched, and guarantees perfect results for the customer. Even after production, we are there for him and can assist in marketing and distribution.

The worldwide trend is towards specialization. Is that true for the printing sector, too?

Yes. Here, too, it is important that one find one’s niche. That is because it is an extremely competitive market, with many competitors defining themselves exclusively on the basis of volume and price. We here at XINI have taken a completely different approach. We have specialized in the production of high-quality printed products for which we employ a number of special techniques – which we have, in part, developed in-house. We are heavily invested in the area of UV printing, and our SPEC+ technology allows us to produce extremely vivid colors. We achieve stunning results by means of the extraordinarily good integration of marketing, sales, prepressing, color management, and printing services.

Since we are a full-service agency, our customers have to deal with only a single contact-person for all of their questions and concerns. That saves time and money. But it also means that none of us here at XINI can view himself as only a specialist for his own narrow field, since we would then be unable to fulfill our role as consultants. Rather, in the framework of the XINI Academy of Prints, we ensure that all of our employees familiarize themselves with adjacent fields. They understand what their colleagues are doing. In this way, we get multi-specialists who are aware of what is happening in previous and subsequent work steps. This has proven to be a great help to us in planning projects in an optimal fashion.

You mentioned UV printing services. Can you explain that to us?

The unique thing about this is the use of photoactive inks in the printing services  process which, after coming into contact with the paper, are immediately (within a fraction of a second) dried using ultraviolet light. A separate drying process can thus be dispensed with, and the product can be immediately subjected to further processing. Additionally, surface sealing agents or varnishes can be dispensed with, and even very absorbent materials can be printed on.

The drawback – if you will – is the high demands it makes of prepressing and color management, who have to precisely know what inks are to be used and how. Only then can perfect end results be achieved.

What can we expect in the future?

It is quite clear that the trend is towards individualization. Especially print products, merged with technology, in small jobs. And of course: It will become increasingly necessary to produce extremely quickly, on demand. Nevertheless, the requirement for high quality will not diminish.

XINI is perfectly poised to fulfill all of these demands in these areas. Furthermore, the Marketing Toolbox offers our customers the opportunity to obtain standard printed products in extremely short times.

For us, therefore, the future clearly means: 360° print!

Check Out Our Recent Post(s)

Commercial Printing Specifications You Should Have At Your Finger Tips

From Our Subsidiary:

office-painting-branding

notepad-jotter-printing

public-relations-2

receipt-invoice-printing

social-media-management-2

web-and-mobile-application-development

brochure-printing

single-sided-business-card-printing

business-card-printing

calendar-printing

envelope-printing

paper-career-bags-printing

poster-flyers

printing-biro-pen

book-publishing

letterhead-printing

experiential-marketing

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Commercial printers refer to those characteristics as specifications or “specs.” They use the specs to accurately quote and print your projects. For this reason, you need to relate the correct printing specifications for your project to the printer. Otherwise, they might not be able to deliver what you were expecting.

As a starting point, the following five specifications should be prioritized.

Print Quantity

Quantity refers to the number of pieces you need. For instance, if you’re printing books, how many of the books do you need? 200? 500? The most important thing to remember here is the price per printed piece tends to go down as quantity goes up because setting up the printing job typically accounts for a significant part of the total price. So, unless you know you need a specific number of printed pieces, it’s a good idea to ask for a quote for a smaller and larger quantity and weigh the difference.

Size Specifications

You must give your printer the required dimensions so they can deliver the size you’re looking for. To avoid confusion, print dimensions begin with the width followed by the height. For instance, an 8.5” x 11” inch book will be 8.5 inches wide and 11 inches tall.

Page count

You must also tell your printer how many pages make your piece. For instance, a non-bound brochure consists of four pages i.e. the front cover, the inside front cover, the back cover and the inside back cover. For books, however, the cover is not counted. Instead, it is provided as a separate spec unless it’s a self-cover book.

Printing Paper Specifications

Thin paper is generally cheaper and may be a good option if you’re looking to save money. But when going for quality, thicker paper is recommended. Thicker paper prevents content showing through on the other side of the page. It is also more durable. Regarding type, smooth white paper stock is the default. Let your printer know if you’d like to use a different type of paper.  And, of course, there are other types of printing material that might be appropriate for your project.  This recent article discusses printing on plastic, and the different type of plastics commonly used by commercial printers.

Printing Ink Specs

Lastly, don’t forget to tell your printer the type of ink to be used for the job. Is the work to be produced using only black ink, the full 4-color process, one or two spot ink colors, or a combination? What of the cover? And, do you need Bleeds? All this information needs to reach the printer.

Of course, there’s a lot more to setting up a commercial printing job, and your printer will have other questions as you place your print order.  But we hope this article provides you with some of the basic information you’ll need to know to start the process.  Any reputable commercial printer will be happy to offer advice on these and other specs to ensure you’re happy with the finished product, but having a basic understanding going into it can make the process easier.

–Giving your brand a professional voice                        Read More                                                   Brand Activations –

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Key Information You Need To Know On Experiential Marketing?

Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create emotional attachment to the product/service. Experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them in as many ways as possible. Ultimately, companies utilizing this strategy want to help customers form memorable, emotional connections with a brand to foster customer loyalty and improve customer lifetime value (CLV). Experiential marketing has its practices.

Experiential Marketing Best Practices

Companies that succeed with this strategy go beyond giving consumers attractive offers and samples. True magic happens when brands put individual customers or groups of consumers in an immersive branded experience. Thus, brands must go beyond PR stunts, display ads, and promoted social media ads to stir positive emotions in people and foster brand loyalty. Successful campaigns encourage customers to repeatedly come back in order to influence their customer lifetime value. As with any other type of marketing strategy, companies should make use of best practices. One of the most important aspects of this immersive marketing approach is putting the consumer first (aka being customer centric).This means you must put yourself in the mind of the consumer at all times to successfully engage your audience; doing so will foster brand ambassadors – brand warriors who promote your brand just as well as (sometimes even better than) your top salespeople. The easiest way to increase brand loyalty among your customers is to put yourself in their shoes.

Marketers also understand the power of storytelling, and experiential marketing lends itself to storytelling extremely well. Consumers who identify with a story make stronger connections to brands and have the emotional responses marketers strive to create. We experience well-told stories rather than simply listening to them, and we are more apt to repeat a brand’s story when we identify strongly with it, particularly on a deep emotional level. The best stories are truthful, are infused with personalities, involve characters the audience feels compelled to root for, and include a beginning, middle, and end. Something to remember.

Additional best practices include:

• Set clear goals and outcomes
• Determine ways to measure those goals and outcomes
• Identify and exhaustively research your target market
• Remember why experiential marketing works
• Devise a creative, exciting, and impactful activation
• Find ways to maximize online engagement through social media and other channels
• Give people something of value

BENEFITS OF EXPERIENTIAL MARKETING

1. Experiential marketing integrates with content marketing, social media and PR.

A research discovered that 98% of consumers create digital or social content at events and experiences, and 100% of those attendees share the content. When you consider the nature of creating experiences, you can see how media attention can be earned. Experiences can also be leveraged for content marketing, everything from social media posts to filming your next TV commercial on-spot. Experiential really does feed your brand’s content factory.

2. Experiential marketing is effective and measurable.

According to research, 80% of experiential marketers saw a return on investment of 3:1 or more, and 16% realized an ROI of 20:1 or more. Whether you are looking to entice immediate sales, increase your awareness, improve customer favorability or perception, rank higher on satisfaction scores or generate new leads, experiential marketing can address a specific challenge or drive overall marketing goals. We will identify the KPIs on campaign, and ensure that the campaign delivers on measurable metrics. Using just this one channel, a brand has the power to generate awareness, engage, inform, create interest, encourage trial, promote consideration and prompt purchase, moving a consumer the entire way through the sales funnel. That’s why 31% of marketers believe that event marketing is the single-most effective channel, above content, email, social media and traditional.

3. Experiential marketing builds reputation and credibility, and it can change perception.

When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer.

4. Experiential marketing offers consumers interactive, engaging experiences.

In today’s increasingly digital world, 95% of marketers agree that live events provide a valuable way to form in-person connections. Experiences, especially those on the exclusivity side, are added value to your audiences and allow consumers to connect with a brand in new ways, using all five physical senses. Experiences can also provide a value-exchange for generating new leads:

• Event registrations to attend on-site experiences
• Exclusive opportunities in exchange for personal data
• Photos at events, sent directly to the participant providing a name and email, with social media sharing capabilities
• Opportunities to win instant prizes by registering with RFID

Following the experience, use the data you collected to responsibly remarket to participants. Chances are, they’ll be looking for experiences in every piece of communication you deliver.

5. Experiential marketing grabs attention in a memorable way.

We live with information overload every day; there is so much noise and channel proliferation in the advertising space. Experiences are a way to breakthrough that clutter and really stand out. When done right, experiential creates a lasting memory – not just an impression – that will be recalled, and more importantly felt, for years whenever a participant sees your brand name.

Brand Activation

What is Brand Activation?

Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the best processes to make the brand known to the market and the target audience resulting in an increase in awareness and customer engagement.

Examples and Types of Brand Activation

Type of Brand activation 1 – Product Sampling Campaign

In this method, brands reach out directly to the target audience at the desired locations and distribute free samples of the product that is yet to be launched or has been newly launched in the market. It is one of the best ways to promote the product and gather the firsthand feedback from the consumers.

Red Bull that is one of the renowned non-alcoholic beverage had undertaken the product sampling campaign at various corporate offices especially call centers and KPO’s by distributing free cans of the drink to the employees as the drink is known for boosting the energy levels that is the specific requirement of the call center employees working long hours and night shifts.

Going further, the beverage giant also sponsors various sports events in and around the world targeting sportsmen who are in a constant requirement for energy booster non-alcoholic beverages.

Type of Brand activation 2 – Experiential Marketing

With the latest and modern technological advancements, the technique of experiential marketing and branding has come into the picture and has worked wonders for the brands to showcase their products and services through virtual and augmented reality.

Many of the real estate developers showcase their project along with amenities, facilities, and other features by displaying 3D walkthroughs, virtual videos that takes the viewers on the interesting journey of the show and sample apartment, and setting up innovative stalls and kiosks at various trade shows and exhibitions on the national and international level, making the experience quite a memorable one for the consumers that results in sales growth and overall brand awareness.

Type of Brand activation 3 – In-Store or Mall Brand Activation

This marketing measure is followed by luxury car giants by hiring an open space at a famous mall and displays the newly launched actual car to the consumers. This activity is undertaken over the weekends or during the sale period at the mall as it results in major footfall. The consumers can actually experience all the features of the car, run a test drive, and gather all the information on the product to necessitate their purchase decision.

Features of Brand Activation

• The main objective of Brand Activation is not to provide impetus to the sales growth but is to create brand awareness and customer engagement that arises the brand consciousness in the minds of the customers resulting in the loyalty.
• It is not a one man’s job but teamwork; hence, it is also important for the brand to hire a great agency onboard that specializes in the Brand Activation ways and techniques taking due care every minute intricacy driving the success of the campaign.
• It is a vital part of the marketing mixthat comprises of product, price, promotion, and place; hence, it is essential to plan and strategize the Brand Activation campaign by working out the available resources and budgets in hand for the optimum returns on the investment.
• It is always viable to test the campaign before the final roll-out as its core fundamental is working in the live environment with the live audience. It is prudent for the campaign to be cohesive with the changing dynamics of the market and the taste of the consumers.
• Importance of Brand Activation

Brand activation that fosters engagement helps in:

• Boosting brand loyalty
• Fulfilling buyer needs
• Appealing to senses
• Satisfying market needs and demands
• Enhances sales
• However, the goal of brand activation shouldn’t necessarily be focused on the buying process like most authorities and academics would tell you. Instead, it should focus on fostering engagement. In this article, we would be taking a very practical look at how we can activate a brand to foster engagement.
• What a good brand activation routine looks like
• A good brand activation program follows a multi-channel approach. You will need to combine social, digital and real life engagement in order to activate emotions and behaviors that are desired. In other words, brand activation ensures that certain behaviors and emotions are activated each time a prospect encounters your brand.

Brand activation comes in many forms and is delivered through multiple channels. Brand activation that resonates with customers and achieves results calls for strategic planning that starts with “why.” Why will your target audiences care? Why would they engage? Then focus on the “how.”

• Whether the objective is to move products off the shelf, sign up new customers, increase subscriptions to an email newsletter or raise support for a cause through donations or fundraising, brand activation is not just about gaining affinity — it’s about inspiring consumers to act.
• By starting with “why” and developing an activation model through a multichannel approach — think social, experiential, digital — you can foster engagement and emotion that creates face-to face engagement with your audience and sells products. Personalizing and layering the experience will get you further than a strict awareness campaign implemented in a silo. Here are five steps for creating brand activation programs that inspire consumers to act:

1. Decide what action you want your consumers to take. Start by articulating your goals. They must be quantifiable. The costs of your approach will most likely dictate that you accomplish more than raising awareness.
2. Determine how you will know your audiences actually care. Don’t just plan to show off. To paraphrase Teddy Roosevelt, people don’t care how much you know ’til they know how much you care”.
3. When you’ve determined your objectives, formulate your idea for activation. Consider how it will embody your brand attributes. If you are leveraging an event in your activation strategy, think beyond the photo booth and customized tchotchkes to visualize what would create a lasting impression and influence consumers to take the next steps — to transition them from acquaintances of your brand to advocates for it. This requires thinking outside the silo to leverage cross-channel tactics.

             Branding Essence

What is Brand Essence ?

Brand Essence is the heart soul and major characteristic of a brand. It is also referred to as the brand mantra. It defines a brand. It is emotional and based on feelings. It is an intangible attribute that separates your brand from your competition’s brand by your audience

A brand essence is intangible for your audience, unique to your brand and, most importantly, reliable.

It is not a commodity, nor is it product related. It is the essential feeling evoked in your audience when they hear your brand name. It combines the attributes and benefits of your brand succinctly. Therefore, your brand essence should be boiled down to one or maybe two words.

Lets look at some well known brand examples

• Visa = Everywhere
• FedEx = Safe
• Disney = Magical
• REI = Adventurous
• XINI = Your Walking Imagination

A brand essence is meant to be authentic. Likewise, it must be scalable to your overall brand’s growth.

For example, a brand may want to choose the word “personal” because your customer service is direct and individualized. However, examine the essence in relationship to the growth of your brand.

• Will you be able to keep that feeling consistent if you were to increase your client load tenfold?
• Do you want your audience to feel like they are dealing with someone on personal level for all their needs indefinitely?
• Does “personal” relate to your products, both current and future?
• Is this a reliable and sustainable claim?
• Will your brand personality match “personal” as your brand essence?

Make sure your brand management team helps you pick an essence that doesn’t just feel right in the moment but also asks long-term strategic questions to help you define your brand essence for the goals of your company, small business, or nonprofit.

Brands have a natural lifecycle moving around this matrix. When new brands are launched, they have low awareness and sales. You need to find other leading indicators to judge their success. The degree of differentiation, as perceived by customers, is a great leading indicator. Brands with high differentiation but low awareness are your emerging stars – they may have low sales now, but as awareness and sales distribution increase, they will become your power brands. If customers do not perceive a new product as differentiated, cut it – there is no point fighting an uphill battle to build awareness and distribution without a product edge.

All Thanks to Strategictool for the piece.

http://strategictoolkits.com/strategic-concepts/brand-awareness-differentiation-framework/

Power brands are your current performers – fully mature, they are both differentiated and with high awareness. Marketers invest to keep their brands in this position. Maintaining Differentiation is a continuous competitive battle however, and brands sometimes lose their edge.

t takes longer for them to lose their awareness, so the brands that lose differentiation slip to become “has-been”. Their sales are high, but they are driven by high awareness and high weighted distribution. These brands are living on borrowed time however, they are living off their historical equity. If they cannot innovate to recover differentiation, they will slide slowly down to irrelevance, losing awareness and distribution since they no longer recruit new customer champions to end their lives as weak brands.

When is it useful?

This portfolio framework is useful when analysing a brand portfolio. It immediately shows the health of the portfolio, looking beyond short term sales numbers to highlight the expected future. For brands, it works better than the BCG Matrix in resource allocation decisions, giving top-down guidance on what to focus on in the brand plan.

The emphasis for Emerging Stars should be investment to boost awareness and distribution, expanding channels and customer reach. For has-been brands, it should be on innovation to restore differentiation. Weak brands have not earned investment.

How do you do the analysis?

You need to apply it intelligently. For example, your target market might change from brand-to-brand – there is no point measuring awareness and perceived differentiation in young men of a product aimed at older women.

Once you have identified the right target customers to measure, awareness (either aided or unaided) and differentiation metrics come directly from your brand tracking market research.

Plotting movement over a number of years on this map can give a dynamic picture of the portfolio health.

For global brands, the position on this matrix represents a weighted average across all their markets. If you are analysing a global brand, plotting the position of every country on this matrix will help your resource allocation

How can you adapt this concept?

Another way to look at the brand health is to analyze the demographics of loyal customers. Vibrant brands will have strong equity in young people – you need to be differentiated in order to recruit. Dying brand sales and equity will be concentrated in older consumers – these customers will continue to buy the brand if it is still in distribution purely on loyalty and habit, even if there are better products available.

The Main Consideration in Brand Essence

And this brings us to the second step to ensure that your product is preferred over its competitors.

All the experiences of your target market that can influence their perception of your product are communications.

A communication is any experience we develop for another or others, which experience results in a specific perception in their mind/s. Which perception would not have occurred without that experience.

So in order to ensure that your products are preferred over those of your competitors, you must regard all the experiences that your target market will have. Those that they might attribute to your product, as communications. As communications that will contribute toward the development or consolidation of the right perception in their minds.

All Brand Essence is Communications

As these experiences are really communications, they must be designed and managed specifically. Managed to generate the perceptual residues that will form or affirm the right perception for your product.

To put it more obviously, you must regard every kind of experience that your target market might have. Everything which can contribute to their perception of your product. As a different communications medium. And that you must manage and design for maximum impact toward the delivery and formation of the right product perception.

Beside the Obvious, Think about your Brand Essence

Aside from the communications media that you already think of as such, like advertising, promotions, merchandising and packaging. You must now focus on those target market experiences. Experiences that you have so far not thought of as communications media. But, which have already been influencing your target market’s perception of your product.

The actual performance of your product. And, the behavior of the people or methods for product support. These are probably the most important communications media toward generating the right perception for your product.

Brand Essence is a type of media

And these communications media involve not just the performance of your product in use.

It also includes how easy it is to access. How convenient it is to use. How effortlessly it prevents waste. And how it looks in their home, the demeanor of your support people. Their actual behavior, their effectiveness at solving actual customer problems. And, the consistency between the things they say and what actually happens for customers.

Some of these hitherto unknown communications media are therefore your product design. Your product research, your product manufacturing, your product components and your product reliability. It also includes your sales people, processes and methods, your billing people, processes and methods, your collections people and methods. And your customer service people, processes and methods.

Bottom line, it’s high time you think of your business as a communications company as well.

It’s high time you think of all of the experiences that your target market might have that might influence their perception. The perception of your product as communications media.

And it’s high time that you design and manage all these experiences. Just as you already design and manage your more ‘obvious’ communications media. Remember, to NOT  think of and treat all the kinds of experiences your target market will have of your product as communications. Will inevitably result in unintended perceptual residues. Feelings in the minds of your target market that might dilute, diffuse or even prevent the formation of the right product perception. And thus reduce your product’s preference among your target markets. Thus reducing your revenues as well.

Your business is already also a communications company, whether you know it or not.

Every brand needs a Pyramid

What is a Brand Pyramid?

A brand pyramid is a tool that answers the fundamental questions outlined above in a pyramid like diagram that can be easily shared and communicated across your company. The only thing it doesn’t tackle directly are questions related to the company’s mission and vision (although the brand essence is a direct result of what the company wants to be when it grows up or its vision).

Why it matters?

Developing a brand pyramid might seem like a trivial exercise but it’s important because it does 4 essential things for your business:

1. Forces consensus among senior management on what the company wants to be, who it serves, why, how it should make customers feel and what the company’s core values are.
2. Clarifies some of the brands fundamentals — such as what is the essence of the brand.
3. Sets the strategic foundation of the brand.
4. Provides all this information in an easy-to-use diagram that can be quickly shared with other founders and employees in a way that’s easy to share and understand.

What it’s made up of?

The brand pyramid is made up of 5 components going from bottom to top:

​Product features and attributes: This section explains what the different features of the products are (for example — a messaging app might also have emoji, video chat and group chat functionality).

Functional benefits: This section helps provide clarity around “what problem are we solving? Why would a customer use our product and what is the expectation once they’ve used it?” (in our above example, the messaging app helps you communicate with others via text, voice and video in a way that’s free).

Emotional benefits: Beyond just solving the customer’s need this component helps answer “How does the customer feel after using our product?” If you recall one of my previous posts on why startups should focus on “slaying dragons not in talking tech”, customers aren’t just interested in your product features, they want you to tell them a story. They want to be able to look at themselves in the mirror and feel just a little bit better that morning simply because they are using your product. That’s where the emotional benefits comes in. (in our messaging app example, maybe the app helps users feel “close”, “secure”, “needed”. These are the emotional needs the app can provide.) Why do emotions matter? Because consumers who feel a certain emotional to a product are less likely to churn than those who don’t! — that reduces your marketing costs and keeps your keeps consumers coming, using and, hopefully, paying.

Brand Persona and/or Core Values: If your brand were a person, how would you describe him or her? What are the values that are important to this person and to your company? How does everything you do from product development to marketing to customer service reinforce these core values? Think of Geico’s Gecko for example. The Gecko is friendly, approachable and curious. These are attributes which users can relate to and it makes them feel closer to Geico as an insurance product.

Brand Essence / Idea: The brand essence is the underlying idea and answers the “why” customers should care about your brand. For example, Apple’s brand essence is “empowering people through technology”. Brand essence is essentially your brand’s DNA. What you stand for and what differentiates you from your competition. It’s the core about makes you “you”.

Practical implications and what it means for your business

The ultimate goal of your company and especially your marketing team, is to get customers to understand, believe and evangelize your product or service to others. The more closely a consumer actually really gets your brand’s essence and is willing and eager to share this with others, the more loyal they are, the stronger the relationship, and the less likely that customer is to switch to a competitor’s product. They are also more likely through word of mouth (WOM) to recommend your product to a friend. Establishing a brand’s essence in the mind of a customer is the “holy grail” of marketing and a goal rarely achieved by most brands. I discussed the benefits of a strong brand in another post so let’s talk about “how” you actually build your brand pyramid.

Developing your brand pyramid

The first step is really understanding whether you need to develop a brand pyramid or how solid your current one really is. That’s where a brand “review” comes into play. The simplest way to do this is to interview all the key people in your company and ask them the list of questions I mentioned at the beginning of this post. If the answers are very consistent and aligned then you’re doing a good job. If not, you’ve got some work to do. You might also want to interview a few of your customers and/or potential customers to see what they think. The answers may surprise you.

For an early stage or mid sized company (10–200 or so) I would suggest the following:

1. Create a list of questions like the ones I mentioned at the top of the article. Expand on those if you need to.
2. Interview your key employees / founders and some customers. It’s preferable to actually interview each one of them 1–1 for at least 45–60 minutes and to send them a list of key questions and themes so they come well prepared to the meeting.
3. Gather all the feedback and input it into a “current state” document that you can present to relevant stakeholders.
4. Set up an initial meeting where you highlight:

• What a brand pyramid is and why it matters
• A snapshot of your audit and what it reveals
• A calendar and overview of what’s needed to develop your brand pyramid

5. Conduct a brainstorm meeting with the same key stakeholders. The aim is really to get them all aligned in terms of what each core component of the brand pyramid is.
6. Develop your first draft based on the brainstorm and present this to the same group of stakeholders.
7. Get input and adjust the brand pyramid as needed.
8. Once you’ve gotten key people to sign off you should present the brand pyramid to the wider company (sales, engineers, customer support, HR etc.). Depending on the size of your business you’ll want to either do this at an all hands and possibly have members of the marketing team present this to all relevant customer facing teams and team leads.
9. With the brand pyramid finished and presented you should add it to your Brand Bible(if you already have one), upload it to the marketing page of your intranet and ensure everyone knows where it is.

How to keep the Brand Pyramid Alive

Congratulations! You’ve developed your brand pyramid. But to keep it going and make it a reality as opposed to just a pretty diagram and management exercise, founders and/or senior management should continuously reinforce your brand essence and core values publicly whenever they have the opportunity.

One way to do that would be to start off each all hands with a 2 minute recap of your brand essence and values. Another way I’ve seen this successfully implemented is to institute quarterly rewards for employees who exemplify your brand values and brand essence through actions and initiatives of their own. At Course Hero, the company where I used to work, they took this a step farther and actually developed Slack emoticons that people would use in conversations whenever someone did something that furthered the company’s core values. Pretty cool if you ask me!

Hope this helps. Building a great brand pyramid is essential in getting your senior management on the same page. The brand pyramid is a great tool to set the foundation for your company’s brand strategy and can become vital, when used properly, for consistently living up to your brand’s promise. But remember, it’s just a tool and building a great brand is all about consistency, focus and patience.

XINI as a brand management agency in Lagos Nigeria, We ensure that our clients stay peak through all the needed brand experience that converts to them daily. Think XINI think Brand think Value.

Have Your  Read About Printing In Lagos Nigeria?

What of Digital PageScore?

Lastly to keep you updated have you read on The Future Of Printing

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LAGOS Printing Company

A LAGOS Printing Company Or Printing In Nigeria Generally Costs You Less!

“Through A Lagos printing company, especially in Nigeria, production costs on printing can be significantly lower than printing your products locally.”

A Lagos printing company or Lagos state printing can save you up to 25% on medium to high run print jobs for all types of printing projects including soft or hardcover books, cookbooks, notepads, training manuals, journals, etc

International Printers Work 24/7

If local or regional printers have been your only source for printing quotes, don’t overlook offshore printing companies in Lagos, Nigeria or Generally west Africa where printing plants often work 24/7 providing fast, high quality print production and extremely reliable service but for a lot less than you can ever expect.

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Commercial printers overseas can print projects as diverse as:

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Complete Printing Services

If you’re in a rush for your printing or need a partial shipment, our international print brokers can arrange to have your printing shipped from Lagos, Nigeria by air to any part of the world. You will receive your printing order in two or three business days.

If your schedule permits, shipping your Lagos  printing company order by sea offers the best savings. Average shipping time to U.S. west coast ports is only 27 days. From there we ship the printing by truck or rail to all U.S. destinations.

“Get a China Printing Quote”

XINI Prints can deliver your printing direct from printers in Lagos and diaspora to your door, almost anywhere in the world. Shipping time to Europe is about four weeks. Normal print production time in Lagos is less than a week for printing press proofs and one to two weeks for post-press, depending on the quantity and complexity of the job.

You can even get “bound book samples” and actual “press proofs” for all color work (which are very rare in your local market) letting you see your end product at the proof stage.

For more information on the benefits of a Lagos printing company or printers in Nigeria  or for information on how offshore printers can save you money, email XINI at info@xinicomms.com.

Printing in Lagos allows you to produce high quality printing for less!

Get a Lagos Printing Quote from XINI for the production of your next book, calendar or catalog printing project. For more information on how to get tremendous savings by using our Lagos or other international printing companies contact us by e-mail at info@xinicomms.com

XINI Print Communications provides quality printing for books, catalog, brochure, calendar, four color printing, etc. in Lagos, Abuja, Port Harcourt, and across all the states in Nigeria for your professional printing service.

 

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Text Book Printing Lagos Specialists…

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As your International Print Broker, we can help you find overseas textbook printers who can offer full-service textbook printing for much less and in most cases, much sooner than even local book printers.

XINI can help you source overseas textbook printers in Lagos, and across all the states in Nigeria,  with full-color textbook printing services that include binding, lithography, digital pre-press and print capabilities. We carefully select only textbook printing material by using high quality paper stock and a complete palette of ink colors plus have the capabilities for four-color printing.

Our  Book Printing Cost. We do not represent overseas textbook printers; however we have developed excellent relationships with a number of carefully chosen international textbook printers. This allows us to obtain the most competitive textbook printing quotes possible for our clients.

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Overseas Journal & Calendar Printing Services Lagos, Nigeria Printers

 

XINI Prints has developed strong relationships with excellent calendar printers and high quality printers in Nigeria by producing the best set of calendar templates across Nigeria plus other international markets like Ghana, Togo, South Africa, Etc.

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Let us help you improve your bottom line and save up to 30% on medium to high run calendar printing projects using calendar printers overseas. NOTE: Smaller volume print jobs may be more cost effective if printed locally.

Fast, Reliable Calendar Printers

Our international standard calendar printers are fast, and generally work rotating shifts 24/7 to complete calendar printing projects on time and on budget, without sacrificing quality

XINI Printing carefully matches each calendar printing project with the best calendar printers for job. Our international calendar printers use only high quality paper stock and have the capabilities for four color process with a complete palette of ink colors at your disposal.

For decades major Western publishers have used international offset printers in Lagos Nigeria and other overseas markets for creating superior quality print products including calendar printing and journal printing.

Full Color Calendar Printing Services

Overseas calendar printers can provide complete printing services for your next full-color calendar printing or journal printing. Get the same high quality standard you are used to including:

• High resolution scanning
• Capabilities for processing e-files and files from disk
• Full color separations
• Perforating, drilling and die cutting as required
• Folding, scoring, foil stamping
• Plus much, much more!

Catalog Printing Lagos

High Quality Magazine Printing, Brochure Printing & Catalog Printing In Lagos & Africa

Talk to us first if you need a low cost catalog printing Lagos Nigeria quote, or if you are looking for a full color magazine printing company or need wholesale brochure printing services

Over the past few years print brokers XINI has developed excellent working relationships with  printers clients to the top of all brands in Lagos and other international printing markets like:

West Africa
Lagos	Accra
Lome	Abuja
South Africa

These overseas Offset Printers are carefully chosen because they can offer the same high quality, full color brochure printing, magazine printing and catalog printing services that you can get in your local market, except they are able to offer exceptional savings on medium to high run quantities; up to 30% less

Low Cost Catalog Printing Services

Ask our professional printing brokers at Artful Dragon Press for the most competitive:

• Low Cost Catalog Printing Quote
• Full Color Brochure Printing Quote
• Color Magazine Printing Quote

Magazine and catalog printers in Lagos and other overseas markets can deliver the same high quality printing standards you are used to, but for a lot less.

If you are looking for wholesale Four Color Brochure or Catalog Printing we can help with that also.

“Get Quotes from Overseas Full Color Catalog Printers “

High Quality Full Color Printing In Lagos & Nigeria

We want to be your International Catalog Printing China Broker for magazine, brochure and catalog printing in Lagos, Nigeria. We will make sure that your next catalog or full color brochure printing receives the highest-level of print production but at better than competitive pricing

Your selected full color brochure printer or catalog printer will only use state-of-the-art printing equipment and use the latest color printing techniques. All magazine, brochure and catalog printing is done only on high quality paper stock with a complete palette of ink colors at your disposal.

Our Full Color Catalog Printers Use Only
Lead Free, Environmentally Sound Soy Based Inks

As a Nigerian based, commercial print company  XINI does not represent any particular full color brochure printer or overseas catalog printer in Lagos. Instead we work for you directly.

We can help you source out international full color brochure printing templates inclusive of organic concepts beyond imaginations and catalog printers who can give you custom print orders and high-end medium to large run print jobs.

Catalog Printing Services at all stages including:

Pre-press (including actual press proofs for all color work)

• Catalog Printing
• Binding
• Delivery

Your catalog printing or brochure printing project can have a normal print production time of:

• One week for press proofs
• One to two weeks for printing and post-press

Visit us or request your printing needs and types of printing projects that we can from full color flyers and brochures, to book printing, calendar printing, magazine printing and catalog printing.

For more information on finding professional brochure printers, magazine printers or catalog printers in Lagos kindly feel free to reach us daily as our team are ever ready to ensure that you get the best from our strategic management staff.

“Get Quotes from Overseas Full Color Catalog Printers “

As a Lagos based printing company  quality printing for books, catalog, brochure, calendar, four color printing, etc. in Lagos and across African countries.

Feel free to read about:

Experiential Marketing Across The World From Lagos Nigeria

The Future Of Printing In The World

The post PRINTING IN LAGOS: The Best Branding Prices Across Nigeria appeared first on XINI : No (1) Corporate Branding Company | Prints | Web Design Company in Nigeria | Graphic Designers in Nigeria | Website Designers in Lagos | Logo Designers in Lagos | Branding Company in Lagos Nigeria | Advertising Agency in Lagos Nigeria | promotional gifts company in Nigeria | Printing Company in Lagos | website design agency in Nigeria | Internet Marketing Company | Digital Marketing Agency in Nigeria.

Experiential marketing is breaking new grounds, as seen in this year’s nominations for The Drum UK Event Awards.

XINI Stay Peak As The Most Source After Experiential Marketing Company In Lagos Nigeria.

This article is about: World, Experiential Marketing, The Drum Awards, The Drum Experience Awards, Brand Activation, Advertising, Events, Marketing

Reporting For Drums.

SKYDIVING INTO THE BIG GAME WITH CBS SPORTS NETWORK

Is the first Sunday of February a national holiday yet? Even if our teams didn’t make the playoffs, most Americans sit down and watch the Big Game. We eat our favorite foods, bond over entertaining commercials, and have a shared experience. We have our traditions, memories of our favorite games and halftime shows, and favorite beverages. But beyond the comfort of our couches, there’s another level of experience that draws die-hard fans from all over the world.

Every year, the Super Bowl Experience invites fans to celebrate their love of professional football by attending what they call an “interactive theme park” in the city hosting the Big Game.  This year, the CBS Sports Network marketing team asked us to help create an unforgettable experiential moment at the Super Bowl Experience in Atlanta.

The challenge? This mind-blowing experience had to fit into a 10x30ft footprint.

When presented with the brief, we challenged ourselves to find a way to create a never been done before stand-out moment that aligned with the CBS Sports Network and their core services. We needed to incorporate The Super Bowl, the city of Atlanta, trends in the industry, and of course fit the parameters of the event.

Our solution? A stunning VR experience, centered around the fact that CBS Sports Network delivers amazing sports content and during the Super Bowl, their audience can deliver the most important game ball of the year.

Fans would have the opportunity to jump out of an airplane, fly over Atlanta, skydive through the roof of the Mercedes-Benz Stadium, and deliver the game ball to the referee at the 50 yard line.

Here’s the play-by-play of the Virtual Skydiving experiential marketing Experience:

Fans step up to the platform. They are hooked into a harness and given VR goggles to wear. As the simulator lifts them into the air, they can see the door of an airplane and are asked to jump out! Wind is blown from fans in the floor of the platform so that they can experience the sensation of soaring through the air, adding a unique 4D element. They skydive through the air for about 30 seconds and enter the stadium through the roof (Lady Gaga Style). They are greeted by the cheers of a full Mercedes-Benz Stadium. After they land on the grass (and back on the platform in real life), they deliver the game ball to the ref, and cheer with the crowd in excitement!

Once the fans are finished, they can pose in front of a sky backdrop in a branded skydiving suit. The picture is then printed out as a keepsake from the experiential marketing experience.

Even with a dual platform, the lines for this experience were consistent throughout the experience. Despite the length, the crowd loved it! While they waited, fans jammed to music and were entertained with trivia games, giveaways, and challenges by an Emcee. Every single person has said “that was well worth the wait.” One fan even remarked, when asked his thoughts on the wait, “of course the hottest thing here is going to have that long of a line”.

The Skydive Experience brought so much joy to the faces of the fans in those harnesses, and we saw plenty of fans post-skydive with the unmistakable flushed face of a post-thrill adrenaline seeker. It was an absolute blast and a one of a kind experience.

After the Super Bowl Experience ended on February 2nd, the Skydive experiential marketing Experience was moved to the Game Day Plaza at Mercedes-Benz Stadium. This was an amazing way to engage the fans on their way into the big game and give them an additional cherry on top of their Super Bowl experience.

With the Skydive experiential marketing Experience, CBS Sports Network was able to deliver exactly what their audience was looking for: a thrill, an introduction to mind blowing technology, and the fantasy of being an integral part of their favorite day of the year. By gathering a crowd around this one-of-a-kind experience, CBS Sports Network was able to engage with their audience for 1-2 hours. It’s an audience that would have been somewhere else if they weren’t sure that the Skydiving Experience would be worth every minute of their valuable time, and provide an unforgettable shared experience with family and friends.

 

MY SUPER SWEET (SUMMER) INTERN EXPERIENCE: EVENT MARKETING FEATURING DEADMAU5

My experience at BeCore thus far has been one like a kid in a candy store. Since I’ve laid eyes on it and learned more, I want to touch, see, look under, over, and around everything… I want a taste of everything. Walking in, you are greeted by the sound of trickling water and beautiful art pieces left and right. (It’s good feng shui). You can’t help but notice a majority of the offices are enclosed with glass to create an inclusive environment. The BeCore office is full of amazing art and funky memorabilia making work just that much more interesting and inspiring day to day. You can’t turn a corner without seeing a couple of pieces including some that the team helped create together, and that’s an element that made my heart sing. There is an incredible sense of community here at BeCore. As an experiential marketing agency you know experiential marketing experience is everything, but I’ve felt that the experiential marketing experience created for the consumer is not the only one that matters.

The coolest part of my summer has been working on Amazon’s Unboxing Prime Day event. As an intern at BeCore, there are zero coffee runs. They do an effortless job of creating an inclusive experience, meaning each bit of work I do is considered and has great potential to come to life during an event. I stand as a member of the creative development team where I work with some awesome, talented, out-of-the box thinkers. Together, we were able to develop a gaming experience for Amazon Prime customers as Amazon partnered with Twitch Prime, PUBG, and Deadmau5. From mapping out and measuring what was soon to be the battlegrounds and collecting images from countless Twitch streams and Youtube videos, to walking through the entrance of the large Amazon shipping box where you are then exposed to the war zone and thrilling performance by Deadmau5, I had butterflies in my stomach. I entered the event in awe, smiling ear to ear.

I couldn’t help but think, “wow, they get to do THIS all the time.” I am truly grateful to be a part of this team. Their passion is transparent. Within two weeks of working here, you pick up on some key values. I quickly identified a couple:

• A. Time Management
  BeCore is an experiential marketing agency with an array of notable clients who trust us to help fulfill their goals by creating an immersive experience. Yes, time is money, but that is not the core focus here. Time is sensitive in experiential because there is a full process from point A to Z. We aim for efficiency so we are effective.
• B. Details
  ​“We sweat the details.” It’s the little things that count. When creating an immersive experience for consumers, we want them to feel like they are in the applied environment. Everything including seating, lighting, props, wall ornaments, and beyond, we want our guests to notice and be excited about.

 

A bit about myself​

At 21, it is easy for me to feel the pressures of life and worries of the job search. A position in the entertainment industry has been a long-term dream of mine, and as I have gotten older and built my résumé, I’ve slowly been able to narrow my focus. I always say it’s better to be doing something rather than nothing, so I’ve had a few jobs. I’ve worked in retail, been a tour ambassador, and currently stand as a Sports Information Director. While I remain proud of those accomplishments and appreciative of each experience, I am still hungry for more!

Working in an ever changing environment is a key factor for me when looking to settle down in my career. Organized chaos keeps me on my toes and engaged in all that occurs in my environment. BeCore stands the perfect fit for me because at least every other week, there is a new project and task to tackle.

Motivational speaker Simon Sinek reminds me, “the challenge of our unknown future is so much more exciting than the stories of our accomplished past.” As my internship goes on and I have the pleasure to learn more about the key roles at BeCore, in addition to gaining insight on their path to success, my excitement for my future increases. I’ve learned there is no correct or secret path. To anyone trying to figure out what to do in this life, keep going. Start with what you like and narrow it down from there. Talk to people! Speak with someone in a field or industry of interest and ask themhow they got there. It never hurts to ask. I was afraid to jump once upon a time, but once I did, I discovered a new world I happened to fall in love with.

BEYOND THE STREETS LA REVIEW: RECAPPING THE BECORE TEAM ART TRIP

Recently the BeCore team had the opportunity to take a team bonding trip to the Beyond The Streets exhibition in Downtown LA. As an experiential marketing agency, we felt the “event” side of the exhibition, but it also feels like a culturally significant museum with 50 years of art in one setting. The exhibit has a bit of everything, it has what can be considered “high art” and it has “low art”. It’s a specially curated show by experts in urban art. There are political elements but also many with a lighter, humorous feel. Even though it is based in Los Angeles, we could feel and see the energy of places around the globe. There’s influence from music and skate, and ideas from the past and from the future. Read on to learn more about the exhibit, hear what our team thought about their experience, and if we recommend a trip to our friends and readers (spoiler: we do). experiential marketing in Lagos is growing as other parts of the worls.

What is Beyond The Streets?

Beyond The Streets is an immersive exhibit spanning over 40,000 square feet located at the Werkartz Building along the LA River. Beyond The Streets celebrates how graffiti and street art have changed and shaped our modern culture. Featured throughout the large industrial and outdoor spaces are installations, photography, sculpture, paintings, and environments by some of the world’s leading modern artists.

Who are the artists?

Beyond The Streets features over 100 artists all with incredibly independent and personal styles. Of course, the exhibition recognizes the legendary work of Banksy, Kilroy Was Here, C.R. Stecyk III, and Kristofferson San Pablo- their work is some of the first that comes to mind when we talk about street art. Beyond The Streets expands the  narrative of street art and graffiti to include multimedia artists with new perspectives and creative mindsets.

After experiential marketing then sales why?

“It was incredible to see how many of the artists had their street art ultimately became integrated into various areas of pop culture.  It reinforced for me the power of genuine, authentic experiences to capture people’s attention and make them react.” – Steve Dupee, President of BeCore

Beyond The Streets includes canvas work by the mind-bending Felipe Pantone and Todd James. Todd James started out painting subway trains in New York in the early 80’s and went on to become one of the most successful graffiti and commercial artists of our time: opening exhibitions like Street Market and Art in the Streets.

Felipe Pantone-Chromadynamica 61

Todd James

Richard Coleman

HuskMitNavn

The Richard Colman canvas entitled Blue Figure, acrylic on canvas, was a favorite of creative intern Tori Jackson’s. “The colors were so vibrant, and I found it to be so creative how he used different shades of the same color. I think he executed this very well. And HuskMitNavn’s acrylic pieces made me love the idea of a backwards canvas.”

What really sets Beyond The Streets apart from other modern exhibits are the environments. BeCore’s Executive Creative Director Jen Fisch “loved that Beyond The Streets took a more experiential approach than a traditional art show. From the moment you enter the gates you are greeted with installations that encourage the audience to participate. The handball installation by Lee Quiñones recreated an NYC site in the 80s and came complete with equipment to play an actual game of handball. The Gangsta Gardener, Ron Finley, built a garden out front for everyone to enjoy. He is known for building gardens in inner city food deserts.”

Lee Quiñones

Ron Finley

“Inside there were at least half a dozen different installations where you were encouraged to touch, feel and explore a physical space. A couple that stood out, where the massive Temple by FAILE which has an insane amount of detail and also the strip club style installation by AIKO which came from a female empowerment perspective.”

The works of Brooklyn based artist, SWOON also highlight a new emerging narrative in the world of street art. They feature beautifully detailed portraits painted on found objects like doors and pieces of driftwood.

FAILE

SWOON

Who is the curator?

Beyond The Streets is curated by Roger Gastman. Roger is a graffiti historian, collector, urban anthropologist, and founder and co-publisher of Swindle magazine with Shepard Fairey. This exhibition is his follow up to Art in the Streets, which was the first graffiti and street art exhibit in the U.S., which broke MoCA LA’s attendance record with 220,000 visitors). Roger is also known for co-authoring “The History of American Graffiti” and for co-producing the Oscar nominated Banksy documentary Exit Through the Gift Shop. Quite the resume, and his expertise shows through in the Beyond The Streets experiential marketing exhibition.

So, Does the team at BeCore think you should go?

YES!

Beyond The Streets captures the heart and soul of LA. What started as a way for a few kids to express themselves transformed into a universal language. Street Art is now a celebrated part of Los Angeles History and Culture and there is no better place to see it then Beyond The Streets.

Tori Jackson’s Los Angeles pride was represented in Estevan Oriol’s L.A. Fingers. This piece “stuck out to me just being from the city and seeing the representation and combination of art, Angeleno pride, and culture. The long nails were a plus haha.”

Estevan Oriol – L.A. Fingers

“Beyond The Streets is the future of art and experience. This type of activation is changing the

way people immerse themselves into art. It gives you context, background and makes you feel

like you are there.”- Mark Billik, Founder and CEO

BeCore’s Founder and CEO Mark Billik

“Beyond The Streets is a perfect source of inspiration for any creative. It introduced me to a variety of different styles and artists and encouraged me to pick up my sketchbook the second I got home. It’s also a great destination for whoever wants to spice up their social media, as it offers plenty of unique photo opportunities.” -Tia Ruszkowska, Junior Art Director

Our team loved their experience at the exhibit and highly recommend making some time to visit, especially for those in the LA area or street art fans. Our creative director Lyla had a great summary of our thoughts:

“I loved the variety of artists they showcased. If you love street art, you know you usually have to hunt for it. To get to see all these great artists in one location was so inspiring!”

-Lyla Morrison, Creative Director

This is a must for street art fans, there’s no need to hunt through the city. Beyond The Streets is open to the public now through August 26th, Friday-Sunday. Admission is $25.

For more information about visiting the Beyond The Streets exhibition in Downtown LA and to buy tickets, click here. Also check out the Beyond The Streets Instagram for more photos and behind-the-scenes video.

THE INCREASING ROLE OF LIVE STREAMED VIDEO IN EXPERIENTIAL MARKETING ACTIVATIONS

Your brand is in the process of planning the perfect event, and you’re left with a choice: to stream or not to stream? Great question. The simple answer? It depends. There are pros and cons to live streaming, and we’re happy to walk you through both sides! But first, is it “live streaming” or “livestreaming”? The AP style guide will accept both, so that works for us (although we prefer “live streaming”). So, what qualifies us to talk about live streaming? We have many successful live streamed events under our belt, most recently the Mixer Anniversary Domino Build. Each stream presents unique challenges, but the opportunity to reach a larger audience than the physical experiential marketing space can handle is often the deciding factor.

Why should I live stream my event? Let’s use Coachella as an example of the incredible potential reach of live streaming. The festival drew 24.5 million live views in 2017. In 2018, Coachella live views grew to 41 million. After last year’s cancellation, Beyonce’s Coachella performance was highly anticipated and drew a peak audience of 458,000 simultaneous global viewers making her set one of the most streamed videos of all time. Reach a larger audience at a low cost. It will almost always be cheaper to acquire a video viewer than to get people to buy tickets to an event. All that’s truly required to stream is a social account and an Internet connected device. We recommend reserving some budget to hire professionals. This will remove some of the risk of going live, and ensure that your stream looks its best. Right now, audiences around the world are consuming video at historic rates.

The majority of the population prefers visual content to written content. It’s easier than ever to watch videos, as our devices and Internet connections now have better streaming capabilities. Gaming conferences such as E3 know their audience well, and are providing numerous entertaining streams throughout the week of the E3 conference. Why limit your event reach to the number of seats in a venue? Coachella has been live streaming for eight years. It’s past time for other brands to catch up. When should I skip the live stream? If it’s an exclusive, high cost event. Your paying audience may not be happy that the rest of the world can view the event for free, especially if the value is the same for both audiences. Make sure you’re not stepping on your paying audience’s toes. Avoid live streaming just because you can. Low quality video due to a weak Internet connection or cheap camera paints your brand in a poor light. A live stream with no purpose or value will be obvious to the consumer. As live video grows in popularity, consumers will be better educated on quality. If your live stream has no value, skip the live stream and focus on executing your next activation with enough value to live stream. If you decide to live stream your experiential marketing event, here are a few tips we recommend: Test, test, and test. Make sure your technology is working before the event, and have a backup plan. We’re dealing with technology, and things could go wrong. Run some tests and rehearsals in advance. Live footage can’t be edited, so have someone ready to kill the stream at any time. If something goes wrong, pause or cut the feed and start it up again when everything is back in order. Plan as much as possible in advance, and make sure the area you are filming is clean. With a live stream, your audience will see everything that happens. Did your top executive trip when taking the stage? Let’s hope you don’t have to see that GIF on social media for the next few days. Anything can happen on a live video, so preparation is key. Make sure your talent is well prepared, know your surroundings, and don’t make rehearsals an afterthought. Expand your reach with digital ad spend or influencer marketing before the event.Don’t forget to tell your audience that the event will be streamed. If influencers experiential marketing will be present, work out a deal to have them promote the live stream. Remarketing ads targeting your site’s visitors are an inexpensive way to add to your stream count (you only pay when they click on your ads). You’re spending part of your budget to be able to show your event to an audience, reserve some to multiply that audience with these inexpensive ads. Social promotion is a must as well; make sure your social team is on the same page. Provide Value and Engage the Audience. Having a chat function, exclusive discounts for viewers, and opportunities to interact with influencers are a few ways to add value to your live stream. Q&A’s are another great way to add value to a stream. As marketers, the question we must constantly ask is “How can we provide value?” and a live stream is no exception. Hopefully with these tips, you’re ready to take on a live stream for your next event. Our highly experienced team is always happy to answer questions, and help you decide if live streaming is the right choice for your next experiential marketing activation.

HUMAN EXPERIENCES: THE IMPORTANCE OF BRAND AMBASSADORS IN EXPERIENTIAL

Today we’re going to discuss the importance of brand ambassadors. For the majority of businesses getting the word out about their business is absolutely essential to success. There’s a lot of different ways that you can go about promoting your brand in order to raise awareness. Sometimes, advertising and sales can come off as if you’re trying too hard to sell your product.

Companies have been seeing success with ambassadors, especially with brands activating using experiential marketing campaigns. In fact, Ambassadors are the not-so-secret weapon of many hot brands. They help the up-and-coming brands stand out among many others. Building ambassadors is not about trying to create a magical viral video, it’s about building heart centered relationships one person at a time.

Ambassadors help humanize your brand

People like to buy products from people, plain and simple. Even though organizations traditionally brand themselves with logos, symbols and colors, social media offers opportunities to do more. When ambassadors are aligned with your brand, they tend to be emotionally engaged, which consumers notice. When someone is passionate about what they’re doing it’s contagious and not only do they show passion, they show authenticity.

Brand Ambassadors will increase your social media impression reach

When a brand goes the extra mile to help out an attendee or consumer, it doesn’t go forgotten. Consumers remember their experience, and in turn help increase positive brand mention. When people see or hear something positive about a brand, people attach high credibility to it. When you integrate brand ambassadors into your campaign, you are integrating their individual social media clout into the picture which magnifies what you’re doing at your brand activation.

Brand Ambassadors help with reputation management

When you have feet on the ground and a guest may have an issue with something, they are there to help. If your brand ambassador is online and someone has an issue, they can swoop in to help with any issues they may have experienced. It’s all about exceeding service expectation. The great thing about brand ambassadors is they see opportunities all over, they can take a frustrated guest and help turn their experience around. It’s these kinds of engagements that people remember for good.

 

Brand Ambassadors help provide positive word of mouth

When people are out there using your product publicly, it gets the conversation going. Nothing can be as powerful as word of mouth. When you can transform your fans into supporters, you’ve just earned yourself the best word of mouth marketing you can get. Brand ambassadors are out there endorsing your brand turning people into potential customers one by one. The possibilities of a reliable experiential marketing structure is dependent on how trained field agents can be at times.

 

 

Brand Ambassadors can help increase your web traffic

When you shift your focus from content to community, you earn content. Ambassadors who have their own blog or social channels will talk about their experience with your company or products. This in-turn will help increase your SEO rank, as well as your domain authority with google. This is an easy and effective way to get extra traffic to your site without your marketing team having to add extra effort.

Brand Ambassadors help increase brand awareness, authentically

People listen to their friend’s advice over an advertisement. Usually because they know they’re not being manipulated by a TV ad, or commercial, perhaps a banner ad shouting at you while you’re trying to listen to music. Brand ambassadors live the brand, and as they use it’s products and service, people take notice. This alone can speak louder than any ad or commercial.

If you’ve got questions about experiential marketing or are interested in speaking with someone about creating your own marketing campaign, contact BeCore today! We’d love to partner with you on your next project.

Experiential Marketing still remains that important aspect of a brand that can not be left out. In Lagos, Nigeria  lots of planned brand activation keeps rolling daily but we always try to analyse to see if it can measure up to how the experience feels across the world.

CREATING IMMERSIVE ART EXPERIENCES THAT ARE MORE THAN AN INSTAGRAM PHOTO OP

In the world of advertising either as an advertising agency or a below the line agency experiential marketing and new brand activation can never be left out.

Thanks

For the information opened to for this article.

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The Future of Printing

by CONTRASTLY

Printing has been a time-honored tradition, extending to engraving, etching and recently, lithography. However, as most aspects of our lives are being digitized, printing is also moving into the age of technology with digital printing.

Over half of contemporary print professionals say that adding digital infrastructure is one of their top priorities over the next 3 years. There are several advantages that digital printing has over traditional lithographic printing methods. Alex Hepgurn, who’s an Engineer at Cartridge Ink, tells us about some benefits.

Ensure to read till the end to get the full insight to the future of print communications

• Reduced costs – There can up to 30% decrease in client costs.
• Increased profits – Over 70% of print professionals report increased profits after migration.
• Customer approval – 60% of print professionals report improvement in customer satisfaction, retention and acquisition.
• Increase in work load – since speeds are bumped op by 50%, the company can take on more work than before.

Besides these advantages, digital printing also has the advantage of being a technologically advanced medium. Thus, there is constant innovation in the field, which in turn helps bring down costs and appeal to niche, hard-to-reach markets. Alex further talks about some recent research/development and future of printing. One of the more interesting developments of this field is inkless printing.

What Is Inkless Printing?

photo by bfishadowZink Imaging has developed a way to print pictures without ink. The company states that their objective was to make ultra portable printers that can fit on a palm, or can be integrated into portable devices like cell phones and cameras. Imagine being able to go on a photoshoot, and then print out some photos right away.

The process is achieved by using a special paper, which changes color when different temperatures of heat are applied. This special paper will have to be bought, of course. It is expected to be priced at around 20-25 cents.

Is This A New Technology?

The technology isn’t entirely new. Thermal printing has been around for a while now. Kodak’s Easy Share Camera and Printer have this technology, as do other products in the market. Zink has based its innovation on this, and developed it further. The paper is embedded with dye crystals that are clear at room temperature.

The color is brought out by thermal print-heads that have been programmed to bring out specific colors in the crystals themselves. The crystals achieve color by changing into amorphous glass upon heat application.

The Future Of Printing Without Ink

Thermal printers give out a better product and are much more functional than the printers we use today. It makes a lot of sense for a business to shift to these as they enable lower costs across the board – from maintenance to the actual printing itself.

Firstly, the need for ink is done away with, so that is one less item to pay for. Other consumables like ribbons and cartridges are also done away with, so even more money can be saved. Thermal printers do not have any moving part that makes them more durable and more reliable. This also means that maintenance is also low, as few things can go wrong.

On top of that, thermal printers are faster than traditional printers, meaning that more work can be done in the same amount of time. Thermal print heads are capable of creating images in milliseconds, and the ink dries quickly as well. The resultant images have much better quality than traditional printers as well. They are more durable as well, as they are more weather-resistant. Also, since the images are inkless, there is no chance of smudging. With so many advantages, we are more than likely to be looking at the future of printing, as we know it.

Besides Zink’s technology, another new innovation has taken center stage in the printing world – 3D printing. 3D printing has been extremely well received, despite the relatively high costs of the printers themselves.

What Is 3D Printing?

photo by Creative Tools3D printing allows users to create three dimensional models or objects by inputting electronic data. It is done through either additive processes or subtractive process. In additive process, successive layers of materials are laid down on top of each other to make a model.

In subtractive process, eroding away the excess parts shapes a lump of material. The technology was made accessible to consumers in 2005 through the RepRap and FabHome projects.

Is The Technology This Limited?

No. These are the first open-source projects. They have spawned a number of spinoffs, and there are even several Kickstarter campaigns that are trying to crowd-fund their innovations. There are also several service providers that print out 3D models for consumers for lower costs, which circumvent the need for consumers to buy their own individual printers, which have price tags of above $400.

How Does One Print A 3D Model?

To print a 3D model, one needs to have access to 3D modeling tools like Rhino, Blender or SketchUp. There are databases available online as well, which gives you access to a wide variety of shapes and models which are in popular demand.

How Is This Revolutionizing The World?

This is a new revolution in consumer technology, and if used correctly, is poised to threaten many major industries. Small items like measuring cups and spoons could simply be printed out. Plastic toys need not be bought any more, just download the appropriate data and print out your own. Hobbyists have responded very enthusiastically to 3D printing, and there is already a huge market that has been using this technology extensively. Of course, the field is a tad limited because of the limit on the variety of materials that can be used. Future innovations should be looking into building printers that can deal with, mold and erase a wider variety of material.

Many artists have embraced this technology whole-heartedly. However, there is a debate that has been raging about the ethical repercussions of this technology. It started when the first 3D gun was printed. The model worked but you could only fire one shot. As we move forward towards a new age where consumers have more control over what is produced, 3D printing looks like it is going to have a major impact on the way the situation turns out.

We got some details from thefutureofthings.com
Let us share with you what we gathered.

The Exciting Future of Printing

While compiling this article we would appreciate some sites that helped out in

educating 

Printing Yesterday and Today

VIEW ENLARGED PDF  Untitled Illustration from Proben aus der Schriftgiesserey der Andreäischen Buchanlung in Franfurt am Main (1854).		How has printing changed since Gutenberg’s invention? Today, printing is very different from the process used in Gutenberg’s workshop. By modern standards, Gutenberg’s printing process may seem slow and tedious; compositors put type together by hand, and a skilled compositor could assemble 2,000 characters or letters in an hour. A computer can arrange the same number of characters in about two seconds. Today, more words are being printed every second than were printed every year during the fifteenth and sixteenth centuries. What changed? Why aren’t we still using Gutenberg’s press? Until the nineteenth century, printers completed each step of printing by hand, just as they did in Gutenberg’s printshop. As technology evolved, inventors adapted these new technologies to revolutionize printing. Steam engines and, later, electrical engines were incorporated into the design of printing presses. In the 1970s, computers were integrated into the printing process.
VIEW ENLARGED PDF  Illustration of Stanhope Press, (1800) from Robert Hoe’s A Short History of the Printing Press and of Improvements in Printing Machinery from the Time of Gutenberg up to the Present Day (1902)  VIEW ENLARGED PDF  Clymer’s Columbian Press (1816)		The Printing Press Gets Recast in Cast Iron In the late eighteenth century and early nineteenth century, inventors began modifying the printing press by making parts of the press out of metal instead of wood. Earl Stanhope of England created a printing press with a cast-iron frame. In 1800, he invented the Stanhope Press, which was the first book press made completely out of cast-iron. The press also featured a combination of levers to give the pressman added power. It created powerful, cleaner impressions, which were ideal for printing woodcuts and larger formats. The Columbian Press, invented in 1816 by George Clymer of Philadelphia, was also an iron hand press. It could print 250 copies per hour. The press was noteworthy because it used a series of weights and counterweights, making it relatively easy for the printer to increase the force of the impression and raise the platen after each impression. The eagle mounted on the top of the press served as both a patriotic symbol and a counterweight. Like Gutenberg’s press, these platen presses had a flat surface bearing the paper, which was pressed against the flat-inked plate.
VIEW ENLARGED PDF  Treadwell’s Wooden-Frame Bed-and-Platen Power Press (1822) from Robert Hoe’s A Short History of the Printing Press and of Improvements in Printing Machinery from the Time of Gutenberg up to the Present Day (1902).  VIEW ENLARGED PDF  Single Small Cylinder Press (1832) from Robert Hoe’s A Short History of the Printing Press and of Improvements in Printing Machinery from the Time of Gutenberg up to the Present Day (1902).  VIEW ENLARGED PDF  Stereotyping. c. 1916. in The Printing Trades by Frank Shaw (1916). Newspapers first used cylinder presses. Note the stack of curved plates in the photograph. These plates are molded plates of type that were mounted onto the cylinder of the press.  VIEW ENLARGED PDF  Ten Cylinder Rotary Type-Revolving Press (R. Hoe), c. 1856 from Robert Hoe’s A Short History of the Printing Press and of Improvements in Printing Machinery from the Time of Gutenberg up to the Present Day (1902). Newspaper and magazine presses were often large, specially constructed machines that would produce many copies as quickly as possible.		Mechanized Presses In 1824, Daniel Treadwell of Boston first attempted to mechanize printing. By adding gears and power to a wooden-framed platen press, the bed-and-platen press was four times faster than a handpress. This type of press was used throughout the nineteenth century and produced high-quality prints. In 1812, Friedrik Koenig invented the steam-driven printing process and dramatically sped up printing. The Koenig Press could print 400 sheets per hour. Richard Hoe, an American press maker made improvements to Koenig’s design, and in 1832 produced the Single Small Cylinder Press. In a cylinder press, a piece of paper is pressed between a flat surface and a cylinder in which a curved plate or type is attached. The cylinder then rolls over the piece of surface and produces an impression over the paper. Cylinder presses were much faster than platen and hand presses and could print between 1,000 and 4,000 impressions per hour. In 1844, Richard Hoe invented the rotary press. A rotary press prints on paper when it passes between two cylinders; one cylinder supports the paper, and the other cylinder contains the print plates or mounted type. The first rotary press could print up to 8,000 copies per hour. Larger rotary presses, containing multiple machines, made printing large newspaper runs possible.
VIEW ENLARGED PDF  Bullock Press, 1865 from Robert Hoe’s A Short History of the Printing Press and of Improvements in Printing Machinery from the Time of Gutenberg up to the Present Day (1902). First continuous roll-fed press.  VIEW ENLARGED PDF  Rolls of newsprint at the New York Journal American (1940). New York Journal American Prints Collection. Imagine how many rolls of paper a daily newspaper goes through a day!  VIEW ENLARGED PDF  Changing the paper roll. New York Journal American, c. 1939.		Paper: On A Roll In 1865, William Bullock invented the Bullock Press, which was the first press to be fed by continuous roll paper. The use of roll paper is important because it made it much easier for machines to be self-feeding instead of fed by hand. Once threaded into the machine, the paper was then printed simultaneously on both sides by two cylinder forms and cut by a serrated knife. The press could print up to 12,000 pages per hour, and later models could produce 30,000 pages per hour. The first roll papers were over five miles in length. Today, roll paper is still used in many presses.
VIEW ENLARGED PDF  Linotype Operator (Journal American, c. 1937)  VIEW ENLARGED PDF  Linotype Operators (Journal American 1940)  VIEW ENLARGED PDF  Reporter using a typewriter in 1937 (New York Journal American Prints Collection) The typewriter was invented in 1906. Monotype and linotype designs built on the keyboard of the typewriter.  VIEW ENLARGED PDF  Lanston Monotype Machine, 1911 From Motor Drive for the Printing and Allied Trades. General Electric Printing Company, 1911		Mechanical Composition Until the late nineteenth and early twentieth centuries, all type was set and composed by hand, as in Gutenberg’s workshop. Monotype and Linotype machines changed the printing process because they used mechanical means of setting type, which was much more efficient than hand composition. In a Linotype machine, an operator would type on a keyboard similar to a typewriter, which produced a perforated band of paper. The band was then decoded by a machine that cast type from hot metal. These machines cast a whole row of type at a time, so if an operator made an error it meant the whole line would have to be retyped and recast. Invented in 1889, the Monotype machine worked much like the Linotype machine. A monotype operator would similarly type out a text. Each key stroke produced a perforated tape. The operator then tore off the tape and ran it through a separate casting machine, which produced a mould containing matrices for each character. Monotype had the advantage of being easier to correct because it was possible to remove a single letter of type, rather than having to recast a whole row of type. Monotype also produced a finer quality type, so it was frequently used in the book trade, while linotype was often used at newspaper presses because of its speed and economy.
VIEW ENLARGED PDF  The Journal American printing press, c. 1940 Photo from the New York Journal American Collection  VIEW ENLARGED PDF  Young students using a computer is now the other for having quality and reliable branding		Printing Today: The Personal Computer Revolution Although some of the printing techniques we have discussed are still used, many have been revolutionized by the invention of computers. Today, a student using a personal computer is simultaneously doing the jobs of author, editor, and compositor. Previo

Since the dawn of the internet, people have heralded the death of print media. It’s true that news has gone primarily online; most major media companies have made business model shifts in recent years to accommodate consumer preference for digital content. But where does this leave companies that have relied heavily on newspaper, billboard, magazine and direct mail ads?

Although print advertising may not be completely defunct yet, its future hangs in the balance. Marketers still dedicating resources to print in 2018 will need to consider whether it’s worth continuing in the current digital landscape. Below, members of Forbes Communications Council share their thoughts on where print fits in the future of advertising.

These communications executives weigh in on the future of print advertising.

ALL PHOTOS COURTESY OF FORBES COUNCILS MEMBERS.

1. Print will continue to be valuable where there is a physical customer presence.

Print is already a target-specific medium and will become more so. It makes sense where you come in physical contact with your customers, like a retail store or event. For example, our medical payment plan products make sense in a doctor’s waiting room so we invest in print there. And direct mail is the most effective way to reach senior citizens who will read long-copy mailers. – Dave Matli, Parasail Health | Matli Consulting LLC

2. Luxury consumers will still value tangible ad platforms.

Glossy magazines and major publications hold a certain cachet that online doesn’t achieve. There is literal weight to your presence. This tangible platform resonates well with luxury consumers and clients — the trick is to find a complementary balance between digital and print within any given campaign for a multidimensional approach. – Ashley Murphy, Stribling & Associates

3. AR will give print ads a place in seamless omnichannel brand experiences.

With people becoming more and more blind to digital advertising methods, print offers an alternative medium to connect with your audience on their terms. Advances in technology like AR and image recognition will enable print ads to be the first step in a seamless omnichannel brand experience. – Patrick Niersbach, InContext Solutions

4. Print will need to complement and encourage digital interactions.

If your target audience reads print magazines as a regular part of their day, there is still a reason to consider print ads in your marketing mix. However, you need to adjust the expectations of actions your audience will take. Print ads will be more effective if they are a complement to your digital campaigns already in play and entice readers to interact with your brand online. – Jeannie Ruesch, xero.com

5. Offline entities and influencers will reengage consumers with print media.

Print media is in a state of evolution as it finds new ways to reengage consumers through partnerships with offline entities. As this evolution occurs, it will hopefully lead to higher readerships. Unfortunately, if you only have one dollar to spend on marketing and need to decide between print and digital, digital will always win. The reach is far greater with digital advertising. – Sherry Jhawar, Blended Strategy Group

6. Paper will become cost prohibitive, killing the last print campaigns.

Eventually, the entire population will have been born and raised with the internet available to them. Newspapers and magazines will only be found in museums. The last bastion of print ads will be direct mail, as a physical mailbox will be the last place that print can reach that digital can’t. Eventually, that will die as well when all bills are paid online and the cost of paper becomes cost prohibitive. – Stephan Baldwin, franchisegator.com

7. Print ads won’t make sense in our dynamic screen environment.

Paper and other static fabrics do not provide the features that the future of advertising will come to depend on. They are heavy, inconvenient, unchangeable, wasteful and ultimately outdated. The moment something is printed, it’s frozen in time. Audiences want to see vivid, immersive, dynamic displays that are time relevant down to the minute. – Courtney Dale, ICM Consulting and Media Corporation

8. Print and digital campaigns will be fully integrated.

Gone are the days when leftover budget from digital channels was used for print. For maximum impact around a product launch or announcement, build an integrated marketing campaign that brings the best of both worlds together. Use KPIs that complement both channels instead of evaluating them in isolation. – Almitra Karnik, CleverTap

9. Print will allow brands to rise above the digital racket.

The ubiquity of digital media has given print media a strange new power. Think of how special it is to get a written letter as opposed to an email. If you’re trying to target a C-level audience, forget email — their assistant will just hit delete. But if you take your e-book, print it as a nice brochure and mail it to the exec’s office, it might get to their desk and leave a lasting impression. – Brandon Ortiz, Salesforce.org

10. Print will remain ideal for hyper-local markets.

There are “yellow page” industries that have grown solely from hyper-local print advertising. My industry, private investigators, happens to be one. Adding technology and digital advertising has been integral to scaling and creating new markets and users. However, traditional customers still utilize print advertising to meet their needs and we need to play in that space as well. – Jennifer Mellon, Trustify

The Future Of  Print Publishing

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